2025年戰(zhàn)略規(guī)劃英語(yǔ)試題與答案姓名：____________________

一、多項(xiàng)選擇題（每題2分，共20題）

1.Whichofthefollowingstatementsaboutstrategicplanningistrue?

A.Itisashort-termprocessfocusedonimmediategoals.

B.Itinvolvessettinglong-termobjectivesandcreatingaroadmaptoachievethem.

C.Itistypicallyconductedbyasingledepartmentwithinanorganization.

D.Itdoesnotrequireinputfromemployees.

2.TheSMARTcriteriaforsettingobjectivesinclude:

A.Specific

B.Measurable

C.Achievable

D.Relevant

E.Time-bound

3.Whichofthefollowingisacommonstepinthestrategicplanningprocess?

A.ConductingaSWOTanalysis

B.Developingamarketingplan

C.Implementingthestrategicplan

D.Revisingthecompanymissionstatement

4.Acompany'svisionstatementshould:

A.Beeasytounderstand

B.Includefinancialgoals

C.Belong-termandinspirational

D.Focusonshort-termachievements

5.Whichofthefollowingisapotentialriskfactorthatcouldimpactacompany'sstrategicplan?

A.Changesinconsumerpreferences

B.Technologicaladvancements

C.Economicdownturns

D.Alloftheabove

6.TheBalancedScorecardisastrategicperformancemanagementtoolthatincludeswhichofthefollowingperspectives?

A.Financial

B.Customer

C.Internalprocesses

D.Learningandgrowth

7.Whichofthefollowingisakeycomponentofastrategicplan?

A.Objectives

B.Strategies

C.Tactics

D.Alloftheabove

8.ThePESTELanalysisisaframeworkusedtoassesswhichofthefollowingexternalfactors?

A.Political

B.Economic

C.Social

D.Technological

E.Legal

F.Environmental

9.Acompany'sstrategicplanshouldbealignedwithits:

A.Missionstatement

B.Visionstatement

C.Corevalues

D.Alloftheabove

10.Whichofthefollowingisacommonchallengeinimplementingastrategicplan?

A.Lackofemployeeengagement

B.Insufficientresources

C.Inadequatecommunication

D.Alloftheabove

11.TheAnsoffMatrixisatoolusedtodeterminewhichofthefollowinggrowthstrategies?

A.Marketpenetration

B.Marketdevelopment

C.Productdevelopment

D.Diversification

12.Acompany'scompetitiveadvantagecanbeachievedthrough:

A.Costleadership

B.Differentiation

C.Focus

D.Alloftheabove

13.Whichofthefollowingisakeyfactorinsuccessfulstrategicplanning?

A.Flexibility

B.Clearcommunication

C.Commitmenttocontinuousimprovement

D.Alloftheabove

14.Thestrategicplanningprocessshouldincludewhichofthefollowingsteps?

A.Formulatingthestrategicplan

B.Implementingthestrategicplan

C.Monitoringandevaluatingthestrategicplan

D.Alloftheabove

15.Acompany'sstrategicplanshouldbe:

A.Basedoncurrentmarketconditions

B.Dynamicandadaptable

C.Measurableandachievable

D.Alloftheabove

16.Whichofthefollowingisacommonstrategicplanningmistake?

A.Notinvolvingallstakeholdersintheprocess

B.Notsettingrealisticobjectives

C.Notallocatingsufficientresources

D.Alloftheabove

17.Thestrategicplanningprocessshouldbe:

A.Collaborative

B.Transparent

C.Iterative

D.Alloftheabove

18.Whichofthefollowingisapotentialbenefitofstrategicplanning?

A.Improveddecision-making

B.Increasedemployeeengagement

C.Enhancedcompetitivepositioning

D.Alloftheabove

19.Thestrategicplanningprocessshouldbeconducted:

A.Annually

B.Biannually

C.Quarterly

D.Asneeded

20.Whichofthefollowingisakeycomponentofastrategicplan'simplementation?

