2023InternationalConferenceonComputerScienceandAutomationTechnology(CSAT)

ResearchonsearchEngineoptimizationstrategiesBasedonGoogleAlgorithm

Fanzhang

philippinechristianuniversity,

Manila,philippine

HuanggangcollegeofscienceandTechnology,

Huanggang,china

Jarrah.zhang@

Abstract—Googleistheworld'slargestsearchengine.EveryupdateofitsalgorithmhasahugeimpactontheInternet.Theoperationofenterprisewebsitesneedstokeepabreastofalgorithmupdates,andatthesametime,formulateasearchengineoptimizationstrategythatmeetstherequirementsoftheupdates,andcontinuetooptimizethewebsite,sothatonlybygainingmoreattentionandtrafficcanwecreatevaluefortheenterprise.ThisarticleanalyzesthecoreupdatealgorithmslaunchedbyGooglein2020-2023,andformulatesreasonableoptimizationstrategiesandimplementationmethods.Italsousesthecodeoptimizationcaseofthe"Howtoapplyforadmission"pageonthePcuwebsiteasanexampletoexplaintheoptimizationprocess,andprovidesreferenceforwebsiteoperators.

keywords—searchengineoptimi冗ation,strategies,googlealgorithm

I.INTRODucTION

withtheexplosivegrowthofthenumberofcorporatewebsitesontheInternet,searchenginesmustcontinuouslyiterateandoptimizetheiralgorithmsandrulestoensuretheaccuracyandrelevanceofsearchresultstomeetthepersonalizedneedsofusers[1].Atthesametime,websiteoperatorshavebeenactivelyresearchingandexploringhowsearchenginesworkandwhatfactorscanhaveapositiveimpactonsearchrankings.Together,thesefindingsformthebasisoftheprofessionalfieldofsearchengineoptimization(sEO).Therefore,forsEOpractitioners,in-depthresearchandanalysisofthelatestalgorithmandrulechangesofsearchenginessuchasGoogleisacrucialbasictasktoservecorporatewebsites[2].TheresearchcontentofthisarticleistoanalyzeandstudytheGooglerankingruleupdatesreleasedbetween2020and2023,andtouseitscorecontenttosummarizereasonablesEOstrategiesforwebsiteoptimizationandpromotion.

II.GOOGLEALGORITHMsTATIsTIcs

From2020to2023tonow,therehavebeenatotalof32updatesreleasedbyGooglethataffectrankings.Afteranalyzingthese32updates,wecanfindthatGooglehascontinuedtoiterateandupdatethealgorithminordertoImprovetheprofessionalism,authority,credibility,easeofuseandexperienceofthewebsite.

Table1.2020-2023GoogleImpactRankingupdate

num

ber

2020

2021

2022

2023

1

Januarycoreupdate

AprilproductReviewupdate

February

desktopversion

pageexperience

update

February

productreview

update

2

Maycoreupdate

Junecoreupdate

Marchproductreviewupdate

Marchcoreupdate

3

Decembercoreupdate

Junemobile

versionpageexperience

update

Maycoreupdate

Aprilreviewupdate

4

Junespamupdate

JulyproductReviewupdate

Augustcoreupdate

5

Junespamupdate

usefulcontent

updatesfor

August

usefulcontentupdatesfor

september

6

Julycoreupdate

septembercoreupdate

Octoberspamupdate

7

Julyspamlinkupdate

september

productReview

update

October

rankingsareexperiencinganongoingissue

8

Novemberspamupdate

Octoberspamupdate

Octobercoreupdate

9

Novembercoreupdate

usefulcontentupdatesforDecember

Novembercoreupdate

10

December

productReview

update

Decemberlinkspamupdate

Bybreakingdownalltheupdates,wecanseethatinthe

pastfouryears,Googlehasfocusedon12iterationsoftheE-A-Talgorithmand"corewebvitals"indicatorsinvolvedinwebsiterankings,and7updatesoftheevaluationsystemthatcanguideusers'purchaseintentions.,thetraditionaltraffic-drainingemailsystemhasbeenupdated5times.Theupdatesofthesethreemajoralgorithmsaccountfor75%ofthetotalproportion.

