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Edge
TheAIOutlook
TheroleofAIinshapingtomorrow’sworld
September2025
/in
KPMG.MaketheDifference.
TheAIOutIookl2
?2025KPMGAssuranceandConsuItingServicesLLP,anIndianLimitedLiabiIityPartnershipandamemberfirmoftheKPMGgIobaIorganizationofindependentmemberfirmsaffiIiatedwithKPMGInternationaILimited,aprivateEngIishcompanyIimitedbyguarantee.AIIrightsreserved.
AItechnoIogyIandscape
Strategic
recommendations
SectoraIimpact
ConcIusion
EthicaI,IegaI,andsocietaIimpIications
MethodoIogy
OverviewofUnitedNations’SustainabIeDeveIopmentGoaIs
AcknowIedgements
Introduction
WhatweIearntfrom
theIndiaLeadership
CounciISurvey
Foreword
respecttoAI.ThepagesthatfoIIowpromisetobeaniIIuminatingjourneyintotheworIdofAI—itsachievements,itschaIIenges,anditsboundIess
potentiaI.WeinviteyoutoexpIore,engage,andenvisionthepossibiIitiesthatIieahead.
WestandonthecuspofatechnoIogicaIrevoIution-ArtificiaIInteIIigence(AI)isredefiningthewaywework,Iive,andinnovate.Thetransformative
impactofAIisnoIongeradistantpromise一itisatangibIeforcedrivingefficiencies,fostering
innovation,andreshapingindustriesacrossthegIobe.ThiscomprehensivereportdeIvesintothemuItifacetedroIeAIpIaysinshapingourworIdtoday,whiIeaIsonavigatingthechaIIengesandethicaIconsiderationsitbrings.
PurushothamanKG
PartnerandHead
TechnoIogyTransformationKPMGinIndia
Overthepastfewyears,wehavewitnessed
unprecedentedadvancementsinAI,from
GenerativeAI(GenAI)tooIsenabIingcreative
expressionacoupIeofyearsbacktoAgenticAI
systemsthatarecapabIeofautonomousdecision-makingmorerecentIy.ThesetechnoIogiesarenotmereIyenhancingexistingworkfIows;theyare
chartingnewpathsforindustriestothrive.The
potentiaIforAItocontributetriIIionstogIobaI
GDPunderscoresitsroIeasacornerstoneof
AdilVazifdar
PartnerandHead
DigitaIPIatformsKPMGinIndia
economicgrowth.ThisreportaIsohighIightstheroIeofAIinaddressinggIobaIchaIIengesand
advancingSustainabIeDeveIopmentGoaIs
(SDGs).FromcombatingcIimatechangeto
reducinginequaIity,AIIspotentiaItodrivepositivesocietaIimpactisvast.
Yet,withgreatpowercomesgreatresponsibiIity.AsAIintegratesdeeperintoourIives,wemust
confrontitsduaI-edgednature.WhiIeitoffers
immenseopportunities,itaIsoposeschaIIenges,incIudingjobdispIacement,dataprivacyconcerns,andtheperpetuationofbiases.EthicaIAIisnot
SankaraTSubramanian
PartnerandCOO
DigitaIPIatformsKPMGinIndia
justaIoftyideaIbutacriticaIimperative.
ForpoIicymakers,businessIeaders,and
technoIogists,thisreportofferscriticaI
considerationsastheymuIIoverdecisionswith
TheAIOutIookl2
?2025KPMGAssuranceandConsultingServicesLLP,anIndianLimitedLiabilityPartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.
