注：不含主觀題第1題E-commercecanbedefinedas:Adigitallyenabledcommercialtransactionsbetweenandamongorganizationsandindividuals.Btheuseofdigitaltechnologiesinafirm'sdailyactivities.Cthedigitalenablementoftransactionsandprocesseswithinanorganization.Danyelectronicallybasedorganizationalactivitythatsupportsafirm’smarketexchanges.第2題Whichofthefollowingisanexampleofe-business?AAmazon'sinventorycontrolsystemBtheAwebsiteCanAmazonmobileappDAmazon'sPinterestpage第3題Whichofthefollowingcanbeconsideredsynonymouswiththeterme-commerce?Ae-businessBdigitalcommerceCtheInternetDtheWeb第4題Theterme-commercereferstothedigitalenablingofbusinessprocessesbothinsideandoutsidethefirm.第5題Theterme-commercecontainsthefollowingkeyelements:AdigitallyenabledBcommercialtransactionsCbetweenandamongorganizationsandindividualsDInter-firmtransaction正確答案：ABC作業(yè)1.2第1題Whichofthefollowingfeaturesofe-commercetechnologyenablesmerchantstomarketandsell"complex"goodsandservicestoconsumersviamarketingmessagesthatcanintegratevideo,audio,andtext?ArichnessBubiquityCinformationdensityDpersonalization第2題Whichofthefollowingfeaturesofe-commercetechnologyisrelatedtotheconceptofnetworkexternalities?ArichnessBinteractivityCuniversalstandardsDinformationdensity第3題Ubiquityincreasesthecognitiveenergyrequiredtotransactinamarketspace.第4題Whichofthefollowingfeaturesofe-commercetechnologyallowsuserstoparticipateinthecreationofonlinecontent?AubiquityBglobalreachCinformationdensityDsocialtechnology第5題Whichofthefollowingbelongtotheuniquefeaturesofe-commercetechnology?APersonalizationBUniversalstandardsCOn-waycommunicationDInformationdensity正確答案：ABD作業(yè)1.3第1題WhichofthefollowingisaplatformforB2Be-commerce?AAirbnbBFacebookCMeituanDGo2Paper第2題AllofthefollowingareplatformsforC2Ce-commerceexcept:AWalmartBXianYuCCraigslistDEtsy第3題Whichtypeofe-commerceisdistinguishedbythetypeoftechnologyusedinthetransactionratherthanbythenatureofthemarketrelationship?Aconsumer-to-consumer(C2C)Bsociale-commerceCmobilee-commerceDbusiness-to-business(B2B)第4題B2Be-commerceisthelargesttypeofe-commerce.第5題_______canbelookedatassubsetsofB2B,B2CandC2Ce-commerce.AMobilee-commerceBSociale-commerceCLocale-commerceDCloudcomputing正確答案：ABC作業(yè)2.1第1題Whichofthefollowingisnotanelementofnearlyperfectcompetitivemarket?AInformationisequallydistributed.BTransactioncostsarehigh.CPricescanbedynamicallyadjustedtoreflectactualdemand.DUnfaircompetitiveadvantagesareeliminated.第2題Anetworkeffectoccurswhereallparticipantsreceivevaluefromthefactthateveryoneelseusesdifferenttoolsorproducts.第3題Whichofthefollowingreferstothedisplacementofmarketmiddlemenandthecreationofanewdirectrelationshipbetweenproducersandconsumers?AnetworkeffectBdisintermediationCfriction-freecommerceDfirstmoveradvantage第4題Whichofthefollowingisacharacteristicofe-commerceduringtheInventionperiod?AmobiletechnologyBearningsandprofitemphasisCdisintermediationDextensivegovernmentsurveillance第5題AllofthefollowingareexamplesofWeb2.0sitesandapplicationsexcept:Aphoto-sharingsites.Bblogs.Cwikis.Dauctionsites.作業(yè)2.2第1題Whichofthefollowingbestdescribestheearlyyearsofe-commerce?ATheywereatechnologicalsuccessbutamixedbusinesssuccess.BTheywereatechnologicalsuccessbutabusinessfailure.CTheywereatechnologicalfailurebutabusinesssuccess.DTheywereamixedtechnologicalandbusinesssuccess.第2題WhichofthefollowingbelongtoBAADtechgiants?AGoogleBBaiduCAppleDAmazon正確答案：ACD第3題Pricedispersionhasbeeneliminatedine-commerce.第4題Whichofthefollowingreferstothepracticeofresearchingaproductonlinebeforepurchasingitataphysicalstore?AzoomingBgrazingCshowroomingDwebrooming第5題Realmarketsareimperfect.作業(yè)1.1第1題Whichelementofthebusinessmodeladdresseswhatafirmprovidesthatotherfirmsdonotandcannot?AcompetitiveenvironmenBcompetitiveadvantageCmarketstrategyDvalueproposition第2題Amazonmakesitpossibleforbookloverstoshopvirtuallyanybook24hoursaday.Thisdemonstratesthepropositionof_________.ApersonalizationandcustomizationBselectionandconvenienceCreductionofpricediscoverycostDmanagementofproductdelivery正確答案：BC第3題Successfule-commercevaluepropositionsinclude_________.AreductionofproductsearchcostsBfastproductdeliveryCPersonalizationDSubscription正確答案：ABC第4題JD.comprovidesaservice,called“211限時(shí)達(dá)”.Thisdemonstratesthepropositionof_________.ApersonalizationandcustomizationBselectionandconvenienceCreductionofpricediscoverycostDfastproductdelivery第5題Avaluepropositiondefineshowacompany'sproductorservicewillgeneraterevenueforthefirm.作業(yè)1.2第1題Allofthefollowinguseanadvertisingrevenuemodelexcept:AFacebook.BYahoo.CGoogle.DWalmart.第2題Whichofthefollowingusesasubscription-basedsalesrevenuemodel?AYahooBeBayCFacebookDBirchBox第3題Whichofthefollowinginvolvesacompanygivingawayacertainlevelofproductorservicewithoutcharge,butthenchargingafeeforpremiumlevelsoftheproductorservice?AadvertisingrevenuemodelBsubscriptionrevenuemodelCfreemiumstrategyDpremiumstrategy第4題Whichofthefollowingadoptsatransactionrevenuemodel?AE*TradeBeBayCFacebookDGap正確答案：AB第5題Inthesubscriptionrevenuemodel,acompanyprimarilygeneratesincomefromthedisplayofads.

