BEC劍橋商務(wù)英語(中級)練習題及答案聽力部分第一部分：選擇題（每題1分，共12分）1.Whatisthemainreasonforthecompany'sdecisiontochangesuppliers?A.Thecurrentsuppliers'pricesaretoohigh.B.Thequalityofthecurrentsuppliers'productshasdeclined.C.Thenewsupplierscanofferawiderrangeofproducts.2.Whenwillthenewmarketingcampaignstart?A.Nextweek.B.Intwoweeks.C.Nextmonth.3.Whatisthespeaker'sopinionaboutthenewofficelayout?A.Itismoreefficient.B.Itistoocrowded.C.Itlacksprivacy.4.Howmanypeopleareexpectedtoattendtheconference?A.About100.B.About200.C.About300.5.Whatistheproblemwiththedelivery?A.Itisdelayed.B.Itisdamaged.C.Itisincomplete.6.Whatisthepurposeofthemeeting?A.Todiscussthebudgetforthenextquarter.B.Toreviewthesalesperformanceofthelastmonth.C.Toplanthemarketingstrategyforthenewproduct.7.Whatdoesthespeakersuggestdoingtoimprovecustomersatisfaction?A.Offeringmorediscounts.B.Improvingthequalityoftheproducts.C.Providingbetteraftersalesservice.8.Howmuchwillthecompanysavebyusingthenewsoftware?A.$10,000ayear.B.$20,000ayear.C.$30,000ayear.9.Whatisthemainadvantageofthenewproduct?A.Itismorecosteffective.B.Ithasbetterfeatures.C.Itiseasiertouse.10.Wherewillthetrainingsessionbeheld?A.Inthecompany'strainingroom.B.Atalocalhotel.C.Online.11.Whatisthedeadlineforsubmittingtheprojectproposal?A.ThisFriday.B.NextMonday.C.NextFriday.12.Whatisthespeaker'sattitudetowardsthenewbusinessopportunity?A.Optimistic.B.Pessimistic.C.Neutral.第二部分：配對題（每題1分，共8分）Youwillhearfiveshortconversations.Foreachconversation,choosethecorrectstatementfromthelistAH.A.Thespeakeriscomplainingaboutacolleague'swork.B.Thespeakerisdiscussinganewbusinessidea.C.Thespeakerisarrangingameeting.D.Thespeakerisgivingaproductdemonstration.E.Thespeakerisnegotiatingacontract.F.Thespeakerisreportingaproblemwithadelivery.G.Thespeakerisprovidingcustomerservice.H.Thespeakeristalkingaboutatrainingprogram.Conversation1:Conversation2:Conversation3:Conversation4:Conversation5:第三部分：填空題（每題1分，共10分）Youwillhearapresentationaboutacompany'sexpansionplan.Fillintheblankswiththemissinginformation.Thecompanyplanstoexpandintothe(13)______marketnextyear.Theexpansionwillinvolveopening(14)______newbranchesinmajorcities.Theestimatedcostoftheexpansionis(15)______dollars.Tofinancetheexpansion,thecompanywilluseacombinationof(16)______andbankloans.Thenewbrancheswillfocusonselling(17)______products.Thecompanyexpectstoincreaseitsmarketshareby(18)______withinthefirstyearofexpansion.Thetrainingprogramforthenewstaffwilllastfor(19)______weeks.Thecompanywillalsoinvestin(20)______toimproveitsonlinepresence.Thetargetcustomersforthenewbranchesare(21)______andsmallbusinesses.Theexpansionisexpectedtocreate(22)______newjobs.閱讀部分第一部分：選擇題（每題1分，共12分）Readthefollowingtextaboutacompany'sinnovationstrategyandanswerthequestions.Innovationisattheheartofourcompany'ssuccess.Webelievethatcontinuousinnovationisessentialtostaycompetitiveinthefastchangingbusinessenvironment.Ourinnovationstrategyfocusesonthreemainareas:productinnovation,processinnovation,andbusinessmodelinnovation.Productinnovationinvolvesdevelopingnewandimprovedproductstomeetthechangingneedsofourcustomers.Weinvestheavilyinresearchanddevelopmenttocomeupwithinnovativeproductideas.Forexample,werecentlylaunchedanewlineofecofriendlycleaningproductsthathavereceivedpositivefeedbackfromcustomers.Processinnovationaimstoimprovetheefficiencyandeffectivenessofourinternalprocesses.Weconstantlylookforwaystostreamlineouroperations,reducecosts,andimprovequality.Oneofourrecentprocessinnovationswastheimplementationofanewinventorymanagementsystemthathassignificantlyreducedinventoryholdingcosts.Businessmodelinnovationinvolvesrethinkingthewaywedobusiness.Weareexploringnewwaystocreatevalueforourcustomersandgeneraterevenue.Forinstance,weareconsideringofferingsubscriptionbasedservicesinadditiontoourtraditionalproductsales.23.Whatisthemainfocusofthecompany'sinnovationstrategy?A.Productinnovationonly.B.Processinnovationonly.C.Threemainareas:product,process,andbusinessmodelinnovation.24.Whyiscontinuousinnovationimportantforthecompany?A.Toincreaseproductionvolume.B.Tostaycompetitiveinthemarket.C.Toreduceemployeeturnover.25.Whatdoesproductinnovationinvolve?A.Developingnewmarketingcampaigns.B.Developingnewandimprovedproducts.C.Improvingcustomerservice.26.Whatwastheresultofthenewinventorymanagementsystem?A.Increasedinventoryholdingcosts.B.Reducedinventoryholdingcosts.C.Nochangeininventoryholdingcosts.27.Whatisbusinessmodelinnovationabout?A.Rethinkingthewaythecompanydoesbusiness.B.Changingthecompany'slogo.C.Movingthecompanytoanewlocation.28.Whatnewserviceisthecompanyconsideringoffering?A.Freedeliveryservice.B.Subscriptionbasedservices.C.Productcustomizationservice.29.Whichofthefollowingisanexampleofproductinnovation?A.Launchinganewlineofecofriendlycleaningproducts.B.Implementinganewinventorymanagementsystem.C.Offeringsubscriptionbasedservices.30.Whatisthepurposeofprocessinnovation?A.Todevelopnewproducts.B.Toimproveinternalprocesses.C.Tochangethecompany'sbusinessmodel.31.Howdoesthecompanyfinanceitsresearchanddevelopmentforproductinnovation?A.Throughgovernmentgrants.B.Byinvestingheavilyfromitsownfunds.C.Byborrowingfrombanks.32.Whatistheexpectedoutcomeofthecompany'sinnovationstrategy?A.Toreducethenumberofemployees.B.Toincreasemarketshareandprofitability.C.Toclosesomeofitsbranches.33.Whichinnovationareafocusesonreducingcosts?A.Productinnovation.B.Processinnovation.C.Businessmodelinnovation.34.Whatkindoffeedbackdidthenewecofriendlycleaningproductsreceive?A.Negative.B.Positive.C.Mixed.第二部分：配對題（每題1分，共8分）MatchtheheadingsAHwiththeparagraphs18ofthetextaboutbusinessleadershipstyles.A.TheTransformationalLeaderB.TheAutocraticLeaderC.TheDemocraticLeaderD.TheLaissezFaireLeaderE.TheServantLeaderF.TheCharismaticLeaderG.TheSituationalLeaderH.TheStrategicLeaderParagraph1:Paragraph2:Paragraph3:Paragraph4:Paragraph5:Paragraph6:Paragraph7:Paragraph8:第三部分：填空題（每題1分，共10分）Readthefollowingtextaboutacompany'sinternationalmarketingplanandfillintheblankswiththeappropriatewords.Whenenteringinternationalmarkets,companiesneedtoconsideravarietyoffactors.Culturaldifferencesplayacrucialroleininternationalmarketing.Forexample,colorscanhavedifferent(35)______indifferentcultures.Insomecultures,whiteisassociatedwithmourning,whileinothersitrepresentspurity.Languageisanotherimportantfactor.Companiesneedtoensurethattheirmarketingmessagesareaccurately(36)______intothelocallanguage.Amistranslationcanleadtomisunderstandingsandevendamagethecompany'sreputation.Legalandregulatoryrequirementsalsovaryfromcountrytocountry.Companiesmustcomplywithlocallawsregardingproductsafety,advertising,and(37)______.Marketresearchisessentialbeforeenteringanewmarket.Ithelpscompaniesunderstandthelocal(38)______preferences,buyinghabits,andcompetition.Pricingstrategyisalsoakeyconsideration.Companiesneedtosetpricesthatare(39)______inthelocalmarketwhilestillmaintainingprofitability.Distributionchannelsneedtobecarefullyselected.Insomecountries,traditional(40)______maybemoreeffective,whileinothers,onlineplatformsmaybethepreferredchoice.Promotionactivitiesshouldbetailoredtothelocalculture.Forexample,someculturesmayrespondbetterto(41)______advertising,whileothersmayprefermoresubtleapproaches.Buildingrelationshipswithlocalpartnersisimportant.Localpartnerscanprovidevaluable(42)______andhelpthecompanynavigatethelocalmarket.Companiesshouldalsobepreparedtoadapttheirproductstolocal(43)______.Thismayinvolvemakingchangestotheproduct'sfeatures,packaging,orlabeling.Finally,companiesneedtohavealongterm(44)______fortheirinternationalmarketingefforts.