大學(xué)英語六級改革適用（閱讀）模擬試

卷61（共9套）

（共190題）

大學(xué)英語六級改革適用（閱讀）模擬試

卷第1套

一、仔細(xì)閱讀（本題共20題，每題1.0分，共20分。）

MovingfaiinoicquicklyIlianmanyhadihuuglillikelyuipvsbiblc,lawmakersinIlie10"

meinberHouse-Senatecommitteeannouncedtheagreementafterlessthan24hoursof

negotiations.SenateMajorityLeaderHarryReid:"Likeanynegotiation,thisinvolved

giveandtake,andifyoudon'tmindmysayingsothatisanunderstatement."The

agreementdropsthetotalto$789billion,whilebothSenateandHouse-passedmeasures

exceeded$800billion.Acombinationoflowandmiddleincometaxcuts,makingup

about35percentofthebill,anddomesticspending,itssupporterssayitmeetsPresident

BarackObama'sgoalofcreatingorsavingasmanyas4millionjobs.SusanCollinsof

Mainewasamongonly3moderateSenateRepublicanswhojoinedtheDemocratic

majoritythere.Shesaysmoneytrimmedfromthebillreflectsanefforttofocusitmore

sharplytohelptheeconomy."Itisafiscally-responsiblenumberthatreflectsourefforts

totrulyfocusthisbillonprograms,andpoliciesandtaxreliefthatwillhelpturnour

economyaround,createjobsandproviderelieftothefamiliesofourcountry,"shesaid.

Collinsalsopointedouttheagreementincreasesspendingoninfrastructureprojects,

morethan$150billionintheproposedmeasure.Republicanopponentskeptuptheir

criticisms,primarilythatthemeasurecontainsuntargetedspendingandnottherightlevel

oftaxrelief.HouseRepublicanleaderJohnBoehnervoiceddisappointmentwiththe

agreement,repeatinghisassertionthatthemeasurewillnotcreatejobsquicklyenough.

"Itappearsthattheyhavemadeabadbillworsebyreducingtheamountoftaxrelieffor

Americanfamiliesandsmallbusinesses,andaddingmorewastefulWashington

spending,1'hesaid.ButSenatorArlenSpecter,anothermoderateRepublicanwhoworked

withDemocrats,saidactionwasrequired."Thisisobviouslyaverydifficultvoteinview

ofthelargedeficitandnationaldebtwhichwehave,butIbelieveitisindispensable,that

strongactionbetaken,"hesaid.WhiteHouseaides,includingChiefofStaffRahm

Emanuel,joinedinthenegotiationsonCapitolHill.Lawmakersbehindtheagreement

hopeafinalconferencereportwillbereadyinthenext2daysthattheHouseandSenate

willvoteon.ApprovalwouldsendthelegislationtoPresidentObamaforsignature.An

eventualSenatevoteisexpectedtomirrorearlierresultsinwhichmajorityDemocrats,

withhelpfromthe3Republicans,achievedthe60votesneededtoovercomeany

proceduralblock.ItremainstobeseenhowavotewillturnoutintheHouse,whereno

RepublicanssupportedaHouse-passedmeasure,butwhereDemocratsholdastrong

enoughmajoritytopassmeasureseasily.HouseRepublicanleadersdeclinedtopredict

Wednesdayhowmanyintheirpartymightsupportfinallegislation.

1、"Theagreement'1(Line2,Para.1)ismostprobablyabillabout.

A、stimulusfortheeconomy

B、reformofthelegalsystem

C、fundingfbrtheeducationalsystem

D、expenditureonthenationaldefence

標(biāo)準(zhǔn)答案：A

知識點(diǎn)解析：本文多處提及與“經(jīng)濟(jì)有關(guān)的詞，如第2段中的incomelaxculs,

domesticspending,第3段的helptheeconomy,turnoureconomyaround,create

jobs等，從這些詞語可推斷本文開頭提到的agreement應(yīng)該與經(jīng)濟(jì)政策有關(guān)，因此

選Ao

2、WhichofthefollowingstatementsaboutHarryReidisTRUE?

A^HecomesfromtheRepublicParty.

B、HecomesfromtheDemocraticParty.

C^Heisoptimisticaboutthefutureeconomy.

D、Heispessimisticaboutthefutureeconomy.

標(biāo)準(zhǔn)答案：B

知識點(diǎn)解析：第1段末句提到HarryReid是參議院多數(shù)黨領(lǐng)袖，而從第3段首句中

的theDemocraticmajority可知參議院的多數(shù)派是民主黨，由此可見B正確。C和

D沒有原文依據(jù)。

3、SusanCollinsacceptedtheagreementwith.