作業(yè)1.3第1題Whichelementofthebusinessmodelreferstothepresenceofsubstituteproductsinthemarket?AvaluepropositionBcompetitiveenvironmentCcompetitiveadvantageDmarketopportunity第2題Whichofthefollowingfactorsisnotasignificantinfluenceonacompany'scompetitiveenvironment?AhowmanycompetitorsareactiveBwhatthemarketshareofeachcompetitorisCtheavailabilityofsupportiveorganizationalstructuresDhowcompetitorspricetheirproducts第3題WhichoneofthefollowingcanbeconsideredadirectcompetitorofPriceline?ATravelocity.BExpedia.COrbitz.DESPN.正確答案：ABC第4題Firstmoversoftenfailbecause:Atheircompetitiveadvantageisunfair.Btheylackcomplementaryresourcesneededtosustaintheiradvantages.Ctheyareoperatinginaperfectmarket.Dtheyfailtoleveragetheircompetitiveassets.第5題Therealisticmarketopportunityreferstothecompany’sintendedmarketspaceandtheoverallpotentialfinancialopportunitiesavailabletothefirminthatmarketspace.

作業(yè)2-1.4第1題A________specificallydetailshowyouplantofindcustomersandtosellyourproduct.AsalesanalysisBbusinessplanCcompetitivestrategyDmarketstrategy第2題________describeshowthecompanywillorganizetheworkthatneedstobeaccomplished.AmarketstrategyBbusinessplanCorganizationaldevelopmentDmarketingcampaign第3題3)Twitter,YouTube,andWeiboencourageuserstoposttheircontentonthesitesforfree,buildpersonalprofilepages,andbuildacommunity.Thisisasocialnetworkmarketingstrategy.第4題Toidentifygoodmanagers,firstconsiderthefollowingexperiences.AWhatkindoftechnicalbackgroundisdesirable?BWhatkindofsupervisoryexperienceisnecessary?CHowmanyyearsinaparticularfunctionshouldberequired?DDoprospectiveseniormanagershaveexperienceandcontactsforraisingfinancingfromoutsideinvestors?正確答案：ABCD第5題Typically,inthebeginning,_________whocanperformmultipletasksarehired.

