BusinessCommunicationEssentialsEighthEdition,GlobalEditionChapter1ProfessionalCommunicationinToday’sDigital,Social,MobileWorldCopyright?2020PearsonEducationLtd.AllRightsReserved.LearningObjectives(1of2)1.1Definecommunication,andexplaintheimportanceofeffectivebusinesscommunication.1.2Explainwhatitmeanstocommunicateasaprofessionalinabusinesscontext.1.3Describethecommunicationprocessmodel,andexplainhowsocialmediaarechangingthenatureofbusinesscommunication.1.4Outlinethechallengesandopportunitiesofmobilecommunicationinbusiness.LearningObjectives(2of2)1.5Defineethics,explainthedifferencebetweenanethicaldilemmaandanethicallapse,andlistsixguidelinesformakingethicalcommunicationchoices.1.6Explainhowculturaldiversityaffectsbusinesscommunication,anddescribethestepsyoucantaketocommunicatemoreeffectivelyacrossculturalboundaries.1.7Listfourgeneralguidelinesforusingcommunicationtechnologyeffectively.1.8

Identifysixrelatedskillsthatyouwillhavetheopportunitytodevelopasyouworkonyourcommunicationskillsinthiscourse.UnderstandingWhyCommunicationMattersLO1.1Definecommunicationandexplaintheimportanceofeffectivebusinesscommunication.CommunicationIsimportanttoYourCareerCommunicationIsImportant(1of2)ToYourCompanyAStrongerSenseofTrustCloserMarketplaceTiesOpportunitiesforInfluenceBetterProductivityandProblemSolvingBetterFinancialReturnsandResultsCommunicationIsImportant(2of2)ToYourCompanyEarlierWarningofPotentialProblemsStronger,MoreTimelyDecisionMakingClear,PersuasiveMarketingMessagesIncreasedEmployeeEngagementWhatMakesBusinessCommunicationEffective?ProvidepracticalinformationGivefacts,notvagueimpressionsDeliverinformationconciselyandefficientlyClarifyexpectationsandresponsibilitiesOffercompelling,persuasiveargumentsandrecommendationsSummaryofDiscussion(1of8)Inthissection,wediscussedthefollowing:CommunicationIsImportanttoYourCareerCommunicationIsImportanttoYourCompanyWhatMakesBusinessCommunicationEffectiveThenextsectionwillcoverCommunicatingasaProfessional.CommunicatingasaProfessionalLO1.2Explainwhatitmeanstocommunicateasaprofessionalinabusinesscontext.WhatIsProfessionalism?ExcellenceTeamworkEthicalBehaviorDependabilityEtiquettePositiveAttitudeUnderstandingWhatEmployersExpectfromYou(1of2)Possessingdigital

