2025年廣告學英文面試題庫及答案

一、單項選擇題（總共10題，每題2分）1.Whatistheprimarygoalofadvertising?A)ToincreasebrandawarenessB)TosellproductsimmediatelyC)ToreduceproductioncostsD)Toimprovecustomerservice2.Whichofthefollowingisakeyelementofasuccessfuladvertisingcampaign?A)HighproductioncostsB)LackofaclearmessageC)CreativeandengagingcontentD)Limitedtargetaudience3.Whatdoestheterm"targetaudience"refertoinadvertising?A)TheentirepopulationofacountryB)AspecificgroupofconsumerswithsharedcharacteristicsC)TheadvertisersthemselvesD)Themediaoutletsusedforadvertising4.Whichadvertisingmediumismosteffectiveforreachingaglobalaudience?A)RadioB)TelevisionC)SocialmediaD)Billboards5.Whatisthepurposeofacall-to-action(CTA)inadvertising?A)ToprovidedetailedproductinformationB)ToentertaintheaudienceC)ToencouragetheaudiencetotakeaspecificactionD)Toannounceanewproductlaunch6.Whatisthemainadvantageofdigitaladvertisingovertraditionaladvertising?A)LowercostB)WiderreachC)MorepersonalizedD)Easiertomeasure7.Whatisthetermfortheprocessofcreatingabrand'simageandidentity?A)BrandingB)MarketingC)AdvertisingD)Publicrelations8.Whatistheprimarypurposeofmarketresearchinadvertising?A)ToincreaseproductionefficiencyB)ToidentifyconsumerneedsandpreferencesC)ToreduceadvertisingcostsD)Toimprovecustomerservice9.Whatisthetermfortheuseofemotionalappealinadvertising?A)RationalappealB)EmotionalappealC)LogicalappealD)Ethicalappeal10.Whatistheroleofanadvertisingagencyintheadvertisingprocess?A)ToproducetheadvertisementB)ToresearchthemarketC)TomanagethebrandD)Todistributetheadvertisement二、填空題（總共10題，每題2分）1.Theprocessofcreatingabrand'simageandidentityiscalled_______.2.Thespecificgroupofconsumerswithsharedcharacteristicsisknownasthe_______.3.Theuseofemotionalappealinadvertisingisreferredtoas_______.4.Thetermfortheuseofemotionalappealinadvertisingiscalled_______.5.Theprimarygoalofadvertisingisto_______.6.Thetermfortheprocessofcreatingabrand'simageandidentityis_______.7.Themainadvantageofdigitaladvertisingovertraditionaladvertisingisits_______.8.Thepurposeofacall-to-action(CTA)inadvertisingisto_______.9.Thetermfortheuseofemotionalappealinadvertisingis_______.10.Theroleofanadvertisingagencyintheadvertisingprocessisto_______.三、判斷題（總共10題，每題2分）1.Theprimarygoalofadvertisingistosellproductsimmediately.2.Asuccessfuladvertisingcampaignrequiresaclearandengagingmessage.3.Thetargetaudienceinadvertisingreferstotheentirepopulationofacountry.4.Digitaladvertisingislesseffectivethantraditionaladvertising.5.Thecall-to-action(CTA)inadvertisingisusedtoprovidedetailedproductinformation.6.Marketresearchisprimarilyusedtoincreaseproductionefficiency.7.Thetermfortheprocessofcreatingabrand'simageandidentityisbranding.8.Themainadvantageofdigitaladvertisingovertraditionaladvertisingisitslowercost.9.Theuseofemotionalappealinadvertisingiscalledrationalappeal.10.Theroleofanadvertisingagencyistomanagethebrand.四、簡答題（總共4題，每題5分）1.Whatarethekeyelementsofasuccessfuladvertisingcampaign?2.Howdoesmarketresearchcontributetotheadvertisingprocess?3.Whatisthedifferencebetweentraditionaladvertisinganddigitaladvertising?4.Whatistheimportanceofacall-to-action(CTA)inadvertising?五、討論題（總共4題，每題5分）1.Discusstheroleofcreativityinadvertising.2.Howdoesthetargetaudienceinfluencetheadvertisingstrategy?3.Whataretheethicalconsiderationsinadvertising?4.Discusstheimpactofdigitaladvertisingontraditionaladvertisingmethods.答案和解析一、單項選擇題答案1.A2.C3.B4.C5.C6.C7.A8.B9.B10.A二、填空題答案1.Branding2.Targetaudience3.Emotionalappeal4.Emotionalappeal5.Increasebrandawareness6.Branding7.Personalized8.Encouragetheaudiencetotakeaspecificaction9.Emotionalappeal10.Producetheadvertisement三、判斷題答案1.False2.True3.False4.False5.False6.False7.True8.False9.False10.False四、簡答題答案1.Thekeyelementsofasuccessfuladvertisingcampaignincludeaclearandengagingmessage,awell-definedtargetaudience,creativecontent,astrongcall-to-action(CTA),andeffectiveuseofadvertisingmediums.2.Marketresearchcontributestotheadvertisingprocessbyidentifyingconsumerneedsandpreferences,whichhelpsincreatingmoreeffectiveandtargetedadvertisingcampaigns.3.Traditionaladvertisingmethodsincludeprintmedia,radio,andtelevision,whiledigitaladvertisingusesonlineplatformssuchassocialmedia,websites,andemail.Digitaladvertisingismorepersonalizedandeasiertomeasure.4.Thecall-to-action(CTA)inadvertisingisimportantbecauseitencouragestheaudiencetotakeaspecificaction,suchasmakingapurchase,signingupforanewsletter,orvisitingawebsite.五、討論題答案1.Creativityplaysacrucialroleinadvertisingasithelpsincreatingmemorableandengagingadvertisementsthatstandoutinacrowdedmarket.Creativeadvertisingcancapturetheaudience'sattentionandconveythebrand'smessageeffectively.2.Thetargetaudiencesignificantlyinfluencestheadvertisingstrategybydeterminingthecontent,medium,andtoneoftheadvertisement.Understandingthetargetaudience'sneeds,preferences,andbehaviorshelpsincreatingmoreeffectiveandtargetedcampaigns.3.Ethicalconsidera