GUIDE

HowtoKeepCustomers

ComingBack

TheEssential

B2BE-CommerceAdoptionGuide

Contents

→TheReasonYourB2BWebStoreIsStruggling:Adoption03

-IncreasedB2Bwebstoreadoption:whatyoustandtogain04

-HowdoespoorB2Be-commerceadoptionhurtyourbusiness?06

→DoYourCustomersUseYourWebStore?07

-HowdoyoumeasureB2Be-commerceadoption,andwhyisitimportant?08

→FiveCommonCausesofPoorWebStoreAdoption10

-Mainstreame-commercesolutionsdon’tmeetB2Bdemands11

-Unreliableinformationleadstobrokentrust11

-Internalresistanceresultsinlostopportunity12

-Poorcommunicationleavescustomersdisengaged12

-Absenceofefficientgoalsettingtotrackprogress13

→Quiz:IsYourWebStoreOptimizedForE-CommerceAdoption?14

→HowERPIntegrationSuperchargesYourAdoptionRate15

-Fostercollaborationwithyourinternalteams16

-Prioritizecustomerexperience(CX)withpersonalization17

-Onboardcustomerstocreatebrandadvocates18

-HarnessthepotentialofyourtoolingthroughSMARTgoals19

→NextSteps:HowToUseThisGuideToDriveYourWebStoreAdoption20

→BonusContent:SMARTGoaltemplatefore-commercesuccess21

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack2

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TheReasonYourB2BWebStoreIsStruggling:Adoption

Ifyou’vehadanyexperienceinoraroundaB2Bwebstore,thenyouprobablyalreadyknow

customeradoptionishalfthebattle.

Thereason?It’stoughtomeettheexpectationsofbuyers,whoareaccustomedtoseamless

B2Cpurchasingexperiences.Equallychallengingisthebuy-inofcommercialteams,whoview

e-commerceprojectsasthreateningatworst,andunnecessaryatbest.

AtSanaCommerce,we’vestudiedthecorecomponentsofwhatmakesaB2Bwebstorework.

Forover15years,we’vehelpedB2Borganizationsapplythosecomponentstorunhighlysuccessfulwebstores,andnow,we’resharingourexpertise.

IntheEssentialB2BE-commerceAdoptionGuide,youcanexpecttolearn:

–Whyadoptionisintegraltoyourdigitaltransformationstrategyandsuccess

–What’sstoppingyourcustomersfromadoptingyourwebstore

–Howyoucangetthemtonotjustuseyourwebstore,butreturn

–WhereyoustandwithB2Be-commerceadoptioncurrently

–Whenyoucanexpecttoseeactionableresults(withthehelpofSMARTgoals)

ReadytogetyourB2Bwebstoresetupforsuccess?Let’sgetstarted.

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Increasede-commerceadoption:

whatyoustandtogain

Adoptiondirectlycorrelatestoe-commerceprojectROI.

Let’sstartwiththeobvious:foryoure-commerceprojectto

providehighROI,youneedcustomerstoadoptyourwebstore.

E-commerceprojectsaresizeableinvestments,andwhenadoptionisapriority,youreaptherewardsofahighROI.

Wonderinghow?

Anautomatedwebstoreempowersyourcustomerswith

personalizedself-service,bringingdownyourcostpersale.

Additionally,itstreamlinesprocessingthatwouldhavepreviouslycostmanhours,loweringoperationalcosts.

Adoptionallowsyoursalesteamstostreamlinetheirefforts.

Apoorlyusedwebstoreleavesyoursalesteamfocusedonmanagingaccounts,withoutmuchtimeforstrategicacquisitionandretention.

Whenyourwebstoreiseffectiveandthereforetrustedbyyoursalesteams,itenablesthemtostreamlinetheireffortsintostrengtheningyourcustomerportfolio.

Effortthatmighthavegoneintoclientmanagementcannowgointoupsellandcross-sell,andkeyaccountscangetthe

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack4

focustheyrequireforbetterrelationshipsoverall.

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Adoptioncreatesopportunityforproductexploration.

Agoodwebstoreenablescustomerexplorationoftheentiresalescatalog,makingiteasierforcross-sellandupsell

opportunitiestopresentthemselves.

Moreover,highadoptioncanimprovetraffic,whichbolstersyourorganicrankings,creatinganadditionalentrypointforprospectsintheresearchphaseoftheirpurchasejourney.

