CONSUMER&

BRANDBrandKPIs

for

clean

beauty:

RenClean

Skincare

in

the

United

StatesConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Ren

Clean

Skincare’sperformance

inthe

clean

beautymarket.Fieldwork:June2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202478%

of

Ren

Clean

Skincare

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Ren

Clean

Skincare’s

branding

resonates

more

with?Ren

Clean

SkincareranksoutsidetheTop10

inMillennialsawareness

withintheclean

beautymarket?Ren

Clean

Skincaregenerally

appealstomen

morethan

women?Thepopularity

ratingof

Ren

Clean

Skincareis

24%?Ren

Clean

SkincareranksoutsidetheTop10

inusage?Among

Ren

CleanSkincare

enthusiasts,48%

fallunderthe

high-income

category?Interms

of

loyalty,Ren

CleanSkincare

issixthintheUnited

States?Consumers

want

theirclean

beautybrandstohavehonesty

/trustworthiness,

reliability,

and

authenticity?Ren

Clean

Skincarehasascore

of

17%

for

media

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forRen

Clean

Skincare

at

78%Brand

profile:

snapshotBrand

performance

of

RenCleanSkincare

intheUnitedStates78%24%23%17%14%AwarenessPopularityUsageLoyaltyBuzz5Notes:Clean

beauty

‘a(chǎn)wareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=289,

respondents

who

know

the

individual

brand

(popularity),

n=289,

respondents

whoknow

the

individual

brand(usage),

n=41,

respondents

who

have

used

the

individual

brand

(loyalty),

n=289,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ren

Clean

Skincare’sbranding

resonatesmore

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations44%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeRen

CleanSkincare

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatRen

CleanSkincare

islikedby7%

of

Babyboomers

and

19%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

8%

and

26%,

respectively.37%29%28%26%19%ForMillennials

andGen

Z,

44%

and

29%

feel

positivelytowards

Ren

CleanSkincare,

versus

37%

and

28%.

Socurrently,

forRen

Clean

Skincare,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.8%7%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoclean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=68,

RenClean

Skincare

enthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Ren

Clean

Skincare

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Ren

CleanSkincare

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof10%12%85%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Ren

Clean

Skincarehasasimilar

proportion

of

LGBTQIA+38%62%52%48%62%

ofmen

likeRen

CleanSkincarecompared

to

38%

of

women,

whereasfortheoverall

industry,52%

of

womenuseclean

beautycompared

to

48%

ofmen.88%consumers

when

compared

totheindustryusers

ingeneral.10%

ofRen

CleanSkincare

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to12%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=68,

RenCleanSkincare

enthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Ren

Clean

Skincare

enthusiasts,

48%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.21%21%Single36%13%17%CoupleSingleparentNuclear48%48%

ofRen

CleanSkincare

enthusiastsarefrom

high-income

households.Ren

CleanSkincare’s

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

25%

ofRenCleanSkincare

enthusiastshavethiscurrent

living

situation.12%12%25%21%35%29%21%Multi-generational4%4%12%31%ExtendedOther17%13%7%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=68,

RenClean

Skincare

enthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

clean

beauty

brands

to

have

honesty

/

trustworthiness,reliability,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

clean

beautybrandsForclean

beauty,the

top

three

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

reliability,

andauthenticity.Authenticity60%Thrill/ExcitementSustainabilityBoldnessCleverness40%20%0%Ren

CleanSkincare

users

alsoappreciatethese

key

attributes,indicatingRenCleanSkincare

exudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatRen

CleanSkincareenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityRen

CleanSkincare

shouldwork

onpromoting

authenticityto

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

clean

beauty,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

toclean

beauty,

whichofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=41,

RenClean

Skincareusers’,n=68,

RenClean

Skincare

enthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Ren

Clean

Skincare

fans,

49%

state

that

they

get

excited

about

cleanbeauty

productsBrand

profile:

attitudesWhat

doconsumersthink

ofclean

beautyingeneral?59%56%54%49%49%36%30%30%29%28%25%22%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutcleanbeautyproductsIliketotalkabouttopicsrelating

toclean

beautyBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

clean

beauty

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toclean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=68,

RenClean

Skincare

enthusiast,

n=873,

cleanbeauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1178%

of

Ren

Clean

Skincare

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

clean

beauty,the

average

awarenessof

abrand

intheUnitedStatesis28%.