informationfluencyOrganizingideasand

informationExpressingcoherent,

persuasiveideasListeningactivelyto

othersCommunicatingindiverse

situationsUnderstandingWhatEmployersExpectfromYou(2of2)UsingcommunicationtechnologieseffectivelyUsingstandardgrammarandspellingCommunicatinginacivilizedmannerPracticingethicalcommunicationManagingtimeandresourcesUsingcriticalthinkingCommunicatinginanOrganizationalContextAdoptinganAudience-CenteredApproachSummaryofDiscussion(2of8)Inthissection,wediscussedthefollowing:WhatIsProfessionalism?UnderstandingWhatEmployersExpectfromYouCommunicatinginanOrganizationalContextAdoptinganAudience-CenteredApproachThenextsectionwillcoverExploringtheCommunicationProcess.ExploringtheCommunicationProcessLO1.3Describethecommunicationprocessmodel,andthewayssocialmediaarechangingthenatureofbusinesscommunication.TheBasicCommunicationModel(1of2)TheSenderHasanIdeaSenderEncodesIdeaasaMessageSenderProducestheMessageSenderTransmitstheMessageTheBasicCommunicationModel(2of2)AudienceReceivesSender’sMessageAudienceDecodestheMessageAudienceRespondstotheMessageAudienceGivesFeedbacktoSenderSocialCommunicationModelSocialCommunicationModel(inPractice)SummaryofDiscussion(3of8)Inthissection,wediscussedthefollowing:TheBasicCommunicationModelTheSocialCommunicationModelThenextsectionwillcoverTheMobileRevolution.TheMobileRevolutionLO1.4Outlinethechallengesandopportunitiesofmobilecommunicationinbusiness.TheRiseofMobileasaCommunicationPlatformGlobally,about80percentofInternetusersaccessthewebwithamobiledeviceMobileistheprimarycommunicationtoolformanybusinessprofessionalsAbout50percentofU.S.consumersusemobiledevicesexclusivelytosearchonlineSmartphoneskeeppeopleconnected24/7MobileTechnologiesAreChangingBusinessCommunicationMobile-FirstApproachRadicalConnectivityMobileTechnologyandBusinessCommunicationPractices(1of2)ChallengesofconstantconnectivityChallengesforcreating/consumingcontentMultitaskingandotherdistractionsPressuresonstandardsofgrammarandwritingSensoryandcognitiveextensionsMobileTechnologyandBusinessCommunicationPractices(2of2)SecurityandprivacyconcernsProductivityandcollaborationAssistancewithbusinesstasksDecisionmakingandproblemsolvingEngagingexperiencesforcustomersSummaryofDiscussion(4of8)Inthissection,wediscussedthefollowing:TheRiseofMobileasaCommunicationPlatformMobileTechnologiesAreChangingBusinessCommunicationMobileTechnologyandBusinessCommunicationPracticesThenextsectionwillcoverCommittingtoEthicalCommunication.CommittingtoEthicalCommunicationLO1.5Defineethics,explainthedifferencebetweenanethicaldilemmaandanethicallapse,andlistsixguidelinesformakingethicalcommunicationchoices.Unethical

Communication

(1of2)PlagiarizingIdeasorProductsOmittingEssentialInformationSelectivelyMisquotingUnethicalCommunication(2of2)MisrepresentingNumbersDistortingVisualDisplaysRiskingPrivacyandSecurityFailingtoDiscloseFinanciallyBeneficialRelationshipsDistinguishingEthicalLapsesfromEthicalDilemmasWhat’sanEthicalDilemma?ChoosingamongConflictingAlternativesWhat’sanEthicalLapse?MakingaChoiceThat’sClearlyUnethicalMakingEthicalChoicesHaveyoudefinedthesituationfairly?Whatisyourintentionincommunicating?Whatimpactwillyourmessagehave?Whatgoodorharmwillbeachieved?Willyourassumptionschange?Areyoucomfortablewiththedecision?SummaryofDiscussion(5of8)Inthissection,wediscussedthefollowing:UnethicalCommunicationDistinguishingEthicalLapsesfromEthicalDilemmasMakingEthicalChoicesThenextsectionwillcoverCommunicatinginaWorldofDiversity.CommunicatinginaWorldofDiversityLO1.6Explainhowculturaldiversityaffectsbusinesscommunication,anddescribethestepsyoucantaketocommunicatemoreeffectivelyacrossculturalboundaries.AdvantagesofaDiverseWorkforceObtainingMore

ViewsandIdeasUnderstanding

DiverseMarketsAccessinga

WiderPoolof

TalentChallengesofaDiverseWorkforceUnderstandingtheEffectsofCultureDevelopingCulturalCompetencyKeyAspectsofCulturalDiversityCulturalContextLegalandEthicalSocialCustomsNonverbalSignalsAgeDifferencesGenderDifferencesReligiousDifferencesAbilityDifferencesCulturalContextLegalandEthicalDifferencesSeekMutualGroundWithholdJudgmentSendHonestMessagesRespectCulturalDifferencesSocialCustomsNonverbalCommunicationAgeDifferencesCulturesthatValueYouthCulturesthatValueSeniorityCultureswithMultipleGenerationsShapedbyWorldEventsGenderDifferencesPerceptionofMenandWomenPercentageofManagementRolesDifferentCommunicationStylesOutdatedConceptsofGenderandSexualOrientationReligiousDifferencesPersonalBeliefsWorkplaceIssuesAbilityDifferencesRespectforIndividualsSensitivitytoDifferencesUseofAssistiveTechnologiesAdviceforImprovingInterculturalCommunication(1of2)AvoidethnocentrismAvoidstereotypingindividualsDon’tassumeothersarelikeyouAcceptdifferences;don’tbejudgmentalCommunicaterespectinotherculturesAdviceforImprovingInterculturalCommunication

