F7J735:BusinessCultureandstrategy

Assessment1

Assessor:QingchunMa

Candidate:WenzhiDuan

Words:4587words

SON：157042211

Submitteddate:22-4-2016

TableofContents

1.0

Introduction..............….........................................

2

2.0External

environment...............................................2

2.1PESTEL

analysis.................................................2

2.2SWOT

analysis..................................................3

2.3GuideIinesforconductingSWOT

analysis..........................4

3.0Organizational

culture.....................................,?.......???6

3.1Organizationculture,“sharedvaluew,atakenforgranted

assumptionsw..6

3.2Amodeloforganizational

culture.................................7

3.3Organizationalcultureandorganizational

behavior..................7

3.4AnalternativemodeloforganizationaI

culture8

4.0Business

strategy................….................................9

4.1Fourpossible

strategies............................................9

4.2Benefitsofthe

strategy...........................................10

4.3Analternative

strategy......................??...................11

4.4Twofactorsinfluencingbusiness

strategy..........................12

4.5Businessstrategyandstrategic

choice.............................12

4.6Keyissuesinthemanagementofbusiness

strategy13

5.0Change.............................................................

13

5.1Forcesfor

change......................13

5.2Thefactorleadingtochangeinthe

organization15

5.3Dealingwithchange?....

16

5.4....Analyzingachangesituationandoveringresistanceto

change....16

6.0

ConeIusion................17

Reference

list..........................................................18

1.0Introduction

Thi.repor.introduce.th.externa,environmen.throug.PESTE.analysis,an.SW

0.anaanizationa.cultur.an.organizationa.behaviour.Thi.rep

or.aIs.describe.som.informatio.o.busines.strategy,an.anaIysi.o.tw.dif

feren.types,change.fo.th.organization.

'LIoyd.Numbe.On.Ba",whic.ha.variou.high-en.technoIogica.equipments.s

uc.a.pIasm.screen,t.sho.T.programme,t.satisfie.peopIe'.needs.

2.2SWOTanalysis

SWO.anaIysi.invoIve.i..projec.o.i..busines.undertaking.I.invoIve.spec

ifyin.th.curren.positio.an.identifyin.th.interna.an.externa,factor,t.

achiev.organisationa.goaIs.Strength,an.Weaknesse.ar.interna.factors.0

pportunitie.an.Threat,ar.externa,factors.(SQA.2006)

Strength,ar.th.busines.o.project.tha.giv.i.a.advantag.ove.others.Weak

nesse.ar.tha.pIac.th.busines.o.projec.a..disadvantag.reIativ.t.others

.Opportunitie.ar.eIement.tha.th.projec.cou.exploi.t.it.advantage.Thr

eat.ar.eIement.i.th.environmen.tha.couI.caus.troubI.fo.th.busines.o.p

roject.

Strength:

J.Wetherspoo.ha..trainin.polic.t.provid.trainin.opportunity.an.mitte.

t.IifeIon.trainin.fo.empIoyees.Goo.quaIit.empIoyee.i.on.o.strength,fo

.th.enterprise.whic.ca.heI.J.Wetherspoo.deveIo.better.

Weakness:

J.Wetherspoo.ha.t.buiI.fro.scratc.whe.i.entere.int..hote.chain.Th.pan

.Iac.experienc.whe.the.entere.int..ne.area.S.i.i.weaknes.o...Wethersp

oon.I.require.J.Weherspoo.cos..Io.o.thei.finance.time.an.huma.resourc

e.t.deveIo.a.othe.pubs.

Opportunities:

..Wetherspoo.nee.t.choos.t.betwee.brewin.an.retaiIer...Wetherspoo.too

.thi.opportunit.a..retaiIe.t.buiI.fro.scratch.Afte.

'tie.house,syste.broke.b..ruIin.fro.th.MMC.J.Wetherspoo.go.th.Iicens

.trad,whic.couI.provid.opportunitie.fo.J.Wetherspoo.t.enIarg.th.busin

ess.

Threats:

1.21s.century...Wetherspoo.wa.facin.muc.mor.petition.th.numbe.o.increasin.numbe

.o.pub.cause,th.marke.over-supplied.I.wiI.affec.th.J.Wetherspoon..profits.Thu..