AItechnologylandscape
Strategic
recommendations
Sectoralimpact
Conclusion
Ethical,legal,andsocietalimplications
Methodology
OverviewofUnitedNations’SustainableDevelopmentGoals
Acknowledgements
Introduction
Whatwelearntfrom
theIndiaLeadership
CouncilSurvey
1.Introduction6
2.AItechnologylandscape10
3.Sectoralimpact14
4.Ethical,legal,andsocietalimplications32
5.OverviewofUnitedNations’SustainableDevelopmentGoals40
6.WhatwelearntfromtheIndiaLeadershipCouncilSurvey46
7.Strategicrecommendations52
8.Conclusion58
9.Methodology62
10.Acknowledgements64
|3
TheAIOutlook
01
Introduction
TheAIOutlook|4
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ationTheAIOutlook|5
AItechnologySectoralimpactEthical,legal,andNations’Sustainable
landscapesocietalimplicationsDevelopmentGoals
recommendationsConclusionMethodologyAcknowledgements
Whatwelearntfrom
theIndiaLeadership
CouncilSurvey
OverviewofUnited
Introduction
Strategic
ArtificialIntelligence(AI)hastranscendedthe
realmofemergingtechnologytobecomean
omnipresentforceshapingthefutureoflife,work,andsociety.Nolongerconfinedtoback-end
processesorexperimentalpilots,AIisnow
embeddedincoreworkflows,customer
experiences,anddecision-makingecosystems
acrossindustries.Asitstransformativepotentialcontinuestounfold,AIisredefininghowvalueiscreated,howservicesaredelivered,andhow
humanpotentialisaugmented.Forward-lookingorganisation’stodayareharnessingAInotmerelyasatool,butasastrategiccatalyst—itsinfluence
ispoisedtoreshapethecompetitivelandscapeandunlockaneweraofhuman-machinecollaborationatscale.
InasurveyconductedbytheIndiaLeadership
Council(ILC)byTheTimesGroup,incollaborationwithKPMGinIndia,wefoundthatmost
companiesviewAInotjustasatoolforenhancingshort-termgains,butasatransformativeforce
thatwillreshapeindustries.Organisation’sviewAIasacatalystforinnovation—onethatwilldrivetheemergenceofnewbusinessmodelsandredefinestrategicprioritiesoverthelongterm.
/4%
WhatistheprimaryobjectiveofAIadoptioninyourorganisation?
Drivingoperationalefficiency
Innovatingproducts&services
Enhancingcustomerexperience
4%4%
Other
16%24%
Reducingcosts
Gainingcompetitiveadvantage
48%
Source:IndiaLeadershipCouncil(ILC)byTheTimesGroup–SurveyonAI2024
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ationTheAIOutlook|6
OverviewofUnited
Introduction
AItechnologySectoralimpactEthical,legal,andNations’Sustainable
landscapesocietalimplicationsDevelopmentGoals
Whatwelearntfrom
theIndiaLeadership
CouncilSurvey
Strategic
recommendationsConclusionMethodologyAcknowledgements
RecentdevelopmentsinGenerativeAI(GenAI)havefurtheracceleratedthistransformation.
WhileGenAItoolsreleasedin2023and2024werealreadyhugestridesfortheAIdevelopment
community,neweralternativescomingfrom
differentpartsoftheworldin2025,aregoingtomakeGenAIevenmoreaccessibleandaffordable.
AnotherrecentdevelopmentthathastakentheAIworldbystormisAgenticAI.AgenticAIwithitscapacitytoautonomouslymakedecisionsand
executecomplexworkflows,representsa
significantleapforwardinAI'spotential.Thesesystemscanenablebusinessestoautomate
intricateprocesses,adaptdynamicallytonewchallenges,andevencollaboratewithhumanteamsindecision-makingtasks.
Industriesotherthantechnologysectorarealso
adoptingArtificialintelligenceandarereapingthebenefits.Forfrontrunnersamongcorporates,AIisnolongerjustapartoftheirstrategydossierthatdiscussespossibleusecases.Itisbeingapplied
andscaledintheirday-to-dayoperationstopricebetter,increasesales,reducecosts,improvespeedandquality,andincreasecustomeroutreach.
Forinstance,inthepharmaceuticalandhealthcareindustryAIisdrivingaccelerateddrugdiscovery,improvingtheefficiencyofclinicaltrials,and
helpingcreatepersonalisedtreatmentplans.AI
modelstodayarealsopredictingproteinstructuresandsignificantlyadvancingourunderstandingofdiseases.Inbankingandfinance,AIisenhancingcustomerservicethroughchatbots,improving
frauddetection,andstreamliningregulatory
compliance.AI'spossibilitiesoneducation
includespersonalisedlearningexperiencesforstudents,personalisedteachingfeedbackfor
teachers,virtualtutors,andautomatedgradingsystems,makingeducationmoreaccessible,
tailoredtoindividualneedsandfreefrom
judgement.Inthemanufacturingsector,AIis
optimisingproductionprocesses,predictingmaintenanceneeds,andimprovingsupplychainefficiency.
