Unit5BuyingandSellingLesson29:HowtoPushaProduct教學(xué)目標(biāo)通過本課的學(xué)習(xí),學(xué)生能夠:1.用英語談?wù)撊绾瓮其N產(chǎn)品,了解推銷產(chǎn)品的重要性和成功推銷產(chǎn)品的方法;(學(xué)習(xí)理解)2.分析文本結(jié)構(gòu)特點(diǎn),制作思維導(dǎo)圖,理清作者寫作思路,并根據(jù)思維導(dǎo)圖了解銷售文化和技巧;(應(yīng)用實(shí)踐)3.仿照作者的方法,嘗試在校園義賣中推銷自己的產(chǎn)品。(遷移創(chuàng)新)Pair-workWhatisimportantforpushingaproduct?…Ifyouhadyourownproducttosell,howwouldyoupushit?Warm-upGoodqualityisthemostimportantthingforaproduct.Badqualitycancauseaproducttodisappear.Wordscreate /kri??e?t v.創(chuàng)作;創(chuàng)造

customer /?k?st?m? n.顧客;主顧;客戶already /??l?r?d? adv.已經(jīng)similar /?s?m?l? adj.相像/相仿的;類似的offer /??f? v.提供;供給shine /?a?n/ v.發(fā)光;反射succeed /s?k?si?d v.成功;做成adj.creative有創(chuàng)造力的；n.creativity創(chuàng)造力shine-shone-shoneadj.successful成功的；n.success成功（的人/事）WordsandPhrasesbattle /?b?tl/ n.戰(zhàn)斗；戰(zhàn)役ad /?d n.廣告sample /?s?mpl/ n.樣品；樣本quality /?kw?l?t?/ n.質(zhì)量；品質(zhì)surely /????l? adv.當(dāng)然；確信無疑[C][U]anadvertisement/adYaoMingalwaysstandsoutamongthepeople.Whyshouldwepushourproduct?togetmorecustomersstandoutHecreatedmanyinventionsforpeople.create

[kri?e?t]v.創(chuàng)造creationn.創(chuàng)造creativeadj.有創(chuàng)造性的Thevolunteersoffermuchhelptotheoldinthecommunity.offer[??f?]v.提供；供給offersb.sth.=offersth.tosb.給某人提供某物Thesunisshiningbrightlyinthesky.shine[?a?n]v.(shone/shone)發(fā)光；反射Don’tworry!Youwillsucceedsomeday.succeed[s?k?si?d]v.成功；做成successn.成功successfuladj.成功的successfullyadv.成功地succeedindoingsth.成功地做某事Presentation

Afteralotofhardwork,youfinallyhaveyourproduct.Butthat’sonlyhalfthebattle.Nowyouhavetogetpeopletobuyit.Isyourproducteasytouse?Howcanyourproductimprovepeople’slives?WhyshouldpeoplebuyYOURproduct?Remember,youneedtomakeyourproductstandout.

Sotellpeoplewhatisspecialaboutit.Howcanyoudothat?Hereareafewsuggestions.Createanad.

First,studyyourcustomers’ages,interestsandotherinformation.Second,chooseatypeofad—TV,bus,magazine,newspaperorInternet.Third,decidewhatyouradwilltellpeopleaboutyourproduct.Findwaystocatchtheireye.

Gototradeshowsandpresentyourproduct.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.

Theycanexperienceyourproduct,enjoyitandevencometoloveit.

Pushyourproductusingsamplesandgooddeals.Peoplegettoknowtheadvantagesofyourproductaftertheyexperienceusingit.Offeringsamplesanddealswillgetyoumorecustomers.

Thesesuggestionscanmakeyourproductreallyshine.

However,goodqualityisthemostimportantthing.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.

Listentothepassageandfillintheblanks.1.Youneedtomakeyourproduct___________.2.Gototrade_________andpresentyourproduct.3.Peoplegettoknowthe_________ofyourproductaftertheyexperienceusingit.ListeningstandoutshowsadvantagesReadthelessonandwritetrue(T)orfalse(F).1.Makingyourproductisjusthalfthebattle.()2.Thereareonlythreewaystopushaproduct.()3.Customerslearntheadvantagesofaproductbyusingit.()4.Onlyexcellentadvertisingcanhelpyousucceed.()TFFTReadandanswer.(Task-reading)1.Whatarethesuggestionstomakeyourproductstandoutinshort?2.Findwaysto_____________.First,studyyourcustomers'ages,interestsandotherinformation.Second,chooseatypeofad.Third,decidewhatyouradwilltellpeopleaboutyourproduct.catchtheireyes3.What'sthemostimportantthingtomakeyourproductreallyshine?4.Whatwillgetyoumorecustomers?5.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.(translate)Youshouldusesamplesandgooddeals.Offeringsamplesanddealswillgetyoumorecustomers.擁有好的產(chǎn)品質(zhì)量和出色的廣告，你將一定獲勝。3.Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.customer