寫作部分第一部分：便條（10分）Youarethemanagerofadepartment.Writeashortnotetoyourteammembersaboutameeting.Inyournote,youshould:Statethepurposeofthemeeting.Mentionthetimeandplaceofthemeeting.Asktheteammemberstocomepreparedwithrelevantinformation.第二部分：報告（20分）Youhavebeenaskedtowriteareportontheeffectivenessofarecentmarketingcampaign.Inyourreport,youshould:Summarizetheobjectivesofthecampaign.Evaluatetheresultsofthecampaign,includingsalesfigures,customerfeedback,etc.Providerecommendationsforfuturemarketingcampaigns.口語部分第一部分：面談（5分）Theexaminerwillaskyousomegeneralquestionsaboutyourself,yourjob,yourinterests,etc.Forexample:Canyoutellmealittleaboutyourcurrentjob?Whatareyourhobbies?Whydidyouchoosetostudybusiness?第二部分：minipresentation（7分）Youwillbegivenatopictotalkaboutforoneminute.Youwillhaveoneminutetoprepare.Topicscouldinclude:Theimportanceofteamworkinabusiness.Thebenefitsofusingsocialmediaformarketing.Thechallengesofinternationalbusiness.第三部分：discussion（8分）Youwillhaveadiscussionwithyourpartneraboutabusinessrelatedtopic.Theexaminerwillgiveyouasetofpointstodiscuss.Forexample:Yourcompanyisconsideringexpandingintoanewmarket.Discussthepotentialopportunitiesandchallenges.答案聽力部分第一部分1.B2.B3.A4.B5.A6.C7.C8.B9.A10.C11.C12.A第二部分Conversation1:GConversation2:EConversation3:FConversation4:CConversation5:B第三部分13.Asian14.five15.500,00016.internalfunds17.highend18.20%19.four20.digitalmarketing21.mediumsizedcompanies22.50閱讀部分第一部分23.C24.B25.B26.B27.A28.B29.A30.B31.B32.B33.B34.B第二部分Paragraph1:CParagraph2:AParagraph3:DParagraph4:FParagraph5:EParagraph6:BParagraph7:GParagraph8:H第三部分35.meanings36.translated37.taxation38.customer39.competitive40.retailers41.aggressive42.insights43.preferences44.strategy寫作部分第一部分Subject:MeetingAnnouncementDearTeamMembers,Iamcallingameetingtodiscusstheprogressofourcurrentprojectandplanforthenextphase.Themeetingwillbeheldon[date]at[time]intheconferenceroomonthesecondfloor.Pleasecomepreparedwithanyrelevantdata,reports,orideasthatyouthinkwouldcontributetothediscussion.Bestregards,[YourName]第二部分ReportontheEffectivenessoftheRecentMarketingCampaignIntroductionThisreportaimstoevaluatetheeffectivenessoftherecentmarketingcampaignandproviderecommendationsforfuturecampaigns.ObjectivesoftheCampaignThemainobjectivesofthecampaignweretoincreasebrandawareness,generateleads,andboostsalesofournewproductline.ResultsoftheCampaignSalesFiguresDuringthecampaignperiod,salesofthenewproductlineincreasedby15%comparedtothepreviousmonth.However,overallsalesgrowthwasonly8%assomeoftheexistingproductsexperiencedaslightdecline.CustomerFeedbackCustomerfeedbackwasgenerallypositive.Manycustomersappreciatedthecreativeadvertisingandthespecialoffers.However,somecustomerscomplainedaboutthelongdeliverytimes.BrandAwarenessAccordingtoamarketresearchsurvey,brandawarenessincreasedby12%amongthetargetaudience.RecommendationsforFutureCampaignsImprovethedeliveryprocesstoaddresscustomercomplaints.Focusmoreontheuniquesellingpointsoftheexistingproductstoboosttheirsales.Considerusingmoretargetedadvertisingchannelstoreachthespecificcustomersegments.口語部分由于口語部分答案具有開放性，以下為示例回答：第一部分I'mcurrentlyworkingasamarketingcoordinatorinamediumsizedcompany.Mymainresponsibilitiesincludeassistingintheplanningandexecutionofmarketingcampaigns,analyzingmarketdata,andcoordinatingwithdifferentdepartments.Myhobbiesarereadingbusinessbooksandplayingtennis.Readinghelpsmestayupdatedwiththelatestbusinesstrends,andplayingtennisisagreatwaytorelax.IchosetostudybusinessbecauseI'minterestedinhowcompaniesoperateandmakedecisions.Ibelievethatabusinessdegreecanprovidemewiththenecessaryskillsandknowledgetopursueasuccessfulcareerinthebusinessworld.第二部分Theimportanceofteamworkinabusinesscannot