(2of2)TolerateambiguityandcontrolfrustrationLookbeyondsuperficialfactorsRecognizeyourownculturalbiasesBeflexibleandpreparedtochangeObserveandlearnaboutotherculturesWritingforMultilingualAudiencesUsePlainLanguageUseClearExamplesAvoidSlang&JargonUseShortParagraphsUsePreciseWordsCiteNumbersCarefullyBeBriefUseTransitionsSpeakingwithMultilingualAudiences(1of2)Speakclearlyand

simplyLookforfeedbackRephraseasneededClarifyyourmeaning

withexamplesDon’t“talkdown”to

othersSpeakingwithMultilingualAudiences(2of2)LearncommongreetingsandkeyphrasesListenwithcareandrespectAdaptyourstyletotheotherpersonCheckforcomprehensionoftenClarifywhatwillhappennextSummaryofDiscussion(6of8)Inthissection,wediscussedthefollowing:AdvantagesofaDiverseWorkforceChallengesofaDiverseWorkforceEightKeyAspectsofCulturalDiversityImprovingInterculturalCommunicationWritingforMultilingualAudiencesSpeakingwithMultilingualAudiencesThenextsectionwillcoverUsingTechnologytoImproveBusinessCommunication.UsingTechnologytoImproveBusinessCommunicationLO1.7Listfourgeneralguidelinesforusingcommunicationtechnologyeffectively.KeepingTechnologyinPerspectiveWhatTechnologyCanDoHelpYouAccomplishEssentialTasksSupportInterpersonalCommunicationWhatTechnologyCannotDoReplaceInterpersonalCommunicationThinkforYouorSupplyEssentialSkillsUsingToolsProductivelyUsingTechnologiesEffectivelyUsingTechnologiesEfficientlyLearningAdvancedFeaturesGuardingAgainstInformationOverloadMessageRecipientsSetFiltersandPrioritiesLimitRSSandTwitterFeedsMessageSendersConsidertheAudienceMeetAudienceNeedsReconnectingwithPeopleFrequentlySolveToughProblemsMaintainInterpersonalRelationshipsLearnaboutOtherPeopleLetPeopleGettoKnowWhoYouAreSummaryofDiscussion(7of8)Inthissection,wediscussedthefollowing:KeepingTechnologyinPerspectiveUsingToolsProductivelyGuardingAgainstInformationOverloadReconnectingwithPeopleFrequentlyThenextsectionwillcoverDevelopingSkillsforYourCareerDevelopingSkillsforYourCareerLO1.8Identifysixrelatedskillsthatyouwillhavetheopportunitytodevelopasyouworkonyourcommunicationskillsinthiscourse.SkillsforYourCareerCriticalThinkingCollaborationLearnAboutOtherPeopleKnowledgeApplicationandAnalysisBusinessEthicsandSocialResponsibilityInformationTechnologySkillsDataLiteracySummaryofDiscussion(8of8)Inthissection,wediscussedthefollowing:SixRelatedSkillstoDevelopasYouWorkonCommunicationSkillsThisconcludesourdiscussionofChapter1:

ProfessionalCommunicationBusinessCommunicationEssentialsEighthEdition,GlobalEditionChapter2Collaboration,InterpersonalCommunication,andBusinessEtiquetteCopyright?2020PearsonEducationLtd.AllRightsReserved.LearningObjectives

