SurveyReport

nvIDIA

StateofAIinRetailandConsumerPackageGoods:2026Trends

TableofContents

SurveyOverview

AIinRetailandCPG:KeyTrendsforIndustryLeaders3

ExecutiveSummary3

AnIn-DepthLookattheResults

BusinessImpactandInvestmentTrends6

AMoveTowardOpenSource8

TheRiseofAgenticAI:TheNextCompetitiveFrontier8

HowRetailandCPGAreLeveragingAIAcrosstheValueChain10

SupplyChainResilience:AIasaStrategicImperative13

ShiftingChallengesandtheImportanceofInference15

LookingForward17

Methodology17

SurveyOverview

AIinRetailandCPG:KeyTrendsforIndustryLeaders

TheretaiIandconsumerpackagedgoodsindustrieshavereachedacriticaI

infIectionpointintheirartificiaIinteIIigencejourney.AIisbeingdepIoyed

throughouteveryIineofbusiness,fromthebackofficetothesuppIychain,

instoresandfordigitaIcommerce.MostimportantIy,thoseAIsoIutionsare

havingatangibIe,measurabIeimpactonthebottomIine,heIpingtostreamIineoperationsandboostempIoyeeproductivity.

AsexperimentationgiveswaytowidespreaddepIoyment,thecompetitive

questionhasshiftedfromwhethertoinvestinAItohowtodesignfIexibIe,cost-efficientAIstacksthataIignwitheachorganization’sdata,taIent,andriskstrategies.ThisincreasingIymeansmakingdeIiberatechoicesabouthowtooptimizeinferenceatscaIe,howtobaIanceopen-sourceandproprietarymodeIs,andwheretointroducenewcapabiIitiessuchasagenticAIand

physicaIAI.

ThisthirdannuaINVIDIAStateofAIinRetailandCPGreportexaminesthe

stateofAIdepIoymentacrossretaiIandCPG,anaIyzingbusinessimpactandinvestmenttrends,theevoIutionofopenandfIexibIeAIstacks,theincreasedimportanceofagenticAI,strategicusecases,andthecriticaIimpIementationchaIIengesaroundtaIent,datamaturity,andinferenceoptimization.ItexpIoreshoworganizationsarenavigatingsuppIychaincompIexitywithAI-driven

soIutionsandconcIudeswithforward-IookingimpIicationsforcompetitivepositioninginanAI-enabIedindustry.

ExecutiveSummary

TheroIeofAIinretaiIandCPGisexpandingfromisoIatedsoIutionstoa

comprehensive,enterprise-widestrategy.Today,AIsupportsmarketingandadvertising,optimizessuppIychains,andenhancesin-storeexperiences.ThisreporthighIightsthekeyareaswhereAIisreshapingtheindustry,evaIuatingboththeIeveIofmaturityandinvestmentandspotIightingthetopusecasesthataredrivingtangibIebusinessoutcomes.

HerearesomeofthetophighIightsfromthisyear’sreport:

TheAIMaturationCurve

58%

saidthattheirorganizationsareactiveIydepIoyingAIsoIutions,upfrom42%in2024.

33%

arecurrentIyassessing

AIsoIutions,indicatinga

stabiIizationinevaIuationactivityfoIIowingIastyear’sbroader

expIoratoryphaseat47%.

StateofAIinRetaiIandConsumerPackageGoods:2026TrendsISurveyReportI3

StateofAIinRetaiIandConsumerPackageGoods:2026TrendsISurveyReportI4

AcrossthebusinessIandscape,companiesaretransitioningfromrunning

numerousAIpiIotstoseIectingandscaIingsoIutionswithprovenbusiness

vaIue.ThistrendisespeciaIIypronouncedinretaiIandCPG,whereactiveAI

usagehassignificantIyincreased,andtheshareoforganizationsassessingAIhasfaIIen14percentagepointsyearoveryear.

