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"BRAND

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VISUALDESIGNRESOURCELIBRARYONLINE[會員私享]

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CRUSH設(shè)計青年實驗室-原創(chuàng)出品目

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CONTENTS視覺系統(tǒng)BRANDIDENTIY品牌標識/品牌色/品牌物料品牌推廣BRANDPROMOTION視覺海報/公眾號推文設(shè)計品牌文化BRAND

CULTURE品牌簡介/品牌主張/品牌使命感/產(chǎn)品核心品牌空間BRANDSPACE品牌空間視覺系統(tǒng)Copyright

DESIGN

YOUTH

LAB-ORIGINALPRODUCTIONPLAGIARIZE「品牌方案庫」獨家整理

設(shè)計青年實驗室-

原創(chuàng)出品EXCLUSIVEORIGINALKEEPTOONESELFHOT

CRUSH

趁熱集合的logo

演變主要體現(xiàn)在向上箭頭設(shè)計的細微調(diào)整上。從粗壯-纖細-粗壯，

一步步強化品牌

的超級符號，這種變化可以解讀為品牌在視覺形象上的逐漸成熟和自信。整體而言，變化幅度并不大，始終保持了簡潔明了的風(fēng)格，這確保了品牌識別度的延續(xù)性。視覺系統(tǒng)/

Brand

Solution

Library

品牌標識

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)1.02.03.0品牌圖形標識設(shè)計青年實驗室出品Copyright

O2024BRANDSOLUTIONLIBRARYNote:Thismanualisfrom

thebrandsolutionlibraryExclusiveproduction

of

theKanjianbrandunderitsumbrella,exclusive

tomembers,strictlyprohibitedfrombeing

leaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsightOLDNEW趁熱集合趁熱集合OLDHOT

CRUSHNEWHOT

CRUSHHOT

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趁熱集合的中英文字體標識的演變主要體現(xiàn)在從精致感過渡到更簡潔、更高識別度的字體風(fēng)格，體現(xiàn)品牌在擴張之中視覺策略的變更。視覺系統(tǒng)/

Brand

Solution

Library

品牌標識

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)品牌字體標識設(shè)計青年實驗室出品Copyright

O2024BRANDSOLUTIONLIBRARYNote:Thismanualisfrom

thebrandsolutionlibraryExclusiveproduction

of

theKanjianbrandunderitsumbrella,exclusive

tomembers,strictlyprohibitedfrombeing

leaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsightHOT

CRUSHHOT

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HOT

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THIS

COLUMN

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CURATED

BY

OUR

CONTENT

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A

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品牌標識

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)品牌物料HOT

CRUSH

趁熱集合的品牌物料雖然經(jīng)歷了幾次的迭代調(diào)整，該品牌手冊由設(shè)計青年實驗室獨家出品，嚴禁抄襲復(fù)制、售賣，一經(jīng)發(fā)現(xiàn)立即

處理!但箭頭的符號一直在不斷強化曝光。也已

在消費人群建構(gòu)起基本的認知。設(shè)計青年實驗室出品CopyrightO2024BRANDSOLUTIONLIBRARYNote:This

manualis

from

thebrand

solution

libraryExclusive

productionoftheKanjian

brand

under

itsumbrella,exclusiveto

members,strictly

prohibitedfrombeingleaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

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試。；感知、創(chuàng)作、探索突飯的品牌態(tài)度，探索當(dāng)代烘焙HoTcRUSHoRiOINALrUTURECONTMPOEARYBAKINGISROOTEDINCONTEMPORARYARTTHECRMPORARYBAKINGANDTHEPRESENTGO0DLIPET8exLORTONANoREAKHoEXPLORESTHeRELATIDNBHpBPTRCENCONOT

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DESIGN

YOUTH

LAB-ORIGINALPRODUCTIONPLAGIARIZE「品牌方案庫」獨家整理

設(shè)計青年實驗室-

原創(chuàng)出品EXCLUSIVEORIGINALKEEPTOONESELFHOT

CRUSH趁熱集合創(chuàng)立于2022年，總部位于中國上海，是一個主打“每日清晨，從面粉開始，現(xiàn)揉現(xiàn)烤”的精品面包連鎖品牌。新鮮出爐的面包充滿蓬松的生命力，一起感受面包本身帶來的食物態(tài)度。我們篤信，面包趁熱吃才會更好吃?！钙放品桨笌臁躬毤艺?/p>

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具有方向感的圖騰箭頭以“創(chuàng)造未來幻想全新出其不意”同時更具有未來感潮流感品牌感設(shè)計感品牌色是具有溫度的橙紅色代表著內(nèi)心一種趁熱積極的映照，對新鮮食物的熱忱是人與食物間的美好尊重「產(chǎn)品核心點」THE

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THE

PRODUCT品牌推廣Copyright

DESIGN

YOUTH

LAB-ORIGINALPRODUCTIONPLAGIARIZE「品牌方案庫」獨家整理

設(shè)計青年實驗室-

原創(chuàng)出品EXCLUSIVEORIGINALKEEPTOONESELFHOT

CRUSH公眾號

設(shè)計青年實驗室-原創(chuàng)出品/會員私享▲嚴禁外傳"brand

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