WhichsectorsdoyoubelieveAIwilldisruptthemostinthenearfuture?
36%
FinancialServices
Retail&
consumer
goods
Healthcare
Others
8%
Manufacturing
16%
Education
20%
12%
8%
Source:IndiaLeadershipCouncil(ILC)byTheTimesGroup-SurveyonAI2024
Theoveralleconomyisalsoexperiencingthe
profoundeffectsofAI.ItisestimatedthatAIcouldcontributetrillionsofdollarstoglobalGDPby
enhancingproductivityandcreatingnew
economicopportunities.However,thisrapid
adoptionofAIalsobringsconcerns.ThesocietalimpactofAIisadouble-edgedsword.Onthe
positiveside,AIcanleadtosignificant
advancementsinhealthcare,education,industrialefficiency,andenvironmentalsustainability.On
theflipside,thereareconcernsaboutjob
displacement,privacyissues,andthepotentialforAItoperpetuatebiasesanddiscrimination.
EthicalAIisacriticalconsiderationinthiscontext.High-profilecasesofbiased,discriminatory,or
manipulativeAIusehaveinawayraisedquestionsaboutthetrustworthinessofAIsystems.Hence,
ensuringthatAIisdevelopedandusedresponsiblyisessentialtomaintainingpublictrust.This
involvesaddressingissuessuchastransparency,accountability,andfairnessinAIalgorithmsandapplications.TheILCsurveyalsofindsthatmorethanthree-fourthsofallrespondents,believethataligningtheirenterpriseAIstrategieswithethicalAIprinciplesiscrucial.
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ationTheAIOutlook|7
AItechnologySectoralimpactEthical,legal,andNations’Sustainable
landscapesocietalimplicationsDevelopmentGoals
recommendationsConclusionMethodologyAcknowledgements
Whatwelearntfrom
theIndiaLeadership
CouncilSurvey
OverviewofUnited
Introduction
Strategic
RealisingthepotentialbenefitsofAI,and
achievingareturnoninvestment,requiresaclearandsustainedfocusonmaintainingthepublic’strust.Todriveadoption,peopleneedtobe
confidentthatAIisbeingdevelopedandusedinaresponsibleandtrustworthymanner.Aswe
continuetointegrateAIintoourlives,itiscrucial
tobalanceinnovationwithethicalconsiderationstoshapeafuturewhereAIbenefitsallofsociety.
Thisreportaimstoprovideacomprehensive
analysisofthecurrentstateofArtificialIntelligence(AI),itspotentialtodriveinnovation,andits
implicationsacrossvariousaspects.
Theobjectiveofthereportisto:
Explorethetransformative
potentialofAIinkeyindustries
suchashealthcare,finance,education,
andmanufacturing.Thisincludes
examininghowAIisrevolutionisingthesesectorsintermsofinnovation,efficiency,betteroutcomesforcurrentandnew
benefactors,amongothers.
AssesstheroleofAIinachievingSustainableDevelopmentGoals(SDGs).
AIhasthepotentialtosignificantly
contributetotheSDGsbyimproving
healthcareoutcomes,enhancing
educationalaccess,promotingsustainableindustrialpractices,andfostering
economicgrowth.ThereportwillevaluatehowAIcanbeleveragedtoaddressglobalchallengessuchaspoverty,inequality,
andclimatechange,amongothers.
Analysetheethical,legal,andsocietalchallengesassociatedwithAIadoption
Thisinvolvesdiscussingthecurrent
concernsaboutdataprivacy,algorithmicbias,andthepotentialforjob
displacement.Itwillalsotouchuponthelegalframeworksunderdiscussionand
frameworks,whichareneededtoregulateAIuseandensureitalignswithsocietal
valuesandhumanrights.
Provideactionableinsightsfor
policymakers,businessleaders,andtechnologiststoharnessAI'spotentialwhilemitigatingrisks.