.Wetherspoo.ha.mor.stres.a.it.threats.

2.3GuideIinesforconductingSWOTanalysis

Busines.environmen.infIuenc.th.pan..Iot.S&.ar.interna.factors,an.the.

aIway.depen.o.wha.th.firm.ha.don.i.th.past.Manager,nee.t.identif.the.

base.o.interna.environment.Fo.exampIe.J.Wetherspoo.ha.gaine.convenien

.Iocation.goo.reputation.an.staf.IoyaIty.Thes.ar.th.interna.factor,wh

ic.ca.identifie.th.S&W.

PESTE.ca.b.use.t.identif.0&,fo.macr.environment.I.othe.word.J.Wethers

poon,.manage.nee.t.identif.0&,fo.th.pan.firstI.wit.PESTE.analysis.

Curren.S&.ma.bas.o.th.resuI.o.pas.O&T.Th.governmen.Iimite.th.aIcoho,p

rovide.b.pubs,i.wiI.b.th..fo.th.J.Wetherspoon.J.Wetherspoo.no.reduc.t

h.conten.o.cocktai.fo.customers,i.wouI.heI.th.pan.enjo..hig.reputatio

.o.agains.drin.problem.Then.i.ha.be.t.strengt.fo.th.pany.

S.W.0..i.changin.ove.time.T.begi.with.J.Wetherspoo.di.no.hav.T.an.ser

v.crisp.a..dissimiIarit.wit.othe.pub.i..fo.JDWetherspoon.Bu.no.peopI.

reaIize.th.importan.o.healthy,s.the.di.no.prefe.jun.foo.anymore.A.th.

sam.time.the.di.no.ha.T.cause,th.pan.los.th.petiveness.Therefor,i.bee

am.t...i.tha.period.Bu.th.pan.ha.T.Iate.on.an.heI.J.Wetherspoo.wi.th.

petitiv.power.S.i.bee..i.2002.

SWO.anaIysi.i.importan.heI.th.pan.t.identif.th.situatio.subjectively.

I.doe.no.determin.th.strategy,bu.i.usuaII.b.take,accoun.whe.th.pan.ne

ed.t.make.strateg.be.mor.efficiency.

Th.organisatio.shou.tak.consideratio.o.aI.o.fou.eIement.together.the

.shouI.no.pa.to.muc.attentio.o..o..onI.i.the.wan.t.tak.som.measure,ac

cordin.t.SWO.analysis.Manager,shouI.fin.solutio.t.over..an.T.an.tur.t

h..an..be.t..an.0.An.aIso.th.pan.shouI.us.its.strengt.an.catc.th.oppo

rtuni1.1.ge.petitiv.advantage,an.deveIo.better.

3.0OrganizationaIculture

3.1Organizationculture,usharedvaluew,atakenforgranted

assumptions”

Organizatio.cultur.refer,t..syste.o.share.meanin.betwee.member,o.a.or

ganizatio.o.th.wa.w.d.thing.here.CuItur.i..symbo.o.organizatio.whic.d

iscriminate.fro.another,incIude.artefacts.espouse,vaIue.an.basi.under

Iyin.assumptions.

Share,vaIue.ar.th.organisations.state,vaIue.an.ruIe.o.behavior.whic.i

ncIude.man.eIement.sue.a.strategies.goaIs.sIogans.an.missio.statement

s.J.Wetherspoo.think.peopI.ar.bes.asset,o.th.pany.an.giv.peopI.Iifelo

n.trainin.opportunities.Eac.employee.recognize.thi.vaIu.withi.th.orga

nization.S.thi.wa.wiI.for..share.vaIu.tha.employee,ca.b.devIoped.

Take.fo.grante.assumption.ar.mor.informa.an.deveIo.overtim.t.creat

.a.unsee.an.unopene.ruI.t.giv.manager,direction.an.Iea.th.empIoyee.pe

rceiv.thing.mor.correctIy.J.Wetherspoo.ha.toiIet.fo.customer,wit.disa

biIities.Ther.ma.no.hav.an.disabIe.custome.us.th.toiIet.bu.i.ther.ha.

disabIe.customer.the.ca.us.th.toiIet.J.Wetherspoo.ha.aIread,considere

.abou.th.thing.wiI.happened.

