BrandFinanceR

SouthKorea150

2025

TheannualreportonthemostvaluableandstrongestSouthKoreanbrands

SouthKorea’s

top150brands

grow7%despitedomesticpoliticalheadwinds

+Nine-yearrecord:SamsungremainsundisputedasSouthKorea’smostvaluablebrand

+SamsungHeavyIndustriescrownedstrongest

SouthKoreanbrandwithAAA+brandstrengthrating

+FastestgrowingSouthKoreanbrand:GSEPS’brandvaluedoublesto$340million

+SamsungrecordshighestSustainabilityPerceptionsValuewhileHyundairegistershighestpositivegapvalueamongSouthKoreanbrands

+CJCheilJedangCEOrecognisedasnation’stopbrandguardian

+FromSeoultotheworld:SouthKorea’sSoftPowerdrivenbyculture,innovation,anddiplomacy

BrandFinanceSouthKorea1502025/south-korea3

Contents

Foreword

5

AlexHaigh,ManagingDirector,BrandFinanceAsiaPacific

CountryOverview

6

ValuationAnalysis8

MostValuableSouthKoreanBrands20259

MostValuableBrand:Samsung

1

1

FastestGrowingBrandValue:GSEPS

12

BrandstoWatch:KoreanAir,Cass,SamsungBiologics

13

BrandStrengthAnalysis14

SectorAnalysis17

BrandGuardianshipIndex19

SustainabilityAnalysis21

GlobalSoftPowerIndex

23

BrandSpotlights26

KBFinancialGroup27

JongHeeYang,Chairman&CEO

BrandValueRanking(USDm)30

Insight33

Originalsunbound:Aborderlessidentity34

RealisingtheK-premiumvalueintheAIerawith

anintangibleassetecosystem

InterviewwithYongseokPark,Founder&CEOofIconicBrand

Methodology40

OurServices48

?2025Allrightsreserved.BrandFinancePlc.

About

BrandFinance

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,we

havehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthe

financialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,

certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Theworld's

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

enquiries@

Formediaenquiries,pleasecontact:

press@

+442073899400

BrandFinanceSouthKorea1502025/south-korea5

Foreword

AlexHaigh

ManagingDirector,BrandFinance

AsiaPacific

Whatmakesabrandvaluable?Thatisthequestionthisstudyanswers.

BrandValueisbuiltwhenstrongbrandscombinewithstrongbusinesses

thatareabletosuccessfullycommercialisethatstrength.Brandsarestrongwhenpeopleknowaboutthem,andtheythinktheyarethebestoptionwithintheircategory.Thisknowledgeandpositiveimageleadintohigherchoice,

atahigherprice.Thisstrengthbuildsvaluewhenthebusinessissellingtherightthingstotherightpeopleintherightplaces.Whetherbrandsandtheirbusinessesarebuildingstrengthappropriatelyandintherightplacesdetermineswhether

brandsmoveupordowninourrankings.

BrandFinance’sbrandvaluationstudybeginsbygatheringindividualperceptionsaboutbrands.Withinsightsfromover175,000respondentsacross41countries—includingmorethan25,000fromtheAsiaPacificregion—thestudycaptures

brandawareness,consideration,andvariousmeasuresofbrandreputation.

Covering31sectorsandanalysing6,000brandswithnineyearsofdata,thiscomprehensiveapproachprovidesadeepunderstandingofbrandstrength.

Todefinebrandvalue,wethencombinetheseinsightswithfinancialanalysisofthebusinessesbehindthebrands,ensuringaholisticevaluation.

Theheartofwhatwedoisto“bridgethegapbetweenmarketingandfinance”

tohelpcommunicatethebenefitsofmarketingandbrandingtofinancialteams.

Wecandeterminetheunderlyingfactorsdrivingbrandvaluetherebyinformingdecisionsonbrandpositioningandmarketingtacticssuchaspromotions,

products,servicesandpricing.Inaddition,establishingcommongroundallowsmarketerstoarticulatetheimportanceoftheirefforts,providingclearinformationtoCFOsandenablingboardstopreparestrategiesthatoptimiseperformance.