(1of3)2.1Listtheadvantagesanddisadvantagesofworkinginteams,anddescribethecharacteristicsofeffectiveteams.2.2Offerguidelinesforcollaborativecommunication,identifymajorcollaborationtechnologies,andexplainhowtogiveconstructivefeedback.LearningObjectives(2of3)2.3Listthekeystepsneededtoensureproductivemeetings,andidentifythemostcommonmeetingtechnologies.2.4Identifythemajortypesoflistening,describethelisteningprocess,andexplainhowgoodlistenersovercomebarriersateachstageoftheprocess.LearningObjectives(3of3)2.5Explaintheimportanceofnonverbalcommunication,andidentifysixmajorcategoriesofnonverbalexpression.2.6Explaintheimportanceofbusinessetiquette,andidentifythreekeyareasinwhichgoodetiquetteisessential.CommunicatingEffectivelyinTeamsLO2.1Listtheadvantagesanddisadvantagesofworkinginteams,anddescribethecharacteristicsofeffectiveteams.AdvantagesofTeamsIncreasedInformationandKnowledgeLearningOpportunitiesBoldnessAccountabilityAdvantagesofTeamsTrustBuildingIncreasedDiversityofViewpointsIncreasedAcceptanceofSolutionsIncreasedLevelsofPerformanceDisadvantagesofTeamsGroupthinkPressuretoConformAffectsDecisionQualityHiddenAgendaRestrictsInteractionLimitsProductivityHighCostAligningSchedulesArrangingMeetingsCharacteristicsofEffectiveTeamsClearObjectiveFullEngagementCreativityandTechnicalSkillsMixofSkillsandAbilitiesOpenandHonestCommunicationSharedPurposeConsensusDecisionMakingCommunicationPsychologicalSafetyTheNeedsoftheTeamFirstSummaryofDiscussion(1of6)Inthissection,wediscussedthefollowing:AdvantagesofTeamsDisadvantagesofTeamsCharacteristicsofEffectiveTeamsThenextsectionwillcoverCollaborating

on

Communication

Efforts.CollaboratingonCommunicationEffortsLO2.2Offerguidelinesforcollaborativecommunication,identifymajorcollaborationtechnologies,andexplainhowtogiveconstructivefeedback.GuidelinesforCollaborativeWriting(1of2)SelectCollaboratorsCarefullyAgreeonGoalsBeforeYouStartGivetheTeamSomeTimetoBondClarifyIndividualResponsibilitiesGuidelinesforCollaborativeWriting(2of2)EstablishClearGroupProcessesAvoidWritingasaGroupUseCompatibleTechnologiesSeekFeedbackfromtheTeamOftenTechnologiesforCollaborativeWriting(1of2)ContentManagement

SystemOrganized

ApproachControlledAccessWikiFlexibleApproachOpenAccessTechnologiesforCollaborativeWriting(2of2)GroupwareShared

KnowledgeCloud

ComputingShared

WorkspacesIntranetsExtranetsCollaborationviaMobileDevicesUnifiedCommunicationVoiceandVideoCallingVoiceandVideoConferencingInstantMessagingReal-TimeCollaborationGivingandRespondingtoConstructiveFeedbackOfferingConstructiveCriticismFocusontheprocessandoutcomes.Provideclearguidelinesforimprovement.ReceivingConstructiveCriticismDon’tgetdefensiveordenythefeedback’svalidity.Usethefeedbacktoacceptthequalityofyourwork.SummaryofDiscussion

(2of6)Inthissection,wediscussedthefollowing:GuidelinesforCollaborativeWritingTechnologiesforCollaborativeWritingCollaborationviaMobileDevicesGivingandRespondingtoConstructiveFeedbackThenextsectionwillcoverMakingYourMeetingsMoreProductive.MakingYourMeetingsMoreProductiveLO2.3Listthekeystepsneededtoensureproductiveteammeetings,andidentifythemostcommonmeetingtechnologies.PreparingforMeetingsCarefulPreparationandPlanningTasksClarifythePurposeofYourMeeting.SelecttheParticipantsfortheMeeting.ChoosetheMeeting’sTimeandVenue.SetandSharethePurposeoftheMeeting.ConductingandContributingtoEfficientMeetingsKeeptheDiscussiononTrack.FollowAgreed-UponRules.EncourageEveryonetoParticipate.ParticipateinanActiveWay.Don’tInterruptUseMobileDevicesRespectfully.ClosetheMeetingEffectively.PuttingMeetingResultstoProductiveUseWrittenMeeting