A、mildreservations

B、reluctantcompromise

C^firmconfidence

D、reasonableskepticism

標(biāo)準(zhǔn)答案：C

知識點(diǎn)解析?：第3段講到，SusanCollins相信實(shí)施這個(gè)計(jì)劃后，美國的經(jīng)濟(jì)會回

暖，會創(chuàng)造更多的就業(yè)或會，減輕大部分家庭的經(jīng)濟(jì)壓力。由此可推斷C正確。

A、B、D三個(gè)選項(xiàng)都表示對經(jīng)濟(jì)刺激計(jì)劃持一定程度的懷疑，這與原文內(nèi)容不

符。故排除。

4、ArlenSpectermostprobablythoughtthat.

A、somesenatorswouldbecomeundeterminedintheprocessofvoting

B、theeconomicproblemsshouldbesolvedimmediately

C、deficitandnationaldebtshouldn'thavebeenneglected

D、themeasuresintheagreementwouldnotbeaseffectiveasexpected

標(biāo)準(zhǔn)答案：B

知識點(diǎn)解析：第5段提到了AHenSpecter認(rèn)為“必須采取行動(dòng)”，再結(jié)合上下文可知

他認(rèn)為必須立刻采取行動(dòng)解決經(jīng)濟(jì)問題，因此選B,Specier雖提及averydifficull

vote,但原文并沒有指出這是因?yàn)閰⒆h院在投票時(shí)猶豫不決，因此A不正確；文中

雖出現(xiàn)了deficit和nationaldebt這些字眼，但Spccler沒提及不能忽視這些，故排

除C；D文中沒有提及。

5、ItcanbeinferredabouttheHousefromthepassagethat.

A、itisledbyaRepublicanleader

B、mostRepublicansaremoderate

C、measuresproposedbytheRepublicansareseldompassed

D、measurescanbepassedwithouttheRepublicans'support

標(biāo)準(zhǔn)答案：D

知識點(diǎn)解析：最后一段第2句講到，眾議院的投票結(jié)果如何還不明朗，眾議院里沒

有共和黨人支持眾議院通過的經(jīng)濟(jì)刺激方案，在眾議院中，民主黨人占的席位足夠

多，足以輕易通過法案，D為本題答案。

AgehasitsprivilegesinAmerica,andoneofthemoreprominentofthemisthesenior

citizendiscount.Anyonewhohasreachedacertainage-insomecasesaslowas55—is

automaticallyentitledtoadazzlingarrayofpricereductionsatnearlyeverylevelof

commerciallife.Eligibilityisdeterminednotbyone'sneedbutbythedateonone'sbirth

certificate.Practicallyunheardofagenerationago,thediscountshavebecomearoutine

partofmanybusinesses-ascommonascolortelevisionsinmotelroomsandfreecoffee

onairliners.Peoplewithgrayhairoftenaregiventhediscountswithoutevenaskingfor

them;yet,millionsofAmericansaboveage60arehealthyandsolvent（有支付能力的）.

Businessesthatwouldneverdareofferdiscountstocollegestudentsoranyoneunder30

freelyofferthemtoolderAmericans.Thepracticeisacceptablebecauseofthe

widespreadbeliefthat^elderly1'and"needy1'aresynonymous（同義的）.Perhapsthat

oncewastrue,buttodayelderlyAmericansasagrouphavealowerpovertyratethanthe

restofthepopulation.Tobesure,thereiseconomicdiversitywithintheelderly,and

manyolderAmericansarepoor.Butmostofthemaren't.Itisimpossibletodeterminethe

impactofthediscountsonindividualcompanies.Formanyfirms,theyareastimulusto

revenue.Butinothercasesthediscountsaregivenattheexpense,directlyorindirectly,

ofyoungerAmericans.Moreover,theyarcadirectirritantinwhatsomepoliticiansand

scholarsseeasacomingconflictbetweenthegenerations.Generationaltensionsarc

beingfueledbycontinuingdebateoverSocialSecuritybenefits,whichmostlyinvolvesa

transferofresourcesfromtheyounglotheold.Employmentisanothersorepoint.

Buoyed（支持）bylawsandcourtdecisions,moreandmoreolderAmericansare

decliningtheretirementdinnerinfavorofstayingonthejob-therebylessening

employmentandpromotionopportunitiesforyoungerworkers.Farfromakindofcharity

theyoncewere,seniorcitizendiscountshavebecomeaformidableeconomicprivilegeto

agroupwithmillionsofmemberswhodon'tneedthem.Itnolongermakessensetotreat

theelderlyasasinglegroupwhoseeconomicneedsdeservepriorityoverthoseofothers.