AgeneralistsBspecialists作業(yè)2-2.1第1題Whichofthefollowingisnotacommunityprovider?ALinkedInBFacebookCBlueNileDPinterest第2題Communityproviderscreateanonlineenvironmentwherepeoplewithsimilarinterestscan________.Acantransact(buyandsellgoods)Bshareinterests,photos,videosCcommunicatewithlike-mindedpeopleDreceiveinterest-relatedinformation正確答案：ABCD第3題Whichofthefollowingisnotanexampleofthebricks-and-clickse-tailingbusinessmodel?AWalmartBJCPennyCDellDGome第4題Ingeneral,thekeytobecomingasuccessfulcontentprovideristo:Aownthecontentbeingprovided.Bownthetechnologybywhichcontentiscreated,presented,anddistributed.Cprovideonlinecontentforfree.Dprovideotherservicesaswellasonlinecontent.第5題Nichesiteswithsmallerdedicatedaudiences,arenotidealadvertisingterritories.作業(yè)2.2第1題Whichofthefollowingisnotconsideredaportal?AYahooBMSNCAmazonDAOL第2題Verticalportalsarefocusedaroundaparticularsubjectmatterormarketsegment.第3題Thelargestindustriesusingtransactionbrokerbusinessmodelare

AfinancialservicesBtravelservicesCjobplacementservicesDretailors正確答案：ABC第4題Allofthefollowingcanbeconsideredexamplesofthemarketcreatorbusinessmodelexcept:AeBay.B

Priceline.CUber.DTwitter.第5題

Inthe________businessmodel,aweb-basedbusinessbuildsadigitalenvironmentinwhichbuyersandsellerscanmeet,displayproducts,searchforproducts,andestablishprices.AmarketcreatorBcommunityproviderCe-tailerDportal作業(yè)3第1題Allofthefollowingareexamplesofbusiness-to-business(B2B)businessmodelsexcept:Ae-distributors.Be-procurement.Cexchanges.Dportals.第2題Whatistheprimaryrevenuemodelforane-distributor?AsalesBtransactionfeeCadvertisingDadvertising第3題Graingeristhelargestdistributorof________supplies.

AMaintenanceBRepairCoperations

DFunction正確答案：ABC第4題Aribaessentiallyprovidessoftwareservicetohelpbothsellersandbuyersmanagetheirsupplychain.第5題Whichofthefollowingmayofferitscustomersvaluechainmanagementsoftware?Ae-distributorsBe-procurementcompaniesCexchangesDcommunityproviders作業(yè)1.1第1題TheslowinggrowthrateinInternetpopulationiscompensatedbyanincreasingintensityandscopeofuse.第2題Thenumberofnewonlineusersincreasedatarateof3.8%ayearorhigherintheearly2000s.overthelastseveralyears,thisgrowthratehasrosetoabout30%ayearinChina.第3題________describesthehabitofingoringsomeoneinfavourofamobilephone.

APhubbingBGubbingCFubbingDThubbing第4題Inrecentyears,thegrowthrateofInternethasslowed.

第5題Whichofthefollowingistrueabout“Phubbing”?APeopleareusingtheInternettoomuch.BIt’shurtingourrelationshipwithourfamilyandfriends.

