CONSUMER&

BRANDBrandKPIs

for

juice:

Cawston

Press

inthe

United

KingdomConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

5000Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Cawston

Press’

performance

inthe

juice

market.Fieldwork:April-May

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202479%

of

Cawston

Press

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Cawston

Press’

brandingresonates

more

with?Cawston

Press

ranksoutside

the

Top

10

inawarenessMillennialswithin

the

juicemarket?Cawston

Press

generally

appealstowomen

more?Thepopularity

ratingof

Cawston

Press

is30%than

men?Cawston

Press

ranksoutside

the

Top

10

in?Among

Cawston

Press

enthusiasts,41%

fallunderconsumptionthe

high-income

category?Interms

of

loyalty,Cawston

Press

is

tenthinthe?Consumers

want

theirjuicebrandstohavehonesty

/

UnitedKingdomtrustworthiness,

highvalue,and

reliability?Cawston

Press

hasascore

of12%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Cawston

Press

at

79%Brand

profile:

snapshotBrand

performance

of

Cawston

PressintheUnited

Kingdom79%49%30%23%12%AwarenessPopularityUsageLoyaltyBuzz5Notes:Juice

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),

n=616,

respondents

who

know

the

individual

brand

(popularity),

n=616,

respondents

whoknow

the

individual

brand(consumption),

n=141,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=616,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CawstonPress’

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations40%35%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeCawston

Press

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatCawston

Press

islikedby7%

ofBaby

boomersand30%

of

Gen

Xers,

whereas

thetotalshare

ofindustryusers

is10%

and

30%,

respectively.30%

30%25%23%ForMillennials

andGen

Z,

40%

and

23%

feel

positivelytowards

Cawston

Press,versus

35%

and25%.

Socurrently,

forCawston

Press,

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.10%7%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestojuice,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:n=182,

Cawston

Press

enthusiast,

n=1,141,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Cawston

Press

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Cawston

Press

shows

thatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%10%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Cawston

Press

hasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.50%50%56%56%

ofwomen

likeCawston

Presscompared

to

44%

of

men,whereas

forthe

overall

industry,50%

of

womenconsume

juice

compared

to50%

ofmen.89%86%10%

ofCawston

Press

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to8%among

industryusers

overall.44%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

juice,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=182,

Cawston

Pressenthusiast,

n=1,141,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Cawston

Pressenthusiasts,

41%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.15%20%Single35%41%19%19%CoupleSingleparentNuclear41%

ofCawston

Press

enthusiastsarefrom

high-income

households.Cawston

Press’

brandis

generallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

40%

ofCawston

Press

enthusiastshavethiscurrent

living

situation.13%11%40%35%30%30%39%Multi-generational2%2%9%12%ExtendedOther21%3%5%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

juice,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=182,

Cawston

Pressenthusiast,

n=1,141,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

juice

brands

to

have

honesty

/

trustworthiness,

highvalue,

and

reliabilityBrand

profile:

qualitiesQualitiesconsumerswant

from

juicebrandsForjuice,

the

topthree

qualitiesconsumers

want

fromabrandarehonesty

/trustworthiness,

highvalue,andreliability.Authenticity50%Thrill/ExcitementSustainabilityBoldnessCleverness40%30%20%10%0%Cawston

Press

consumers

alsoappreciate

these

key

attributes,indicating

Cawston

Press

exudesthesequalities.SocialCoolnessresponsibilityThequalitiesthatCawston

Pressenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessCawston

Press

should

work

onpromoting

reliability

to

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

juice,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comes

tojuice,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

tojuice,

which

ofthe

following

brandshave

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=141,

Cawston

Pressconsumers’,n=182,

Cawston

Press

enthusiast,

n=1,141,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Cawston

Pressfans,

34%

state

that

they

get

excited

about

juiceBrand

profile:

attitudesWhat

doconsumersthink

ofjuiceingeneral?44%38%34%34%34%29%24%22%22%20%17%17%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutjuiceIliketotalkabouttopicsrelating

tojuiceBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

juice

do

youagreewith?”;

Multi

Pick;“When

it

comesto

juice,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=182,

Cawston

Pressenthusiast,

n=1,141,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1179%

of

Cawston

Press

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

juice,

the

average

awareness

of

abrandinthe

United

Kingdom

is

69%.

Awareness

ofCawston

Press,

however,

isat49%.Awareness30%

ofUK

juiceconsumers

saytheylikeCawstonPress,

compared

toanindustryaverage

brandpopularity

of35%.23%

ofindustryconsumers

intheUnited

Kingdom

saythey

consume

Cawston

Press,

with

the

averageconsumption

ofabrandat28%.BuzzPopularity79%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of79%.Cawston

Press

hasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of12%compared

to

14%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Juice

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),

n=616,

respondents

who

know

the

individual

brand

(popularity),

n=616,

respondents

whoknow

the

individual

brand(consumption),

n=141,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=616,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Cawston

Press

ranks

outside

the

Top

10

in

awareness

within

the

juice

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofCawston

PressRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1TropicanaRobinsonsRibena92%92%91%90%84%84%81%80%75%74%234Capri-SunJ2O49%551%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Vimto7innocentRubiconDel

MonteOceanSpray8Outofallrespondents,

49%

were

aware

of

CawstonPress.

Thisranksthemoutsidethe

Top

10

comparedtootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Cawston

Press

is

30%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofCawston

PressRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Ribena52%51%51%49%46%43%38%37%36%34%2J2O30%3RobinsonsTropicanaCapri-SuninnocentDel

MonteVimto4Outofconsumers

who

knew

thebrand,

30%

saidtheyliked

Cawston

Press.

ThisranksthemoutsidetheTop10

compared

toother

brandssurveyed

inthismarket.56770%89DonSimonRubiconPopularityN/A1014

Notes:“When

it

comesto

juice,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=616,

respondents

who

know

the

individual

brand(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Cawston

Press

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofCawston

PressRank#

BrandUsage

%45%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

juice,

which

ofthefollowing

brandshaveyouconsumed

inthe

past12

months?”.1RobinsonsRibena23%241%3TropicanaJ2O41%Outofconsumers

who

knew

thebrand,

23%

saidtheyconsumed

Cawston

Press.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.440%5Capri-SuninnocentVimto36%632%731%77%8DonSimonCopella29%926%UsageN/A10Juice

Burst25%15

Notes:“When

it

comesto

juice,

which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;

Base:

n=616,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Cawston

Press

is

tenth

in

the

United

KingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofCawston

Press’

consumersRank#

BrandLoyalty

%90%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1TropicanaRobinsonsinnocentRibena21%287%386%486%5Vimto85%6NakedJuiceJ2O83%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

juice,

which

ofthefollowing

brandsareyou

likely

toconsume

againinthe

future?”.783%8Capri-SunRubicon82%79%981%Outofrespondents

whohaveconsumed

CawstonPress,

79%

saidtheywould

consume

thebrandagain.LoyaltyN/A10CawstonPress79%16

Notes:“When

it

comesto

juice,

which

ofthe

following

brands

are

youlikely

toconsume

again

in

the

future?”;

Multi

Pick;Base:

n=141,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Cawston

Press

has

a

score

of

12%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofCawston

PressRank#

BrandBuzz%23%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Capri-SunRibena12%221%3RobinsonsDonSimoninnocent19%Outofconsumers

who

knew

thebrand,

12%

saidtheyhadheardaboutCawston

Press

inthemedia.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.418%517%6J2O17%7Growers

HarvestDel

MonteTropicanaJuice

Burst16%816%88%915%BuzzN/A1013%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=616,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderst