BACARDI2026TRENDS

REPORTCocktailPRESENTED

BY

BACARDI

LIMITEDIN

ASSOCIATION

WITH

THE

FUTURE

LABORATORYINGREDIENTS

WORKHARDER

PAGE

23MA

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e:

MixologyCONCLUSION

orIVEisREeOorCRPageCONTENTSPAGE

9MACROTRENDTWO:Rewilding

ConnectionCOMMUNITY

CRAVINGSPEOPLE

-

FIRSTPLACE

MAKINGICE

-

BREAKER

SERVESPAGE

14MACROTRENDTHREE:NewLocalogyPROVENANCEPROTOCOLSPAGE

19MACROTRENDFOUR:The

Liquid

ExperienceIPPREMIUMINFLUENCELIVING

COCKTAILSTHEMENU

ASMEDIUMPAGE

4

AfCtR

OSNENEWRHYTHMS,NEWROUTINESSNACKABLE

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TASTE

OFEXCESSEXPERIENTIAL

OPULENCEFANTASTICALFLAVORSPAGE

3INTRODUCTIONLIVINGLABORATORIESPAGE

27Emerginggenerations,withtheirinstinctforcuratingexperiences

ontheirownterms,

are

drivingthisevolution.

Brandsare

responding

by

rewritingthe

rulesofwhen

andwhere

cocktailsareenjoyed,

shifting

theemphasistowardthequestions

ofwhat

is

beingsippedand

with

whom.Asconsumers

renegotiatetheirspending

inacomplexeconomicclimate,

cocktails

remaina

resilientsiteof

expression,connection,andcreativity.Atthe

heart

ofthischangeareGen

Zers

of

legaldrinkingage

(LDA),acohort

enteringnew

phasesoffinancial

independence

and

bringingwiththem

newvalues,andagrowing

confidence

in

howthey

directtheirspending

power.Theirexpectationsaredifferent:

community,

flexibility,and

playful

luxurysit

atthecoreoftheir

choices,

inspiring

innovation

beyondtheircohort.Shunningthe“sobergeneration”label,GenZers

coming-of-age

social

ritualsarefindingtheir

rhythm–with

cocktailculturefirmlyon

the

agenda.

Bacardi

researchshowstheirspendnow

matchestheaverage

acrosscohorts,

but

itstheir

newvalues

and

behaviorsthatare

reshaping

howthey

choosetodrink,

not

limiting

it.The

result

isacategory

poised

for

expansion,asconsumers

look

for

cocktailsthatoffer

morethanflavor

and

insteadserve

upcompleteexperiences.Whether

it’senriched

connections,

unexpected

moments

tocelebrate,or

new

cultures

toenjoy:thefocus

ison

deliveringvalue

beyondflavoralone.Forgetdownturnsthe

real

storyforcocktailsand

premiumspirits

iscentered

ondiversification.

From

marketstomoments,consumersare

reimagining

theirconnectionwithcocktailculture

anddrinks

brandsentirely.Aswe

looktothefuture,

this

shift

meansthatcocktails

are

no

longer

linkedtoany

one

particulartime

or

place,

but

rather

a

portfolioofpossibilities,adaptingfluidlytomeetconsumers

moods,values,

and

lifestyles.Inthis

report,

Bacardi

Limited,theworlds

largest

privately

heldinternationalspiritscompany,

unpacks

the

keytrendssetto

shape

a

neweraforcocktailculture

and

the

spirits“Brandsaredelvingbeyondtraditional

frontierstocaptureconsumers'attentionandtheirspend.True

value

fortoday’sconsumersmeansappearingacrossthe

manytouchpointsandoccasionstheyinhabit,deliveringexperiencesthatmirrorandmoldtheirtastes,values,andinterestsbeyondthesector.”MartinRaymond,TheFutureLaboratory,Co-Founder03BA

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6business

in

2026.This

report–theseventh

annual

edition–created

in

collaborationwithstrategicforesightconsultancyThe

FutureLaboratory,

drawson

insights

from

Bacardi-ledconsumer

and

brandambassadorsurveys,

interviewswiththe

barand

restauranttrade,andThe

Future

Laboratorys

independent

research.INTRODUCTIONIn2026,cocktailculturerefusestostaybehindthe

bar.Once

bound

by

venuesandoccasions,itisnowbeing

mixed,

remixed,

and

reimagined一spillingintonewspaces,formats,andevenmomentsintime.MACRO

TREND

ONE:AFTERNOONSocietyAshybridroutinessettle

and

office

rhythmsreturn,anew

drinkingritualisrisingto

meetthemoment:thedaycap.Swappingthetraditionalnightcapforalate

afternoontreat,today’sconsumers一

especiallyGenZ一

areembracing

lighter,earlierindulgencesthatalignwiththeirevolvinglifestyles.