Ct’sakindofaviciouscycle.DIt’sacceptedintotheOxfordEnglishDictionary.正確答案：ABCD作業(yè)1.2第1題Cultureisthefundamentaldeterminantofaperson’swantsandbehavior.第2題_________influencethebehaviorofothersthroughtheirpersonality,skills,orotherfactors.ADirectReferencegroupsBIndirectreferencegroupsCSocialfactorsDKOLs第3題Whichofthefollowingisnotapsychologicalfactor?AMotivationBPerceptionCMemoryDOne'slife-cyclestage正確答案：ABC第4題Consumersandthedirectreferencegroupshaveface-to-facecontact.第5題Inconsumer’sbehaviormodel,socialfactorsinclude_________.AdirectreferencegroupsBindirectreferencegroupsCMemoryDperceptions正確答案：AB作業(yè)2.1第1題Whichofthefollowingonlineadvertisingformatsattractedtheleastamountofspending?AsearchBclassifiedsCrichmediaDe-mail第2題WhichofthefollowingformsofonlineadvertisingranksNo.1intermsofspending?ArichmediaBsponsorshipsCsearchDvideo第3題Onlineadvertisinghasthefollowingadvantages?AtheInternetiswheretheaudiencehasmovedBtheabilitytotargetadstoindividualsandsmallgroupsCtheabilitytotrackperformanceofadvertisementsinalmostrealtimeDgreateropportunitiesforinteractivity正確答案：ABCD第4題WithSEM,advertisersstillneedtopaywhennooneclicksontheadvertisement.第5題Intraditionaladvertising,theadisshowntoabunchofpeoplewhomaynotneedtheproduct.Soadvertisersdonothavetopayforit.作業(yè)2.2第1題Whichofthefollowingaretrueforsearchengineoptimization?AselectingkeywordsusedontheWebpagesBupdatingcontentfrequentlyCdesigningthesitesoitcanbeeasilyreadbysearchengineprogramsDpayingahigherprice正確答案：ABC第2題SearchengineoptimizationistheprocessofimprovingtherankingofWebpageswithsearchenginesbyalteringthecontentanddesignoftheWebpagesandsite.AContextAdvertisingBPersonalizedadvertisingCSEMDSEO第3題Inaclickfraudoccurswhenacompetitorclicksonsearchengineresultsandads,forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.第4題Usinglinkfarms,nomatterwhatpopularclothingitempeoplesearchedfor,JCPenneycameoutontop.第5題Whichofthefollowingisnotaprimarysourceofadfraud?Abrowserextensionsthatinsertadsintoapremiumpublisher'swebsiteandthenlisttheadsasavailableonaprogrammaticadexchangeBbrowserextensionsthatinsertadsintoapremiumpublisher'swebsiteandthenlisttheadsasavailableonaprogrammaticadexchangeCbotnetshiredbypublisherstoclickonwebpagestocreatephonytrafficDnativeadvertisingthatisdisplayedonasocialmediasite作業(yè)2.3第1題Amazon'sAssociatesprogramisanexampleofwhichofthefollowing?AviralmarketingBlocalmarketingCaffiliatemarketingDleadgenerationmarketing第2題Affiliatemarketingisonapay-for-performancebasis.第3題Inaffiliatemarketing,whenavisitorclicksthelinkorpurchaseonAmazon,theaffiliatewillbepaidwithacommissionfee.第4題________isaformofmarketingwhereafirmpaysacommission,typicallyanywherebetween4%to20%,tootherWebsitesforsendingcustomerstotheirWebsite.AAffiliatemarketingBMobilemarketingCSocialmarketingDLocalmarketing第5題Whichofthefollowingaretrueaboutaffiliatemarketing?AItisonapay-for-performancebasisBaffiliatesdirectcustomerstotheadvertiser’swebsiteCAmazonAssociatesProgramisoneofthelargestaffiliatenetworksintheworldDthecommissionistypically30%正確答案：ABC作業(yè)2.4第1題Whichofthefollowingisanautomated,auction-basedmethodformatchingdemandandsupplyforonlinedisplayads?AretargetingBbehavioraltargetingCadvertisingnetworkDkeywordadvertising第2題Millionsofwebsiteshaveaudiencestosell,andpagestofillwithads.Thiskindofwebsiteiscalled__________.ApublisherBadvertiserCcustomerDadvertisingnetwork第3題Advertisingnetworksconnectonlinemarketerswithpublishersbydisplayingadstoconsumersbasedonthecontentofthepublisher’swebsiteordetailedcustomerinformation.第4題Networkscanhelpcompaniestargetspecificaudiencesbythetopicsofthewebpageswheretheadappears.Thisiscalled__________.AcontextadvertisingBpersonalizedadvertisingCsearchenginemarketingDaffiliateadvertising第5題Networkscanalsohelpcustomerstargetspecificaudiencesthrough_________AthetopicsofthewebpageswheretheadappearsBprofileoftheaudienceviewingthecontent.Cclick-throughratesDkeywords正確答案：AB作業(yè)3第1題Thehighestamountofonlineadvertisingspendingisforonlinevideoads.第2題________employsanimation,sound,andinteractivity,usingFlash,Java,andJavaScriptarereferredtoasrichmediaads.ARichMediaAdsBbanneradCVideoadDSponsorships第3題BannerAdsBanneradsaretheoldestandmostfamiliarformofdisplaymarketing第4題RichMediaAdsarefeaturedwith_____________AAnimationBSoundCInteractivityDBannerad正確答案：ABC第5題In-streamvideoadshaslowerclick-throughratesthanthatofrichmedia.作業(yè)1.1第1題Allofthefollowingwerepopulartypesofonlinemarketingbefore2007except:Ae-mail.Bcorporatewebsites.Cmobilemarketing.Ddisplayads.第2題Whichofthefollowinginvolvesgettingcustomerstopassalongacompany'smarketingmessagetofriends,family,andcolleagues?AaffiliatemarketingBviralmarketingCnativeadvertisingDleadgenerationmarketing第3題Whatofthefollowingwordsarerelatedtosocialmarketing?ADiscussionBInteractingCEngagingDEyeballs正確答案：ABC第4題Theemphasisinsocialmarketingisonattractingeyeballs第5題_________