ThisincludesrecommendationsondevelopingethicalAIguidelines,investinginAIresearchanddevelopment,andcreatingpoliciesthat
promoteresponsibleAIuse.Lastly,thereportwillofferstrategiesforbalancinginnovationwithethicalconsiderationstohelpensurethatAIbenefitssociety.
02
AItechnologylandscape
TheAIOutlook|8
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EQ\*jc3\*hps10\o\al(\s\up3(ted),ted)
,
EQ\*jc3\*hps10\o\al(\s\up3(Li),a)
apbriilvit
EQ\*jc3\*hps10\o\al(\s\up3(P),e)
EQ\*jc3\*hps10\o\al(\s\up3(a),E)
EQ\*jc3\*hps10\o\al(\s\up3(ner),glis)
h
EQ\*jc3\*hps10\o\al(\s\up3(p),o)
EQ\*jc3\*hps10\o\al(\s\up3(a),m)
EQ\*jc3\*hps10\o\al(\s\up3(n),p)
EQ\*jc3\*hps10\o\al(\s\up3(a),n)
ymli
EQ\*jc3\*hps10\o\al(\s\up3(em),m)
i
EQ\*jc3\*hps10\o\al(\s\up3(b),te)
r
EQ\*jc3\*hps10\o\al(\s\up3(f),b)
EQ\*jc3\*hps10\o\al(\s\up3(ir),y)
EQ\*jc3\*hps10\o\al(\s\up3(m),g)
u
EQ\*jc3\*hps10\o\al(\s\up3(o),a)
fr
EQ\*jc3\*hps10\o\al(\s\up3(e),t)
e
EQ\*jc3\*hps10\o\al(\s\up3(K),e)
P
EQ\*jc3\*hps10\o\al(\s\up3(M),A)
lGlrgigl
EQ\*jc3\*hps10\o\al(\s\up3(ob),hts)
a
EQ\*jc3\*hps10\o\al(\s\up3(o),e)
EQ\*jc3\*hps10\o\al(\s\up3(r),s)
EQ\*jc3\*hps10\o\al(\s\up3(g),e)
EQ\*jc3\*hps10\o\al(\s\up3(a),rv)
EQ\*jc3\*hps10\o\al(\s\up3(n),e)
i
EQ\*jc3\*hps10\o\al(\s\up3(z),d)
ationTheAIOutlook|9
SectoralimpactEthical,legal,andNations’Sustainable
societalimplicationsDevelopmentGoals
Whatwelearntfrom
ConclusionMethodologyAcknowledgements
CouncilSurvey
Strategic
recommendations
AItechnology
landscape
theIndiaLeadership
OverviewofUnited
Introduction
CoreTechnologiesDrivingAI
AsdiscussionsaroundArtificialIntelligence(AI)
becomeincreasinglyprevalent,thetermisoften
usedinabroadandsometimesimprecisemanner.AclearunderstandingofthevarioustechnologiesencompassedwithinAIthatcompaniesare
adopting,isessential,giventheirsignificantimpactonbothindustryandeverydaylife.BelowaresomeofthekeyAItechnologies,thatcompaniesareincreasinglyadopting.