3.2Amodeloforganizationalculture

Terrene.Dea.an.AlIa.Kennedy'.cuItur.mode.show.tha.differen.type.o.or

ganization.hav.differen.receivin.feedbac.o.rewar.speed,an.risk.th.org

anizatio.shouI.take.Dea.an.Kenned.i.importan.fo.organizatio.managemen

t.an.thi.cuItur.i.suitabI.fo.J.Wetherspoon.

Wor.hard,pIa.har.cutur.i.mos.suitabI.fo.J.Wetherspoon.Thi.cuItur.enc

ourag.th.staf.pIete.th.Io.ris.tas.an.ha.rapi.feedback.A..chai.o.4.pub

s.J.Wetherspoo.need,immediateI.feedback.Fo.exampIe.thei.frequenc.week

I.meetin.an.broa.meetin.couLie.managemen.receiv.feedback,immediateIy

.An.i.ther.i.an.issue.o.J.Wetherspoon,managemen.Ie.empIoyee.participa

1.1.disous.th.issu.immediateIy.Thus.th.pan.ha.hig.spee.action.Therefo

re.th.immediateI.feedbac.an.hig.spee.actio.wiI.lea.good-quaIit.wor.an

.high-quaIit.servic.fo.customers.Th.empIoyee.ar.promote.internaI.an.t

h.huma.resourc.i.th.pan.i.stabIe.I.i.famiIia.o.th.pan.t.ge.kno.th.bac

kgroun.o.empIoyees.S.th.ris.i.Iow.

3.3Organizationalcultureandorganizationalbehavior

Organizationa.cuItur.refer,t..shar.meanin.syste.amon.eac.membe.i.th.o

rganizatio.o.th.wa.o.doin.things.(SQA.2006)

Organisationa.behaviou.i..kin.o.reactio.o.chang.bot.fo.interna.an.ext

erna.environment.an.i.refer,t.th.wa.o.huma.eIement.behav.a..resuI.o.o

rgansiationa.cuItur.i.a.organization.

Organizatio.cultur.i.consisten.wit.organizatio.behavior.wha.organ!zat

io.cuItur.th.pan.seecte.determine,th.organizatio.behavior.Organizati

ona.cuItur.ca.guid.th.behavior.whiI.th.behavio.ca.infIuenc.th.organiz

ationa.cuIture.Th.cultur.wiI.heI.t.dictat.th.behavior.an.th.behavio.w

iI..bac.aroun.t.reinforc.th.organizationa.cuIture.

Du.t.th.seIectio.o.th.wor.har..pla.har.cultur.i.J.Wetherspoon.thi.pan

.need.staf.t.b.enthusiasti.an.reac.hig.standards.Organizatio.cultur.w

hic.pIac.grea.importanc.o.Iistenin.to.actionin.on.an.feedback.fro.sta

f.couI.affec.organizatio.behavio.t.heI.pronot.th.busines.targe,achiev

es.Organizatio.cultur.i.J.Wetherspoo.wouI.aIs.heI.th.pan.ensur.th.ogr

anisatio.behavio.o.pursuin.o.innovatio.an.servic.quaIity.an.staf.wouI

.deveIo.thei.skiII.an.knowIedg.b.IifeIon.trainin.t.mee.th.eac.custome

r'.needs.Great,thi.sor.o.cuItur.an.ensur.everyon.i.th.fir.kno.abou.th

i.culture.Everyon.i.thi.organizatio.i.wiIIin.t.pet.initiativeI.t.fuIf

iI.thei.abiIities.whic.couI.heI.pan.t.deveo.better.

3.4Analternativemodeloforganizationalculture

J.Wetherspoo.couI.adap.toug.gu.cuIture.Thi.cuItur.deveIope.b.Dea.an.K

ennedy.an.i.focu.mor.o.presen.instea.o.th.pIannin.i.th.future.(SQA.20

06)

Thi.cultur.ha.quic.feedbac.a.sam.a.Wor.hard/pIa.har.culture.Fo.exampI

e.th.weekI.meeting.broa.meetings.an.new.Iette.o.J.Wetherspoo.aI.show,

th.quic.feedbac.o.th.pany.WeekI.meetin.o.J.Wetherspoo.require.managem

en.an.empIoyee.participat.immediateI.ca.mak.contributions.Th.meetin.i

.frequenc.mean.th.employee,participat.frequency.

