ContentsPart1TeamstructurePart2Backgroundanalysisandenvironmental

insight&socialized

marketingstrategyPart3IPcharactersetting&platformconstructionanditsrelatedmechanismContentsPart4PromotionandpropagationPart5ProjectManagement1.1TeamstructureTheoverallpopulationResponsiblepopulationineachsectionWorkexperienceStrategyandcreativityCopywritingandcontentsproductionTeamstructureProjectleaderSocialmediaoperationActivityexecutionandmediaQuXueqiangAstheDirector,hehas8yearsofexperienceinbrandmarketing.Hehasanoutstandinglogicandcopywritingability.HeusedtoserveBeijingPeople'sBroadcastingStation.QiMenghuaAstheAccountExecutive,shehas3yearsofexperienceintheindustry.SheusedtoserveLenovo,Canon,HuaweiandothercustomersCaoLeiAstheAccountExecutive,hehas2yearsofexperienceinbrandmarketing,involvingFMCG,homeappliances,3Candotherindustries.Hehasastrongexecutionandoutstandinglogicalcapability.WengChenyuAsthevicepresidentofGenedigiGroup,shehas15yearsofexperienceinpublicrelationsmarketingindustry.Sheisgoodatlargeprojectoperations,brandmanagementandintegratedmarketing.Sheusedtoserveautomotive,3C,Internet,FMCGandotherindustries,includingHuawei,Wandaandotherbrands.Also,duringherfiveyearsofserviceinHuawei,shecreatedthetake-offofHuawei'sflagshipbrand.DongLinaAstheMediaDirector,shehas11yearsofexperienceinpublicrelations,providingbrandfullserviceforcustomersinFMCG,automotive,culturalandotherfields.Withskilledbusinessnegotiationskillsandmediacommunicationcapability,sheisgoodatpublicrelationsstrategyandoverallmanagementandexecutionofvariousprojects.HuLingAstheEventManager,shehas7yearsofexperienceinbrandmarketing,withcustomersallovercultural,financial,automotive,FMCGandotherindustries.Shehasanoutstandingplanningandexecutionability.Hercustomersinclude:LandRover,Abbott,CasioandBrightDairy.LiJiaqiAstheEventExecutive,shehas5yearofexperienceinpublicrelationsservice.Sheisgoodatplanningandorganizingthepromotionofproject.Hercustomersinclude:Huawei,Taopiaopiao,BeijingTVJuxingpaicolumn,ChinaMerchantsBank,DongfengNissan,andetc.WangHanAstheEventExecutive,shehas5yearsofexperienceinpublicrelationsservice.SheusedtoserveHaier,Mengniu,LogitechChina,BeijingAutomotiveGroupandothercustomers.Sheisgoodatprojectinternalcommunicationandtimeschedulemanagementandsocialmediamarketing.ZhangRanAstheAccountManager,shehas4yearsofexperienceinsocialmediapropagation.SheusedtoserveLenovo,Baidu,Huaweiandothercustomers.SheisgoodatsocializedContentspropagation.PengLiAstheSeniorAccountExecutive,sheisgoodatdoublemicrooperationandmediacommunication.SheusedtoserveHuawei,LuzhouLaojiao,YiliandYihaodian.ShiShuxianAstheCopywriter,hehastwoyearsofexperienceinpublicrelationsservice.Heisgoodatcopywriting,newmediaplatformoperationandmultimediaediting.LiYajunAstheCopywriter,shehas2yearsofexperienceindoublemicrooperation.Shehasaclearlogicandanoutstandingcopywritingcapability.YaoChunleiAstheAccountExecutive,shehas4yearsofexperienceinpublicrelationsservicesandprojectmanagement.SheusedtoserveHuawei,acer,DiDi,Baiduandotherwell-knownbrands.Sheisgoodatcustomercommunicationandprojectco-ordinationmanagement.LiuJiapingAstheAccountExecutive,shehas3yearsofexperienceintheindustry.ShespeaksafluentEnglish.SheusedtoserveToyota,WandaPark,JingdongFinanceandotherbrands.Sheisgoodatdailypublicrelationspropagationservicesandcreativemarketingservices.CaoFengGroupCreativeDirectorZhaoSizhuoAstheArtInstructor,shehasthreeyearsofworkexperience.

SheusedtoserveHuawei,ChinaSocialSecurity,InternationalUnionofGeologicalSciences,andetc.Sheisgoodatgraphicdesignandmobiledesign.ZhangBowenAstheCreativeDirector,hehas5yearsofexperienceincreativedesign.HeusedtoserveHuawei,Lenovoandmanyprojects.ChenJiupengAstheStrategicDirector,hehas9yearsofexperienceinpublicrelations,aswellasgoodnegotiationskillsandcommunicationability.Heisgoodatpublicrelationsstrategyandprojectco-ordination.

HeusedtoserveChinaHuawei,TaiwanMcDonald's,andetc.WuJingAstheseniorcustomerdirector,shehas4yearsofexperienceintheindustry.ShespeaksafluentEnglish.DuringherstayintheUnitedStates,sheusedtoworkinWashingtonAutomotivePressAssociation.SheusedtoserveBeijingBenz,Konka,Alibabaandotherbrands.Sheisgoodatstrategyandplanning.FengChendiAstheProjectDirector,hehas7yearsofexperienceinpublicrelationspropagation.HeusedtoserveIBM,Canon,Huawei,Lenovoandothercustomers.Heisgoodatdigitalmarketingandnewmediamarketing.HeusedtoworkedinOgilvyPRandCCTV.TeamstructureAdvisoryteamAutomobileIndustryFashionFilmZhangYaodongFounderofQicheToutiaoWuWeiqiangFounderofWankaYangcheGuoDengliFounderofDazhongKancheWeiJinqiaoFounderofYijuhuaDianpingChenChangyeEditorandFounderofYiyuGuancha,formerHWangZhuoFounderofSanshengChenYanyanFounderofChiefEntertainmentOfficerZhengDaosenFounderofEntertainmentCapitalChenZhixiongCo-founderofDsmovieLuoJinFounderofIrisUncleFishFounderofDuliyuFilmLinShifengFounderofTtfilmZhangFangFounderandwriterofWomanwitharomaticsoulCuiSitanFounderofRebecca’sFanntasyWorld1.2ProjectexperienceServicebrandandbusinessscopeOperatingexperienceinofficialaccountsormediaMarketingexperienceinsocializedpropagationandContents

GenedigiGroupwasestablishedin1997.ItheadquartersinBeijing,withindependentbranchinBeijing,ShanghaiandGuangzhou.Ithasaserviceteamofmorethan500people.ItjoinedPublicisGroupin2011.ItbecamethelargestpublicrelationsgroupofPublicisinAsiaregion.Ithaspartnersinautomotive,Internet,FMCG,communications/homeappliancesandculturaltourismindustry.GenedigiConsultingItsstrategiccustomersincludemanyautomobileenterprises,Alibaba,HuaweiandWanda.BrandmanagementProductmarketingIntegratedpropagationBigmindBigconnotationBigmeansBigpublicrelationIntegratedmarketingstrategy2016IBA-AnnualCommunications/PublicRelationsActivity-Reputation/BrandManagementGoldAward2016IBA-AnnualCommunications/PublicRelationsActivity-Marketing-ConsumerServicesGoldAward2016IBA-AnnualCommunications/PublicRelationsActivity-AnnualCommunications/PublicRelationsActivity-EventsSilverAward2016IBA-AnnualCommunications/PublicRelationsActivity-AnnualCommunications/PublicRelationsActivity-Marketing-ConsumerGoodsSilverAward2016IBA-AnnualCommunications/PublicRelationsActivity-AnnualBrandExperience-ConsumerSilverAward2016IBA-AnnualBestBrandContentsSilverAward2016IBA-AnnualBestNetworkMarketingCampaignSilverAward2016IBA-AnnualBestMarketing-AutomobileBronzeAward2016IBA-AnnualCommunications/PublicRelationsActivity-SocializedMediaBronzeAward2016IBA-AnnualCommunications/PublicRelationsActivity-Reputation/BrandManagementBronzeAward2016PRDaily’sDigital&SocialMediaBestDigital&SocialMediaUtilizationBrandConcernAward2016PRDaily’sDigital&SocialMediaBestPRActivity2016(partial)internationalawards"Transformers5"moviemarketingTohelpsuperIPboxofficesoaringinChinaFullchannelpropagationcovering510milliontimes"WonderWoman"word-of-mouthmarketingTobuildChina"WonderWomanIP"Firingword-of-mouthexposuretoreachmorethan70milliontimes"Wolverine3"moviemarketingTowakeupthe"unclewolf"memoryofChinesefansTopromoteChina'sboxofficetoincreasebynearly200millionyuanThefuturenightofAudibeganTocreateannualphenomenalviewingeventTologonmicro-blogginghotsearchonthatday,Thewholenetworkexposurereachingmorethan15milliontimesGenedigisocializedmarketingcase-WandaCinema2.1BackgroundanalysisandenvironmentalinsightOverallcurrentsocialsituationofsocializedmediapropagationandsocializedContentsmarketingCurrentsituationofsocializedmediapropagationandsocializedContentsmarketinginautomobileindustryCurrentsituationofsocializedmediapropagationandsocializedContentsmarketingofAudibrandandcompetitivebrandsGlobalAppsexceeded5million

andofficialaccountsexceeded

20million.99.4%ofuserswillfollowwemediaplatform.Theaveragenumberoffollowisover15.However,only10%ofofficialaccountswascontinuouslyfollowedbythepublicChannelexclusivity,ContentshomogenizationandcreativityunificationHavebecomethemainissueofsocializedmediapropagationandsocializedContentsmarketingOverallcurrentsocialsituationofsocializedmediapropagationandsocializedContentsmarketingChannelContentsCreativeHomogenizationLowinteractionefficiencyUnificationMainlyimitationandderivationExclusivityDifficulttogetthroughIn2009TheriseofsocialmediamarketingTheeraofmicro-blogging-brutaltimesKeywords:beingalocaldespotIn2012SocializedmediamarketingturnstoContentseraTheriseofWeChat-wemediaeraKeywords:viewpointexplosionFrom2015to2016SocializedmediaturnstosocializedContentsmarketingBegantoachieveContentsrealizationKeywords:ContentsbonusSocialization1.0eraSocialization2.0eraSocialization3.0eraFrom2016to2017BlindpursuitofContentshasbeenunabletobreakoutandguidetheusers’awarenessSocializedContentsmarketinggraduallyentersintotheplateauperiodThewholeworldislookingforproblemsolving...MobileinterconnectionbuildsanacceleratederaofsocializationInformationisexcessiveandattentioncertainlywillbescarceIP(IntellectualProperty)expressionisthuscreated.AnditmakesIPanewconnectionsymbolanddiscoursesystemSocializedmediapropagationandsocializedContentsmarketingreformAllbusinessesareContentsAllContentsareIPTransformationThe2017newautomobilepolicyincludesvehiclepurchasetax,mandatorytrafficliabilityinsurance,vehicleandvesseltax,licenceplateandsoon.Thenewdealoverallrequiresthatpeoplewillspendmoreinthedrivingcosts.NationalpolicyTheglobalautomotiveindustrynowpresentsfoursubversivetrends:cleanenergy,smartinterconnection,autopilotandsharedtravel.Thisisthetechnologydevelopmentandinnovationdirectionofthefutureautomobileindustry.Itwillalsobringprofoundchangestotheexistingautomotiveindustrychainandbusinessmodel.FuturetrendsAccordingtothesalesvolumeofautomobileinMarch,Chinesebrandpassengervehiclesellsatotalof956800,withamonth-on-monthgrowthof21.70%andayear-on-yeargrowthofof7.3%,whichaccountsfor45.64%ofthetotalsalesofpassengervehicle.Amongthem,salesofGreatWallAutomobileandGeelyAutomobileincreaserapidly.TheriseofdomesticautomobileCurrentsituationofsocializedmediapropagationandsocializedContentsmarketinginautomobileindustryIn2017,theautomotiveindustryisundergoinganunprecedentedtransformation.