Understandingtheprecisefinancialvalueofanassetiscrucialforoptimisingreturns.Whetherconsideringbrandlicensing,selling,discontinuingbrands,

rebrandingororganisingbrandarchitecture,havingthisknowledgeisessentialforinformeddecision-making.BrandFinancehasconductedthousandsof

valuationsforbrandsandbrandedbusinesses,providinginsightstohelp

addressthesequestionsandguidestrategy.Theimpactofcomprehendingyourbrand’svalueandfullyleveragingitwillhelptodrivegrowth,profitabilityandworldwidepopularity.

Weinviteyoutoexploretheinsightsfromthisanalysisandcollaboratewithustoshapeamoreprofitableandsustainablefutureforyourbrand.Byfullyleveragingyourbrand’svalue,youcanunlockgrowth,profitability,andglobalrecognition.MyteamandIarereadytosupportyouinthisjourneyandlookforwardtoworkingtogethertoenhanceyourbrand’ssuccess.

CountryOverview

BrandFinanceSouthKorea1502025/south-korea7

CountryOverview

SouthKoreaended2024inaperiodofuncertainty.

Politicalupheavalreachedapeakwhenformer

presidentYoonSuk-yeolwasimpeachedinDecember2024followinghishighlycontroversialattemptto

invokemartiallawinresponsetomountingoppositionpressure.Theepisodeshookconsumersentiment,

stalledhouseholdspending,anddraggednationalGDPgrowthdowntojust0.1%inthefinalquarterof2024.

Sincetakingofficeinmid-2025,currentPresidentLeeJae-myung’sadministrationhasfocusedonrebuildingconfidenceandsteeringtheeconomybackoncourse.AneconomicstimuluspackageworthKRW31.8trillion(approximatelyUSD23.0billion)wasrolledoutto

supporthouseholds,smallbusinesses,andemerging

industries.Atthesametime,thegovernmentintroducedaforward-lookingagendaaimedatstrengthening

capitalmarkets,investinginartificialintelligenceandsemiconductorproduction,andimprovingtransparencytoachievedevelopedmarketstatusinglobalindices.

Despiteachallengingbackdrop,SouthKorea’s

brandlandscapedemonstratedremarkableresilience.ThecombinedvalueofSouthKorea’stop150brandsrankedroseby7%year-on-yeartoUSD342.2billion,

reflectingcontinuedconfidenceinthecountry’sglobalcompetitiveness.Theelectronics,automotive,and

bankingsectorswerekeydriversofthismomentum,collectivelyaccountingforoverhalfoftheranking’stotalbrandvalueandreinforcingtheirstrategic

importancetothenationaleconomy.

ElectronicstitanSamsungretainedits

positionasthenation’smostvaluablebrand,

postinga9%brandvalueincreasetoUSD89.4

billion.Hyundai,thecountry’sflagshipautomotivebrandalsorecordedsteadygrowth,withitsbrandvaluerising15%toUSD26.4billion.Bothbrandscapitalisedonsustainedinternationaldemand

andaconsistentfocusoninnovation.

SemiconductorsbrandSKhynixstoodout

witha37%increaseinbrandvalue,drivenby

risingdemandforAImemorychipsandrenewedinvestmentsindomesticchipinfrastructure.

Kia’sbrandvaluegrew29%,supportedbyits

EVstrategyandglobalbrandrepositioningwhileinthebankingsector,KBFinancialandShinhanFinancialGroup’sbrandvaluesroseby35%and44%respectively,boostedbydigitaladoption

andstrongerreturns.

Retailandengineeringsectorsalsoposted

healthygrowth,withCoupangandSamsungC&T

recordingdouble-digitbrandvaluegainsof11%and15%.Whilebroaderchallengesremain,fromtradetensionstodemographicshifts,SouthKorea’s

topbrandsarerespondingwithagility.

Withclearerpolicydirectionandrenewedinvestmentinfutureindustries,SouthKoreaissettingthestageformorestableand

sustainablelong-termgrowth.

ValuationAnalysis

BrandFinanceSouthKorea1502025/south-korea9

MostValuable

SouthKoreanBrands2025

SouthKorea’stopthreebrandsbybrand

value,namelySamsung,HyundaiandSKhynixhavereinforcedtheirleadershippositionsin

2025,eachdemonstratingconsistentbrandvaluegrowthandsustainedmarketinfluence.

