商業(yè)英語考試試題及答案

一、單項選擇題（每題2分，共10題）1.“Profitmargin”refersto_.A.theamountofprofitB.thepercentageofprofitC.thecostofproductionD.thesellingprice答案：B2.Whichofthefollowingisa“wholesaler”?A.Acompanythatsellsdirectlytoconsumers.B.Acompanythatbuysfrommanufacturersandsellstoretailers.C.Acompanythatonlymanufacturesproducts.D.Acompanythatprovidesservices.答案：B3.“Marketshare”is_.A.theportionofamarketcontrolledbyaparticularcompanyB.thetotalsizeofthemarketC.thenumberofcompetitorsinamarketD.thelocationofamarket答案：A4.Theabbreviation“CEO”standsfor_.A.ChiefExecutiveOfficerB.ChiefEconomicOfficerC.CentralExecutiveOfficeD.CorporateEfficiencyOfficer答案：A5.InbusinessEnglish,“turnover”usuallymeans_.A.theactofturningsomethingoverB.thenumberoftimesabusiness'sinventoryissoldandreplacedC.alossinbusinessD.atypeofinvestment答案：B6.“Outsourcing”is_.A.producingallgoodsin-houseB.hiringanexternalcompanytoperformabusinessfunctionC.sellingproductsoverseasD.buyingallrawmaterialsfromdomesticsuppliers答案：B7.A“franchise”is_.A.anewbusinessstart-upB.alicensetooperateabusinessunderanestablishedbrandC.aformofcharityD.agovernment-ownedbusiness答案：B8.“Liquidity”inbusinessrefersto_.A.theabilitytopaydebtsastheycomedueB.theamountofwateracompanyhasC.thepopularityofaproductD.thequalityofmanagement答案：A9.Whichofthefollowingisan“asset”?A.Aloan.B.Adebt.C.Cash.D.Anexpense.答案：C10.“B2B”standsfor_.A.BusinesstoBusinessB.BanktoBankC.BuyertoBuyerD.BrandtoBrand答案：A二、多項選擇題（每題2分，共10題）1.Whichofthefollowingarecommonmarketingstrategies?A.AdvertisingB.PricingC.ProductdifferentiationD.Socialmediapromotion答案：ABCD2.Thefunctionsofabusinessmayinclude_.A.ProductionB.MarketingC.FinanceD.Humanresources答案：ABCD3.Ininternationalbusiness,factorstoconsiderare_.A.CulturaldifferencesB.ExchangeratesC.TraderegulationsD.Shippingcosts答案：ABCD4.Whichofthefollowingcanbeconsideredasbusinessexpenses?A.RentB.SalariesC.AdvertisingcostsD.Rawmaterialscost答案：ABCD5.Abusinessplanusuallycontains_.A.ExecutivesummaryB.MarketanalysisC.FinancialprojectionsD.Productorservicedescription答案：ABCD6.Whatarethecharacteristicsofasuccessfulbrand?A.High-qualityproductsB.GoodreputationC.StrongbrandidentityD.Widemarketrecognition答案：ABCD7.Inbusinessnegotiation,importantelementsare_.A.PriceB.QuantityC.DeliverytimeD.Paymentterms答案：ABCD8.Thesourcesofbusinessfinancingcanbe_.A.BankloansB.VenturecapitalC.AngelinvestorsD.Retainedearnings答案：ABCD9.Whichofthefollowingareimportantforcustomerservice?A.ResponsivenessB.PolitenessC.Problem-solvingabilityD.Productknowledge答案：ABCD10.Businessethicsmayinvolve_.A.FaircompetitionB.EmployeerightsC.EnvironmentalprotectionD.Honestyinfinancialreporting答案：ABCD三、判斷題（每題2分，共10題）1.A“start-up”isalwaysasmallbusiness.(False)2.“Revenue”isthesameas“profit”.(False)3.Atrademarkisonlyforalogo.(False)4.Inbusiness,itisalwaysbettertohaveahighdebt-to-equityratio.(False)5.E-commerceonlyinvolvessellingproductsonline.(False)6.Amonopolyisalwaysillegal.(False)7.Allbusinessesneedtohaveaphysicalstore.(False)8.Abusinesscanonlytargetonemarketsegment.(False)9.Goodcorporateculturehasnoimpactonbusinessperformance.(False)10.Abusinessshouldneverchangeitsmarketingstrategy.(False)四、簡答題（每題5分，共4題）1.Whatistheimportanceofmarketresearchinbusiness?答案：Marketresearchhelpsbusinessesunderstandcustomerneedsandwants,identifycompetitors,assessmarketsizeandpotential,anddevelopeffectivemarketingstrategies.2.Brieflyexplainwhat“supplychainmanagement”is.答案：Supplychainmanagementisthemanagementoftheflowofgoodsandservices,includingallprocessesthattransformrawmaterialsintofinalproductsanddeliverthemtocustomers.3.Whatarethemainelementsofabusinesscontract?答案：Themainelementsincludeofferandacceptance,consideration,legalcapacityoftheparties,legalityofpurpose,andmutualassent.4.Howcanabusinessimproveitsbrandimage?答案：Byprovidinghigh-qualityproductsorservices,havinggoodcustomerservice,beingsociallyresponsible,andeffectivemarketing.五、討論題（每題5分，共4題）1.Discusstheadvantagesanddisadvantagesofglobalizationforbusinesses.答案：Advantagesincludeaccesstolargermarkets,cheaperresources,andnewtechnology.Disadvantagesareincreasedcompetition,culturaldifferenceschallenges,andregulatorycomplexity.2.Howcanasmallbusinesscompetewithlargecorporations?答案：Byfocusingonnichemarkets,providingpersonalizedservice,beingmoreflexibleinoperations,andusingcost-effectivemarketingstrategies.3.Whatroledoesinnovationplayinbusinesssuccess?答案：Innovationcanleadtonewproductsorservices,i