聚焦智能互聯(lián)、自動駕駛、共享出行和電力驅(qū)動四大板塊，塑造未來出行方式。奔馳瞰思未來”（C.A.S.E.）戰(zhàn)略以自動化、互聯(lián)化、電動化、共享化締造更安全、更高效、更便捷、更有樂趣的智能移動出行生活方式。寶馬ACES戰(zhàn)略廣泛聯(lián)網(wǎng)、自動化和電氣化、數(shù)字化、可持續(xù)與城市化2017巴塞羅那奧迪品牌峰會——“未來的豪華”LookingattheentireBBAstrategiclayout,interconnectionisthekeytosuccessBasedonthetransformationoflargeindustry,ledbyBBA,keepingupwiththeneedsofthetimes(industrytransformation+Internetenvironment),theyrespectivelyreleasedtheirownstrategy,fromwhichwecanseetheimportanceofinterconnectioninBBAstrategy."Connectivity"strategyconsensusBMWACESstrategyTocreateamoresecure,moreefficient,moreconvenient,moreinterestingintelligentmobiletravellifestylewithautomation,interconnection,electrificationandsharingMercedes-BenzC.A.S.E.strategyFocusingonfourplatesincludingConnectivity,AutonomousDriving,SharingandElectricmobility,itintendstoshapefuturetravelmode.2017BarcelonaAudiBrandSummit-"FutureLuxury"Extensivenetworking,automationandelectrification,digitization,sustainabilityandurbanizationWithdouble-microasthemainpropagationpositionandwithprofessionalcontent,itmulti-dimensionallydeliversthebrand'sexpertiseandspirit.FromthefirstadvertisementinWeChatcircleoffriends,toautomobilelive,allkindsofformsdaretobreakthroughandinnovate.Innovativeform,daringtobreakthroughWithdouble-microasacarrierDeliveringcorespiritBMW&TencentStartlivefeastIn2016,BMWX1newsconferencecloselygraspedthepopularityofliveshow,byvirtueofTencentplatformandopenedupQQmusic,WeChatandotherplatforms,creativelylaunchedtheconferenceasalandmarklivefeast.Takingadvantageofhotspot,efficientandaccurate,ittriggersalotofattention.TakingadvantageofhotspotLargeflowcanonlybringshort-termeffectsWithemotionaldefinitionasthecoreandlackofemotionalinteractionwiththeaudience,itisdifficulttoresonate.CurrentsituationofsocializedmediapropagationofcompetitivebrandsDouble-micro-basedMulti-platforminteractionLargefanbase

HotspotguidanceAttracteffectiveattentionMicro-bloggingfans:1740thousandYizhibofans:1743thousandTheyarebothplatformswithmostfansinBBAEmotionalcommunicationInducingresonanceIthassettledinZhihu.Theproblemishumoranddowntoearth.Theanswerisself-deprecating.Thefirstshowgainsmorethan6000followersand10thousandreadingvolume.Thisformofactivequestionandanswerclosesthegapbetweenthebrandandtheuser,establishesemotionalcommunicationandinducesresonance.Filmcooperation,starhelp,e-commerceactivities,sportsevents,allkindsofmarketingapproacheseffectivelyattracttheaudienceattention.AnanalysisofthestatusofAudisocializedmediaTechnology,lifeandeventsasthemainContentsbaseItalreadyhavelong-termuserawarenessaccumulation,butcommunicationdistancestillhasspacetobecloser.YoucanseetheachievementthatAudihasmadetotheyouthtransformationofsocializedplatform.However,assocializedmarketingenvironmententersintooverallupgradeperiod,eachbrandtakesawait-and-seeattitudeandtriestoseekawayout.ThenewsocializedpropagationstrategywillmakeAuditheforerunneroftheindustryasawhole.Youngpeoplehaveindependentunderstandingandjudgmentof"sound"and"Contents".Buildingauniqueanddedicatedcommunicationplatform

isthebasistocarryoutlong-termanddeepcommunicationwithyoungpeople.TailoredpersonalizedbrandIP