MinutesProblemsand

OpportunitiesActionItemsDiscussedKeyDecisionsMadeImportant

AnnouncementsResponsibilitiesAssignedUsingMeetingTechnologiesVirtualMeetingsInstant

MessagingTele-

conferencingVideo-

conferencingWeb-Based

MeetingsSummaryofDiscussion

(3of6)Inthissection,wediscussedthefollowing:PreparingforMeetingsConductingandContributingtoEffectiveMeetingsPuttingMeetingResultstoProductiveUseUsingMeetingTechnologiesThenextsectionwillcoverImproving

Your

Listening

Skills.ImprovingYourListeningSkillsLO2.4Identifythemajortypesoflistening,describethelisteningprocess,andexplainhowgoodlistenersovercomebarriersateachstageoftheprocess.RecognizingVariousTypesofListeningContentEmpathicCriticalActiveUnderstandingtheListeningProcessReceivingorHearingtheMessageDecodingorAssigningMeaningRememberingforFutureReferenceEvaluatingtheQualityofInformationRespondingtotheMessageOvercomingBarrierstoEffectiveListeningSelectiveListeningSelectivePerceptionLanguageorExperienceWhatMakesanEffectiveListener?SummaryofDiscussion(4of6)Inthissection,wediscussedthefollowing:RecognizingVariousTypesofListeningUnderstandingtheListeningProcessOvercomingBarrierstoEffectiveListeningThenextsectionwillcoverImprovingYourNonverbalCommunicationSkills.ImprovingYourNonverbalCommunicationSkillsLO2.5Explaintheimportanceofnonverbalcommunication,andidentifysixmajorcategoriesofnonverbalexpression.UnderstandingNonverbalSignalsinCommunicationVerbalMessagesEnhanceWeakenReplaceSixImportantNonverbalSignalsFacialExpressionsVocalCharacteristicsTouchingBehaviorGesturesandPosturePersonalAppearanceTimeandSpaceSummaryofDiscussion(5of6)Inthissection,wediscussedthefollowing:UnderstandingNonverbalSignalsinCommunicationSixImportantNonverbalSignalsThenextsectionwillcoverDeveloping

Your

Business

Etiquette.DevelopingYourBusinessEtiquetteLO2.6Explaintheimportanceofbusinessetiquette,andidentifythreekeyareasinwhichgoodetiquetteisessential.WorkplaceEtiquette(1of2)RespectforTimeDon’tInterruptWatchLanguageDressAppropriatelyPayAttentionto

CleanlinessAvoidEatingatYour

DeskWorkplaceEtiquette(2of2)RespectPersonalSpaceDon’tGossipDon’tCometoWorkifSickKeeptheNoiseLevelDownDon’tDiscussReligionorPoliticsGuidelinesforUsingPhonesintheWorkplaceBeAwareofHowYourVoiceSounds.BeCourteousWhenPlacingCalls.ConveyaPositive,ProfessionalAttitude.EndCallsCourteouslyandClearly.UseYourOwnVoicemailtoHelpCallers.BeConsiderateWhenLeavingVoicemails.BusinessEtiquetteUsingMobileDevicesObnoxiousRingtonesMuteYourPhoneinMeetingsTalkingLoudlyinPublicSpacesUnnecessaryPersonalCallsatWorkInvadingPrivacyTakingorMakingCallsinInappropriatePlacesTextingduringMealsInterruptingMeetingsandDiscussionBusinessEtiquetteOnline(1of2)Avoidpersonalattacks.Focusontheoriginaltopic.Don’tpresentopinionsasfacts.Supportfactswithevidence.Followspellingandpunctuationrules.Maintaincurrentantivirusprotection.Askpermissionbeforeyoustartchatting.BusinessEtiquetteOnline(2of2)Controllanguageandemotions.Avoidmultitaskingduringcommunication.Neverassumeyouhaveprivacy.Don’tabusethe“replyall”feature.Don’twasteotherpeople’stime.Respectboundariesoftimeandspace.Becarefulwithonlinecommenting.BusinessEtiquetteinSocialSettingsMeetingOthersRepresentingYourCompanyIntroducingYourselfIntroducingOtherPeopleBusinessMealsObservingDiningEtiquetteStartingPoliteConversationsChoosingAppropriateTopicsSummaryofDiscussion(6of6)Inthissection,wediscussedthefollowing:BusinessEtiquetteintheWorkplaceGuidelinesforUsingPhonesintheWorkplaceBusinessEtiquetteinSocialSettingsandOnlineBusinessEtiquettewithMobileDevicesThisconcludesourdiscussionofChapter2:

Collaboration,InterpersonalCommunication,andBusinessEtiquette.BusinessCommunicationEssentialsEighthEdition,GlobalEditionChapter3PlanningBusinessMessagesCopyright?2020PearsonEducationLtd.AllRightsReserved.LearningObjectives(1of2)3.1Describethethree-stepwritingprocess,andexplainwhyitwillhelpyoucreatebettermessagesinlesstime.3.2Explainwhatitmeanstoanalyzethesituationwhenplanningamessage.3.3Describethetechniquesforgatheringinformationforsimplemessages,andidentifythreeattributesofqualityinformation.LearningObjectives(2of2)3.4Identifythesixbasiccombinationsofmediaandchannels,andhighlighttheuniquechallengesofcommunicationonmobiledevices.3.5Explainwhygoodorganizationisimportanttobothyouandyouraudience,andexplainhowtoorganizeanybusinessmessage.UnderstandingtheThree-StepWritingProcessLO3.1Describethethree-stepwritingprocess,andexplainwhyitwillhelpyoucreatebettermessagesinlesstime.TheThree-StepProcessPlanningBusinessMessagesAnalyzingtheSituationChoosingMediaandChannelsGatheringInformationOrganizingtheInformationWritingBusinessMessagesAdaptingtotheAudienceComposingtheMessageCompletingBusinessMessagesRevisingforClarityandConcisenessProofreadingtheFinalProductProducingtheMessageDistributingtheMessageOptimizingYourWritingTimeSummaryofDiscussion(1of5)Inthissection,wediscussedthefollowing:TheThree-StepProcessPlanningBusinessMessagesWritingBusinessMessagesCompletingBusinessMessagesOptimizingYourWritingTimeThenextsectionwillcoverAnalyzingtheSituation.AnalyzingtheSituationLO3.2Explainwhatitmeanstoanalyzethesituationwhenplanningamessage.DefiningYourPurposeGeneralPurposeToInformToPersuadeToCollaborateSpecificPurposeWhatYou’llAccomplishWhatAudienceWillDoWhatAudienceWillThinkAnalyzingYourPurposeWilltheMessageChangeAnything?IsYourPurposeRealistic?IstheTimingoftheMessageRight?WillYourPurposeBeAcceptable?DevelopinganAudienceProfile(1of2)IdentifyPrimaryAudienceMembersDetermineAudienceSizeandLocationDetermineCompositionoftheAudienceDevelopinganAudienceProfile(2of2)GaugeTheirLevelofUnderstandingCheckTheirExpectations/PreferencesForecastTheirProbableReactionSummaryofDiscussion(2of5)Inthissection,wediscussedthefollowing:DefiningYourPurposeAnalyzingYourPurposeDevelopinganAudienceProfileThenextsectionwillcoverGathering

Information.GatheringInformationLO3.3Describethetechniquesforgatheringinformationforsimplemessages,andidentifythreeattributesofqualityinformation.InformalTechniquesforGatheringInformationConsidertheAudience’sPerspective.ListentotheCommunity.ReadReportsandCompanyDocuments.SurveySupervisors,Colleagues,Customers.AskYourAudienceforInput.UncoveringAudienceNeedsNeedsthatAreApparentNeedsthatAreHiddenProvidingRequiredInformationIstheInformationAccurate?IstheInformationEthical?IstheInformationPertinent?SummaryofDiscussion