istheprocessofcreatingcontentthatyouhavetailoredtothecontextofeachindividual

socialmedia

platforminordertodriveuserengagementandsharing.ASocialmarketingBMobilemarketingCLocalmarketingDSearchenginemarketing作業(yè)1.2第1題Whichofthefollowingisthefirststepinthesocialmarketingprocess?AcommunityBamplificationCfanacquisitionDengagement第2題Socialadsencouragevisitorstointeractanddosomethingsocial,suchas_________.AparticipateinacontestBobtainacouponCobtainfreeservicesforattractingfriendsDputonbanneradsonpopularsites正確答案：ABC第3題Contentprovidersmainlyattractpeoplebyads.第4題Whichofthefollowinginvolvesusingavarietyoftoolstoencourageuserstointeractwithcontentandbrand?AsocialdensityBengagementCamplificationDdarksocial第5題Insocialmarketing,fansarethemarketingstaffitself.作業(yè)1.3第1題Themajorstepsinthesocialmarketingprocessinclude__________.AfanacquisitionBengagementCamplificationDsocialdensity正確答案：ABC第2題EncouraginguserstoclickaLikebuttonisanexampleofwhichstepinthesocialmarketingprocess?AfanacquisitionBbrandstrengthCcommunityDamplification第3題Whyisthetrailer“WhatisPeppa?”makingthebuzzonsocialmedia?AThetopicofthetrailerisfamilyandgrandpa’sdeeploveforlittlegrandson,whichcouldeasilyresonatewiththeaudience.BItdiscusses