An.anothe.differenc.betwee.wor.hard,pIa.har.cuItur.an.toug.gu.cuItur.

ar.hig.risk.an.reward.An.a.fo.J.Wetherspoo.entere.int.th.hote.industr

y.the.nee.t.b.decisiv.an.carefuI.S.thi.decisio.suffer,hig.risks.An.st

res.e.fro.risk.an.potentia.Ios.o.gai.o.rewar.whic.focu.o.presen.rathe

.tha.future.J.Wetherspoo.wouI.face.hig.ris.becaus.o.th.toug.gu.cutur

e.Whe.traditiona.Iin.ar.broken.J.Wetherspoo.ente.th.marke.a..retaiIe.

wit.n.connection.wit.an.brewery.I.i.hig.ris.t.maintai.thei.operation.

an.i.i.difficul.t.avoi.danger,an.catc.interest.fo.J.Wetherspoon.Bu.J.

Wetherspoo.face.th.chaIIeng.wel.t.tak.effec.measure,t.change.Therefor

e.J.Wetherspoo.i.successfuI.

4.0Businessstrategy

4.1Fourpossiblestrategies

SeIectionstrategyisadirectimpactonthedeveIopmentofthe

organizationandinthefuture,wecanadoptdifferentstrategiesto

soIvedifferentprobIems.

CostIeadershipstrategy

Thi.strateg.refer,t.us.Iowcostt.obtainth.petitiv.advantag.i.th.

market.Th.Io.productio.cos.an.Io.modit.pricesca.heI.organisation.

gai.petitiv.advantages.PIan.estabIishmen.an.maintenance,personne.re

cruitmen.andtrainingcanductio.cost.

Ther.wiI.b.lot.o.petitio.i.busines.environment.Lo.cos.ca.heI.pan.gai.petitiv.ad

vantages.Furthermore.i.J.Wetherspoo.adapt.thi.strategy,th.pan.wouI.attrac.custo

mer.wh.prefe.sam.product.wit.lov/e.price,an.gai.petitiv.advantages.

Differentiationstrategy

Differentiatio.strateg.refer,t.th.product,o.servic.i.unique.Providin.

product,andservice.fo..premiu.pric.t.mee.custome.demand,i.orde.t.

creat.superducts,an.have.sustainabI.petitiv.advantage.

Thedrinkistheproductionofdifferenttypesofpubstomeet

thecustomer.Fromthecasestudy,JDWetherspoonprovidesfamiIyareas

andbreakfastareasforcustomers,anddifferentiatedservicestowin

customers,andachievesustainedpetitiveadvantage.Thepanypaid

attentiontothepany'sproductsinordertoattractdifferentgroups

ofcustomers.

Segmentation,nicheorfocusstrategy

Th.Segmentatio.strateg.i.aIs.know.a..nich.o.focu.strategy.Th.generi.s

trateg.o.focu.rest.o.th.choic.o..narro.petitiv.scop,withi.a.industry.

Cos.focu.strateg.emphasi.produce,product,o.servic.wit.Iowes.cost.Diff

erentiatio.strateg.emphasi.produce,specia.product,o.servic.whic.i.uni

que.(SQA,2006)

Thi.strateg.onI.ca.b.adapte.b.smaI.busines.fo.short-term.I..brane,o.J

.Wetherspoo.foIIowe.th.differentiatio.focu.strateg.t.creat.mor.uniqu.

servic.o.product,sue.a.invit.singer.t.perfor.couI.heI.pan.attrac.mor.

customer,an.gai.mor.petitiv.advantages.

Prospectorstrategy

Prospectorreferstopanyshouldpredictbusinesstrendandmarketneeds

toinnovatenewproductsorservices,andfindnewmarketopportunities.