(3of5)Inthissection,wediscussedthefollowing:InformalTechniquesforGatheringInformationUncoveringAudienceNeedsAssessingInformationQualityThenextsectionwillcoverSelectingtheBestCombinationofMediaandChannels.SelectingtheBestCombinationofMediaandChannelsLO3.4Identifythesixbasiccombinationsofmediaandchannels,andhighlighttheuniquechallengesofcommunicationonmobiledevices.TheMostCommonMediumandChannelCombinationsOralMediumIn-PersonChannelDigitalChannelWrittenMediumPrintedChannelDigitalChannelVisualMediumPrintedChannelDigitalChannelMedium/ChannelCombinationsVisualMediumPrintChannelPhotographsDiagramsChartsandGraphsDigitalChannelInfographicsInteractionand

AnimationDigitalVideoChallengesofCommunicationonMobileDevicesConsumingDigital

MediaScreenSizeand

ResolutionInputTechnologiesBandwidth,Speed,

ConnectivityDataUsageand

OperatingCostsFactorstoConsiderWhenChoosingMediaandChannelsMediaRichnessFormalityMediaLimitationsChannelLimitationsMessageUrgencyCostAudiencePreferencesSecurityandPrivacySummaryofDiscussion(4of5)Inthissection,wediscussedthefollowing:CommonMediaandChannelCombinationsChallengesofCommunicationonMobileDevicesFactorstoConsiderWhenChoosingMediaandChannelsThenextsectionwillcoverOrganizingYourMessage.OrganizingYourMessageLO3.5Explainwhygoodorganizationisimportanttobothyouandyouraudience,andexplainhowtoorganizeanybusinessmessage.EffectiveOrganizationHelpsReadersAidsUnderstandingBoostsAcceptanceSavesTimeHelpsWritersSavesTimeSavesEnergyBuildsReputationDefiningYourMainIdeaWhat’stheTopic?TheOverallSubjectWhat’stheMainIdea?YourStatementAbouttheTopicGeneratingCreativeIdeasWhat’stheMainIdea?BrainstormingJournalisticApproachQuestions&AnswersStoryteller’sTourMindMappingLimitingYourScopeMainIdeaInformationYouPresentMostCompellingandImportantIdeasOnlyOverallLengthoftheMessageLevelofDetailintheMessageChoosingbetweenDirectandIndirectApproachesblankDirectApproachIndirectApproachIndirectApproachAudienceReactionEager,interested,pleased,neutralDispleasedUninterested,unwillingMessageOpeningMainidea,request,goodnewsBufferstatement;leaduptoreasonsStatementorquestionMessageBodyNecessarydetailsProvidereasons;statebadnewsArouseinterest;builddesiretoactMessageCloseCordialcomment;requestactionClosecordiallyRequestactionOutliningYourContentOutliningYourContent(BasicStructure)FirstmajorpointFirstsubpointExamplesandevidenceExamplesandevidenceDetailDetailSecondsubpointSecondmajorpointFirstsubpointSecondsubpointStructuringtheMessageStartbyDefining

theMainIdeaIdentifyMajorSupportingPointsProvideExamplesandEvidenceBuildingReaderInterestwithStorytellingTechniquesSummaryofDiscussion(5of5)Inthissection,wediscussedthefollowing:EffectiveOrganizationDefiningYourMainIdeaGeneratingCreativeIdeasLimitingYourScopeSummaryofDiscussion(6of6)ChoosingbetweenDirectandIndirectApproachesOutliningYourContentStructuringtheMessageBuildingReaderInterestwithStorytellingTechniquesThisconcludesourdiscussionofChapter3:PlanningBusinessMessages.BusinessCommunicationEssentialsEighthEdition,GlobalEditionChapter4WritingBusinessMessagesCopyright?2020PearsonEducationLtd.AllRightsReserved.LearningObjectives(1of3)4.1Identifythefouraspectsofbeingsensitivetoaudienceneedswhenwritingbusinessmessages.4.2Identifysevencharacteristicsthatbuildandmaintainacommunicator’scredibility.LearningObjectives(2of3)4.3Explainhowtoachieveatonethatisconversationalbutbusinesslike,explainthevalueofusingplainlanguage,anddefineactiveandpassivevoice.4.4Describehowtoselectwordsthatarenotonlycorrectbutalsoeffective.LearningObjectives(3of3)4.5Definethefourtypesofsentences,andexpl