ThinkThursdayhappyhours,slow-

pacedafternoonparties,anddrinks

thatcomplement一notderail一the

restoftheday.RatherthandrinkingIess,

LDAGenZ

issimplydrinkingdifferently,paving

thewayforsmaIIer,sweeter,andmood-drivenpleasures–fromIow–ABVspritzestodessert–inspiredcocktaiIs一

forming

partofthe

newera’s

burgeoning“sweettreateconomy.”AscircadianrhythmsrecaIibrate,thedaycapIookssetto

keep

pacewith

thenightcap,championingbaIance,micro-celebration,andafreshsense

ofwhatfeeIs"earned."hh“For

this

new

cohort,

indulgencedoesn’t

mean

excess

一

it

meansintention.”SeanKerry,VicePresident

forGlobalOn-Trade,Bacardi04BA

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6Forgetthe“sobergeneration”label一

GenZersarestillenjoyingcocktail

serves,

justontheirterms.While

theiralcoholspendmatchesotheragegroups,theirhabits

reflectaculturalshift:earlierevenings,mindfulindulgence,

andcasualimbibing.Withcocktailmomentsstartingsooner,brandsandservicemodelsareevolvingtomatch,

makingthemostofpost-work

happyhoursanda“Thursday

isthenewFriday”mindset.Across

regions,

peopleareheadingoutto

drink,

eat,

andsocializeearlier

inthe

evenings,noted

by40%

in

Spain

and

India,

32%

in

ItalyandAustralia,

and

30%in

France,accordingtothe

BacardiGlobalConsumerSurvey

(GCS).Notably,youngerconsumersare

leading

thecharge,with

over

halfof

those

inFrance

(51%)and

morethanone

third

inthe

U.S.

(34%)

reshaping

routinesaround

earlierevenings.Beyondthe

hard-to-book

locations,

it’s

nowthe

hard-to-booktimeslotsconsumersarevyingfor–05BA

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6NEW

RHYTHMS,New

Routineswith

post-work

bookingscomingoutontop.

Inthe

UK,theaverage

dinner

reservation

nowsitsat

6:12

p.m.,with

just

2%

bookings

madeforafter9

p.m.1Thisshiftsignalsthe

arrival

of

thedaycap–theafternoonand

earliereveninganswertococktail

indulgence.It’sa

preferenceset

to

gain

tractionfor

2026,wherearound

one-third

of

consumers

inGermany,Spain,

Canada,

andthe

UKareset

to

opt

for

the

serve.The

Netherlands

is

moreenthusiastic

still,where

nearly

halfof

GenZ

are

more

likelytooptfor

the

daycapoverthetraditional

nightcap.Brandsandvenuesarejumpingonboard

matchingthe

moodwithofferingsthatspeaktoearlieroccasions.ANGEL’S

ENVY?daycapoffersa

playful

twistonaclassic,

combiningwhiskey,

peachsyrup,andsparkling

lemonade.Meanwhile,

Michelin?-star

restaurant

Portland

in

London

hasadedicated

menufortheafternoonsociety–spotlightingafour-courseset

menu

between5:30

p.m.and

6:30

p.m.Originallyacelebrationofthevenue’s

10-yearanniversary,

it’s

nowafirm

featurethanksto

its

popularity.And

it

snotjustindoors.RooftopspotslikeAtnea

Sky

inValenciaare

curatingcocktail

menusdesigned

forgolden

hoursippingandtastebuds.Thevenues

ATea

inTuscanycocktail

combines

MARTINI?Fiero,

MARTINI?

Riserva

Speciale

Rubino,

BOMBAY

SAPPHIRE?,

bitterorange

and

blacktea.The

rise

of

alfresco

terracesincity

hotspots

is

anchoring

these

new

ritualsand

social

rhythms:

3

p.m.coffeesthat

lingers

intoapéritif

or

tardeo

hour,

post-workterracegatherings

replacingtraditionaldinners,

orweekdayalfresco

lunchesthatfeel

likemini-escapes.

In

France–ginguetteswatersideterraces,whichcan

beeither

pop-upor

permanent

are

morepopularthanever

in

Paris

and

are

agrowingfeatureof

urban

life

acrossthecountry

aligningwithschemes

inBarcelona,

Berlin,

London,andVienna.SNACKABLE

SipsToday’sdrinkersaretradingvolumeforvibe,embracingsmall-format

cocktailsthatdeliverflavor,ritual,andreward一inatreat-sizedserving.

FromminiMartinisandlow-ABVsipperstodessert-and-drink

pairings,

barsaretappingintoacultureofmeasuredpleasure.Thinkof

itas

cocktail

cultures

answer

tothesweettreat:

refined,

intentional,

withjustthe

right

hintof

indulgence.

Whetherserved

icy-cold

intwostagesor

pairedwith

a

candy-sized

accompaniment,these

miniaturemomentsareelevatingthe

everyday.The

Martinicocktail,once

knownfor

its

highABV,

is

being

reimagined

in

miniatureform

aservethat

stays

ice-cold,whiledeliveringthe

same

signatureflavor

profileandtimeless

appealof

itsfull-sizedcounterpart.Theformattaps

intoshifting

habits,with43%ofyounger

Spanishconsumers

planningtodrink

moreneatspiritsand

cocktails

inthe

next

12

months,accordingtothe

Bacardi

GCS.Bars

have

been

quicktoadapt.

Inthe

UK,

Manchester’s

Blinker

Baroffersa

SmallerServes

menufeaturing

mini

Margaritas,

Martinisand

itssignature

Snaquiricocktail,

madesimplywith

BACARDí?Carta

Blanca,citrus

blend

andsugar.

Elsewhere,

Bostons

Birds

of

Paradiseserves

upa

monthly

mini

Martini

menu

incollaborationwith

guest

barsaroundthe

city.Thesemonthly

momentsallowtheteam

tosharecreative

and

excitingflavorcombinations

like

BOMBAYSAPPHIRE?

PremierCruginwith

nitro-infused

shiso

leaf,

NOILLY

PRAT?

and

orange

bitters,

or

PATRóN?Silver,tomatoaquavit,ST-GERMAIN?,and

basileau-de-vie.Beyondsnackablevariety,thetrendfor

mini

Martinisandserves

is

allowing

venuestocombatconsumers

number

onecocktail

ick:

notcold

enough.Highlighted

by

54%ofconsumersin

Mexico,

50%

inSpain,49%

inFrance,44%

inGermany,40%

in

the

Netherlands,

38%

inCanada,and

26%

inAustralia

(BacardiGCS).Function

meetsflavor,withconsumers

increasinglyoptingfor

a

palettethat

mirrorsthe

lateafternoon

pick-me-up:thesweettreat.Globally,

fruity

andsweetflavors

reignsupreme

as

thecocktailflavorofchoice.

Fruity

is

ranked

numberone

by

63%of

respondentsin

India,

60%

inGermanyand

59%

in

the

UK,whilesweet

comes

out

ontop

in

Mexico

(58%)andthe

U.S.

(52%),

accordingtothe

BacardiGCS.This

preference

issignalingtheresurgenceofdessert-inspired

serves

likethe

Pi?aColada,

namedthenumberthreetopglobal

bar

callfor

2026

(BacardiGCS).Bars

like

Rubí

in

Mexico

City

are

leaning

intothetrendwith

sweet,

playfultwists

likeatequila-lacedST-GERMAIN?

Spritz,finishedwithgrapefruit

andlycheesodafor

extrasweetness.

InParis,

RemySavages

Bar

Nouveaugoes

onestepfurther,serving

the

Nouveau

RamoswithGREY

GOOSE?vodka,vanillayogurt,

peat,ST-GERMAIN?

elderflower

liqueur,andsoda

water.Together,

miniformatsand

sweet

profilesare

pointingto

a

cocktail

culturethats

colder,

lighter,

more

playful

and

builtfornew

rhythmsofconsumption.06BA

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6TOP

BARTENDERBACARDI

GLOBALBRAND

AMBASSADOR

SURVEYFRUITYSWEETSAVORY

SPICY55%46%

26%

24%07BA

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6Flavor

PicksBarsareadaptingwith

cocktails

designed

forearlier

hoursand

lighteroccasions.At

RosewoodAmsterdamsAdvocatuur

Bar,drinks

liketheUprisingPATRóN?

Silver

tequila

with

smokedcherry,cocoa,clarified

milkand

ginger

beer–balancecomplexitywithdrinkability.

Its

Lady

ofJustice

blendsGREYGOOSE?vodkawith

rhubarbliqueur,fortified

mangoand

lychee,creating

acocktailthatsitscomfortably

inthe

late

afternoonas

muchas

after

dark.Across

Europe,theshift

isstructural.

InSpainandthe

UK,drinkersaretrading

high-intensity

nightlifeforadifferenttempowithgatherings

builtaroundlonger,

lighterdrinks,withtheSpritzcontinuingto

boom.Thatchange

hasdrivenan+8%CAGR

inaperitifsales

between2018–2023,withfurthergrowthexpectedthrough2028.3

InGermany,theNetherlandsandCanada,

nearly

halfofGenZ

optforSpritzesat

lunchtime,while

in

Italy,49%ofconsumers

plantoembracesundownerdrinkingmoreoften

in2026

(BacardiGCS).08BA

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6RitualREFRESHMENTSConsumersare

bringingtheirdaytimetastesintotheevening,

favoring

mixers

and

cocktailsthat

mirrortheir

lifestyle

preferences.

From

kombuchaand

matcha-infused

drinkstoapothecary-inspired

barsfocusedonintentional

rituals,the

boundarybetweendaytime

refreshmentsand

nighttimeindulgenceisfading.Thistrendfuels

innovation

in

low-ABVaperitifs

thatoffer

uniqueflavorsand

thoughtfulexperiences,cateringtoageneration

seeking

drinksthat

reflecttheirvaluesand

moods.Moderation

now

means

mixingand

matching.Morethanaquarter

of

Germans,

and

roughly

one

infiveyoungerdrinkers

in

Canada,

Indiaandthe

Netherlands,switch

betweenalcoholic

and

non-alcoholiccocktails

inthesamesession

(BacardiGCS).Thisfluidapproach

reflects

Gen

Zers’

broader

rhythms:flexible,earlier,and

built

arounddrinksthat

keep

pacewith

changingmoodsand

moments.Ratherthan

retreatingfrom

barsandvenueshowever,they’reshowing

up

more,

reflectingthe

desireto

redesigncocktailculture

in

linewith

their

own

lifestyle

preferences.Almostthree-quarters

(72%)visitweekly,and

38%

saythey

ll

go

outeven

moreoften

inthe

monthsahead.2MACROTREND

TWO:REWILDINGConnectionAsconsumers

reassesstheir

relationshipwiththedigital

world,a

newwaveofmindful,

in-personsocializing

isemerging.

RewildingConnectionchampionsexperiences

thatdecenterscreensinfavorof

intentional,

analogmoments

rootedincommunity,creativity,andsharedjoy.This

is

not

about

rejectingtechnology

entirely–

but

ratherabout

rebalancing

it

through

in-real-life

(IRL)gatherings

that

feelgenuine,grounded,

and

nourishing.

Here,the

cocktail

becomesa

companionto

connection,

notthe

main

event.09BA

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6"It’s

less

about

being

seen,

more

about

feeling

seen

一

and

co-creating

spaces

that

foster

presence,

purpose,

and

real

connection."RigobertoChavez,VPGlobalInsights,

BacardiThefocus

isshiftingtoward

intentional

gatherings,where

presenceandconnection

matter

most.Some85%

ofconsumerssaythey

wishthey

had

moretimetospendwith

the

people

theycareabout,

with

brands

andspacesthatcancreate

these

moments

stepping

intoa

new

roleas

facilitators

of

belonging.4Whilethetraditionalclub

scenecontinuestocontract,freshformatsarefillingthegap.

Operators

are

alsorespondingtactically,

reinventingslower

nightswith

programsdesigned

to

keep

peoplecoming

back.

InToronto,

Bar

Mordecai

layers

intarot

readings,

charity

bingo,and

karaokealongside

its

cocktails,creatingwhatowner

Christina

Veiracalls“casual

benevolence”–asocial

modelthat

raises

moneyfor

localcauseswhile

offeringspace

for

joyand

connection.Survey

(GBAS).

Holzmarkt

25

inBerlinembodiesthis

evolution,transformingaformer

brownfieldsite

intoa

user-driven

urbanvillage,where

creativity,culture,and

cocktails

merge

intoa

livingcommunity

experiment.Meanwhile

in

London,

membersclubsarecultivating

a

deeper

senseoftogethernessthroughcuratedsurprisesthat

rewardthose

intheroom.Soho

HousesSecret

SohoSounds,

in

partnershipwith

PATRóN?

tequila,stages

live

performancesthat

are

revealedonlyasthe

artist

takes

the

stage.Theeffect

isone

of

collectivediscoverya

moment

shared

only

bythose

present

blurringthe

lines

between

nightlife,

musicfestival,and

private

membersclub,while

reinforcingthevalueof

being

part

ofthe

in-the-knowcommunity.Thetrend

isclear:

nightlife

is

no

longer

aboutanonymouscrowds

andfleeting

encounters.

It

is

being

reshaped

into

community-drivenexperiencesthatgivedrinkers

notjustsomewhereto

go,

butsomethingto

belongto.Thisshift

is

reflectedglobally.

GenZ

is

prioritizing

musicandculturalfestivals

overtraditionalclub

nights,with

nearly

half

inSpain

(49%)and

around

40%inthe

UKandAustralia

saying

they

plantoattend

morefestivals

in

2026

thantheydid

in

2025

(BacardiGCS).Andwhentheygather,

cocktails

are

thesoundtrackof

choice:

morethan

half

(58%)of

UKconsumers

saycocktailsaretheir

number

one

pick

forconnectingwith

friends.Barsand

restaurantvenues

arebeing

reimaginedasvital

hubsforcommunity,with

morethana

quarter

of

respondentsexpectingthemtoevolvefurther

into

intentionalcommunitycenters,accordingto

the

BacardiGlobal

BrandAmbassadorCOMMUNITYFornext-gendrinkers,communityisn’tbuilt

in

crowdedclubsorcommentsections一it’scultivatedthroughintentional,sharedexperiences.Frompop-updinnersandsober-curioussocials

tocreativeworkshopsandanalogleisure,thesecohortsareseeking

new,moremeaningfulwaystocometogether.84%INTERACTIONS

FEELLESS

PERSONALVML

INTELLIGENCE,20255C卜化√inJ匕αfSA

卜匕10BA

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6PlacemakingPEOPLE-FIRSTAcrosssalons,libraries,coffeeshopsandgalleries,anewgenerationis

reclaimingeverydayspacesforcommunity,culture,andconnection.Fromreading

partiesand

book

ravesto

blockparties,GenZconsumersarereshapingsociallife

around

intentional,joy-fueledgatherings.

It’snotjustaboutwhereyougo一buthowyoufeelwhenyougetthere.Coffeeclubbing

isoneexample,bringingtogethercaféculturewith

live

musicandcommunity.

Eventbrite

reportsthatattendancetotheseeventswas

up

by

150%

in2025,with

Houstonaloneexperiencingastaggering

1,800%surge.8

FromCorridor

Seven’scoffee

raves

in

Nagpur,

Indiato

NewYork’s

Reading

Rhythms

parties,whereyoung

peoplegatherto

readtogethertocuratedsoundtracks,thegathering

blendsanalog

leisurewithculturalexperimentation.

Drinks

brands

aregetting

inontheactiontoo.

CaféCon

Ron

isatravelingdaytimeseries,

featuring

BACARDí?

ReservaOcho,

SANTATERESA

1796?,and

more.TheeventtransformsTexascoffeeshopsand

patios

into

high-tempocultural

hubs,showing

how

brandscan

meaningfully

meetculturewhere

it

lives.For

next-gendrinkers,the“third

place”–acommunity

space

between

workand

home–

is

no

longeroptional,it’sessential.

Nearly

halfof

LDA

Gen

Z

(49%)drinkersalready

usethird

places

suchascafés

or

community

hubs

atleastweekly,

29%

morethanGen

Xers.6Next-gendrinkersare

redesigningtheirsocialcalendars

aroundthese

alternative

hubs,seekingcommunity

andcocktailculture

away

fromtraditionalvenues

infavorof

spaces

rooted

in

intentionandfulfillment.Thisgrowing

preference

is

reshapingtheeconomicsof

on-premisevenues,

wherefiguresshowthatthird

places

nowgenerate

19%

moredrinksvolumes

per

monththantraditional

hospitalityoutlets,

makingthemvitalchannelsfor

engagement.7Elsewhere,analoghobbiesand

gamenightsare

becomingthe

newsocial

glue,drawingyoungeradultcrowds

intotraditionalvenuesworldwide.