E-A-Talgorithmsandcorewebvitalsindicatorsensureandcontrolthequalityofthewebsiteitself,allowingwebsiteownerstoprovidemorevaluableoriginalinformationtomeetuserexperienceandtrust[3].Thecommentalgorithmisdesignedtocontrolhumanfraudandmaliciousinterventionandprovideuserswithmisguidedinformationandfalseinformation.Thepurposeofupdatingtheemailalgorithmistocontroltheauthenticityandeffectivenessoftrafficfromthesource,sothatwebsitepractitionersmustobtaintrafficfromformalplatformsanduseformalmethods,maintainahealthyInternetenvironment,andavoidthewasteofalargeamountof

979-8-3503-7143-7/23/$31.00?2023IEEE557

DOI10.1109/CSAT61646.2023.00151

558

Internetresources.Thesethreemajoralgorithmclassificationsaresetfromthemselves,internalguidanceandexternalsourcesrespectively,reflectingGoogle'sbasicideaofcontrollingsearchenginetraffic.SoforSEOpractitioners,theideaswhenformulatingsearchengineoptimizationstrategiesshouldconformtothisbasicline.

III.ANALYSISOFGOOGLEISLATESTcORE

upDATE

AfterunderstandingthekeyideasofGooglealgorithm

updates,wedecomposedthekeypointsinthe12core

updates,andthenextractedthecorekeywordstoforman

informationtableofimportantkeywordsforcoreupdates.

Table2.BreakdownofGooglecoreupdatesfrom2020to

2023

Years

updatetime

Importantupdatecontentkeywords

2020

January

Focusoncontentqualityandrelevance,

emphasizinguserexperienceandsemantic

searchcapabilities;

Affectinghealth,beauty,finance,Internetand

otherindustries.

2020

May

Focusondiversityandinclusion,user

experienceandpageexperience;

Itaffectstourism,retail,finance,healthand

otherfields.

2020

December

Emphasizecontentqualityandrelevanceand

improvesemanticsearchcapabilities;

Trafficonsocialmediaandinformation

websitesincreased,andhealthande-commerce

websiteswereaffectedbyclicks.

2021

June

Focusonpageexperience,loadingspeedand

mobilefriendliness;ithasagreaterimpacton

newsandblogwebsites.

2021

July

Adjustcorealgorithms,whichmayinvolve

optimizationofcontentqualityanduser

experience;

Theimpactiswide-ranging,andspecific

industriesandfieldswillbeconfirmedafter

updates.

2021

November

corealgorithmadjustment,emphasizing

contentqualityanduserexperience;widely

affectingmultipleindustriesandfields.

2022

May

payattentiontocontentquality,

professionalismandauthority;haveagreater

impactonindustriessuchasmedical,finance

andlaw.

2022

September

corealgorithmadjustmentsandoptimizations,

emphasizingdiversityandinclusion,and

improvinglocalsearchcapabilities;

Impactingmultiplefieldsandindustries.

2023

March

Adjustcontentrelevanceanduserexperience;affectinformationandcommercialwebsites.

2023

June

Optimizethecorealgorithmandemphasizethe

importanceofwebsitestructureandinternal

links;affectingthefieldsofeducationand

technology,etc.

2023

October

contentqualityandrelevancehavebecomethe

focus,focusingonuserexperienceand

improvingsemanticsearchcapabilities;

Ithasagreatimpactoncontentcreationand

newsmediawebsites.

2023

November

Itmayinvolvefurtheradjustmentsand

optimizationstothecorealgorithmand

continuedfocusondiversityandinclusion;

predictionswillimpactmultipleareasand

industries,especiallysitesrelatedtoholidays

andshopping.

Throughkeyworddecompositionandextraction,thetop5

keywordsamongallpagequalityandalgorithmarecontentquality,userexperience,semanticsearch,relevance,and

diversityandinclusion.Thisfullyillustratesthatinthepastfouryears,Googlehasfocusedonupdatingitsalgorithmaroundthesecorecontents.Itisnotdifficulttoseethatcontentqualityanduserexperiencearetheabsolutefocus.ThisshowsthatGooglehasalwaysregardedthecontentqualityandconnotationconstructionofthewebsiteasthemostimportantbasisforalgorithmiteration[4],andputswhetheritcanprovideuserswithhigh-qualityarticlesorcontentinthefirstplaceinitsevaluation.

Table3.Googlecoreupdatekeywordstatisticsfrom2020

to2023

Algorithmkeykeywords

Thenumberofoccurrences

Algorithmkeykeywords

Thenumberofoccurrences

contentquality

5

pageexperience

2

userexperience

5

mobile

friendliness

2

Semanticsearchcapabilities

3

loadingspeed

1

correlation

3

contentcreation

1

DiversityandInclusion

3

userexperienceisthekeytoawebsiteIssuccess,andcontentqualityisitscore.Inordertocomprehensivelyimprovethevisitorexperience,itisnecessarytooptimizethewebsitestructure,simplifythecode,setupnavigation,imageandtextmatching,buttonsandaccessspeed,etc[5].TheconstantadjustmentstoGoogleIsalgorithmarecenteredaroundthis.

withtheadvancementofAItechnology,Googlehasincludedsemanticsearchasanimportantindicatorofthealgorithm.StartingfromtheearlyHummingbirdalgorithm,semanticunderstandinghasplayedanincreasinglyimportantroleinthealgorithm.Themoreaccuratethesemanticjudgmentofuserqueriesis,themorethesearchresultswillbeinlinewithuserneeds,thusimprovingtheefficiencyandfriendlinessofGoogle[6].

Additionally,relevanceisanothercoreelement.contentquality,semanticsearchandrelevancearecloselylinked.Toimproverankingsandsearchaccuracy,youmustimprovecontentqualityanditsrelevancetosearchtermstoensurethatusersIsearchintentfindshigh-quality,matchingcontent.

Intoday'seraofinformationexplosion,variousplatformsandsoftwareareemergingoneafteranother,andthesourcesofsearchresultsarediverse.Therefore,itiscrucialtoprovidediverseandinclusivesearchresultsthatmeettheneedsofdifferentusersandshowcaseavarietyofperspectivesandsources.

Tosumup,theGooglealgorithmhasgonebeyondtheeraofsimplycalculatingpagelinkweightorkeywordweight.Afteryearsofiterationandimprovement,Googlehasmadesignificantprogressincontentquality,userexperience,semanticsearch,relevance,diversityandinclusion,etc.,promotingthedevelopmentofsearchenginetechnologyandtheentireInternetmarket[7].

559

IV.sEARcHENGINEOpTIMIZATIONsTRATEGY

DEVELOpMENT

DecomposedresearchonGoogle'scoreupdatesthataffectrankings,wehavecomprehensivelydevelopedafeasiblesearchengineoptimizationstrategy.Thestrategyfocusesoncontentquality,userexperience,semanticsearch,relevance,diversityandinclusiontoensurethewebsitegetsbetterrankingsandtrafficinsearchresults.

Basedontheaboveoptimizationstrategies,the

followingstrategyimplementationdetailsareformulated:

Table4.searchengineoptimizationimplementation

strategydetails

strategy

category

policydetails

Implementationrecommendations

content

quality

createhigh-quality,uniquecontent

conductkeywordandtarget

audienceresearchtoprovide

valuableinformation

solveuserproblemsand

needs

Analyzeusersearchintentand

providecontentthatmatchesthe

searchintent

user

experience

Optimizenavigationanduserexperience

Designclearinformation

architectureandinternallinks

providesfastaccessandsmoothbrowsing

Optimizeloadingspeedandreduce

pageloadingtime

Responsivedesignmeetsdifferentdeviceneeds

Ensuremobilefriendlinessandadapt

tovariousscreensizes

semantic

search

Reflectnaturallanguageandquerysemantics

userelevantkeywordsandphrases

toenhancethesemantic

understandingofyourcontent

usestructureddataandmarkuplanguages

Optimizecontentstructureand

markuptoimprovesemantic

understanding

correlation

Adaptcontenttomeetuserexpectations

understandtargetaudiencesearch

behaviorandneedstoprovidehighly

relevantcontent

Diversity

and

Inclusion

providecontentfrom

diversesourcesand

perspectives

Avoidinformationbiasand

duplicationandshowcasediverse

voicesandperspectives

page

experience

Optimizevisualdesignanduserexperience

clearandeasy-to-readpagelayout,attractivetitlesanddescriptions

provideengaginginteractivefeatures

Addvisualelementsandinteractivefeaturestoenhancepageappeal

mobile

friendliness

Ensuremobiledevice

compatibilityand

responsiveness

Optimizemobileuserexperience

andseamlesslyconnectwithdesktop

devices

loading

speed

Reducepageloadtime

compressimagesandfilesizes,

optimizecodeandserverresponse

time

content

creation

innovation

provideuniqueandvaluableinformation

Encourageinnovativethinkingand

diversitytomeetchangesinuser

needs

Basedontheaboveoptimizationstrategy,taketheexampleofapageontheofficialwebsiteofpcuonhowto

