O>MeltwaterO>Meltwater從“看到”到“看透”:掌握大語言模型中的品●AI如何重塑品牌管理生態(tài)●MeltwaterAI戰(zhàn)略愿景MiraStudio：對(duì)話式洞察如何重構(gòu)品牌的決策節(jié)奏●●從“找數(shù)據(jù)”到“問洞察”?戰(zhàn)略層的效率躍遷●AI如何助力品牌團(tuán)隊(duì)在全球市場(chǎng)實(shí)現(xiàn)更快、更深的響應(yīng)●PromptWriting實(shí)操建議：如何提問才能得到有用洞察GenAILens:生成式AI如何影響品牌認(rèn)知與聲譽(yù)管理●●AI助手正在成為新的“品牌第一印象制造者”●品牌需要可視化、可響應(yīng)的方式來參與LLM時(shí)代的敘事權(quán)Wrap-Up:在AI驅(qū)動(dòng)的世界中建立品牌的長(zhǎng)期優(yōu)勢(shì)●2<o>Meltwater●MeltwaterAI戰(zhàn)略愿景:從“看數(shù)據(jù)”到“掌控?cái)⑹隆盇IWillBecomeTrustedEnterpriseCoworkerAIMaturity202320252023202520085O>Meltwater7MeltwaterAI●13billionnewsarticlesand200billionsocialposts●3.5millionnewsarticlesand27millionsocialpostsaddedperdayAIhasbeenattheforefrontofwhatMeltwaterhasbeendoingadvancementofalgorithmsadvancementofalgorithmsandhowtheyhavebeenemployedinplatformunderfeatureslikeproprietarysentimentanalysis/automatedtagging.UnrivalledNetworks●Strongrelationshipswithcontentproviders&socialnetworks●120editorialcontentpartnerships,plus30re●Earliestpossibleaccesstoemerging●Customizedwithyourbrands,spokespeople,cthemes●18real-timeAIenrichmentsincludingtopics,sentimorganizationsMiraPlatformMobileMobileMiraIntegrationsMiraAPI MeltwaterCopilotMiraAIStackAgenticAIAgenticAISuiteassistancework?owsInsights&recommendationsMulti-stepHITLtasksAIAIsummaries&explanationsPlanPlanandexecuteandajournalistWritingAssistantWritingAssistantWhatWhatwerethekeystoriesaboutNikethisweek?<o>Meltwater<o>Meltwater18high-performanceenrichments,withongoingtuningandassessmentincludingEntityLevelSentiment.Customizedreal-timeanalysisidentifyingbrands,logos,andpersonalitiesfordeeperanalysis.MicrosoftCopilotpartnershipprovidingaco-developed,next-generationcommunicationsassistant.DeliveringDeliveringquicker,moreintuitive,semanticsearch&classi?cationforSavingSavingcustomerstimeandincreasingtheirimpactthroughinstantinsights,actionsandfasterwork?ows.9$$$InvestmentinNext-GenAIBooleansarepowerful,buthardtogetright;Meltwater’sAIsupportsyouin?ndingtherightdataseamlesslytransitioningtotheVisualcontentisbecomingmoreandmoreimportantchallengingcurrentstate-of-the-artLLMs;MeltwaterisemployingLVMsandcuttingdeeplyanalyzevisualcontentforyouEveryonehasadifferentwaytoanalyzesentimentandtopicsofthemostimportantconversations;Meltwater’sAI$$$committedinvestment2023-2028conversationsisjustthe?rststep;Meltwater’sAIsupportsyouwithrecommendationsandgenerativesuggestionsthroughyourwholework?owIntegrationIntegrationThatMatterActualActionsAnalyticsandAnalyticsandinsightsmakeguessingorheavyliftingTailoredtasks,prescriptiveinsights,andreportsalignedwithyourteam'sgoals.Insightsandactionsdeliveredintodailytoolsandreportingplatformswhereyouneedthem.dashboards,andconyoucanfocusonhigh-impactwork. now?nishedwithinasingleweek.studyfoundthatmultinationalteamsusingMeltwaterAIstrategicwork,andmeasurableROIacrossandmarketingfunction.ApromptisjustawayoftellinganAIwhatThinkofitliketalkingtoahelpfulassistant:ifyou’reclearandspeci?c,yothat’sclosertowhatyouneed.Whetherit’swritinganemail,explainingaconcept,orcreatingastory,thepromptsetsthestagefortheAItodoitsthing.TheTRACImethodisapowerfulframeworkforcraftingeffectiveprompts,particularlyforAIandlanguagemodels.Itstandsfor:1.Task:Clearlyde?newhatyouwanttheAItoaccomplish.2.Role:SpecifytheroletheAIshouldassumewhilegenerating3.Audience:Identifytheintendedaudiencefortheoutput.4.Context:Providerelevantbackgroundinformationorcontext.requirements.anewsoftwaretoolyourcompanyhasdeveloped.4.Context:OurnewAIsoftwaretoolwillstreamlinework?owandreducetimespentby30%.“Writeapersuasivemediapitchasanprspecialisttoabusyjournalistwhoisoversaturatedwithgenericmediaoutreach,convincingthemtoadoptanewsoftwaretoolthatreducesaPRprofessionalsworkloadandtimespentby30%.Useprofessionallanguage,highlightthekeybene?ts,andincludeaclearcalltoactionattheend.”2.PrioritizeClarity:Makeyourinstructionsconciseandstraightforward.3.AnticipateNeeds:ThinkaboutwhatdetailstheAImightneedtoproduceausefuloutput.4.Iterate:Re?neyourpromptiftheresponseisn'tquiteright.We’re21Social&NewOwnedOwnedSearch&Webin?uencers)communitiesshapetrustcommunitiesshapetrustthroughauthenticstorytellingTraditionalmediabuildscredibilitythroughandtrust.trustedand?rstsourceofbutAIsummariesreshapingreshapingengagement.directengagementBy2026,AIWillShape30%ofBrandPerceptionWithbillionsofpromptsissuedacrossLLMs23MonitorhowcompetitorsMonitorhowcompetitorsareportrayedanduncoverwhitehelpingyoustayaheadofthepositioning.communicationsandcontentstrategiesbyanalyzingthetoneandtrendsinwhattopAnalyzehowtopLLMsportrayIdentifyearlysignsofyourbrandbyreviewingtheirsentiment,ormisleadingtheycite.in?uencingthem,givingyourteamtimetorespondbefore24GenAILensequipsteamswithpowerfultoolstonavigatetheemergingAIlayerofcommunication.Whetheryou'retrackinginaccuracies,analyzingmarketshifts,orre?ningbrandnarratives,ourcapabilitiesaredesignedtohelpyouactwithprecision,speed,andclarity.Multi-ModelAggregationplatforms.Exportable,→CustomizebuilttemplatestolaunchtargetedordatetofocusonProvideanautomatedsummaryofthemainpointsdiscussedineveryoutput.Thisgivesyouthecriticalinformationataglancesoyoucanimmediatelygraspthethesummaryofpromptresponsesinseconds,whichisperfectfordailybrie?ngs,quickreporting,andmaintainingahigh-levelawarenessofatopicwithoutneedingtodrillintoalloftheindividualresponses.26Toin?uencewhatLLMssayaboutyourtopic,youneedtoknowiftheytrustyourownedcontent,likeyourblogandtrackthedirectin?uenceofyourownedmedia,whichshowsyouwhatcontentisactuallyworking.Benchmarktheperformanceofyourownedcontent.Youcanmeasurethein?uenceofyourwebsiteandp