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VALUE珠?！?中海十字門樣板間深化方案ZHUHAI·ZHONGHAI

CROSS

GATE

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ROOM

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DECORATION

CONCEPT

PLAN一、營銷解讀二、設(shè)計策略三、深化方案四、精裝產(chǎn)品策略目錄營銷解讀區(qū)位分析項目位置會展中心澳門華發(fā)國際海岸珠海保稅區(qū)跨境購物中心大馬騮洲山項目位于珠海市灣仔片區(qū)十字門中央商務(wù)區(qū)，地塊東側(cè)緊鄰國際會展中心，南側(cè)濱臨馬騮洲水道，西靠大馬騮洲山。東側(cè)可遠眺澳門城市景觀，地塊交通便利，未來周邊配套設(shè)施齊全。SOFT

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VALUE城市印象SOFT

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VALUEXIAMEN

IMPRESSION珠海，是廣東省地級市，位于廣東省中南部，東與香港、深圳隔海相望，南與澳門相連，與澳門相距9千米，橫琴新區(qū)與澳門隔江相望，西鄰江門市，北與中山市接壤。設(shè)有9個國家一類口岸，是珠三角中海洋面積最大、島嶼最多、海岸線最長的城市，素有“百島之市”之稱SOFT

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VALUE華發(fā)國際（高層35000元/㎡）華發(fā)橫琴灣（50000元/㎡）市場競品華發(fā)橫琴府（43000元/㎡）華發(fā)四季半島（高層45000元/㎡）MARKET

COMPETITIONSOFT

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VALUE外地、港澳投資兼自住客戶客群：30%全市置業(yè)，選取城市未來核心區(qū)域，看中升值潛力與產(chǎn)品性價比珠海本地品質(zhì)剛需、改善客戶：50%珠海本地品質(zhì)剛需、改善客戶對居住周邊環(huán)境、戶型功能

尺寸和產(chǎn)品的品質(zhì)有一定的

追求具有強支付力港澳投資及本地高端改善客戶：20%購買力強，追求稀缺資源和產(chǎn)品形式U

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pleasure格調(diào)品質(zhì)elegant

fashionP

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VALUE129SOFT

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PRODUCT129戶型深化方案129

UNIT

DECORATION

CONCEPT

PLANSOFT

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VALUE人物描摹男主人：36歲，IT行業(yè)主管，從事IT行業(yè)，在自己的生活環(huán)境上，追求更好的生活品質(zhì)，平時有健身的習(xí)慣女主人：34歲，市場策劃主管，更加精致有活力的生活方式是她最理想的狀態(tài)小男孩：6歲，喜歡沖浪跟收集帆船模型SOFT

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VALUE看電影親子烘焙購物陪孩子運動運動健

沖浪身他們的喜好Favorites陪伴學(xué)習(xí)朋友派對辦公

家庭聚會親子閱讀聽音樂陪父母逛街SOFT

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VALUE概念延伸靜謐自然新奢摩登都市129戶型平面布置玄關(guān)

客廳

餐廳

廚房

公衛(wèi)

書房

小孩房長輩房主臥

主衛(wèi)?景觀陽臺?生活陽臺SOFT

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VALUE④?⑩⑨③①①②②③⑧④⑤⑥⑦⑧?⑨⑩⑦⑥⑤129戶型天花圖2400mm原樓板面飄窗樓板SOFT

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VALUE主題：新奢主義主題定位SOFT

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VALUE捕捉靈感再次呈現(xiàn)，截然不同的城市新中產(chǎn)居住生活美學(xué)空間輪番上演，刻意與即興的筆觸讓居住藝術(shù)與時光彼此相遇，無需刻意追求過分奢華簡約的極致即是雅致②成品金屬格柵③石紋巖板客餐效果SOFT

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VALUE墻

布④①深色石紋磚②①③④①木地板②成品金屬格柵③墻

布主臥效果SOFT

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VALUE②①③①深灰色瓷磚②淺色瓷磚烤漆板④③石紋巖板②①③④⑤黑色不銹鋼廚房方案SOFT

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VALUE⑤⑤①深色石紋磚②石紋巖板④黑色不銹鋼③淺色石紋磚②①③④④衛(wèi)生間方案SOFT

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VALUE巖板電視墻餐邊酒柜活動收納格嵌入雙門冰箱功能鞋柜282018018504502400370客餐廳立面方案SOFT

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VALUE展示收納柜裝飾藝術(shù)屏風(fēng)層架收納28204023604502400客餐廳立面方案SOFT

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VALUE步入式衣帽間休閑飄窗臺集成金屬床背景28204023604502400主臥室立面方案SOFT