Emergingtechnologiesthatcompaniesareadopting
84%
60%
40%
GenerativeAI
Predictive
Analytics
RoboticProcess
Automation(RPA)
56%
40%
32%
Machine
Learning(ML)
NaturalLanguageProcessing(NLP)
AutonomousSystems
Source:IndiaLeadershipCouncil(ILC)byTheTimesGroup-SurveyonAI2024
EQ\*jc3\*hps10\o\al(\s\up3(?2),ofi)
EQ\*jc3\*hps10\o\al(\s\up3(2),d)
EQ\*jc3\*hps10\o\al(\s\up3(K),pe)
EQ\*jc3\*hps10\o\al(\s\up3(P),n)
EQ\*jc3\*hps10\o\al(\s\up3(M),d)
EQ\*jc3\*hps10\o\al(\s\up3(G),e)
n
EQ\*jc3\*hps10\o\al(\s\up3(Ass),tm)
EQ\*jc3\*hps10\o\al(\s\up3(u),e)
EQ\*jc3\*hps10\o\al(\s\up3(ra),m)
EQ\*jc3\*hps10\o\al(\s\up3(c),e)
EQ\*jc3\*hps10\o\al(\s\up3(e),r)
f
EQ\*jc3\*hps10\o\al(\s\up3(a),ir)
s
EQ\*jc3\*hps10\o\al(\s\up3(C),a)
EQ\*jc3\*hps10\o\al(\s\up3(o),f)
i
EQ\*jc3\*hps10\o\al(\s\up3(sul),liat)
i
EQ\*jc3\*hps10\o\al(\s\up3(n),d)
EQ\*jc3\*hps10\o\al(\s\up3(g),w)
EQ\*jc3\*hps10\o\al(\s\up3(S),it)
r
EQ\*jc3\*hps10\o\al(\s\up3(v),K)
i
EQ\*jc3\*hps10\o\al(\s\up3(ces),PM)
EQ\*jc3\*hps10\o\al(\s\up3(L),G)
LI
EQ\*jc3\*hps10\o\al(\s\up3(P),n)
t,e
EQ\*jc3\*hps10\o\al(\s\up3(an),rn)
aIii
EQ\*jc3\*hps10\o\al(\s\up3(a),n)
anl
EQ\*jc3\*hps10\o\al(\s\up3(L),L)
i
EQ\*jc3\*hps10\o\al(\s\up3(m),m)
i
EQ\*jc3\*hps10\o\al(\s\up3(ted),ted)
,
EQ\*jc3\*hps10\o\al(\s\up3(Li),a)
apbriilvit
EQ\*jc3\*hps10\o\al(\s\up3(P),e)
EQ\*jc3\*hps10\o\al(\s\up3(a),E)
EQ\*jc3\*hps10\o\al(\s\up3(ner),glis)
h
EQ\*jc3\*hps10\o\al(\s\up3(p),o)
EQ\*jc3\*hps10\o\al(\s\up3(a),m)
EQ\*jc3\*hps10\o\al(\s\up3(n),p)
EQ\*jc3\*hps10\o\al(\s\up3(a),n)
ymli
EQ\*jc3\*hps10\o\al(\s\up3(em),m)
i
EQ\*jc3\*hps10\o\al(\s\up3(b),te)
r
EQ\*jc3\*hps10\o\al(\s\up3(f),b)
EQ\*jc3\*hps10\o\al(\s\up3(ir),y)
EQ\*jc3\*hps10\o\al(\s\up3(m),g)
u
EQ\*jc3\*hps10\o\al(\s\up3(o),a)
fr
EQ\*jc3\*hps10\o\al(\s\up3(e),t)
e
EQ\*jc3\*hps10\o\al(\s\up3(K),e)
P
EQ\*jc3\*hps10\o\al(\s\up3(M),A)
lGlrgigl
EQ\*jc3\*hps10\o\al(\s\up3(ob),hts)
a
EQ\*jc3\*hps10\o\al(\s\up3(o),e)
EQ\*jc3\*hps10\o\al(\s\up3(r),s)
EQ\*jc3\*hps10\o\al(\s\up3(g),e)
EQ\*jc3\*hps10\o\al(\s\up3(a),rv)
EQ\*jc3\*hps10\o\al(\s\up3(n),e)
i
EQ\*jc3\*hps10\o\al(\s\up3(z),d)
ationTheAIOutlook|10
OverviewofUnited
SectoralimpactEthical,legal,andNations’Sustainable
AItechnology
landscape
societalimplicationsDevelopmentGoals
ConclusionMethodologyAcknowledgements
Strategic
recommendations
Introduction
Whatwelearntfrom
theIndiaLeadership
CouncilSurvey
ChroniclingAIAdvancements
ThentoNow-TheAIJourney
Thejourneyofartificialintelligence(AI)sincethe2010shasbeennothingshortofrevolutionary.
Atthestartofthatdecade,AIwasprimarily
focusedonnarrowapplications,suchasimagerecognitionandnaturallanguageprocessing.
Thebreakthroughmomentcamein2012when
aConvolutionalNeuralNetwork(CNN)
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