Seniorcitizendiscountsonlyenhancethemyththatolderpeoplecan'ttakecareof

themselvesandneedspecialtreatment;andtheythreatenthecreationofanewmyth,that

theelderlyareungratefulandtakingforthemselvesattheexpenseofchildrenandother

agegroups.SeniorcitizendiscountsaretheessenceoftheverythingolderAmericansare

fightingagainst-discriminationbyage.

6、Wclearnfromthefirstparagraphthat.

A、ofleringseniorcitizensdiscountshasbecomeroutinecommercialpractice

B、seniorcitizendiscountshaveenabledmanyoldpeopletoliveadecentlife

C、givingseniorcitizensdiscountshasboostedthemarketfortheelderly

D、seniorcitizenshavetoshowtheirbirthcertificatestogetadiscount

標(biāo)準(zhǔn)答案：A-

知識點(diǎn)解析：第1段首句講到，美國的年齡特權(quán)較為突出的表現(xiàn)就是老年人可以享

受折扣。末句又說老年人享有折扣成為許多商家的常規(guī)，A為本題答案。該段第3

句談及享有折扣的資格是根據(jù)出生證上的日期而定，并未說享受折扣時(shí)要出示出生

證，D錯(cuò)誤oB中的liveadecentlife和C中的haveboostedthemarket無原文依

據(jù)。

7、Whatassumptionliesbehindthepracticeofseniorcitizendiscounts?

A、Businesses,havingmadealotofprofits,shoulddosomethingforsocietyinreturn.

B、Oldpeopleareentitledtospecialtreatmentforthecontributiontheymadetosociety.

C、Theelderly,beingfinanciallyunderprivileged,needhumanehelpfromsociety.

D、SeniorcitizendiscountscanmakeupfortheinadequacyoftheSocialSecurity

system.

標(biāo)準(zhǔn)答案：C

知識點(diǎn)解析：第2段第3句講到，這個(gè)做法之所以被接受是因?yàn)槿藗兤毡檎J(rèn)為“年

老的''和"貧窮的''是同義的，也就是說因?yàn)槔夏耆嗽诮?jīng)濟(jì)方面處于弱勢地位，需要

社會的幫助，由此得出答案為C。

8、Accordinglosumcpoliliciansandsuholars,svniurcitizendisuounlswill.

A、makeoldpeopleevenmoredependentonsociety

B、intensifyconflictsbetweentheyoungandtheold

C、haveadversefinancialimpactonbusinesscompanies

D、bringamarkedincreaseinthecompanies*revenues

標(biāo)準(zhǔn)答案：B

知識點(diǎn)解析：第3段末句講到，和某些政客和學(xué)者所闡述的那樣，老年人的折扣特

權(quán)引起了代與代之間的沖突，即會讓老年人和年輕人之間的關(guān)系變得緊張，B為本

題答案。

9^HowdocstheauthorviewtheSocialSecuritysystem?

A、Itencourageselderlypeopletoretireintime.

B、Itopensupbroadcareerprospectsforyoungpeople.

C、Itbenefitstheoldattheexpenseoftheyoung.

D、Itshouldbereinforcedbylawsandcourtdecisions.

標(biāo)準(zhǔn)答案：c

知識點(diǎn)0析：第4段講到，關(guān)于社會保障救濟(jì)金的辯論更加激化了代與代之間的緊

張關(guān)系，這種社會保障救濟(jì)主要是把年輕人的資源轉(zhuǎn)給老年人，而老年人拒絕退休

則減少了一些年輕人就業(yè)和升職的機(jī)會?？梢姡髡哒J(rèn)為這種保障體系是以犧牲年

輕人為代價(jià)而讓老年人受益，C為本題答案。

10>Whichofthefollowingbestsummarizestheauthor'smainargument?

A、Seniorcitizensshouldfighthardagainstagediscrimination.

B、Theelderlyareselfishandtakingseniordiscountsforgranted.

C、Bnorityshouldbegiventotheeconomicneedsofseniorcitizens.

D、Seniorcitizendiscountsmaywellbeatypeofagediscrimination.