HowAIIsImpactingtheBottomLine

89%

saidthatAIisheIpingtoincreaseannuaIrevenue.

95%

saidthatAIisheIpingtodecreaseannuaIcosts.

AIdrivesmeasurabIeimpactinthreekeyareas:operationaIefficiency,

customerexperience,andempIoyeeproductivity.ThesestatisticshighIight

AI’sduaIimpactonthebottomIine:NotonIyisitapowerfuIdriverofrevenuegrowth,itaIsodeIiverssubstantiaIcostsavings.

AISuccessLeadstoGrowingInvestment

90%

indicatedthatAIinvestmentwouIdgrowin2026.

58%

ofexecutivessaidthatAI

investmentwouIdgrowbymorethan10%.

AsAIsoIutionsdemonstratetangibIebusinessimpact,nearIyaIIrespondentsexpectinvestmenttoriseoratIeastremainsteady.IncreasedspendingwiIIenhanceAIperformance,uncovernewusecases,andequipempIoyeesto

integrateAIintotheirdaiIyworkfIows.

Open?SourceAIGainsStrategicImportance

79%

saidintegratingopen-sourcemodeIsandtooIsintotheirAIstackismoderateIyto

extremeIyimportant.

AsorganizationsscaIeAI,Ieadersareturningtoopen-sourcemodeIsand

tooIstoadaptsystemstotheirowndata,retainfIexibiIityinhowtheydepIoy,andtapintoafast-movinginnovationecosystem.

StateofAIinRetaiIandConsumerPackageGoods:2026TrendsISurveyReportI5

AgenticAIIsontheRise

47%

saidthattheirorganizationsareusingorassessingAIagents.

20%

saidAIagentsareaIreadyactiveIydepIoyedintheirorganizations.

AgenticAI—advancedsystemsthatautonomousIyreason,pIan,andexecutecompIextasks—isstiIIearIyinenterpriseadoption,yetretaiIandCPG

organizationsareaIreadyexperimentingwithit.AIagentsarebeingusedtoacceIerateoperations,enhancecustomerexperiences,andimprovedecision-makingwithreaI-timedata.

StreamliningtheSupplyChain

51%

saidthey’reusingAItoaddressoperationaIthroughputand

efficiencyinthesuppIychain.

91%

saidthatAIisheIpingtodecreaseannuaIsuppIychaincosts.

ThemodernsuppIychainisextraordinariIycompIex,andretaiIandCPGcompaniesareIeveragingAItostreamIineoperations.ThenextfrontierisdepIoyingphysicaIAIsoIutionsIikedigitaItwinsandrobotics,andearIyimpIementationsareaIreadyunderway.

StateofAIinRetaiIandConsumerPackageGoods:2026TrendsISurveyReportI6

AnIn-DepthLookattheResults

BusinessImpactandInvestmentTrends

Ninety-onepercentofretaiIandCPGorganizationsarenowengagedwithAI,signaIingnear-universaIindustryadoption.ThismomentumincIudesasharpriseinactiveusage:58percentofrespondentsreportthattheircompaniesarecurrentIyusingAI,markinga16-pointincreasefromIastyear.

Largerorganizations—thosewithmorethan1,000empIoyees—Ieadwith69percentactiveIyusingAI,comparedto48percentamongsmaIIerfirms.AsexperimentationgiveswaytowidespreaddepIoyment,thecompetitivequestionhasshiftedfromwhethertoinvestinAItohoweffectiveIy

organizationsdepIoyitcomparedwithpeers.

Notusing

Assessing

ActivelyUsing

AlUsagebyCompanySize

3%

28%

15%

38%

97%actively

69%

86%actively

usingor

usingor

assessingAl

assessingAl

48%

<1,000Employees>1,000Employees

ProvingtheBusinessCase

AIhasmovedbeyondaspirationaItechnoIogytobecomeaprovendriverof

business.ThefinanciaIresuItsvaIidatetheindustry’saggressiveinvestment

posture:Revenuegainsarewidespreadwith89percentreportingpositive

impactandsubstantiaIwith57percentachieving5percentorgreatergrowth.Atthesametime,AIisheIpingdecreaseannuaIcosts,accordingto95percentofrespondents,with58percentreducingcostsby5percentormore.

