浙江2025自考[市場營銷]英語（二）選擇題專練一、單項選擇（共20題，每題1分）說明：下列各題每題只有一個最佳答案。1.Marketingresearchisprimarilyusedto_______.A.predictfuturesalesB.analyzecurrentmarkettrendsC.determinepricingstrategiesD.alloftheabove2.ThefourPsofmarketingmixdonotinclude_______.A.productB.priceC.placeD.people3.Whichofthefollowingisaprimarygoalofbranding?A.increasingproductionefficiencyB.reducingcustomerloyaltyC.buildingbrandrecognitionD.minimizingadvertisingcosts4.Marketsegmentationismosteffectivewhen_______.A.targetingabroadaudienceB.focusingonanichemarketC.ignoringconsumerpreferencesD.usinggenericadvertising5.Theterm"elasticdemand"referstoasituationwhere_______.A.pricechangeshavenoeffectonquantitydemandedB.quantitydemandedincreasessignificantlywithpricedropsC.demandremainsconstantregardlessofsupplyD.themarketishighlycompetitive6.Whichofthefollowingisanexampleofaprimaryresearchmethod?A.analyzingindustryreportsB.conductingsurveysC.studyingcompetitorwebsitesD.reviewingacademicjournals7.The"4Cs"modelinmarketingissimilartothe4Psbutfocuseson_______.A.customer,cost,convenience,communicationB.product,price,place,promotionC.production,profit,promotion,placeD.quality,competition,company,communication8.Whichofthefollowingisakeycharacteristicofasuccessfulviralmarketingcampaign?A.highproductioncostsB.limitedtargetaudienceC.lackofsocialmediaengagementD.creativeandshareablecontent9.Intheconsumerdecision-makingprocess,the"evaluationofalternatives"stageinvolves_______.A.identifyingneedsB.choosingaproductC.comparingoptionsbasedoncriteriaD.post-purchasesatisfaction10.Acompanythatusesa"penetrationpricing"strategyaimsto_______.A.sethighpricesinitiallyB.quicklygainmarketsharewithlowpricesC.matchcompetitors'pricesD.avoidpricewars11.Whichofthefollowingisamajorchallengeindigitalmarketing?A.limitedreachB.highcost-effectivenessC.dataprivacyconcernsD.lackofcustomerinteraction12.Themarketingconceptemphasizes_______.A.productionefficiencyB.customersatisfactionC.competitivepricingD.costminimization13.Whichofthefollowingisacommonmetricformeasuringadvertisingeffectiveness?A.totalproductioncostB.returnoninvestment(ROI)C.employeeturnoverrateD.inventoryturnover14.Inabusiness-to-business(B2B)market,whichfactorismostlikelytoinfluencepurchasingdecisions?A.brandloyaltyB.emotionalappealC.pricecompetitivenessD.relationshipwiththeseller15.The"marketingmix"primarilyinvolves_______.A.financialandoperationaldecisionsB.product,price,place,andpromotionC.humanresourcemanagementD.salesforecasting16.Whichofthefollowingisanexampleofaquantitativeresearchmethod?A.focusgroupsB.in-depthinterviewsC.statisticalanalysisofsalesdataD.casestudies17.The"longtail"marketingstrategyfocuseson_______.A.afewhigh-demandproductsB.awidevarietyofnicheproductsC.mass-marketappealD.seasonalpromotions18.Whichofthefollowingisakeybenefitofsocialmediamarketing?A.limitedaudiencereachB.highproductioncostsC.real-timecustomerfeedbackD.lackofanalyticstools19.Inthe"productlifecycle,"whichstageischaracterizedbyrapidgrowthandincreasingprofits?A.introductionB.growthC.maturityD.decline20.Whichofthefollowingisaprimarygoalofpublicrelations(PR)inmarketing?A.maximizingsalesrevenueB.buildingapositivebrandimageC.minimizingproductioncostsD.reducingcustomercomplaints二、多項選擇（共10題，每題2分）說明：下列各題每題有多個正確答案，請選出所有符合題意的選項。1.Whichofthefollowingarecomponentsofthemarketingenvironment?A.economicfactorsB.technologicaladvancementsC.competitoractionsD.culturaltrendsE.governmentregulations2.Effectivebrandingcanhelpacompanyachieve_______.A.higherpricesB.increasedcustomerloyaltyC.bettermarketpositioningD.reducedmarketingcostsE.fasterproductadoption3.Intheconsumerdecision-makingprocess,the"purchasedecision"stageinvolves_______.A.choosingapaymentmethodB.selectingaspecificproductC.comparingpricesD.evaluatingalternativesE.post-purchaseevaluation4.Digitalmarketingtoolsinclude_______.A.searchengineoptimization(SEO)B.emailmarketingC.socialmediaadsD.televisioncommercialsE.printadvertisements5.Marketsegmentationcanbebasedon_______.A.demographicsB.