標(biāo)準(zhǔn)答案：D

知識點(diǎn)解析：全文圍繞“美國老年人享有折扣展開了論述，談及此政策所引起的代

際沖突，最后表明作者的立場：認(rèn)為老年人需要更多優(yōu)先權(quán)的觀念已不合時(shí)宜，老

年人享有折扣本質(zhì)上是年齡歧視。D為本題答案。

Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearfor

yuppies（雅皮士，少壯高薪職業(yè)人士）TheycontendthatReebokshoesappealto

diversemarketsegments,especiallynowthatthecompanyoffersbasketballand

children'sshoesfortheunder-18setandwalkingshoesforoldercustomersnotinterested

inaerobics（健身操）orrunning.Theexecutivesalsopointoutthatthroughrecent

acquisitionstheyhaveaddedhikingboots,dressandcasualshoes,andhigh-performance

athleticfootweartotheirproductlines,allofwhichshouldattractnewandvariedgroups

ofcustomers.Still,despiteitsemphasisonnewmarkets,Reebokplansfewchangesin

theupmarket（高檔消費(fèi)人群的）retailingnetworkthathelpedpushsalesto$1billion

annually,aheadofallothersportsshoemarketers.Reebokshoes,whicharepricedfrom

$27to$85,willcontinuetobesoldonlyinbetterspecialty,sportinggoods,and

departmentstores,inaccordancewiththecompany'sviewthatconsumersjudgethe

qualityofthebrandbythequalityofitsdistribution.Inthepastfewyears,the

Massachusetts-basedcoirpanyhasimposedlimitsonthenumberofitsdistributors（and

thenumberofshoessuppliedtostores）,partlyoutofnecessity.Attimestheunexpected

demandforReeboksexceededsupply,andthecompanycouldbarelykeepupwithorders

fromthedealersitalreadyhad.Thesefulfillmentproblemsseemtobeundercontrolnow,

butthecompanyisstillselectiveaboutitsdistributors.Atpresent,Reebokshoesare

availableinaboutfivethousandretailstoresintheUnitedStates.Reebokhasalready

anticipatedthatwalkingshoeswillbethenextfitness-relatedcraze,replacingaerobics

shoesthesamewayitsbrightlycolored,softleatherexercisefootwearreplaced

conventionalrunningshoes.Throughproductdiversificationandcarefulmarketresearch,

ReebokhopestoavoidthedistributionproblemsNikecameacrossseveralyearsago,

whenNikemisjudgedthestrengthoftheaerobicsshoecrazeandwasforcedtounload

hugeinventoriesofrunningshoesthroughdiscountstores.

11、OnereasonwhyReebok'smanagerialpersonneldon'tliketheirshoestobecalled

"footwearforyuppies"isthat.

A、theybelievethattheirshoesarepopularwithpeopleofdifferentagegroups

B>newproductionlineshavebeenaddedtoproduceinexpensiveshoes

C、yuppiesusuallyevokesanegativeimage

D^thetermmakespeoplethinkofprohibitiveprices

標(biāo)準(zhǔn)答案：A

知識點(diǎn)解析：第1段提到“他們認(rèn)為銳步鞋對各種各樣的消費(fèi)市場都有吸引力，尤

其是現(xiàn)在，公司生產(chǎn)出了籃球鞋和適合18歲以下青少年穿的鞋子以及對健身操或

跑步不感興趣的老年人所穿的散步鞋“，故選A；B并不是直接原因，不是最隹選

擇；C和D均與文意相呼。

12、Reebok'sviewthat"consumersjudgethequalityofthebrandbythequalityofits

distribution"(Line5,Para.2)impliesthat.

A、thequalityofabrandismeasuredbytheservicequalityofthestoresellingit

B、thequalityofaproductdeterminesthequalityofitsdistributors

C>thepopularityofabrandisdeterminedbythestoresthatsellit

D、consumersbelievethatfirst-rateproductsareonlysoldbyhigh-qualitystores

標(biāo)準(zhǔn)答案：D

知識之解析：第2段提到“銳步鞋的售價(jià)從27到85美元不等，將繼續(xù)只會在高檔

次的專賣店、體育用品商店和百貨公司出售，因?yàn)檫@種做法符合公司的觀點(diǎn)，即消

費(fèi)者根據(jù)分銷商的檔次來判斷品牌的質(zhì)量“，D與此觀點(diǎn)相符。文中的quality并不

指服務(wù)質(zhì)量，可排除A；B倒置因果關(guān)系；C與文中觀點(diǎn)相悖。

13、Reebokoncehadtolimitthenumberofitsdistributorsbecause.