J.Wetherspoo.wante.t.expan.becaus.the.develope.weI.i.pu.industr.now.T

he.the.aime.a.th.hote.industry.Ne.marke.mean..grea.amoun.o.ne.custome

rs.i.wiI.brin.mor.customers.I.orde.t.ge.bette.developmen.an.busines.g

rowth.enterpris.couI.brin.ne.product,t.marke.t.ne.customers.

4.2Benefitsofthestrategy

From1980.t.1990s.J.Wetherspoo.adop.differentiatio.strategy.J.Wethersp

oo.ha.deveIope.bette.tha.man.pubs,becaus.the.provid.differen.service.

fro.othe.pubs.Fo.exampIe.pan.provide.Iunc.an.ope.earIier.pan.aIs.prov

id.fo.toiIet.fo.disabIe.customer,an.non-smokin.pIaces.Therefore,th.di

fferentiatio.strateg.heIp.J.Wetherspoo.t.satisf.th.need.o.differen.cu

stomer.throug..sustainabI.petitiv.advantage.Thes.ar.difference.betwee

.J.Wetherspoo.an.othe.pubs.

Maintai.thi.strateg.couI.heI.J.Wetherspoo.attrac.highI.skiIIed.creati

v.peopI.joi.thi.grou.b.goo.reputatio.o.pan.t.heI.pan.deveIo.better.Th

i.beIong.t.th.refor.o.huma.resources,th.pan.increase.th.numbe.o.empIo

yee.t.bette.serv.enterprises.

A.soo.a.th.fir.use.thi.strateg.b.providin.goo.servic.wiI.hav.repea.cu

stomers.Thi.i..potentia.advantag.fo.th.pany.no.onI.ca.gai.customers,s

atisfactio.an.IoyaIt.bu.aIs.ca.gai.goo.reputations.

Thi.strateg.ca.heI.th.pan.t.increas.marke.share,mak.mor.profits.Sine.

i.ha.goo.reputatio.whic.bring.opportunitie.fo.J.Wetherspoon,i.ha.chan

ce.t.divers,i.busines.Iik.enterin.other,areas.Th.expansio.mean.mor.pr

ofits.

4.3Analternativestrategy

A.fo.cos.leadershi.strateg.whic.i.adopte.b.J.Wetherspoo.fro.1980.t.19

90s.I.thi.strategy.J.Wetherspoo.sell.goo.quaIit.o.beer.wit.Io.pric.an

.provide,chea.foo.wit.goo.taste.Thus.J.Wetherspoo.aim.a.Io.cos.bot.fo

.produc.an.service.

1.21s.century,th.pan.foIIowe.prospecto.strategy.J.Wetherspoo.face.mor

.petitio.i.thi.period.S.th.pan.starte.t.deveIo.ne.bran.pub.calIe.

'LIoyd.Numbe.On.Bar'.An.pan.ha.catc.marke.opportunity.sue.a.expan.b

usines.fo.hote.industr.t.deveIo.better.

Thingsdonotchange:

FirstIy.bot.1980-1990.an.21s.centur.J.Wetherspoo.focuse.o.provid.bes.

service.an.food.fo.customer.wit.Io.price.SecondIy.pan.continuousI.dev

ote.t.creat.sociaIizin.atmospher.an.emphasi.thi.fo..Iong-ter.cuIture.

An.i.consistentI.se.u.famiI.area.fo.customers.

Thingschanged:

I.orde.t.increas.th.profit.J.Wetherspoo.change,conten.o.ingredient.b.

reducin.th.aIcoho,anoun.i.cocktai.pitchers.An.J.Wetherspoo.no.onI.red

uc.th.cos.o.operation.t.sav.money,bu.aIs.expan.i.busines.t..ne.area,s

uc.a.deveIo.hote.chains.

4.4Twofactorsinfluencingbusinessstrategy

Firs.o.aII.th.governmen.poIic.influence.th.busines.strateg.o.J.Wether

spoon.Base.o.th.case.th.

'tie.house,syste.ha.bee.broke,b.MMC'.polic.whic.Iimite.th.numbe.o.p

ub.th.brewe.couI.operate.Th.profit,wiI.b.decrease.

i.thi.situation,an.i.wiI.Iimi.i.busines.deveIopment...Wetherspoo.ha.t

.obe.th.Iega.o.MMC.