SamsungcontinuestoreignatthesummitofSouthKorea’sbrandlandscapeforthe

ninthyearrunning,withitsvaluerisingby9%toUSD89.4billion.Samsung’sdominanceisunderpinnedbyitsglobalscale,relentless

pursuitofinnovation,andsymbolicroleinSouthKorea’seconomicascent.

In2024,itsbrandmomentumwasfuelledby

arecoveryinthesmartphoneandsemiconductor

markets,strategicinvestmentsinAIandchip

manufacturing,andrenewedsustainabilityefforts

rangingfromrenewable-poweredfactoriestocirculareconomyinitiatives.Thesefactors,combinedwith

growingtrustandrecognitionathomeandabroad,

ensureSamsungmaintainsacommandingleadoveritspeers.

Hyundaisawitsbrandvaluegrowby15%to

USD26.4billion,underpinnedbystrongbusinessresultsthroughQ1of2024.Theautomaker’s

revenuealsosawgrewby14%inQ4ofthesameyear,drivenbyanenhancedproductofferingandfavourableglobalexchangerates.Thebrand’s

electrifiedvehiclesalesrose9%in2024,reinforcingHyundai’smomentumintheEVspace.

Domestically,thebrandunveiledaKRW24.3

trillion(approximatelyUSD18.7billion)investmentplantoboostEVproductionandmobilityR&D.

Itssustainabilityprofilealsoadvanced,with

initiativeslikea“Waste-to-Hydrogen”modelandleadershipatthe2024Korea–AfricaBusinessForumenhancingitsreputationasbotha

technologicalandindustrialleader.

Ofthetopthreebrands,SKhynixsawthebiggestbrandvaluegrowth,rising37%toUSD13.7billion,year-on-year.Thisincreasefollowsthecompany’sbest-everfinancialperformanceinFY2024,withrevenuessurging102%year-on-yeartoKRW66.2trillion(approximatelyUSD48.0billion)and

operatingmarginsreaching41%.

Top10MostValuable?BrandFinancePlc.2025

SouthKoreanBrands2025

#1SNMSUNG

Samsung

#2

Hyundai

#3

Skhynix

SKhynix

#4

$11.6bn

Kia

+29%

#5

$10.5bn

LG

+7%

#6

coupang

Coupang

#7

KB

KBFinancial$7.3bn

Group+35%

#8

shinhan

FinancialGroup

ShinhanFinancial$6.3bn

Group+44%

#9

Hyun口PI

MCBIS

HyundaiMobis

#10

SAMSUNGC&T

SamsungC&T

BrandFinanceSouthKorea1502025/south-korea10

ValuationAnalysis

Growthwasdrivenbycontinuedglobaldemand

forAImemory,supportedbySKhynix’sleadershipinHBMandhigh-densityDRAMtechnologies,bothcriticaltohigh-performancecomputingandAI

serverinfrastructure.

CominginfourththisyearisKia,swapping

positionswithfifthplacedLG.Kia’sbrandvalue

sawa29%jumptoUSD11.6billion,largelydriven

byitsadvancesinelectrification,sustainability,

anddomesticexpansion.In2024,Kiaopenedthe

GwangmyeongEVOPlant,anewelectricvehicle

productionfacilityinSouthKoreawithanannual

capacityof150,000units,focusedonmanufacturingtheEV3andEV4models.TheEV4quicklybecamethecountry’sbest-sellingelectricsedanwithin

twomonthsofitslaunch.

Kiaalsostrengtheneditscommitment

tocleanmobilitybysigninganMoUwithDHLKoreatointroduceitsPlatform-Beyond-Vehicle(PBV)lineup,startingwiththePV5,foruseineco-friendlylogisticsoperationsfrom2026.

LGslippedtofifthplacedespitea7%increase

inbrandvaluetoUSD10.5billion,reflectingmoremodestgrowthcomparedtoitspeers.WhilethebrandcontinuestotransformitsbusinessthroughexpandingB2Boperations,subscriptionservicesanddirect-to-consumerchannels,itsgrowthpacelaggedbehindfaster-risingbrands.

Still,strongdemandforHVACproductsin

emergingmarketsalongwithimprovedshipmentsandcontentofferingsinitsHomeEntertainmentbusinesshavehelpedreinforceLG’scommercialresilience.