itssupplyofproductsfellshortofdemand

B、toomanydistributorswouldcutintoitsprofits

C^thereductionofdistributorscouldincreaseitsshareofthemarket

D^itwantedtoenhanceconsumerconfidenceinitsproducts

標(biāo)準(zhǔn)答案：A

知識點(diǎn)解析：第3段前兩句提到“在過去幾年中，馬薩諸塞州分公司限制其分銷商

及其商店中鞋子的數(shù)量，部分原因是他們必須這樣做。有時(shí)對銳步鞋的需求超過其

供應(yīng)，公司難以滿足現(xiàn)有分銷商的訂單”，A正確；其余三項(xiàng)均與文意相悖。

14、AlthoughtheReebokCompanyhassolvedtheproblemoffulfillingitsorders,it

A、doesnotwanttofurtherexpanditsretailingnetwork

B、stilllimitsthenumberofshoessuppliedtostores

C^isstillparticularaboutwhosellsitsproducts

D^stillcarefullychoosesthemanufacturersofitsproducts

標(biāo)準(zhǔn)答案：C

知識點(diǎn)露析：第3段倒數(shù)第2句提到“供不應(yīng)求的問題似乎已得到控制，但公司仍

然嚴(yán)格挑選分銷商“，C與文中觀點(diǎn)一致，為正確選項(xiàng)。

15、WhatlessonhasReeboklearnedfromNike'sdistributionproblems?

A、Acompanyshouldnotsellitshighqualityshoesindiscountstores.

B、Acompanyshouldnotlimititsdistributionnetwork.

C^Acompanyshoulddofbllow-upsurveysofitsproducts.

D、Acompanyshouldcorrectlyevaluatetheimpactofanewcrazeonthemarket.

標(biāo)準(zhǔn)答案：D

知識點(diǎn)解析：最后一段提到“通過產(chǎn)品多樣化和詳細(xì)的市場調(diào)查，銳步希望避免耐

克幾年前所遇到的分銷問題。當(dāng)時(shí)耐克公司錯(cuò)誤地判斷了健身操鞋的銷售熱，最后

不得不通過折扣商店售出其數(shù)量龐大的存貨”，由此可知D正確。

Carmakershavelongusedsextoselltheirproducts.Recently,however,bothBMWand

RenaulthavebasedtheirlatestEuropeanmarketingcampaignsaroundtheiconofmodern

biology.BMWscampaign,whichlaunchesitsnew3-seriessportssalooninBritainand

Ireland,showsthenewcreationandfourofitsearlierversionszigzaggingarounda

landscapemadeupofgiantDNAsequences,withabriefexplanationthatDNAisthe

moleculeresponsibleforrheinheritanceofsuchfeaturesasstrength,powerand

intelligence.TheRenaultoffering,whichpromotesitsexistingLagunamodel,employs

evolutionarytheoryevenmoreexplicitly.Thecompany'stelevisioncommercials

intersperse（點(diǎn)綴）clipsofthecarwithscenesfromalecturebySteveJones,aprofessor

ofgeneticsatUniversityCollegeLondon.BMW'scampaignisintendedtoconveythe

ideaofdevelopmentalliedtoheritage.Thelatestproduct,inotherwords,shouldbe

viewedasthenewandimprovedscion（后代）ofalonglineofgoodcars.Renault's

messageismoresubtle.Itisthatevolutionworksbygradualimprovementsratherthan

suddenleapsandinthis,Renaultisaligningitselfwith（與...保持一致）biological

orthodoxy.So,althoughthenewcarintheadvertisementmaylookliketheoldone,the

externalformconcealsanumberofsignificantchangestotheengine.Whilethese

alterationsarealmostinvisibletotheaveragedriver,Renaulthopestheywillimprovethe

car'sperformance,andultimatelyitssurvivalinthemarketplace.Whethertheyactually

dosowilldepend,inpart,onwhethermarketershavereadthepublicmoodcorrectly.

For,evenifgeneticsreallydoesofferausefulmetaphorforautomobiles,employingitin

advertisingisnotwithoutitsdangers.ThatisbecauseDNA'spublicimageisambiguous.

Inonecontext,peoplemayseeitasthecornerstoneofmodernmedicalprogress.In

another,itwillbringtomindsuchcontroversialissuesasabortion,geneticallymodified

food-stuffs,andthesinistersubjectofeugenics（優(yōu)生學(xué)）.Carmakersareprobably

standingonsafergroundthanbiologists.Buteventheycanmakemistakes.Thoughit

wouldnotbeobvioustothecasualobserver,someoftheDNAwhichfeaturesinBMWs

adsforitsnice,newcaroncebelongedtoawoollymammoth—abeastthathasbeen

extinctfor10,000years.Not,presumably,quitethemessagethatthemarketing

departmentwastryingtoconvey.

16^BothBMWandRenaultusetheiconofmodernbiologyinmarketinginorderto

introducecars.