I.addition,socia.tren.wiI.influenc.th.busines.strateg.o.J.Wetherspoon

.Durin.2002.2004.supermarket.bega.seiIin.drink.a.Ioss-1eade.price.an.

encourage,peopI.t.drin.a.home.S.i.orde.t.make.mor.profit,an.wi.th.inc

rease.petition.J.Wetherspoo.need.t.tak.effectiv.measures.sue.a.hav.so

m.discoun.o.cu.th.pric.o.drink.t.attrac.customers.

4.5Businessstrategyandstrategicchoice

Strateg.choic.i.th.typ.o.busines.strateg.o.th.decisio.shouI.b.taken.I

.refer,t.Ieader.o.Ieadin.group,pIa.i.infIuencin.a.organsatio.troug.ma

kin.,choic.i.dynami.poIitica.process.

Busines.strateg.refer,t.th.pIan.choice.an.decision.i.orde.t.Iea..pan.

t.mak.greate.profitabiIit.an.success.I.use.t.b.designe.t.brin.succes.

an.avoi.failur.fo.organisation.

I.th.enterprise.wan.t.impIemen.th.strateg.i.th.shor.term.the.nee.t.en

abI.enterprise.t.surviv.th.crisis,an.the.tur.t.othe.strategi.pIan.Acc

ordin.t.th.pany'.deveIopmen.an.corporat.strategi.objectives.whe.th.ma

rke.deman.change,an.nee.inevitabI.strategi.choice.seIec.th.appropriat

.typ.o.corporat.deveIopmen.strateg.i.necessary.

Enterpris.strateg.divide.int.variou.specifi.aspect,o.persona,deveopm

ent...Wetherspoo.adopt,th.differentiatio.strateg.i.21s.century.I.orde

.t.mee.marke.demand.pan.star.t.provid.TV.musi.pIayer.dedicate,famiI.d

inin.are.an.breakfast.I.petitiv.market.J.Wetherspoo.ha.deveIope.ne.pu

.busines.an.hote.busines.t.mee.customers,needs.I.i..strategi.choic.fo

.J.Wetherspoo.t.ope..ne.marke.whic.increas.th.petitivenes.an.brin.mor

.risks.Al.i.aII.thi.pan.i.successfu.accordin.t.tak.differentiatio.str

ateg.an.mak.th.righ.strategi.choice,whic.ca.brin.mor.profit,fo.pany.

4.6Keyissuesinthemanagementofbusinessstrategy

Firs.ke.issu.o.J.Wetherspoo.i.mitmen.fro.staff.Employee,ar.regar.a.be

s.asset,i.thi.pany.an.ther.ar.20.manager,bega.a.botto.staff.Ther.ar.n

o.an.fres.bIoo.accepte.b.J.Wetherspoon,becaus.th.pan.prefe.t.ge.inter

na.staff,mitment.Th.lac.o.ne.idea.ma.caus.th.probIe.o.futur.developme

nt.

Th.othe.i.th.stron.traditiona.orgnisationa.culture.Fro.1880.t.1990.J.

Wetherspoo.doe.no.hav.an.entertainmen.estabIishment.sue.a.TV.The.us.

'sociaIisin.pIaces,culture,an.onI.provid.customer..pIac.t.drin.an.ch

at.However.peopI.nowaday,wan.t.entertai.themseIve.i.pubs.therefor.th.

previou.cuItur.arreste.th.saIe.o.pub.an.caus.th.Ios.o.customers.

5.0Change

5.1Forcesforchange

KurtLewin'sforcefieldanalysis

Fore,fieI.anaIysi.provide..framewor.fo.th.force,t.infIuenc..situatio.

an.th.origina.socia.status.I.focuse.o.th.socia.scienc.o.heIpin.force,

o.hinderin.forces.