isalsothemosteffectivewaytocommunicatewithyoungpeopleatpresent.Howtocreateacommunicationplatformthatiseasytoberecognizedbyyoungpeople?"LOOPS"platformis

themosteffectivecommunicationplatformthatAudibuildsbasedoninsightofyoungpeople.CircleattitudePlatformisecologyandplatformisworld.PossessaworldoutlookwithacompletevalueattributeEachindividualhasacompletesecondlifeattitudewhichisfreshandsustainableCircleContentsPossessastrongoriginalabilityCancarryoutdiversifiedderivationandre-creationHaveastronglearningandcarryingcapacityaimingatnicheandpreciseyouthContentsareaAttractmoresimilarcognitioninUGCContentslandingCircleresourcesRiseonaspecificplatformandnotlimitedtoasingleplatformHavetheabilitytoconnectlinkageamongdifferentContentsculturalresourcesGetthroughon-lineandoff-linetoachievefansvisualexperienceThecrowdbasecanreverselypullthepricetotriggerthepurchaseCirclecompanionDuetocontinuousproductionofvaluableContentsandresources,accompaniedbylong-termaccumulationofvalueidentification,itattractsenoughsupporters.Strengthenself-identificationandgroupidentificationWhatkindofpersonalizedIPismorelikelytobeacceptedbyyoungpeople?1.UniqueContentsabilityWiththeabilitytocontinuouslyoperateContents,eachdifferentiatedfigurativeactionisarealContentsviewing.Nicheyoungpeoplerecognizeisreallypopular.Wecanseealotfromniche.Onlynichecangainrecognitionofyoungpeoplefromtheheart.4.ContinuouspersonalityinterpretationIthaspersonalityattributesthatyoungpeopledeeplyagreewithandyearnfor.Also,ithastheabilitytoself-iterate.Itcanevolveovertimeandcarryoutself-fulfillment.2.PotentialenergyvaluewithtopicAperfectnewIPspeciesmustbebornwithfeelingandpotentialenergy.Ittakeshumanconnectionasthecenter,ratherthansimplyinformationpushastheprincipal.3.InfluencerwiththeunityofknowledgeandpractiseLikemostyoungpeople,itlikestoshare,iseagertobefollowed,andhatestobeeducated!Ittriestoshowtheir"difference",darestothinkandtoact,usesactiontoprovetheirattitudeandvalueawareness5.IntegrationandapplicationofnewtechnologiesAboutthoseyoungpeopledonotknow,Iknow.Aboutthoseyoungpeopleknow,Iammoreproficient.AnomniscientcognitiveforerunnerandaspiritualleaderIPbecomesanewconnectionsymbolanddiscoursesystemSpokesmanofbrandvaluesystemIPisbredandbornintheecologybehindthebrand.Itreflectsconnotationsinthelevelofvalue,outlookonlife,worldoutlookorphilosophy.Finally,itmakesasoundandproduceexchangeandresonanceintermsofcultureandemotion.TheintersectiondimensionbetweenbrandworldandrealworldThegrowingandimprovingprocessofasuccessfulbrandis,infact,theformingprocessofthe"world"behindit.However,IPisalinkandcluethatcanfreelyshuttlebackandforthintwodimensions,generatingastrongcorrelationbetweenthebrandandreality.ProvidinganinterfaceforthediversificationextensionofthebrandAsthebrand'smemorylogoandflesh-and-bloodpersonalitycarrier,IPcanbefigurativelyextendedthroughlanguage,action,attitude,etc.,sothatthebrandcancarryoutthree-dimensionalexpansion.TheroleofIPinAudibrandsystem2.2SocializedContentsmarketingstrategyAudibrandsocializedpropagation,strategy,planningandgoalsThecreationofAudisocializedContentsmarketingplatformIPcharactercharacterofAudisocializedContentsmarketingplatformLong-termgoals:TocompletetheyouthtransitionofthebrandToestablisheffectivebrandassetsandecosystemsTooccupyadominantpositioninthemarketMid-termgoals:TocreateabreakthroughinnovationexperientialplatformToestablishcommonvalueswithconsumersToestablishlong-termfancommunityandtransformsalesEarliergoal&strategy:TobuildauniqueexclusiveplatformforAudiTobeuniqueinsocialcontactgroupToconnectAudibrandandyoungpeopleGoalstobecompletedinthisstageThemissionsandlong-termgoalsofAudibrandsocializedpropagationPlatformcoreAnuniqueandbrandnewconsumerexperienceplatformofAudiTone&Manner：asenseoftechnology,fashion,young,cutting-edge,personalizedStresstechnologythroughcreativeandfreshmethodFilmandtelevisionProgramentertainmentArtrelatedCancooperatewithIP,celebritiesandothersinvariousfieldsElectronicmusicIndiepopBasedonAudi'sexistingbrandimage,toderiverelevantlifestyleAutomobileScienceandtechnologyEntertainmentCross-fieldcooperationLifestyleMouldIPthroughContentsandfeedbackContentsthroughIPConsumerinteractionDeepenemotionalconnectionEffectivelypromotesalestransformationMusicCutting-edgescienceandtechnologyPlatformpropertiesandContentsIPplatformSocialpositionsMediapromotionCross-filedcooperationEntertainmentprogramFilmandtelevisionWithIPplatformasabenchmark,toradiatetheentirepropagationcampSocialcontactmediaattributesAudibrandDNAInnovationTechnologyAsenseoffutureHigh-endSportyIndividuationFreedomInnovationNonsenseOnlinecelebrityinpowerAsenseofscienceandtechnologyAsenseoffutureInnovativeYoungOneIPIPcharacterpersonalityofAudisocializedContentsmarketingplatform3.1PersonalitysettingofIPcharacterTheinitialplanningandpersonalitydescriptionofIPcharacterIPderivationIPpromotionConsumerInsightscan:thefuturewavehascome·Futurebooks·Sci-fimovies·Fashiontrend·ElectronicmusicThefuturestylenotonlymakesyoungpeoplefeelmorefashionableandnovelty,theycanalsoseeinfinitepossibilitiesfromthefuturetrendofsciencefictionTheyneedsomeonetoleadthemtofindmoreinterestingandmorepossiblelifedirectionsBreakthroughtechnologyEnlightenthefutureAudiwillalwaysstandinthefutureToleadtheoccurrenceofthisdaySo,everythingshouldbeStartsfromthefutureRootedintheDNAofAudibrandThatAudiwantstocreateisnotonlyanimagebutalsothefirstIPwithimmortalandvirtualcombinationthatcanbeextendedonthenetwork,canself-breedandcanappearintherealworldtointeractwithothers.It’sAlexIn2060,Audi,withtheworld'sleadingtechnology,wouldfirstinventtimeshuttlesportscarInordertobetterpromotethedevelopmentofhumanscienceandtechnology,theydecidetosendatimemessengerto2017toinfusenewblood.Throughglobalfulltesting,23-year-oldAlexgotA+inalltestsandstoodoutinglobalvision.Hehasjustgraduatedfromcollege.Heisyoungandfitandlovestechnologyandtrend.Atthesametime,healsolikeshistoryandnature.Hehascollectedalotofretrothings(suchastop-levelantiqueAudiA9model)Heisfullofcuriositytoallthingsinpast(resent),andoftendreamsofgoingbacktothepast.Eventually,withhopeandexpectationtothefuture,AlexsatonashuttlesportscarHeputthepointeron2017yearwithfingers。