A、thatareproducedwithadvancedtechnologies

B、thataremanufacturedonDNAtechnology

C>thatareimprovedonthebasisoftheoldones

D、thathavenothingtodowiththepreciousmodels

標(biāo)準(zhǔn)答案：C

知識點(diǎn)解析：文章在第3段對汽車制造商的營銷策略，即theiconofmodern

biology,進(jìn)行解釋。第3段前兩句提到“德國寶馬汽車公司的策略是通過與遺傳結(jié)

合傳遞發(fā)展的理念。即公司的最新產(chǎn)品可視為長長一串優(yōu)秀產(chǎn)品經(jīng)過改良的后

代。”以及第3-4句中的“雷諾公司的策略更加微妙，產(chǎn)品的換代是一種漸進(jìn)的改

良，而不是突然跳躍性的改變“，由上可知，這兩家的營銷策略旨在說明新款汽車

繼承了原來產(chǎn)品的優(yōu)秀品質(zhì)，并有所改良，C正確。

17、WhatisthedifferencebetweenBMW'smarketingcampaignandRenault's?

A、RcnaulfscampaignemploysevolutionarytheorywhileBMWsdoesn't.

B、Renault'scampaignemphasizestechnologicalevolutionwhileBMWsemphasizes

technologicalrevolution.

C^BMWscampaigndisplaysimprovementontheircarslessexplicitlythanRenault's

does.

D、BMWscampaignismuchmoreeffectivethanRenault's.

標(biāo)準(zhǔn)答案：C

知識點(diǎn)解析：由第2段第2句中的TheRenault...employsevolutionarytheoryeven

moreexplicitly以及第3段第2句Renaulfsmessageismoresubtle可知C正確。A

與原文表述不符；文章沒有提到寶馬對產(chǎn)品掀起技術(shù)上的變革，故B錯(cuò)；D文中

沒有提到。

18、Inthethirdparagraph,by"biologicalorthodoxy",theauthormeans.

A^Renaultdoesn'tmakeanychangeinthenewcarmodel

B、Renaultmakesgradualchangeinthenewcarmodel

C^Renaultmakesgreatchangeinthenewcarmodel

D^Renaultmakessuddenchangeinthenewcarmodel

標(biāo)準(zhǔn)答案：B

知識點(diǎn)解析：biologicalonhodoxy（生物學(xué)的正統(tǒng)觀念）出現(xiàn)于第3段第4句句末，in

this指的是前面提到的bygradualimprovementsratherthansuddenleaps可以直接選

出B,即雷諾公司對新推出的汽車的改良是“漸變性的”。

19、Itcanbeinferredfromthefourthparagraphthatthesuccessofthecampaign

employingmodernbiologydependson.

A、publicunderstandingofDNA

B、advancesingeneticresearch

C、thewillingnessofcustomerstobuy

D^thedisappearanceofgenetically-modifiedproducts

標(biāo)準(zhǔn)答案：A

知識點(diǎn)解析：第4段首句“他們能否真的做到這一點(diǎn)，部分取決于市場營銷人員是

否摸準(zhǔn)了大眾的心理”為該段主題句，下文接著講到了人們對DNA這個(gè)意象的理

解是不同的。結(jié)合這些可以看出，廣告能否獲得成功，取決于人們對于DNA的理

解，故本題選A。

20、Ilcanbeinferredfromthelastparagraphthat.