Coupangholdsfirminsixthplace,remainingthesoleretailbrandinSouthKorea’stop10.Itsbrandvaluerose11%toUSD8.0billionin2025,drivenbythegrowingroleitplaysinthedailylivesof

consumers.

Withitspopular‘RocketWow’membership,

freshgrocerydeliveriesthroughitsonline

marketplace‘RocketFresh’,andexpandingfoodservicevia‘CoupangEats’,thebrandcontinuestomeetthefast-changingneedsofSouth

Korea’sdigital-firstshoppers.

Bybringingmorethird-partysellersonto

itsplatformandbuildingoutitslogisticsedge,Coupangisnotonlyscalingefficiently,but

shapingthefutureofonlineretailinthecountry.

Asthehighest-rankedbankingbrandin

SouthKorea,KBFinancialclimbstwoplaces

from2024torankseventh.Itsbrandvaluerose

35%toUSD7.3billiononthebackofsolidfinancialresultsandgrowingbrandstrength.InFY2024,

KBpostedhealthyrevenuegrowth,drivenbyincreasedfee-basedincomeandcreditcardservices.

Ongoinginvestmentsintop-tierITinfrastructure

andthedevelopmentofaseamlessdigitalecosystemhavehelpedthegroupexpanditscustomerbaseto

nearly40million.Newdigitalinnovations,includingtheintroductionofAIContactCentre(AICC)technology

andenhancedfinancesolutions,haveimproved

operationalefficiencyandstrengthenedcustomerrelationships,addingmomentumtoKB’sbrand

inanincreasinglycompetitivemarket.

Ineighthplaceisanotherbankingbrand,

ShinhanFinancialGroup,whichsawitsbrand

valuesurge44%toUSD6.3billionin2025.This

impressivegrowthislargelyunderpinnedbya

strongerrevenuebaseandaclearfocusondigital

innovation.StrategicinvestmentsinAI-powered

bankingplatformsandcollaborationswithfintech

partnershavehelpedShinhanenhancethecustomerexperienceandattractawider,moredigitally

inclinedaudience.

Roundingoutthetop10areHyundaiMobis

andSamsungC&T,bothcontinuingtostrengthentheirbrandandbusinessfoundations.HyundaiMobissawitsbrandvaluerise14%toUSD6.3

billion,supportedbyoverseasgrowthinkeymarketssuchasEuropeandNorthAmerica.

SamsungC&T’sbrandvaluerose15%to

USD6.0billion,reflectingimprovedbusiness

performanceandrisingbrandstrength.In2024,

thecompanyrecordedrevenuesofKRW42.1trillion(approximatelyUSD29.0billion)andanoperatingprofitofKRW2.98trillion(approximatelyUSD2.1

billion),drivenbyitsdiversebusinessportfolioandresilientglobaloperations.

BrandFinanceSouthKorea1502025/south-korea11

MostValuableBrand

Samsung

Fortheninthconsecutiveyear,Samsung(brand

valueup9%toUSD89.4billion)retainsitsposition

asSouthKorea’smostvaluablebrandranked.This

continuedleadershipreflectsnotonlySamsung’svastglobalpresencebutalsoitsdeep-rootedroleinSouthKorea’snationalidentityandindustrialstrength.Fromsmartphonestosemiconductors,Samsungremainssynonymouswithinnovationandambition,serving

asabellwetherofthecountry’stechnologicaladvancement.

In2024,thebrandregainedcommercialmomentum,withareboundinglobalsmartphonesalesandsignsofrecoveryinthememorychipsectorhelpingtoliftoverallperformance.

SamsungboostedR&Dspendingbyover

20%,focusingonAI,next-genconnectivity,and

advancedchipmaking,whilestartingconstruction

onanewserver-chipplantinPyeongtaektoreinforceitssemiconductorleadership.Atthesametime,thecompanyadvanceditssustainabilityagenda.Severaldomesticplantsarenowontracktobefullypoweredbyrenewableenergybylate2025,andasmartphonerecyclingpilotprogrammelaunchedinSeoulreflectsSamsung’spushtowardcircularityandresponsibleproduction.