A.Settingclearobjectives

B.Assigningresponsibilities

C.Developingatimeline

D.Alloftheabove

二、判斷題（每題2分，共10題）

1.Strategicplanningisaone-timeactivitythatiscompletedonceandneverrevisited.(×)

2.Acompany'svisionstatementshouldbeconciseandeasytoremember.(√)

3.TheSWOTanalysisisatoolusedtoidentifyacompany'sstrengths,weaknesses,opportunities,andthreats.(√)

4.Astrategicplanshouldbedevelopedinisolationbytopmanagementwithoutinputfromotherdepartments.(×)

5.TheBalancedScorecardisatoolusedtomeasuretheperformanceofacompanyacrossfourperspectives:financial,customer,internalprocesses,andlearningandgrowth.(√)

6.ThePESTELanalysisisaframeworkusedtoassesstheimpactofexternalfactorsonacompany'sstrategicplanning.(√)

7.Acompany'sstrategicplanshouldbestaticandunchangeable,regardlessofchangesinthebusinessenvironment.(×)

8.Theimplementationofastrategicplanshouldbeledbythemarketingdepartment.(×)

9.Acompany'scompetitiveadvantagecanbemaintainedindefinitelywithoutcontinuousinnovation.(×)

10.Regularmonitoringandevaluationofastrategicplanareessentialtoensureitseffectiveness.(√)

三、簡(jiǎn)答題（每題5分，共4題）

1.Explaintheimportanceofinvolvingallstakeholdersinthestrategicplanningprocess.

2.DescribethekeystepsinvolvedinconductingaSWOTanalysis.

3.Discusstheroleoftechnologyinstrategicplanningandhowitcanimpactacompany'scompetitiveadvantage.

4.Howcanacompanyensurethatitsstrategicplanremainsrelevantandeffectiveinadynamicbusinessenvironment?

四、論述題（每題10分，共2題）

1.Writeanessayonthesignificanceofstrategicalignmentbetweenacompany'scultureanditsstrategicplan.Discusshowculturalvaluescaneithersupportorhinderthesuccessfulimplementationofastrategicplan.

2.Discusstheimpactofglobalizationonstrategicplanning.Explainhowcompaniesmustadapttheirstrategicplanstoaccountforinternationalmarketdynamics,culturaldifferences,andregulatoryenvironments.Provideexamplesofstrategiesthatcompanieshaveemployedtosucceedinaglobalcontext.

試卷答案如下：

一、多項(xiàng)選擇題（每題2分，共20題）

1.B.Itinvolvessettinglong-termobjectivesandcreatingaroadmaptoachievethem.

2.A.Specific

B.Measurable

C.Achievable

D.Relevant

E.Time-bound

3.A.ConductingaSWOTanalysis

4.C.Belong-termandinspirational

5.D.Alloftheabove

6.A.Financial

B.Customer

C.Internalprocesses

D.Learningandgrowth

7.D.Alloftheabove

8.A.Political

B.Economic

C.Social

D.Technological

E.Legal

F.Environmental

9.D.Alloftheabove

10.D.Alloftheabove

11.D.Diversification

12.D.Alloftheabove

13.D.Alloftheabove

14.D.Alloftheabove

15.D.Alloftheabove

16.D.Alloftheabove

17.D.Alloftheabove

18.D.Alloftheabove

19.A.Annually

20.D.Alloftheabove

二、判斷題（每題2分，共10題）

1.×

2.√

3.√

4.×

5.√

6.√

7.×

8.×

9.×

10.√

三、簡(jiǎn)答題（每題5分，共4題）

1.Involvingallstakeholdersinthestrategicplanningprocessiscrucialbecauseitensuresthattheplanreflectsthediverseperspectivesandneedsoftheorganization.Thisinclusivitycanleadtoamorecomprehensiveandrealisticplan,aswellasincreasedbuy-inandcommitmentfromemployeesacrosstheorganization.

2.ConductingaSWOTanalysisinvolvesidentifyingacompany'sStrengths,Weaknesses,Opportunities,andThreats.Thiscanbedonebygatheringdatainternally(strengthsandweaknesses)andexternally(opportunitiesandthreats),andthenanalyzinghowthesefactorsinteractwitheachother.

3.Technologyplaysasignificantroleinstrategicplanningbyenablingcompaniestogatherandanalyzedatamoreefficiently,streamlineoperations,anddevelopinnovativeproductsandservices.Itcanalsohelpcompaniesstaycompetitivebyadaptingtonewmarkettrendsandcustomerpreferences.

4.Toensurethatastrategicplanremainsrelevantandeffective,acompanyshouldregularlyreviewandupdateitsplanbasedonchangesinthemarket,industry,andinternalcapabilities.Thisincludesstayinginformedaboutindustrytrends,maintainingopencommunicationwithstakeholders,andbeingflexibleenoughtopivot