A^BMWsmarketershaveapoorknowledgeofbiology

thepubliccannotspotthemistakeinBMW'sads

C、BMWsmarketersprobablymisusethewoollymammoth'sDNAintheads

D、thepublicmostprobablywillresistthenewcarduetothemistakeintheads

標(biāo)準(zhǔn)答案：C

知識點(diǎn)解析：最后一段最后一句說“德國寶馬公司在推出其漂亮新車的廣告中使用

了DNA,這些DNA屬于毛猛雞象—一種已經(jīng)滅絕一萬年的野獸。大概，這不

是他們營銷部門想要在廣告中傳達(dá)的信息吧“，可見，寶馬公司的營銷人員很可能

是在廣告中誤用了毛猛媽象的DNA這一意象，故選C。其他選項(xiàng)無原文依據(jù)。

大學(xué)英語六級改革適用（閱讀）模擬試

卷第2套

一、詞匯理解（本題共10題，每題1.0分，共10分。）

Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifference

betweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentrated

[Cl]ontheefficientproductionofgoods,andthenreliedon"persuasive

salesmanship"tomoveasmuchofthesegoodsaspossible.Suchproductionandselling

focusesontheneedsofthesellertoproducegoodsandthen[C2]theminto

money.Marketing,ontheotherhand,[C3]thatemphasisisplacedonthe

wantsofconsumers.Itbeginswithanalyzingthe[C4]anddemandsof

consumersandthenproducinggoodsthatwillsatisfythem.Thiseye-on-the-consumer

[C5]isknownasthemarketingconcept.Itsimplymeansthatinsteadof

tryingtosellwhateveriseasiertoproduce,themakersfirsttrytofindoutwhatthe

consumerwantstobuyandthengoaboutmakingit[C6]forpurchase.Every

step-design,production,[C7].promotion—ismadeaccordingtoconsumer

demand.Thisconceptdoesnotmeanthatconsumersatisfactionis[C8]to

profitinacompany.Therearealwaystwosidestoeverybusinessactivity—thefirmand

theconsumer—andeachmustbesatisfiedbeforetrade[C9].Successful

merchantsandproducers,however,recognizethatthesurestroutetoprofitisthrough

understandingcustomers.WhenCocaColachangedtheflavorofitsdrinkinmid-1985,

thenon-acceptancebya[CIO]portionofthepublicbroughtaboutaquick

restorationoftheClassicCoke.Thisisagoodexampleoftheimportanceofsatisfying

consumers.A)approachF)distributionK)preferencesB)automaticallyG)impliesL)

primarilyC)availableH)obligationM)priorD)contributionI)occursN)qualifyE)

convertJ)overallO)significant

1、[Cl]

標(biāo)準(zhǔn)答案：L

知識點(diǎn)0析：副詞辨析題。本句主謂賓完整，可判定空格處應(yīng)填入一個(gè)副詞。根據(jù)

句意可知，早些年的銷售都是依靠說服消費(fèi)者來買東西，主要是重生產(chǎn)，所以選L

項(xiàng)primarilyo

2、[C2]

標(biāo)準(zhǔn)答案：E

知識點(diǎn)》析：動(dòng)詞辨析題。根據(jù)句子結(jié)構(gòu)可知，空格前是并列連詞and,故此處需

要填入動(dòng)詞原形，與pn）duce并列，并且能夠與ink）搭配。根據(jù)句意，這樣的生產(chǎn)

與銷售關(guān)注的是銷售者生產(chǎn)商品并將商品資金的需求，convertsth.into

sth.表示“將...轉(zhuǎn)換成....”，所以選E項(xiàng)convert4

3、[C3]

標(biāo)準(zhǔn)答案：G

知識點(diǎn)解析：動(dòng)詞辨析題。根據(jù)句子結(jié)構(gòu)可知，句子缺少謂語，故此處需要填入一

個(gè)動(dòng)詞。根據(jù)下文提到的“Itsimplymeans…”可以推測出，此處也是對主語

marketing進(jìn)行解釋，所以選G項(xiàng)implies?

4、[C4]

標(biāo)準(zhǔn)答案：K

知識點(diǎn)解析：名詞辨析題。根據(jù)句子結(jié)構(gòu)可知，此處應(yīng)填入一個(gè)名詞。根據(jù)空格后

的demandsofconsumersandthenproducinggoodsthatwillsatisfythem（消費(fèi)者的需

求，以便于生產(chǎn)使他們滿意的商品）可知，此處應(yīng)該是指消費(fèi)者的喜好，故選K項(xiàng)

preferenceso

5、[C5]

標(biāo)準(zhǔn)答案：A

知識點(diǎn)解析：名詞辨析題。根據(jù)句子結(jié)構(gòu)可知，此句缺少主語，且空格前是一個(gè)復(fù)

合名詞作定語。由空格后提到的themarketingconcept可知，所填詞應(yīng)該是對其做

出的解釋，所以選A項(xiàng)approach。

6、[C61

標(biāo)準(zhǔn)答案：c

知識點(diǎn)解析：形容詞辨析題。根據(jù)句子結(jié)構(gòu)可知，此處需要填入一個(gè)形容詞作賓語

補(bǔ)足語。根據(jù)空格前提到的“營銷就是分析消費(fèi)者的喜好和需求，然后進(jìn)行生產(chǎn)，

以滿足消費(fèi)者需求''可以推斷出，此處是指商品可供消費(fèi)者購買，應(yīng)選C項(xiàng)

availableo

7、[C7]

標(biāo)準(zhǔn)答案：F

知識點(diǎn)解析：名詞辨析題。由空格前后可推斷此處應(yīng)填入一個(gè)名詞。根據(jù)句意得

知，所填詞語應(yīng)是營銷的一個(gè)環(huán)節(jié)，distribution意為“分配，配送“，所以選F。

8、[C8]

標(biāo)準(zhǔn)答案：M

知識點(diǎn)解析：形容詞辨析題?？崭裎挥趇s之后，可以判定應(yīng)填入一個(gè)形容詞。根

據(jù)卜.文提到的eachmustbesalisfied(雙方都要滿意才行)可以看出，消費(fèi)者的利益并

不優(yōu)先于公司利益，priori。的意思是“先于……”，所以選M。

9、[C9]