Awareness

ofRen

CleanSkincare,

however,

isat23%.Awareness24%

ofU.S.

clean

beautyusers

saytheylikeRen

CleanSkincare,

compared

toanindustryaverage

brandpopularity

of30%.14%

ofindustryusers

intheUnitedStatessaythey

useRen

CleanSkincare,

withtheaverage

usageof

abrandat25%.BuzzPopularity78%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

71%.Ren

CleanSkincare

hasbeen

noticed

less

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of17%compared

to

23%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Clean

beauty

‘a(chǎn)wareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=289,

respondents

who

know

the

individual

brand

(popularity),

n=289,

respondents

whoknow

the

individual

brand(usage),

n=41,

respondents

who

have

used

the

individual

brand

(loyalty),

n=289,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ren

Clean

Skincare

ranks

outside

the

Top

10

in

awareness

within

the

cleanbeauty

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofRen

CleanSkincareRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Burt’s

Bees70%50%48%43%29%26%25%25%25%24%23%2BareMineralsTheBodyShopHonestBeautyMilkMakeUpJuice

BeautyGlow

RecipeKora

OrganicsCaudalie345Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6777%8Outofallrespondents,

23%

were

aware

of

Ren

CleanSkincare.

Thisranksthemoutside

the

Top

10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A10Merit

Beauty13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Ren

Clean

Skincare

is

24%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofRenClean

SkincareRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Burt’s

Bees66%47%45%36%35%33%33%30%29%27%24%2BareMineralsHonestBeautyTheBodyShopJuice

BeautyGlow

RecipeMilkMakeUpHerbivore

BotanicalsCaudalie34Outofconsumers

who

knew

thebrand,

24%

saidtheyliked

Ren

CleanSkincare.

Thisranksthemoutside

theTop

10

compared

tootherbrandssurveyed

inthismarket.56776%89PopularityN/A10Biossance14

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=289,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ren

Clean

Skincare

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofRenClean

SkincareRank#

BrandUsage

%56%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

cleanbeauty,which

of

thefollowing

brandshaveyou

usedinthe

past12

months?”.1Burt’s

Bees14%2Glow

RecipeBareMineralsHonestBeautyTheBodyShopHerbivore

BotanicalsMilkMakeUpCaudalie38%336%Outofconsumers

who

knew

thebrand,

14%

saidtheyused

Ren

Clean

Skincare.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.434%527%627%727%827%86%9Juice

BeautyBiossance26%UsageN/A1024%15

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=289,respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Ren

Clean

Skincare

is

sixth

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofRenClean

Skincare’sconsumersRank#

BrandLoyalty

%90%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Burt’s

Bees22%2BareMineralsTheBodyShopTower2887%383%481%5HonestBeautyRenCleanSkincareBiossance80%678%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

clean

beauty,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.776%8Juice

BeautyGlow

RecipeWELLPEOPLE75%78%974%Outofrespondents

whohaveused

Ren

CleanSkincare,

78%

saidtheywould

usethe

brandagain.LoyaltyN/A1073%16

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

are

you

likely

to

use

again

in

the

future?”;

Multi

Pick;

Base:

n=41,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ren

Clean

Skincare

has

a

score

of

17%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofRenClean

SkincareRank#

BrandBuzz%44%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Burt’s

BeesGlow

RecipeBareMineralsHonestBeautyBiossance17%235%334%Outofconsumers

who

knew

thebrand,

17%

saidtheyhadheardaboutRen

CleanSkincare

inthe

media.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.432%528%6Caudalie28%7Juice

BeautyHerbivore

BotanicalsMilkMakeUpIlia27%825%83%925%BuzzN/A1024%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=289,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsigh