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年劍橋商務(wù)英語初級(jí)監(jiān)考試題單項(xiàng)選擇題(每題2分,共20分)1.Whatisthemainpurposeofabusinessletter?A.ToentertainB.ToinformC.ToargueD.Topersuade2.WhichofthefollowingisNOTatypeofbusinesscommunication?A.EmailB.TextmessageC.MemoD.Novel3.Inaformalmeeting,whichbehaviorisconsideredappropriate?A.ArrivinglateB.InterruptingothersC.DressingcasuallyD.Takingnotes4.Whatdoes"ROI"standforinbusinessterms?A.ReturnonInvestmentB.RevenueOverInvestmentC.RateofInterestD.RegularOperatingIncome5.Whichofthefollowingisacommongoalofmarketing?A.ReducingcostsB.IncreasingsalesC.DecreasingproductionD.Limitingcompetition6.Whatisthefirststepinthebusinessplanningprocess?A.ImplementingtheplanB.EvaluatingtheplanC.DefiningthebusinessgoalD.Seekingfunding7.Whichofthefollowingisatypeofmarketresearch?A.FocusgroupsB.AdvertisingcampaignsC.ProductlaunchesD.Salarysurveys8.Whatistheprimaryfunctionofabalancesheet?A.ToshowprofitandlossB.TolistassetsandliabilitiesC.TotrackcashflowD.Topredictfuturesales9.Whatdoes"CC"meaninanemail?A.CarbonCopyB.ConfidentialCopyC.CertifiedCopyD.CorrectCopy10.Ininternationalbusiness,whatisacommonchallengerelatedtoculture?A.LanguagebarriersB.TimezonesC.CurrencyexchangeratesD.Weatherconditions多項(xiàng)選擇題(每題4分,共40分)11.Whichofthefollowingareelementsofeffectivebusinesscommunication?A.ClarityB.BrevityC.FormalityD.HumorE.Concurrency12.Whenpreparingabudget,whichitemsmightbeconsidered?A.RevenueprojectionsB.ExpenseestimatesC.MarketingcampaignsD.SalaryadjustmentsE.Pastperformancedata13.Whataresomebenefitsofteamworkinabusinesssetting?A.IncreasedproductivityB.EnhancedcreativityC.Betterdecision-makingD.ReducedcompetitionE.Higherturnoverrates14.Whichofthefollowingaretypesofbusinessownership?A.SoleproprietorshipB.PartnershipC.CorporationD.LLC(LimitedLiabilityCompany)E.Non-profitorganization15.Whatarekeycomponentsofamarketingplan?A.MarketanalysisB.TargetaudienceC.CompetitiveanalysisD.PricingstrategyE.Salesforecasts16.Whichofthefollowingareexamplesofintangibleassets?A.PatentsB.TrademarksC.BuildingsD.GoodwillE.Inventory17.Incustomerservice,whatareimportantqualitiesforanemployeetopossess?A.PatienceB.EmpathyC.TechnicalskillsD.AssertivenessE.Aggressiveness18.Whataresomecommonmethodsofdatacollectioninmarketresearch?A.SurveysB.FocusgroupsC.ObservationsD.SecondarydataanalysisE.Personalinterviews19.Whatarepotentialrisksassociatedwithoutsourcing?A.LossofcontrolB.QualityissuesC.CulturaldifferencesD.CostsavingsE.Intellectualpropertyrisks20.Whataresomestrategiesforeffectivenegotiation?A.PreparationB.FlexibilityC.ActivelisteningD.AggressivenessE.Clearcommunication判斷題(每題2分,共20分)21.Itisalwaysnecessarytouseformallanguageinbusinessemails.()22.Abalancesheetshowsacompany'sfinancialpositionataspecificpointintime.()23.Marketingisonlyconcernedwithpromotingandsellingproducts.()24.Diversificationisastrategyusedtoreducebusinessriskbyenteringnewmarketsorindustries.()25.Inasoleproprietorship,theownerandthebusinessarelegallyseparateentities.()26.ASWOTanalysisevaluatesacompany'sstrengths,weaknesses,opportunities,andthreats.()27.Itisacceptabletobelatetoabusinessmeetingifyouhaveagoodexcuse.()28.Netincomeiscalculatedbysubtractingexpensesfromrevenue.()29.Theprimarygoalofhumanresourcesistomaximizeprofits.()30.Acompetitiveanalysisinvolvesexaminingthestrengthsandweaknessesofcompetitors.()填空題(每題2分,共20分)31.Theprocessofidentifying,anticipating,andevaluatingpotentialrisksiscalled____________.32.A____________isadetailedplanoutlininghowabusinessintendstoachieveitsgoals.33.The____________statementshowsacompany'srevenue,expenses,andprofitorlossoveraspecificperiod.34.____________referstothetotalvalueofacompany'sassetsminusitsliabilities.35.Inmarketing,____________istheprocessofcreating,communicating,anddeliveringvaluetocustomers.36.A____________isalegalagreementbetweentwoormorepartiesthatoutlinesthetermsandconditionsofabusinessrelationship.37.____________isastrategyusedtoincreasesalesbyofferingdiscountsorpromotions.38.The____________departmentisresponsibleforrecruiting,training,andmanagingemployees.39.____________analysisevaluatesacompany'sinternalandexternalenvironmenttoidentifykeyfactorsaffectingitsperformance.40.____________istheprocessofoutsourcingspecificbusinessfunctionstoexternalserviceproviders.答案:?jiǎn)雾?xiàng)選擇題:1.B2.D3.D4.A5.B6.C7.A8.B9.A10.A多項(xiàng)選擇題:11.ABC12.ABDE13.ABC14.ABCD15.ABCDE16.ABD17.A

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