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VALUE暗香魅影SOFT

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VALUEDarkFragrancePhantom

尋覓潮流主張 定義新奢格調(diào)空間光影動靜之間流轉(zhuǎn)著迷人格調(diào)There

is

a

charming

style

flowing

betweenthe

light

and

shadow

in

the

space沉醉于暗調(diào)空間的高級享受Indulge

in

the

advanced

enjoyment

of

darkspace找尋縱橫都市的摩登姿態(tài)Looking

for

a

modern

attitude

that

spans

thecitySOFT

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VALUESOFT

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VALUE概念延伸靜謐自然新奢摩登都市SOFT

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VALUE色彩概念主色調(diào)50%中性灰+20%質(zhì)感黑+20%高級棕+10%TF紅SOFT

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VALUE歸家的儀式感A

sense

of

ritual

of

returning

home停下匆忙的腳步Stop

in

ahurry換上舒適的居家服飾Put

on

comfortable

home

clothes點燃私人定制的烏木調(diào)香薰蠟燭Light

up

a

custom-made

ebony

scented

candle讓每一個平靜的動作舒緩歸家的節(jié)奏Let

every

calm

action

soothe

the

rhythm

of

returning

home靜謐溫和的夜晚Quiet

and

gentlenight在香味的陪伴下Accompanied

by

fragrance與家人歡聲笑語，分享著今天各自遇到的故事...Laughing

and

laughing

with

my

family,

telling

the

stories

they

met

todaySOFT

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VALUE人物描摹男主人：36歲，IT行業(yè)主管，從事IT行業(yè)，在自己的生活環(huán)境上，追求更好的生活品質(zhì)，平時有健身的習(xí)慣女主人：34歲，市場策劃主管，更加精致有活力的生活方式是她最理想的狀態(tài)小男孩：6歲，喜歡沖浪跟收集帆船模型SOFT

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VALUEPhil

Jordan菲爾（Phil）是當代設(shè)計師銀匠，他從自然和當代建筑的流動性中汲取靈感。他用來在這兩種靈感之間形成對比的一種工作風(fēng)格是在銀板上使用無數(shù)種錘子技術(shù)。他在探索這些靈感中使用的另一種風(fēng)格是薄片銀器的制造。Phil

is

a

contemporary

designer

silversmith

who

is

inspired

by

fluidity

in

nature

and

contemporary

architecture.One

style

of

work

that

he

has

used

to

create

a

contrast

between

these

two

inspirations

is

the

use

of

a

myriad

of

hammeringtechniques

on

sheet

silver.

Another

style

thathe

has

used

in

exploring

these

inspirations

is

fabrication

of

sheet

silverware.SOFT

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VALUE客餐廳軟裝方案F-01F-02F-04F-03F-01

F-02

F-03F-04 F-05

F-06L-01L-01客廳家具軟裝燈具點位SOFT

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VALUEF-01F-02F-03L-01F-01

F-02

F-03L-01客廳家具軟裝燈具點位SOFT

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VALUEJeff

Elrod美國藝術(shù)家杰夫·埃羅德（Jeff

Elrod）Jeff

Elrod(1966)現(xiàn)時于得克薩斯州的瑪法及紐約布魯克林生活及工作。他是阿姆斯特丹

Rijksakademie

Van

Beeldende

Kunsten

的駐村藝術(shù)家(1993)他重要的個人展覽包括于紐約長島市現(xiàn)代藝術(shù)博物館(MoMA)P.S.1

的Nobody

Sees

LikeUs(2013);得克薩斯州的沃斯堡現(xiàn)代藝術(shù)博物館的Focus:

Jeff

Elrod

(2009)。SOFT

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VALUESOFT

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VALUE主臥軟裝方案皮料DATE

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VALUE客廳家具軟裝燈具點位SOFT

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F-06L-01

L-02SOFT

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VALUEromantic書房軟裝方案客廳家具軟裝燈具點位F-01F-02F-04F-03L-01F-01

F-02

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VALUEBlack

frame

curved

mirrorBRAND

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VALUESOFT

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VALUEromantic長輩房軟裝方案客廳家具軟裝燈具點位F-01F-02F-04F-03L-01F-01

F-02

F-03F-04 F-05

F-06L-01

L-02L-02SOFT

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VALUE小男孩收到父親的沖浪手繪本一下子被沖浪吸引了最期待的就是在父親的陪伴下，在海洋中享受沖浪帶來的快樂Little

boy

receives

his

father's

surfing

hand-painted

bookSuddenly

attracted

by

surfingWhat

I

look

forward

to

most

is

to

enjoy

the

happiness

of

surfing

in

the

ocean

with

my

father’s

company沖浪男孩

/ Surf

boySOFT

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VALUESOFT

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VALUEsurfriding男孩房軟裝方案DATE

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VALUE客廳家具軟裝燈具點位SOFT

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F-02

F-03F-04 F-05

F-06L-01

L-02L-02SOFT

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VALUE玄關(guān)軟裝方案當季收納區(qū)功能玄關(guān)，用舒適香味迎接歸家的你SOFT