atopicthatlotsofChinesefamilycanrelateto:ruralexodus.CThetimingisalsoperfect:thetrailerwasreleasedjustbeforeChineseNewYear.DTheimageofthePeppaPigmadebygrandpawasreallycoolandinnovative,creatingnumerousrepostsonline.正確答案：ABCD第4題Liulishuo’s(流利說(shuō))punch-inprogramimprovedtheuserexperienceofWechatMoments.第5題Acommunitywhichreferstoagroupoffanswhoarecommunicatingwithoneanotheroverashortperiodoftime.作業(yè)2第1題Whichofthefollowingisthetopappintermsofbothaudiencesizeandshareoftimespent?AYouTubeBiTunesCTwitterDFacebook第2題Onaverage,usersuseabout________appsamonthontheirsmartphone.A10B15C20D50第3題InChina,mobiledevicesareprimarilyusedfor__________.AentertainmentBsocializingCcommunicatingDshoppingorbuying正確答案：ABC第4題AnaverageChinesespends4.2hoursontheirmobiledevices.Thelongesttimeisspentonvideos.第5題Whileusingapps,usersspendover80%ofthetimeonjust________ofthem.A2B3C4D5作業(yè)3第1題________isoneofthefastestgrowingsegmentsofonlinemarketing.Ittargetsmarketingmessagestousersbasedontheirlocation.Adesktop/laptopdisplayadvertisingBlocation-based(local)mobilemarketingCmobilemarketingDsocialmarketingonFacebook第2題Examplesoflocation-basedservicesare__________.AreviewsBpersonalnavigationCactivitytrackerservicesDfriend-finder正確答案：ABCD第3題Whichoneofthefollowinglocation-basedservicesaddressthequestionof“HowamIdoinginjogging”?Afamily-trackerservicesBactivitytrackerservicesCreviewsservicesDfriend-finderservices第4題_________addressethequestionof“What'sthebestrestaurantintheneighborhood?”?Afamily-trackerservicesBpersonalnavigationservicesCactivitytrackerservicesDreviewsservices第5題ThefactthatCitibankprovidesdifferentmixesofbankingservicesdependingonneighborhooddemographicsisanapplicationofmassmarketing.作業(yè)1.1第1題Onlineretailingprovidesanexampleofthepowerfulrolethatintermediariescontinuetoplayinretailtrade.第2題NatureBoxisanexampleofasubscription-basedretailrevenuemodel.第3題Omni-channelmerchantsarealsoreferredtoas:Avirtualmerchants.Bbricks-and-clickscompanies.Ccatalogmerchants.Dmanufacturer-directfirms.第4題________isasubscription-basedretailerusingpredictivemarketingandBigData?AMacy'sBStitchFixCDellDLands'End第5題Whatarethechallengesforvirtualmerchants?Aconfrontmanyvirtualmerchantcompetitors.BHighrentalfeesandmaintainingfeesClargecostsinbuildingandmaintainingane-commercewebsiteDbuildabusinessandbrandnamefromscratch正確答案：ACD作業(yè)1.2第1題Bigdataplaysanimportantroleinpredictivemarketing.第2題Thelowerthe________comparedtorevenue,thehigherthegrossprofit.AassetsBcostofsalesCgrossmarginDoperatingexpenses第3題Whydidmanyonlinemerchantsfailedtoachieveprofit?AloweredpricesbelowthetotalcostsBspenttoolittleonmarketing.CfailedtodevelopefficientbusinessprocessesDfailedtoattractalargeenoughaudiencetotheirWebsites正確答案：ACD第4題Integratedshoppingenvironmentmeanscustomerscanshopwherevertheywant,usinganydevice,andatanytime.第5題Pinduoduoadoptsagroupbuyingmodel.作業(yè)2.1第1題Serviceindustrygroupsarecategorizedgenerallyintotwogroups,thosethatprovidetransactionbrokeringandthosethatinvolve:Aretailinggoods.Bpersonalization.Cinformationbrokering.Dprovidinghands-onservices.第2題Professionalservicesinclude___________.ATravelservicesBlegalandaccountingservicesCbusinessservicesDhealthservices正確答案：BCD第3題Businessservicesincludeactivitiessuchas___________.AconsultingBadvertisingCmarketingDinformationprocessing正確答案：ABCD第4題OnlinelendinghasthesmallestsizeofFintechservices.第5題WhatarethedrivingforcesofChina’sfinancialservices?AincluderapidurbanizationBamassiveandwell-servedSMEmarketCescalatinge-commercegrowthDexplosioninonlineandmobilepenetration正確答案：ACD作業(yè)2.2第1題Onlinefundsrefertofundslinkedtopaymentplatformsthatoffereaseofaccessandlowerreturnsthanthehistoricallylowdepositrates.第2題AntFortuneisaglobalbiometric-basedidentityverificationplatform.第3題WhatledtothecrisisinP2Plending?AspreadtoofastBlackofregulationCprovidemuch-neededloantosmallbusinessesandindividualsDofferfakefinancialproducts正確答案：ABD第4題WhichofthefollowingprovidesanindependentcreditfillingandscoringserviceforindividualsAAntFinancialCloudBZOLOZCZhimaCreditDAlipay第5題Whichofthefollowingprovidesacloudserviceforfinancialinstitutions?AAntFinancialCloudBZOLOZCMYbank(網(wǎng)商銀行)DAlipay作業(yè)2.3第1題Today,moretravelisbookedofflinethanonline.第2題Onlinetravelsitesofferconsumersaone-stop,convenient,leisureandbusinesstravelexperiencewheretravelerscanfindcontent,whichrefersto__________.AdescriptionsofvacationsandfacilitiesBchatgroupsandbulletinboardsCpurchaseofalltravelelementsDcallcenters第3題Thecommunityofferedbyonlinetravelsitesrefersto__________.AdescriptionsofvacationsandfacilitiesBchatgroupsandbulletinboardsCpurchaseofalltravelelementsDcallcenters第4題Thetravelmarketincludethefollowingmajorsectors:AairlineticketsBhotelreservationsCdestinationactivitiesDcarrentals正確答案：ABCD第5題Thesuppliersoftheproduct—ownersofhotels,airlines,rentalcars,vacationrooms,andtourguides—arehighlyconcentratedandoftenhavesmallcapacity.作業(yè)2.4第1題Whichofthefollowingareusedbyemployersasasourceofsocialrecruitment？AMonsterBCareerBuilderCZ(智聯(lián)招聘)DLinkedIn第2題Almostallrecruitingprofessionalsnowusesocialnetworksintherecruitingprocess.第3題Foremployers,onlinecareerserviceshelpthem___________.AexpandthegeographicalreachBwriteresumeClowercostsDmakedecisionsfaster第4題Today’scareersitesofferjobhuntersmanyservices,suchas_________.AskillsassessmentBpersonalityassessmentquestionnairesCpersonalizedaccountmanagementDjobsearchtools正確答案：ABCD第5題Onlinecareersitesprovideanumberofeducationalservicesexcept__________.AjobsearchtoolsBresumewritingadviceCsoftwareskillspreparationDinterviewtips.作業(yè)2.5第1題Whichofthefollowingisansharingeconomycompanyfocusedonlodging?AUberBLyftCAirbnbDTaskRabbit第2題Allofthefollowingaretermsusedtodescribeon-demandservicecompaniesexcept:Amesheconomy.Bcollaborativecommerce.Cwe-commerce.Domni-channelcommerce.第3題On-demandservicecompaniescollectafeefrombothsellersandbuyerswhousetheplatform.第4題WhichofthefollowingservicesdoesTaskRabbitprovide?AsharingroomsBsharingtransportationChelpingpeoplerunerrandandhouseholdtasks.Dsharingworkplace第5題Whichofthefollowingbelongtosharingeconomy?AOFOBDidiChuxingCTikTokDAirbnb正確答案：ABD作業(yè)1.1第1題WhichofthefollowingtypesofonlinecontentisconsumedbythehighestpercentageofInternetusersAdigitalaudioBvideoCdigitalgamesDe-books第2題Thetimespentondesktopcomputersandmobiledevicesnowexceedstimespentinfrontofthetelevision.第3題Whichofthefollowingbelongtotheentertainmentindustry?ATelevisionBMoviesCMusicDMagazine正確答案：ABC第4題TimespentontheInternetreducesconsumertimeavailableforothermedia.Thisisreferredtoascomplementarity.第5題Whichoneofthefollowingcorrectlydescribessubscriptionrevenuemodel?AallyoucaneatBpayforwhatyouuseCbasicservicesareprovidedfreeofchargewhilemoreadvancedfeaturesmustbepaidfor.Dpayandacquireallthecontent正確答案：AD作業(yè)1.2第1題Allofthefollowingareexamplesoftechnologyconvergenceexcept:AtheiPad.BAmazonBooksPublishing.CAppleTV.Dsmartphones.第2題Allofthefollowingareaspectsofcontentconvergenceexcept:Alanguage.Bdesign.Cproduction.Ddistribution.第3題Smartphonesareanexampleoftechnologicalconvergence.第4題__________hastodowiththedevelopmentofhybriddevicesthatcancombinethefunctionalityoftwoormoreexistingmediaplatforms,suchasbooks,newspapers,television,movies,radio,andgames,intoasingledevice.AtechnologicalconvergenceBcontentconvergenceCindustrystructureconvergenceDmediaconvergence第5題Thedimensionsofmediaconvergenceinclude___________.AtechnologyBcontentCtheindustry’sstructureDaudience正確答案：ABC作業(yè)2.2第1題Cannibalizationisamajorchallengefacingbookpublishers.第2題Inself-publishingmodel,pricesaredeterminedbytheauthor.第3題Whowasthefirstmajorfictionwritertocreateane-book-onlyvolumeofanewwork?AHughHoweyBStephenKingCDanBrownDAmandaHocking第4題Amazon’sdigitalmediaecosystemsconsistof_____________.AhardwareBsoftwareCself-publishingDonlinestores正確答案：ABCD第5題Whichofthefollowinghasthehighestshareofthee-bookmarket?AAmazonBAppleCGoogleDBarnes&Noble作業(yè)2.3第1題Inthewholesalemodel,Amazonchosetoselle-booksatalowerprice,inordertoattractbuyerstobuyKindles.第2題Intheagencymodel,thedistributorisanagentof_______,andcanbedirectedtoselle-booksatapricedeterminedby_______.Athepublisher,thepublisherBtheauthor,thepublisherCtheretailor,thepublisherDthepublisher,theretailor第3題Digitalinteractivebookscombine__________,providingthereaderwithamultimdediaexpe