InSanFrancisco,

mahjongnightsare

packingvenues,while

acrossthe

U.S.,Canada,

andGermany,

boardgames,trivia,and

cards

arefastreplacingdancefloors

asawaytoconnect,

withalmost

half

(47%)ofCanadian

Gen

Zand

39%

of

consumers

in

Germany

notinggamenights

are

a

key

drawtothe

venue

(BacardiGCS).Barsareexperimenting

withformats

thatturnthedrink

into

part

of

abroaderculturalexchange.

Miami’s

Bar

Kaiju

linkseach

cocktailtoillustratedtradingcards

inspired

by

Japanese

"strange

beasts,"creating

narrative-driven

ritualsthatdouble

asconversation

starters.AtTheStudiospace

inside

NewYork’s

Clemente

Bar,

intimacytakescenterstage–fosteringdeeperconnectionnotonlyamonggueststhemselves,but

betweenguests,

bartenders,andchefs.

Its

nine-seattastingcounter

blursthe

line

between

barand

kitchen,

offeringvisitorsa90-minutejourneyoffive

plant-basedcourses

pairedwith

innovativecocktails.

Preparedandserved

live

beforeguests,eachdishanddrink

becomes

partofa

sharedperformance–aclose-upcelebrationof

collaboration,creativity,andconnection.The

portabilityof

RTDs

makesthemthe

perfect

partnerforcommunity-first

leisure–from

house

partiestofestivals.The

launchofthe

BACARDí?

&Coca-Cola?

RTD

in

2025

positioned

theserveas

readyfor

any

adventure,

tapping

intothedesirefor

unfussydrinksthatfitseamlessly

into

everyday

experiences.

Inthe

UK,younger

LDA

adults

plantodrink

more

RTDs

orcannedcocktailsacross

the

next

12months,witharoundtwofifths

of

18-29yearolds

(39%)and

37%

of

30-44-yearolds

planningtodoso

(Bacardi

GCS).Elsewhere,the

revival

ofthe

iconicBREEZER?

inthe

UK

shows

hownostalgia

and

experience

designis

combiningto

create

drink-ledcultural

momentsfor

connection.With

BREEZER

in

hand,

stepthrougha

retrovideo

store

in

London’sCovent

Garden

and

into

Bunga

90,

aninteractive

90s

barwith

cocktails,

pizzaand

karaoke.

In

Manchester’s

NorthernQuarter

came

modeled

after

a

cornershop

stacked

with

the

essentials:numerous

shelves

ofthe

colorful

RTDbottles,

plus

a

late-night

DJ

set.ICE-BREAKERServes12BA

C

A

R

D

I

C

O

C

KTA

I

L

T

R

E

N

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RT20

2

6ready-to-drink(RTD)offers,theseservesaredesignedtosparkconversationandconvenience,whileturningtastingintotogetherness.

It’sashiftfromstatementdrinkstosocialrituals一servedonesipatatime.Fromomakase-styleflavorjourneystoshareabledrinksareevolvingintotoolsforconnection.Assocializingbecomesmoreintentional,SCREWDRIVERPALOMAPASSION

FRUIT

MARTINICALLS

2026Top

Global

BarPI?A

COLADARUM

&

COKE?WHISKY

&

COKE?BACARDI

GLOBAL

CONSUMER

SURVEY6SPRITZ

11IRISH

COFFEE7

VODKA

LEMONADE12

BLOODY

MARYVODKA

SODAGIN

&TONICDRY

MARTINI

COCKTAILTEQUILA

SUNRISEDAIQUIRIMIMOSA16

TEQUILA

SODA17

GIN

LEMONADE13BA

C

A

R

D

I

C

O

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KTA

I

L

T

R

E

N

D

SR

E

P

O

RT

20

2

6MARGARITAMOJITO108182013153591914412MACROTREND

THREE:NEWAschangingtradeconditionsandtransparencyreshapetheindustry,barsareevolvingintolaboratories