標(biāo)準(zhǔn)答案：I

知識點(diǎn)解析：動(dòng)詞辨析題。此從句中trade后缺少謂語，因此應(yīng)填入一個(gè)動(dòng)詞第三

人稱單數(shù)。由句意可推斷出，此處表示在交易發(fā)生之前雙方都要滿意，因此選1項(xiàng)

Occurso

10、[CIO]

標(biāo)準(zhǔn)答案：O

知識點(diǎn)解析：形容詞辨析題。根據(jù)句子結(jié)構(gòu)可知，此處需填入一個(gè)形容詞。根據(jù)空

格后的aquickrestorationoftheClassicCoke可以推測，應(yīng)該是有許多人反對，否則

不會恢復(fù)到原來的口味，asignificantportionof意為“許多，大量”，所以選0。

二、長篇閱讀(本題共70題，每題7.0分，共70分。)

Climatechangemaybereal,butit*sstillnoteasybeinggreenHowdoweconvinceour

innercavemantobegreener?Weasksomeoutstandingsocialscientists.A)Theroadto

climatehellispavedwithourgoodintentions.Politiciansmaytacklepolluterswhile

scientistsdobattlewithcarbonemissions.Butthemostpervasiveproblemisless

obvious:ourownbehaviour.Wegetdistractedbeforewecanturndowntheheating.We

breakourpromisenottoflyafterhearingaboutaneighbour'striptoIndia.Ultimately,we

can'tbebotheredtochangeourattitude.Fortunatelyfortheplanet,socialscienceand

behaviouraleconomicsmaybeabletodothatforus.B)Despitemournfulpolarbears

andchartsshowingcarbonemissionssoaring,mostpeoplefindithardtobelievethat

globalwarmingwillaffectthempersonally.RecentpollsbythePewResearchCentrein

Washington,DC,foundthat75-80percentofparticipantsregardedclimatechangeas

animportantissue.Butrespondentsrankeditlastonalistofpriorities.C)This

inconsistencylargelystemsfromafeelingofpowerlessness."Whenwecan'tactually

removethesourceofourfear,wetendtoadaptpsychologicallybyadoptingarangeof

defencemechanisms,nsaysTomCrompton,changestrategistfortheenvironmental

organisationWorldWideFundforNature.D)Partofthefaultlieswithourinner

caveman.Evolutionhasprogrammedhumanstopaymostattentiontoissuesthatwill

haveanimmediateimpact."Weworrymostaboutnowbecauseifwedon'tsurvivefor

thenextminute,wc'rcnotgoingtobearoundintenyears'time,“saysProfessorElke

WeberoftheCentreforResearchonEnvironmentalDecisionsatColumbiaUniversityin

NewYork.IftheThameswerelappingaroundBigBen,Londonerswouldfaceuptothe

problemofemissionspre:tyquickly.Butinpractice,ourbraindiscountstherisks—and

benefits-associatedwithissuesthatliesomewayahead.E)MatthewRushworth,ofthe

DepartmentofExperimentalPsychologyattheUniversityofOxford,seesthisinhislab

everyday."Oneofthewaysinwhichallagentsseemtomakedecisionsisthatthey

assignalowerweightingtooutcomesthatarcgoingtobefurtherawayinthefuture,"he

says."Thisisaverysensiblewayforananimaltomakedecisionsinthewildandwould

havebeenveryhelpfulforhumansforthousandsofyears."F)Notanylonger.Bythe

timewewakeuptothethreatposedbyclimatechange,itcouldwellbetoolate.Andif

we'renotgoingtomakerationaldecisionsaboutthefuture,othersmayhavetohelpusto

doso.G)FewpoliticallibrariesarewithoutacopyofNudge-.ImprovingDecisions

AboutHealth,WealthandHappiness,byRichardThalerandCassSunstein.Theyargue

thatgovernmentsshouldpersuadeusintomakingbetterdecisions—suchassavingmore

inourpensionplans-bychangingthedefaultoptions.ProfessorWeberbelievesthat

environmentalpolicycanmakeuseofsimilartactics.It,forexample,buildingcodes

includedgreenconstructionguidelines,mostdeveloperswouldbetoolazytochallenge

them.H)Defaultsarecerrainlypartofthesolution.Butsocialscientistsaremost

concernedaboutcraftingmessagesthatexploitourgroupmentality(心態(tài)).”Wcneedto

understandwhatmotivatespeople,whatitisthatallowsthemtomakechange,"says

ProfessorNeilAdger,oftheTyndallCentreforClimateChangeResearchinNorwich."It

isactuallyaboutwhattheirpeersthinkofthem,whattheirsocialnormsare,whatisseen

asdesirableinsociety."Inotherwords,ourinnercavemaniscontinuallylooki