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VALUE廚房氛圍意向SOFT

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VALUE衛(wèi)生間氛圍意向SOFT

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VALUE陽臺軟裝概念SOFT

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VALUE精裝產(chǎn)品設(shè)計策略SOFT

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VALUE時效升級六大精裝設(shè)計趨勢開放交流內(nèi)嵌之美人性化細節(jié)空間集約健康呵護N

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e國際美學(xué)呈現(xiàn)，讓歸家更加愉悅顏值實用性結(jié)合，增加愉悅感考慮后續(xù)功能，讓使用更加便利工業(yè)化模數(shù)，成本集約化時尚簡約功能美學(xué)工工業(yè)業(yè)化化模模數(shù)數(shù)人性化關(guān)懷SOFT

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VALUE歸家情景晚18：00下班歸家家政場景晚18：30.在廚房開始為家人烹飪晚餐清潔用品擺放雜亂細菌滋生掃地機器人飲用水不干凈飯后不想洗碗插座面板松動開始為家人烹飪晚餐，科學(xué)的布局使整個過程流暢便捷烹飪情景晚21：30.將換下的衣物放進洗衣機炎熱的廚房為家，做一次清潔，給家人一個健康的空間熨燙衣服放哪里無處安放的拖把無處安放的臟衣服開門抹黑找不到鑰匙小物品無處安放鞋子亂放提著晚餐所需食材打開家門換鞋凳B

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精裝交付分析

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VALUE交付

非交付11

家政清掃系統(tǒng)2

智能掃地機器人3

可折疊兒童浴盆32SOFT

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VALUE玄關(guān)使用動線開燈置物收納室內(nèi)入戶換鞋取物換鞋外出物品收納進出掛衣小物件收納感應(yīng)燈開放鞋柜入戶掛鉤需求分析換鞋凳隱藏式掛鉤除臭器掃地機器人全身鏡行李箱收納可視化門禁玄關(guān)系統(tǒng)側(cè)感應(yīng)燈隨手掛鉤全身鏡除臭機換鞋凳P

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NSOFT

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N玄關(guān)柜收納分析DATE

2021.1E

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VALUE功能分區(qū)換鞋區(qū) 當季/換季區(qū)全身鏡123451069786703005002400

93044079012305002400

930670300440790123012工具收納區(qū)卷尺/錘子/螺絲刀健康系統(tǒng)醫(yī)藥箱3

過季區(qū)（鞋盒/收納）鞋盒約12雙消毒系統(tǒng)4895日常包包區(qū)上班包包/休閑包包日常用品放置區(qū)免洗消毒液/口罩/鑰匙/指甲刀7

換鞋凳換鞋系統(tǒng)家居鞋/常穿鞋當季區(qū)常穿鞋10

高靴區(qū)11

全身鏡611SOFT

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VALUE廚房

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2021.1B

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櫥柜收納分析E

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VALUE功能分區(qū)備餐區(qū)煲湯區(qū) 清洗區(qū)炒菜區(qū)1234567891071

升降拉籃區(qū)零食收納區(qū)食品/藥材/零食/堅果類碟碗收納區(qū)烤箱垃圾處理系統(tǒng)碎骨機/隱形垃圾桶4

調(diào)味拉籃區(qū)56

鍋具收納區(qū)8723

抽油煙機餐具收納區(qū)刀叉勺糧油干貨區(qū)8002400

750850SOFT

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2021.1B

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VALUE功能分區(qū)收納區(qū)洗碗碟區(qū)4

洗碗機5

清潔收納柜餐具收納區(qū)食品收納區(qū)3

鍋具收納區(qū)1234560084016007506001600250清潔系統(tǒng)SOFT

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VALUE洗漱馬桶淋浴開放層架潔面放大鏡風(fēng)暖浴霸淋浴壁龕需求分析鏡柜恒溫花灑洗手臺抽屜紙巾盒側(cè)柜收納毛巾架衛(wèi)生間系統(tǒng)凈身器衛(wèi)生間衛(wèi)生間P

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浴室柜分析SOFT

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2021.1E

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VALUE250215085060025061690840柜門關(guān)閉狀態(tài)850169084085078吹風(fēng)機香水/香薰牙刷/牙杯清潔液/衛(wèi)生用品4

化妝工具56

開放層架收納區(qū)9778男士沐浴露/洗發(fā)液女士沐浴露/洗發(fā)液3

化妝棉/面膜10

紙巾/書籍/雜志345101129911

折疊兒童澡盆112SOFT

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VALUE拖把池電動晾衣架需求分析清洗臺盆收納吊柜高壓清潔水槍家政柜陽臺系統(tǒng)花池家政休閑晾曬陽臺戶外桌椅洗衣機陽臺隔音處理P

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家政柜分析DATE

2021.1E

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