psychographicsC.geographiclocationD.behavioralfactorsE.productioncosts6.Whichofthefollowingarechallengesofinternationalmarketing?A.culturaldifferencesB.languagebarriersC.currencyfluctuationsD.localregulationsE.highshippingcosts7.Asuccessfulmarketingcampaignshould_______.A.haveacleartargetaudienceB.becost-effectiveC.alignwithbrandvaluesD.usemultiplecommunicationchannelsE.avoidcustomerfeedback8.Whichofthefollowingareexamplesofprimaryresearchmethods?A.surveysB.interviewsC.focusgroupsD.competitoranalysisE.industryreports9.Themarketingconceptemphasizes_______.A.customerneedsB.profitmaximizationC.marketsharegrowthD.productionefficiencyE.stakeholdersatisfaction10.Whichofthefollowingarekeyfactorsinpricingstrategy?A.productioncostsB.competitorpricingC.consumerdemandD.brandperceptionE.governmenttaxes三、判斷題（共10題，每題1分）說明：下列各題請判斷正誤。1.Marketingresearchisonlyusefulforlargebusinesses.(True/False)2.The4Csmodelisidenticaltothe4Psmodelineveryaspect.(True/False)3.Viralmarketingrequireshighinitialinvestmenttobeeffective.(True/False)4.Theconsumerdecision-makingprocessalwaysinvolvesallfivestages.(True/False)5.Penetrationpricingisoftenusedforluxuryproducts.(True/False)6.Digitalmarketinghasnoroleintraditionalbusinesses.(True/False)7.Marketsegmentationisunnecessaryforcompanieswithmass-marketproducts.(True/False)8.Brandinghelpsreducecustomerchurn.(True/False)9.Themarketingmixisstaticanddoesnotchangeovertime.(True/False)10.Publicrelations(PR)islessimportantthanadvertisinginmarketing.(True/False)答案與解析一、單項選擇答案與解析1.D-解析：Marketingresearchaimstopredictfuturesales,analyzetrends,anddeterminepricingstrategies—allofwhichareitsprimarypurposes.2.D-解析：ThefourPsareproduct,price,place,andpromotion."People"isnotastandardelement.3.C-解析：Brandingbuildsrecognitionandloyalty,whichisitscoregoal.4.B-解析：Segmentinganichemarketallowsfortailoredstrategies,improvingeffectiveness.5.B-解析：Elasticdemandmeansquantitydemandedincreasessignificantlywhenpricesdrop.6.B-解析：Surveysareaprimaryresearchmethod,whileanalyzingreportsorjournalsissecondary.7.A-解析：The4Csfocusoncustomer,cost,convenience,andcommunication,mirroringthe4Psbutfromacustomer-centricperspective.8.D-解析：Creativeandshareablecontentiskeytoviralmarketingsuccess.9.C-解析：Comparingoptionsbasedoncriteriaispartofevaluatingalternatives.10.B-解析：Penetrationpricinguseslowpricestoquicklygainmarketshare.11.C-解析：Dataprivacyconcernsareamajorchallengeindigitalmarketing.12.B-解析：Themarketingconceptprioritizescustomersatisfaction.13.B-解析：ROIisacommonmetricformeasuringadvertisingeffectiveness.14.D-解析：InB2Bmarkets,relationshipswithsellersofteninfluencedecisions.15.B-解析：Themarketingmixincludesproduct,price,place,andpromotion.16.C-解析：Statisticalanalysisofsalesdataisaquantitativemethod.17.B-解析："Longtail"strategytargetsnicheproductsratherthanmass-marketitems.18.C-解析：Socialmediaallowsreal-timecustomerfeedback.19.B-解析：Thegrowthstageseesrapidgrowthandincreasingprofits.20.B-解析：PRfocusesonbuildingapositivebrandimage.二、多項選擇答案與解析1.A,B,C,D,E-解析：Alllistedfactors(economic,technological,competitoractions,cultural,regulations)arepartofthemarketingenvironment.2.A,B,C-解析：Brandinghelpsjustifyhigherprices,increaseloyalty,andimprovepositioning,butnotnecessarilyreducecosts.3.A,B-解析：Thepurchasedecisionstageinvolveschoosingapaymentmethodandselectingaproduct.4.A,B,C-解析：SEO,emailmarketing,andsocialmediaadsaredigitaltools;TVandprintaretraditional.5.A,B,C,D-解析：Segmentationcanbebasedondemographics,psychographics,geography,andbehavior,butnotproductioncosts.6.A,B,C,D,E-解析：Alllistedfactors(culturaldifferences,languagebarriers,currencyfluctuations,regulations,shippingcosts)arechallengesininternationalmarketing.7.A,B,C,D-解析：Effectivecampaignshaveacleartarget,arecost-effective,alignwithbrandvalues,andusemultiplechannels,butcustomerfeedbackisimportant,notavoided.8.A,B,C-解析：Surveys,interviews,andfocusgroupsareprimarymethods;competitoranalysisandindustryreportsaresecondary.9.A,E-解析：Themarketingconceptprioritizescustomerneedsandstakeholdersatisfacti