Asbothanindustrialleaderandanationalsymbol,

SamsungcontinuestodriveSouthKorea’seconomicgrowthandglobalbrandstature.Itsscale,innovation,andstrategicforesightsecureitspositionasthe

nation’smostvaluableandinfluentialbrand.

SamsungBrandValueTrendLine|2010-2025(USDbn)?BrandFinancePlc.2025

90

60

30

2010201120122013201420152016201720182019202020212022202320242025

BrandFinanceSouthKorea1502025/south-korea12

FastestGrowingBrandValue

GSEPS

GSEPSsawitsbrandvaluesoar104%

toUSD340million,makingitSouthKorea’sfastest-growingbrandrankedin2025.The

utilitycompany’sexceptionalriseinbrandvalue

reflectsincreasedrevenueforecasts,fuelledby

risingenergydemandacrossthecountry.AsSouthKoreacontinuestopursueeconomicgrowthandenergysecurity,overallelectricityconsumption

hassurged,creatingalargerpotentialmarketforGSEPSanddrivingsignificantgainsin

brandstrengthandvalue.

Thisremarkablegrowthcomesaftera

challenging2024,whenthecompanyreported

a46%year-on-yeardropinoperatingprofitforQ1,

largelyduetoasharpdeclineinwholesaleelectricityprices.Despitetheseshort-termheadwinds,GS

EPShasdemonstratedstrongstrategicresilience.

Aleadershipreshuffleinlate2024broughtrenewedfocusonoptimisingoperations,improvingefficiency,andstrengtheninglong-termsustainability.

Lookingahead,GSEPSispositionedtocapitaliseongrowingdomesticenergyneedsandexploreopportunitiesinrenewablepowergenerationandcleanenergytechnologies.Itsabilitytoadapttomarketdynamicswhilerespondingtoevolving

consumerandindustrialdemandhasplayedapivotalroleinboostinginvestorconfidence

andacceleratingbrandvaluegrowth.

2024BrandValue

BrandStrength

Financial

Macroeconomic

2025BrandValue

GSEPSDriversofChange?BrandFinancePlc.2025

170340

BrandFinanceSouthKorea1502025/south-korea13

BrandstoWatch

KoreanAir,Cass,SamsungBiologics

Climbingsevenplacestorank31st,KoreanAirsawitsbrandvaluerise33%toUSD2.6billion,reinforcingitspositionasSouthKorea’smostvaluableairlinebrand.Theairline’sdouble-digitgrowthreflectsastrategicbalanceofoperationalstrength,brandvisibility,andcustomertrust,achieveddespiteongoingchallengesintheglobalaviationmarket.

In2024,KoreanAircompleteditslong-anticipated

mergerwithAsianaAirlines,amovesettocreateoneofAsia’slargestaviationgroupsandfurtherenhanceroutenetworksandoperationalefficiency.ThemergeralsopositionsKoreanAirtostreamlineitslow-cost

subsidiariesandstrengthenitscompetitivenessacrossbothfull-serviceandbudgetsegments.

Beyondpassengerservices,KoreanAirstrengtheneditscargooperations,capitalisingonthesustained

boomincross-bordere-commerceandChinatrade

flows.Witharenewedglobalreputation,strategic

fleetexpansionplans,andaclearpushforinnovation,KoreanAirstandsoutasabrandtowatchonboth

domesticandinternationalfronts.

Movingup23placestorank48ththisyear,beerbrandCasssawitsbrandvaluejump75%toUSD1.4billion,makingitthemostvaluablebeerbrandfeaturedin

theSouthKorea1502025rankings.

WidelyrecognisedasKorea’snationalbeer,

Cassmaintainedstrongdomesticleadershipwhiledrivinginnovationandglobalvisibility.In2024,CassbecamethefirstKoreanalcoholbrandtopartner

withtheOlympics,launchingamajormarketingcampaignaroundtheParisGamesthatincludedOlympic-brandedpackagingandaCassPochapop-upneartheEiffelTower.

ThebrandalsointroducedSouthKorea’sfirstaluminium-bottledbeer,appealingtoyoungerconsumerswithconvenienceandsustainabilityinmind.