Opencatalogscanenticepotentialcustomerswhoseekinsightsonyouroffering.

Adoptionprovidesunparalleledcustomerinsights.

Highwebstoreadoptiongivesyouin-depthaccessintothe

wayyourcustomersthink.YoucanrunA/Btestsonwebstore

features,analyzewhysomeproductsperformbetterthanothers,andincentivizecartabandonmentswithpromotionaloffers.

Noneofthisisviableifyourcustomersaren’tusingyourweb

store.Whenadoptionisapriority,you’reabletoaccessinsightsthatstrengthenyourproductoffering,upsellstrategies,and

commercialtactics.

Lowadoptionleavesyou

vulnerabletocompetition.

Today’sB2Bbuyersaredigitallynative,andtheirexpectationsareshapedbytheB2Cpurchaseexperiencessoubiquitousintheirprivatelives.

Lowadoptionisasignyourbuyersaredissatisfiedwithyour

webstoreexperience.Ifyourdigitalchannelisnotbeingutilizedbybuyersintheindustry,chancesaresomeoneelse’sis.

Wouldyouriskbecomingvulnerabletoyourcompetition?

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HowdoespoorB2Be-commerceadoptionhurtyourbusiness?

Customerswhodon’tuseyourwebstoretranslatedirectlytolessROI,morestrainon

yourcommercialteams,andleavesyoulessfocusedoncapturingnewdemand.

Apoorlyusedonlinesaleschannelhasnegativeimplicationsacrossalmosteveryfunctionof

yourbusiness,hurtingprogressonkeybusinessgoals,includinggrowthandprofitability.

Alowshareofrevenueonyourwebstoreleadstohighercost-of-sale,thankstocustomers

relyingheavilyonyoursalesorcustomerserviceteamsfororderprocessing.

Withyourcommercialteamsunderstrain,yourpipelinedealswiththe

consequences.Yourgrossmarginnaturallystagnates,orworse,shrinks,

andtheROIonyoure-commerceprojectwillbenegativelyimpacted.

Doyourcustomersuseyourwebstore?

Weseeittimeandtimeagain:aB2Borganizationinvestsmeaningfullyinanewe-commerceplatform,rollsoutashinynewwebsite–allfortheircustomerstocallonthephonetoplacetheirorder.

Acoupleroundsofthisisenoughtomakethemostpatientamongusgiveup–butthatwouldbeastrategicmistake.

AvastmajorityofB2Bcompaniesalreadyusee-commercebecauseitistheonlyscalablewayinthe21st

centurytoincreaserevenue,workefficiently,growyourcustomerbase,anddevelopastrongbrandimage.

Aglobalpandemicandsupplychainstruggleshaverevealedtheneedforafuture-proofdigitaltransformationstrategy–whichiswheree-commercecomesin.Anonlinechannelisapowerfultoolforunlockingsalesefficiency,superiorcustomerexperience,andin-depthcustomerinsights.

However,B2Bwebstoresrequireaconscientiousandmulti-factorialapproachforsuccess.Simplyinvestinginane-commerceplatformisnolongerenough–theextenttowhich

yourchannelgetsusedisakeycomponenttothesuccessofyourproject.

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HowdoyoumeasureB2Be-commerceadoption,andwhyisitimportant?

B2Be-commerceadoptionreferstotherateatwhichyourcustomersrely

solelyonyourwebstoretoexecuteordersandgatherkeyinformation.

Calculatingyourwebstoreadoptionrateshelpsimpartvaluableinsightsintohowyouronlinechannelisperformingforyourorganization.Here’sahandycheatsheetofformulas(pluswhatyoucanexpecttolearnfromthem):

Formula↓HelpfulFor↓

WebStoreAdoptionRate(WSAR)

Total#buyersplacingregularordersonline

=

Total#buyersinvitedtoyourwebstore

WSAR

Aholisticoverviewofhow

yourmarketingeffortsandCXcontributetoyouronlinesaleschannel.

RegistrationRate(RR)

Total#buyersregisteredonline

RR

Total#buyersinvitedtoyourwebstore

Acloserunderstandingof

howyourawarenessactivitieshaveperformed,andagood

gaugeofcustomerinterest.

=

OneTimeAdoptionRate(OTAR)

OTAR=

Highone-timeadoption

+lowwebstoreadoptionmightmeanyourCXisnotuptomark.