similar

offer

excellentstandout

catchone’seyeIt’snoteasytomakeyourproductsucceed.Becausetherearealways________productsonthemarket,youhavetoputinmoreeffort.Youshouldchoosespecific____________,thencreateaperfectadto______________.Whentheybuyyourproduct,_____themgoodservice.Remember,________advertisingwillalwaysmakeyourproduct__________.customerssimilarcatchtheireyeofferexcellentstandoutLanguagepoints1.Remember,youneedtomakeyourproductstandout.（教材P74）

standout出色；杰出e.g.Jennystandsoutamongthosegirls.珍妮在那些女孩當(dāng)中特別出眾。standfor代表；擁護(hù)；容忍standby支持；遵守4.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.（教材P74）

already

adv.已經(jīng)一般位于be動詞、助動詞之后，行為動詞之前，也可位于句末加強(qiáng)語氣。e.g.Ihavealreadyfinisheddoingmyhomework.我已經(jīng)做完了我的家庭作業(yè)。Theworkershavealreadybuiltmanyroads.工人們已經(jīng)修了許多路。Ihaveseenthefilmalready.我已經(jīng)看過這部電影了。Hehasn’tbeenthereyet.他還沒有去過那?！颈嫖觥縜lready已經(jīng)常用于肯定句，有時用于疑問句和否定句，表示驚訝Ihaveseenthefilmalready.yet已經(jīng)；還一般用于疑問句中，意為“已經(jīng)”，在否定句中意為“還”，通常放在句末Theteaisnotcoldyet.still仍然；還表示某事仍在繼續(xù)，一般位于句中Istilldon’tunderstand.【解析】句意：那個游樂園將于下周日開放。但是開放首日的門票已經(jīng)賣完。ever曾經(jīng)；justnow剛剛；never從來不；already已經(jīng)。TheamusementparkwillbeopenednextSunday.Buttheticketsforthefirstdayhave________

soldout.A.ever

B.justnow

C.never

D.alreadyDLanguagePointhaveaninterestin在……方面有興趣

后可接名詞、代詞或動名詞作賓語。與其含義類似的短語：takeaninterestin對……有興趣showaninterestin對……表現(xiàn)出興趣beinterestedin對……感興趣5.Offeringsamplesanddealswillgetyoumorecustomers.（教材P74）offerv.提供；供給offer+sth.提出某事offertodosth.(主動)提出做某事offersb.sth.提供給某人某物=offersth.tosb.e.g.Iofferedsomecookiesfrommymom.我提供了媽媽做的甜餅。Sheofferedtohelpcleantheplayground.她提出幫助清理操場。Thebossofferedussomedrinks.老板提供給我們一些飲料。辨析：offer與provideoffer

“提供，供給”，表示主動提供服務(wù)、工作等，側(cè)重愿意給予。provide“提供,供給”，providesb.withsth.=providesth.forsb.

給某人提供某物；僅僅出于責(zé)任提供，沒有主動慷慨之意。e.g.Thegovernmentprovidedhousesforthehomelesspeople.政府為無家可歸的人們提供了房子。6.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.（教材P74）succeed

v.成功；做成e.g.Ifyoutryhard,youwillsucceed.如果你努力,你就會成功。succeed的詞形變化succeed的變形：(1).successn.成功；haveasuccessin在某方面成功。Thefestivalpartyhadasuccess.美食節(jié)成功了。(2).successfuladj.成功的；besuccessfulin在某方面成功。Bobhassuccessfulinmakingamodelplane.鮑勃成功地做了一個飛機(jī)模型。(3).successfullyadv.成功地Chinahassentmanyspaceshipsintouniversesuccessfully.中國成功地發(fā)射了許多宇宙飛船到太空。Exercises一、用方框內(nèi)所給單詞或短語的適當(dāng)形式填空pass,standout,besimilarto,haveaninterestin,catchone'seye1.Myhobby______________hers.2.Atlast,weallsucceedin____________theexams.3.He______________intheteamforhisheight.4.XiLa,asinger