AspartofitsESGefforts,Cassearnedaccolades

attheFMCGAsiaAwardsforcreativecampaignsandresponsibledrinkinginitiatives.ProductdiversificationthroughCassLightandCass0.0capitalisedon

growinghealth-conscioustrends,whilecontinued

pricecompetitivenesshelpedthebrandmaintainmassappeal.Withitsblendofculturalrelevance,marketingboldness,andstrategicinnovation,Cassisastandoutbrandtowatchonbothdomesticandglobalfronts.

Climbing29placestorank76th,SamsungBiologics

sawitsbrandvaluerise82%toUSD780million,makingittheonlypharmaceuticalbrandintheSouthKorea

1502025rankings.Italsoranksasthecountry’s18thstrongestbrand,withaAAA-brandstrengthrating.

Thecompany’sstronggrowthisdrivenbyitsexpandingroleasaglobalCDMOpartner,manufacturingbiologicsfor16oftheworld’stop20pharmaceuticalcompanies.In2024,itsrevenuerose23%toKRW4.55trillion

(approximatelyUSD3.3billion),supportedbyfull

utilisationofPlants1–4andthenear-completionofPlant5,expectedtoboostcapacityinlate2025.

SamsungBiologicsisalsoadvancingnext-generationtechnologies,includingADCproductionandits

‘SelecTailor?’platform,whilemaintainingaclearESGfocuswithreductionsingreenhousegasemissionsandincreasedrenewableenergyusage.Withrapid

internationalexpansionandstronginnovationcredentials,SamsungBiologicsstandsoutasaleadingglobalbiotechplayertowatch.

BrandStrengthAnalysis

BrandFinanceSouthKorea1502025/south-korea15

BrandStrengthAnalysis

SamsungHeavyIndustries(brandvalueup

32%toUSD577million)hasbecomethestrongestbrandrankedinSouthKoreathisyearwithaBrandStrengthIndex(BSI)scoreof93.4/100andanAAA+brandstrengthrating.AccordingtoBrandFinance’sresearchdata,theengineeringgiantenjoyshigh

familiarityandstrongcredibilityinitsdomestic

market,withrespondentsalsorecognisingitsclearunderstandingofmarketneedsandexpectations.

In2024,thecompanyreinforceditsposition

throughmajordevelopmentsincludingasignificant

shipbuildingcontract,apartnershipwithBureauVeritastodevelopcarboncaptureandstorage(CCS)systems,anditsselectionbyEquinorforSouthKorea’sBandibulifloatingoffshorewindproject.Additionally,thebrandwonhigh-profilecontractsforLNGcarriers,drillships,andoffshoreproductionfacilities.SamsungHeavy

Industriesalsoadvancedinsustainableinnovationthroughthedevelopmentofammonia-fuelledandLNGdual-fuelvessels,andbycollaboratingwith

internationalmaritimebodiestopushforward

cleanmarinetechnologies.

SouthKoreanTop10?BrandFinancePlc.2025

StrongestBrands2025

#1

SamsungHeavyIndustries

93.4

#2

SamsungC&T

93.3

#3

SamsungSecurities

93.2

#4

Samsung

91.0

#5

Chamisul

90.9

#6

HyundaiCorporation

90.8

#7

HyundaiEngineering&Construction

90.4

#8

LGInnotek

89.4

#9

Naver

89.1

#10

IncheonInternationalAirport

88.3

SamsungBrandStrengthAttributesHeatMap?BrandFinancePlc.2025

Weakerperformanceoooo●Strongerperformance

Factor

SouthKorea

UnitedStates

UnitedKingdom

tions

Knowledge

ndPercep

Credibility

Bra

Appeal

viours

Selection

merBeha

Advocacy

Custo

PriceAcceptance

BrandFinanceSouthKorea1502025/south-korea16

BrandStrengthAnalysis

Anotherengineeringbrand,SamsungC&T

(brandvalueup15%toUSD6.0billion)isthesecondstrongestSouthKoreanbrandranked.RegisteringaBSIscoreof93.3/100andanAAA+brandstrength

rating,SamsungC&T’sperformanceisunderpinnedbyitsglobalreachandstrategicdiversification.In2024,thecompanysecuredmajorinfrastructurecontractsinQatarandTürkiye,expandeditsroleincleanenergythroughHVDCandbatterystoragepartnerships,andintroducedadvancedcon