ForthoseB2Borganizations

dependentonselectkeyaccountsforrevenue–maximizingthis

figurewillbeintegral.

Total#keyaccountswhohaveorderedfromyourwebstoreonceTotal#buyersinvitedtoyourwebstore

KeyAccountAdoptionRate(KAAR)

KAAR

=

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Rememberthatexcludingthenumberofcustomerswhoarenot

abletobuyfromyourwebstoreisnecessaryforanaccurate

metric.It’simportanttoemphasizesalesisnottheonlyimportantmetricworthmeasuringthesuccessofyourwebstoreby.

Customersneedyourwebstoretobeareliable,real-timesourceoftruth.

Inprovidingthis,yousucceedindrawingbuyersbacktotheplacewhereyousell.

Herearesomeotherpointsofdataoutsideofsalesthatareworthtrackingonyourwebstore:

–Total#ofuniqueloginsperkeyaccount

–Total#orderstrackedandtracedperkeyaccount/Total#orders

–Total#invoicespaidonline/Total#invoicespaid

–Total#searchesperformedininvoicinghistory

–Decreaseinofflinerequestfororderstatuses/invoices/returnorders

Usingmeasurablemetricstokeeptrackofyourwebstoreadoptioncanhelpstrengthenyourmarketingandcommercialstrategytocaterbettertoyourcustomers.

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack10

FiveCommonCausesof

PoorWebStoreAdoption

B2Bbuyerstodayhavehighexpectationsfromtheirvendorwebstores.Adesireforefficient,reliable,andconvenientprocessesmeansthattheironlinepurchaseexperienceneeds

tobeseamlessforthemtochooseitoveranothersaleschannelorcompetitor.

Ordererrorsthatarisefrominaccurateinformation,aninabilitytoaccessbasicaccountinformation,andclunkyUXallleadtobuyerdissatisfaction.Poorwebstoreadoptioncanthereforemeanyou’reatriskofyourcustomerschurning,especiallyifyourcommercialteamscan’taccommodatetheirneedsquicky.

Thefirststeptotrouble-shootinglowadoptionofyourwebstoreisidentifyingthereasonssomanyB2Bbuyersmightberesistanttoit.Below,you’llfindfiveofthemostcommonreasonsforpoorB2Bwebstoreadoption:

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1.Mainstreame-commerce

solutionsdon’tmeetB2Bneeds

Oftentimes,mainstreame-commercesolutionssimply

can’tcopewiththeneedsofaB2Bwebstore.

Why?Noreal-timedataavailable,aresultoflittleto

nointegrationwiththeERP.

FormostB2Borganizations,theERPisasourceof

truththatnowebstorecanbebuiltwithout.That’s

becauseitcontainsthedataforyour‘holytriangle’,i.e.,

yourproducts,pricing,andcustomers.

Moste-commerceplatformsthereforeworkby

duplicatingthedatafoundintheERP–asolutionthat

getsmessyfast,resultinginsilosbetweenthetwo

systems,andinaccuratedataonyourwebstore.

IntegratingyourERPdirectlywithyoure-commerce

platformisessentialtowebstoreaccuracy,and

therefore,adoption.

2.Unreliableinformation

leadstobrokentrust

Therelationshipyouhavewithyourcustomersisbuilt

onafoundationoftrust.Thistrustisstrengthened

withpricetransparency,qualityassurance,anda

clearcommitmenttoseamlessexperience.

Abuyeraskedtoswitchtheirpurchasingtoyouronline

channel,onlytofindanincorrectlylistedpriceor

discount,inaccuratestocklevels,andanabsenceoftradeagreementscanunderstandablyexperiencefrustration.

Yourchosene-commerceplatformplaysasignificantrolehere.Toavoidcompromisingtrust,it’snecessarytousetoolingthatwillminimizedataerrorandprioritizecustomerconvenience.

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3.Internalresistanceresultsinlostopportunity

Anineffectivewebstoremightendupcreating

workforyourcommercialteams.Why?Inaccuratestockandpricinginformation(aresultofnoreal-timeupdates)orinaccessibleaccountinformationmeantheyenduptroubleshootingissuesthat

arisefromalackofreal-timeupdatesandpoorcustomerexperienceonyourwebstore.