BeckhardandHarrischangeformuIa

Beckhar.an.Harris.chang.formuI.represen.th.chang.proces.mathematicaII

y.I.provid..mode.t.acces.th.reIativ.strengt.affectin.th.IikeI.succes.

o.organizationa.chang.programs.(Arthu.D.1960..mean.th.dissatisfactio.

o.curren.situation..mean.th.vision..mean.th.firs.ste.toward.achievin.

th.vision..mean.th.resistanc.t.change.(DXVXF>R)

Forceforchange

1.21s.century,becaus.peopI.pa.mor.attentio.t.entertainment.J.Wethersp

oo.starte.t.provid.entertainmen.faciIities.sue.a.TV.Wi-Fi.etc.fo.cust

omers.I.th.petitiv.pu.industry.doe.no.ha.entertainmen.faciIitie.wiI.i

ncreas.th.custome.dissatisfaction.wherea.caus.th.Ios.o.customer,t.dec

reas.th.profit.o.J.Wetherspoon.Therefore,peopIe'.attitude.infIuenc.t

h.organizatio.t.change.

1.2.century,supermarke.begi.t.seI.drink.a..Iowe.price.thu.th.pan.face

.heavie.petition.Therefore.J.Wetherspoo.ha.t.tak.effectiv.chang.t.b.t

h.leade.i.th.industry.

Forceagainstchange

Sinc.1990s.JD.own.90.pubs.an.ha.be.ver.successfu.fo..Ion.time.Th.pan.

canno.deveIo.b.stickin.t.th.beate.trac.an.bein.seIf-pIacent.Therefore

.th.J.Wetherspoon'.previou.succes.i.th.fore,agains.pan.t.change.

Ti.marti.want.t.handI.th.powe.i.hi.hand.an.h.want.t.sta.contro.th.pan

.forever.Thus,peopI.wh.ha.managemen.abiIitie.an.ric.experience.wiI.ha

v.Ies.opportuni1.1.distribut.ne.idea.fo.J.Wetherspoon.Th.fres.bIoo.ca

nno.b.adapte.i.marke.petition.Thi.i.on.o.th.force,agains.change.

Al.i.aII.th.force,fo.chang.ar.stronge.tha.fore,agains.chang.i.th.J.We

therspoon.Therefore.th.pan.change,positivey.

5.2Thefactorleadingtochangeintheorganization

SociaIresponsibiIity

Socia.responsibiIit.refer,t.a.ethica.framework,whic.indicate.a.entity

.i.ca.b.a.organizatio.o.individuaI.ha.a.obiigatio.t.ac.fo.th.benefi.o

.th.munity.Socia.responsibiIit.i.th.dut.o.eac.perso.t.maintai.th.baIa

nc.o.economi.an.ecologica.system.Thi.responsibiIit.ca.b.passiv.t.avoi

.engagin.i.socia.harmfu.behaviors.o.activities.throug.th.impIementati

o.o.activities.directI.t.promot.socia.goaIs.(PaIme.Karen.1995)

HowcouldtheissuecausethechangeinJDWetherspoon

Socia.responsibilit.link.wit.reputatio.o.a.organization,an.ma.influen

c.th.profitabiIit.o.th.pany.J.Wetherspoo.canno.onI.preoccupie.wit.pan

y'.productivity.an.ignor.th.socia.responsibiIity.Th.ignoran.o.socia.

responsibiIit.ma.reduc.th.pany.reputation.cause,th.Ios.th.customers.I

oyaIty.an.th.Ios.o.narke.share.

1.21s.century,bing.drinkin.an.anti-socia.behavio.ha.increas.th.govern

men.concern.PeopI.wiI.b.reckIes.an.caus.son.ba.impac.whe.the.ar.drink

ing.J.Wetherspoo.wouI.Iik.t.Ios.th.profits.rathe.tha.seI.har.Iiquor.I

t'.du.t.th.pany'.hig.socia.responsibiIity.Thus.J.Wetherspoo.wiI.enj

o..hig.reputatio.t.kee.it.positio.i.pu.industr.an.attrac.mor.customer

DescribeacredibIeandIikeIychangeinJDWetherspoon

J.Wetherspoo.couI.se.u..specia.corne.fo.teenager,an.busines.ma.wit.so

m.quie.spaces.The.ca.stud.an.dea.wit.busines.i..quie.atmosphere.An.J.

Wetherspoo.couI.onI.provid.drink.withou,aIcoho.fo.peopI.wh.consum.a.s

pecia.corner.I.i.aIs.th.wa.t.sho.its.responsibiIit.t.th.society.

5.3DeaIingwithchange

Managemen.i.businesse.an.organization.i.th.