<!DOcTYpEhtml><htmllang="en">

<head>

<metacharset="uTF-8">

<title>HowtoApplytopcu</title></head>

<body>

<h1>Applytophilippinechristianuniversity</h1>

<p>Toapplytopcu,youneedtofollowthesesteps:</p><ol>

<li>Downloadtheapplicationform.</li>

<li>Fillouttheformandsubmititonline.</li>

<li>waitfortheadmissiondecision.</li></ol>

<p>Formoreinformation,contactusatinfo@.ph.</p></body>

</html>

applyforadmission.Theoriginalcodecanbeasfollows:

Intheoptimizationprocess,wewillconsiderrelevance(ensuringthatthecontentiscloselyrelatedtothepcu'sadmissionapplicationprocess),professionalism(usingformalandaccuratelanguage),quality(providingclearandusefulinformation),andreadability(usingformatsandlanguagethatareeasytoreadandunderstand).Theoptimizedcodeisasfollows:

<!DOcTYpEhtml><htmllang="en">

<head>

<metacharset="uTF-8">

<title>philippinechristianuniversity:AcomprehensiveGuidetotheApplicationprocess</title>

<metaname="description"content="Learnhowtoapplytophilippinechristianuniversitywiththisstep-by-stepguide.Getalltheinformationyouneedforasmoothapplicationexperience.">

</head>

<body>

<header>

<h1>welcometophilippinechristianuniversity</h1>

<nav>

<!--Othernavigationlinks-->

<ahref="/apply">ApplyNow</a>

</nav></header><main>

<sectionid="application-guide">

<h2>YourJourneytopcu:ADetailedApplicationGuide</h2>

<p>Embarkonyoureducationaljourneywithusatphilippinechristianuniversity.Thisguidewillwalkyouthroughtheentireapplicationprocess,ensuringasmoothandstress-freeexperience.</p>

<ol>

<li><strong>step1:</strong>Downloadthe<ahref="/application-form">applicationform</a>.</li>

<li><strong>step2:</strong>completetheformcarefully,gatheringallnecessarydocuments.</li>

<li><strong>step3:</strong>submityourapplicationonlinethroughour<ahref="/submit-application">secureportal</a>.</li>

<li><strong>step4:</strong>sitbackandrelaxwhilewereviewyourapplication.Youwillreceiveanotificationonceadecisionhasbeenmade.</li>

</ol>

<p><strong>Note:</strong>Foranyqueriesorassistance,pleasecontactouradmissionsteamat<ahref="mailto:admissions@.ph">admissions@.ph</a>.</p>

</section>

<!--Otherpagecontent--></main>

<footer>

<!--pagefootcontent-->

</footer></body>

</html>

Inthisoptimizedversion,wehaveaddedmetadatafortitlesanddescriptionstoimprovesearchengineoptimization(sEO).wehavealsoimprovedthepagestructureandnavigationtomakeitmoreuser-friendly.Thecontentofthemainbodyhasalsobeenexpandedandoptimized,providingmoredetailedandusefulinformation.

V.cONcLusION

Inthispaper,weexploretheimportanceofunderstandingandaddressingGoogle'ssearchEngineOptimization(sEO)strategybyanalyzingGoogle'slatestcoreupdates.weproposeacodeoptimizationschemebasedontherequirementsoftheGoogleAlgorithmoptimizationstrategy,aimingtoimprovethecontentquality,readability,andnavigationeaseofuseofwebsitepages.Aftertheimplementationofthisstrategy,theoverallpagesatisfactionanduserexperiencehavebeensignificantlyimproved.Byimplementingtheseintegratedstrategies,webelievewecanhelpwebsitesadapttoGoogle'slatestalgorithmsandrules,

560

thusimproverankingandexposureinsearchresultsandattractmoretargetedtrafficandusers.However,giventheconstantlyupdatednatureofGooglealgo