Thoughyoursalespeopleandcustomerservice

teamsshouldbefocusedonstrengthening

relationships,theyendupworkingasITsupport.

Theseissuescreateanaturaldistrustandresistance

betweenyourinternalstakeholdersandwebstore.

Whenthisisthecase,promotionofyour

webstoreisequallylow.Foryourinternal

teamstobecomechampionsofyourweb

store,itisnecessarythatyousetituptobe

aneffectiveandhelpfulchannelforthem.

4.Absenceofefficientgoalsettingtotrackprogress

Alltoooften,aB2Be-commerceproject

findsitselfofftherunway,intheair,and

withoutadestination.Efficientgoalsetting

ismuchlikechartingaflight–without

course,yourprojectwillquicklylose

momentum,andfinditselfdrifting.

Oneofthemainissueswithgoalsetting

arounde-commerceprojectsistheabsence

ofmeasurableandmeaningfultargets.Most

organizationsknowtheywanttheironline

saleschannelstohavehighadoptionrates,

butfewknowexactlyhowtoaccomplishthis.

Youre-commerceprovidershouldbeableto

helpyoustructurethis,soyou’reawareexactly

howyourinvestmentismakingimpact.

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5.Poorcommunicationleavescustomersdisengaged

Withsomanycontestingprioritiesdrivingthesuccessfullaunchofane-commerceproject,

itisperhapsunderstandablethatcustomeronboardingmighttakeabackseat.

Theoppositeneedstobetrueforhighadoption.Gettingyourcustomersinvolvedfrom

theverystartwillensureyouhaveawebstorethatcaterstotheirneeds.

Qualitativeandquantitativeresearchintheformofsurveysorinterviewswillensure

youhaveacompleteunderstandingoftheirexpectationsandpreferences.

Thisresearchensuresyourcustomersfeelinvolvedintheprocessfromthestart,resulting

inlessresistancewhenitcomestomigratingtheirpurchaseprocess.Adoptionofa

newplatformwithoutthecorrecttrainingorcommunicationcanresultinconfusionand

struggleveryquickly,especiallyforcustomersusedtotraditionalmediums.

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QUIZ:IsYourWebStore

OptimizedForAdoption?

Isyourorganizationdoingeverythingitcanforstrongandgrowingwebstoreadoption?Takeourtwo-minutequiztofigureoutwhereyourorganizationstands.

1.Doesyourwebstoredisplayreal-timetransaction-criticalinformation?

No,ithasbeenastruggletogetaccurateinformationonourwebstore.

Yes,ourITandCSteamsdoagoodjobinupdatingwebstoreinformationforittobeasaccurateaspossible.

Yes,oure-commerceplatformenablesnativeintegrationwithourERP,ensuringreal-timeupdates,anytimeoftheday.

2.Howhealthyareyourwebstoreadoptionrates?(Hint:Youcancalculatethislikeso:total#buyersplacingregularordersonline/Total#buyersinvitedtoyourwebstore)

Ourwebstoreadoptionrateislessthan40%

Ourwebstoreadoptionratesitssomewherebetween40%-70%

Ourwebstoreadoptionratesitsabove70%

3.Howoftendoyoutakecustomerfeedbackonyourwebstore?

We’rehappywiththeoveralldesignofourwebstoreandseenoneedforfeedback.

Weconductedcomprehensivecustomerresearchintheleaduptoourwebstorelaunchandaresatisfiedwiththeresult.

Wehavesomeformofregularfeedbackintakeinplacesothatwe’reawareofanypossibleimprovementsthatcanbemade.

ContinuetheQuiz→

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack14

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HowERPIntegration

SuperchargesYourAdoptionRate

(Plus,FourTacticstoKeepYour

CustomersComingBack)

WhenyourERPandwebstoreworkasone,youcanleverageasinglesourceoftruthtoensureyou’realwayspresentingalwaysaccurate

transaction-criticaldatainrealtime.

Inaccurateinformationandbrokentrust?Athingofthepast.

Thisiswhyanintegratede-commerceplatformisessentialtohighwebstoreadoption,andinturn,digitaltransformationsuccess.

ERPintegratede-commerceensuresyourwebstore

becomesasourceoftruththatbothyourcustomersandcommercialteamsrelyonforinformation.

Whenbuyerstrustyourwebstore,yoursalesrepsfeelmorecomfortableendorsingit,naturallypromotinghighratesofadoption.

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack15

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Tactic#1:

Fostercollaborationwithyourinternalteams

Whenthereisaconscientiousefforttobringyourinternalteamsintothee-commerce

conversation,collaborationgrowsandstrengthensyourprojectoutcome.

OnceyourB2Be-commerceprojectislive,ithelpstohighlightthewaysinwhichtheweb

storecanempowertheirworkwithfeaturesbuiltspecificallyforcommercialteams.

Forexample,whensalesrepscanloginascustomers,theygetaccesstoreal-timeaccount

informationandsalesagreements.Thisallowsthemtotailoroffersandpresentrelevant

cross-selloptionstocustomers,empoweringthemtoworkefficiently.

Yoursalespeoplecanfocusonlandingnewaccountsandimprovingyourshare-of-walletwith

existingcustomers.Yoursalesandcustomerserviceteamscangathermarketknowledge

andbecometrustedtouchpointsforyourcustomers.Anaturalimprovementoftrustbetween

yourinternalteamsandthewebstorewilldriveadoption.

Successstories:

Howadoptionassistsyourinternalteams

6自HavingbothaB2BandB2Cplatformtogetherhashadahugeimpactonourcustomerserviceandsalesteams,thankstoautomatedordermanagementandcustomerself-servicecapabilities.

Thismeansourteamcanfocusoncross-orupselling,aswellasonhavingameaningfulimpactonourchannelpartnerrelationshipsby,forexample,placinganorderonbehalfofadistributorwhomaybeinthefield/onthegoandnothavehandsfree."

EmilyPelosi

DigitalMarketingConsultantatK-Rain?

→

ReadhowEmilyPelosi,DigitalMarketingConsultantatK-Rain?,foundERP-integratede-commercedriveefficiencyfortheorganization’scommercialteams.

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ERPintegratede-commercedeliverssuperiorcustomerexperiences,thereby

drivingadoption.Withaccesstobothofflineandonlinecustomerhistory,your

customerscanaccesseverythingfromorderhistory,quotes,andreturnswithease.

Integratede-commercecanalsoenableyourcustomerstoleverageyourERP’sstandardquoterequest(RFQ)

process,sothatthey’reabletobothcreatequotesandplaceorderswhileonyourwebstore.

Mostimportantly,ERPintegratede-commercedoesnotdisrupttheonlinebuyingprocess,whichmeansthebuyer

doesn’thaveareasontogobacktoanyothersaleschannel.

Tactic#2:

Prioritizecustomerexperience(CX)withpersonalization

Forcustomerstofeelincentivizedtouseyourwebstore,theirexperienceneedstobeon

par,andindeed,better,thantheirofflineexperience.

Personalizationallowscustomerstofeelcateredto,withouthavingtoinvolvea

salespersonorcustomerservicemanager.Thereareafewwaysyourwebstorecanoffer

asuperiorpersonalizedexperience,therebyencouragingadoption:

–Ordertoquotes

–Customer-specificpricingandpromotion

–Customer-specificinventory/productviews

–Saveshoppingcartorderstopurchaselater

–Reorderdirectlyfrompastorders

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Tactic#3:

Turnyourcustomersintobrandadvocates

Yourcustomersareyourmostenthusiasticchampions.Todriveadoption,itsvitaltoshowcase

whyyourwebstoreisasmuchaninvestmentinthemasitisinyourorganization.Here'show:

Customerinterviews:Theresearchphaseofyoure-commerceprojectshould

includecustomerinterviews.Gatheringtheirinputwillensureawebstorethat

caterstoyourcustomerspainpointsandcreateaninterestinadoption.

Onboardingprograms:Preparingonboardingmaterialsandschedulingtrainings

torunthroughthefunctionalityofyourwebstorewillempowercustomers

andhelpeasethoselessusedtodigitalenvironmentsforordering.

Webstoreincentives:Incentivizingshopaccountswithloyaltyprograms

andonline-onlypromotionalofferscanhelpfacilitateadoption.

Successstories:

Howadoptionleadstobrandadvocates

6自ThankstoERPintegration,agentscanrelyoninformationinthewebstoreasthemostup-to-

dateandrelevantsourceoftruthforcustomers,withoutneedingtoswitchbetweensystems.Agentsalsofeellesspressuretorushconversationswithcustomers,mainlybecausetherearelesscallscomingthrough,thisimprovestheexperienceforthecustomerandthechancefor

advocacyinthelongrun.”

DanielWickman

CFO,Food&DairyCo

→

LearnhowDanielWickman,CFOatFood&DairyColeveragedwebstoreadoptiontoimprovecustomerrelationshipsandcreatebrandadvocates..

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack18

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ERP-integratede-commercedeliversresultsthatare

measurableandimpactful.Sinceallyourofflineandonlinedata

resideinoneplacewithintegratede-commerce,itbecomes

easytocompareandtracktheperformanceofyourwebstore.

Tactic#4:

HarnessthepotentialofyourtoolingthroughSMARTgoals

Efficientgoalplanningcanhelpyouzeroinonaspectsofyourwebstorethatneed

strengtheningandcanputintoplacemetricsthatallowyoutotracksuccess.

SMARTgoalsstandforSpecific,Measurable,Achievable,Relevant,andTime-Bound.

Thisacronymmaynotbenewtoanyonewhohasworkedinprojectmanagement,but

itisahelpfulstructurenonetheless,especiallywhenitcomestotrackingprogresson

specificprojects.

WonderinghowyoucancreatesomeSMARTgoalsfore-commerceadoption?

We’vecreatedahandytemplatetogetyoustarted.

Successstories:

Howadoptionenablesconsistentgrowth

6自Thenumberofcustomersorderingviatheonlinestorehasgrownatasteady

rate.Wehaveseenashiftintheorderintakechannelfrommanualprocessingviatelephone,mailandfaxtothewebstore.”

HOBART

SeehowHOBARTfoundERPintegratede-commerceenabledconsistent,measurablegrowth.

→

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack19

NextSteps:

HowToUseThisGuideToDriveYourWebStoreAdoption

Inthisguide,we’veseenwhywebstoreadoptioniscriticalforstrategic

growthandsuccess.Here’severythingwe’vegoneoverinanutshell:

B2Bbuyerstodayexpectanonlinepurchaseexperiencethatnotjustas

good,butbetter,thantheirofflinecounterparts.

Mainstreame-commercesolutionssimplydonotcopewiththedynamicneeds

ofB2Bbuyerstoday,becausethey’reunabletoprovidetransaction-criticaldata

withtheaccuracythatisneeded.

ERP-integratede-commercesolvesallthemainhurdlessurroundingpoorB2B

webstoreadoption,bycreatingasinglesourceoftruththatbothyourcustomers

andcommercialteamscantrustanduse.

Highwebstoreadoptionresultsinstrongercustomerinsights,empowered

commercialteams,competitiveleverage,andinformedstrategythatenableshigh

ROIandrevenue.

Checklist:howtousethisguide

We’vecreatedthisresourcesoyoufeelempoweredtodrivewebstoreadoptionwithinyourownB2Borganization.Here’ssomenextsteps:

□Sharethisguidewithacolleagueyouthinkmightbenefitfromreadingit.

□Takeourquiztolearnwhereyourorganizationcurrentlystandswithwebstoreadoption.

□UseourSMARTgoalplanningtemplatetogetsomeinspirationonhowyoucantrackadoptionofyourwebstore.

□

Useourtemplate

toconvinceyourinternalstakeholderswhyintegratede-commerceisastrategicinvestmentforyourorganization.

TheEssentialB2BE-CommerceAdoptionGuide:HowtoKeepCustomersComingBack20

BONUSCONTENT

SMARTGoaltemplate

fore-commercesuccess

InitialGoal(s):

Usethisspacetowriteanybroadgoalsyoumighthaveforyourwebstore.

We’veaddedsomepromptstohelp.

–Whatareyourkeybusinessobjectivesforthenextyear?

–Whatareyoutryingtoachievewithyourwebstore?

–

–

–

SpecificGoal(s):

Addexactlywhatyouwishtoaccomplishinthisyear.We’veaddedsomesuggestionsbasedone-commercesuccess.

–AimtoimprovewebstoreadoptionbyX%.

–Createacustomeronboardingprogramtopromotewebstore.

–

–

–

MeasurableMetrics:

Addexactlyhowyouwillknowyou’veaccomplishedthese.We’veaddedsomesuggestionsbasedontheabovegoals.

–Webstoreadoptionrate.

–Registrationrate.

–

–

–

AchievementRequirements:

Areyourgo