Heisreadytointroducethefuturetous.1.FourlettersrepresentthefourhalosoftheAudilogo2.LetterAisidenticaltoletterAinAudi2.LetterAalphabeticallyranksfirstinsearchbar3.ThenameofAlexhasasenseofyouth,fashion,technologyandfuture.AlexALEXlivelyacevitalityBestandaceeageryearningXMysterious,scienceandtechnologyWhyAlex?DerivedfromtheimagethatcontemporaryyoungpeoplepursuitMeltedintoasenseofscienceandtechnologyandageneoffrontierCombinedwiththeexistingelementsofAudibrand++TheestablishmentstrategyofIPcharacterimageStartsfromthefuturePersonality:freedomdevoted,unfettered,kind-hearted,extrovertedandaspirantWeakness:heistoosharptosomeextent,butthisisonlyduetohisstraightforwardpersonalityHobbies:technology,cars,art,movies,musicandotherinterestingthingsEquipment:equippedwithafuturetechnologysuperpowerdeviceinthearmName:AlexAge:23Constellation:AquariusBloodtype:ABHeight:183Weight:140HeisasignHeisnotonlyafixedimage,butalsoarole,thesameas007.HewillintegratepowerofallpartiesIndifferentperiods,hecancooperatewiththemostinfluentialstarincontemporaryera.HecanassembleIP’sownfansandstar’sfansandbindcampstogether.HecanburstIPinshort-termandcontinuouslyabsorbmorepowerinlong-term.HecanbecomeoneofthemosteffectiveassetsofAudiHeisbothvirtualandrealistic.Atthesametime,Alexhasarealrole-player .Inrealactivities,hecanreplaceAlextocompletetheshowButifthereisnoneedofrealbodyappearance,hecomesoutinvirtualimage.OthersPromotionrhythmofIPcharacter-basedonCISVIvisualrecognitionCurrentimageBIbehavioridentificationSetupcharactersettingMIconceptrecognitionExpandconnotationPreheatingWhoisheFiringlaunchHeisAlexContinuousoverchargingAlexisHereLong-termpromotionAlexisEverywhereSuspensemarketingHungermarketing+wholenetworkinterpretationEventMarketingTopic+cross-bordermarketing#MysteriousflashfromtheEast##FutureequipmentairborneSanlitun##Whowillcomebackfromthefuture#InklingappearsinGoogleEarthphotosMysteriousflashvideowasexposedThemanwhocomesoutwithlightinducedguessMysteriousdeviceappearsoutofnowhereProfessionalanalysisdeviceissuitableforspace-timetravelThewholepeopleguessthebigmoveofAudiAudiofficialpostercomesoutMajormovementoverthrowingindustryimagination#Themostmysteriousinvitationinhistory##Traveltothefuture##Alexstartsfromthefuture#Witnesstheon-lineoffuturetrainIndustrybigVcollectivelyreceivemysteriousinvitationCelebritiesinallwalksoflifeareinvitedtoparticipateinthefuturetripHighpriceofthefuturespecialtrainWitnessthecollectionoffutureconferenceAlexholographicconferenceAlexsynchronouslyappearatsixparallelsessionsAlexdoubleVplatformcomesonlineAutomotive,fashion,scienceandtechnologymulti-dimensionalinterpretationofAlexconnotation#WhocanbecomeAlex##TheKingOfElectroMusic,Alex#AlexNationalmass-electionactivityBlanketexposureofselectionContentsAlexappearsonUltraElectronicMusicFestivalinsurpriseItmaybethecoolestappearingwayinhistorySheertechnologicalstyleatsite#Alexasksmaster#AlexasksHawkingAlexasksMaYun#AlexAnywhere#AlexridesonasharedbicycleAlexopensliveonlineAlexwatchesmovie#Alexdoesnotwanttobestar#AlexparticipatesinscreamingCarrashowAlexintrudesbleedingsteelPreheating-#mysteriousflashfromtheEast#seriesoftopicsaccumulatesuspense,leadingtomajormovementofAudiTopicdirection:#mysteriousflashfromtheEast#Creativedirection:whennetizenwatchChinaregionthroughGoogleEarth,theyfindmysterioustimeandspacevortexintheGreatWallarea.Contentsexample:1."Mysterioustimeandspacevortexistheintersectionofparalleluniverses?"2."’ClownScientist’expressesthatthismightbeatimewormhole"3."ForeignerscommentthattherewillbetimeandspacetravelinthemysteriousEast?"Propagationpath:micro-bloggingtopic,Guokr,ZhihuandotherknowledgeQ