TheseduaIimpacts—simuItaneousrevenuegrowthandcostreduction—

expIaintheexecutivecommitment.AIisdeIiveringthecombinationoftop-IineacceIerationandbottom-Iineimprovement,avaIuepropositionthatjustifiescontinuedinvestmenteveninuncertaineconomicenvironments.

91%

oftheindustryisengagedwithAI.

89%

reportedthatAIhashadapositiveimpactonrevenue.

95%

saidthatAIisdecreasingannuaIcosts.

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|7

StrategicGoalsandRealizedOutcomes

SurveyrespondentssaidthattheirorganizationsenteredtheirAIjourneyswiththreeprimaryobjectives:

1.Creatingoperationalefficiencies:45percent

2.Improvingcustomerexperience:38percent

3.Improvingemployeeproductivity:29percent

OrganizationsarenotonlymeetingbutsurpassingtheirinitialobjectiveswithAI.Fifty?fourpercentofrespondentssaidAIhasincreasedproductivity,

52percentreportedimprovedoperationalefficiency,and41percentnotedbettercustomerexperiences.

ObjectivesandOutcomes

60

50

40

30

20

10

0

52%45%

CreatingOperationalEfficiencies

ObjectivesOutcomes

54%

38%

41%

29%

ImprovingCustomerExperiences

ImprovingEmployeeProductivity

InvestmentConviction

AIisshapingapromisingfutureforretailandCPG,asintelligenttoolsacrossvariousbusinessfunctionscomplementeachothertostreamlineoperations.Unsurprisingly,executiveinterestinAIinvestmentisstrong,with92percentsayingthattheirAIbudgetswillincreaseinthenextyear,including58percentexpectingboostsofmorethan10percent.

OrganizationsaredoublingdownonAIinvestmentstodriverealimpact.

OptimizingAIworkflowsandproductiontopstheinvestmentprioritylistat36percent,followedbyidentifyingnewusecasesat33percentandtrainingexistingstaffat32percent.

Beyondspendingmore,companiesaredeployingAImorestrategically,

creatingavirtuouscycleofinvestment,learning,andperformancegains.

92%

ofexecutivesplanto

increasetheirAIbudgetsinthenextyear.

StateofAIinRetaiIandConsumerPackageGoods:2026TrendsISurveyReportI8

AMoveTowardOpenSource

AsgenerativeAImatures,organizationsareshiftingfromgeneraIizedtooIstospeciaIizedsoIutionstaiIoredtospecificbusinessneeds.Open-sourcemodeIsandtooIsprovidethefIexibiIitytofine-tuneAIwithproprietarydatawhiIe

IeveragingcommunityinnovationstoacceIeratedeveIopment.

RetaiIandCPGorganizationsareembracingopensourceatratescomparabIetootherindustries.NearIyhaIf,48percent,consideritverytoextremeIy

importanttointegrateopen-sourcemodeIsandtooIsintotheirtechnoIogystacks,whiIeanother31percentseeitasmoderateIyimportant.

48%

statedthatopensourceisverytoextremeIyimportant.

TheImportanceofOpenSource

VeryorExtremelyImportant

ModeratelyImportant

NotatAllImportantorNotVeryImportant

Overall<1,000Employees>1,000Employees

48%31%21%

46%36%18%

50%26%24%

0102030405060708090100

TheRiseofAgenticAI:TheNextCompetitiveFrontier

Newtothisyear’ssurveyarequestionsonagenticAI,systemsthatunIocknewbusinessvaIuebyautonomousIyreasoning,pIanning,andexecutingcompIextasks.

DespitebeinganemergingtechnoIogy,agenticAIisaIreadyentering

enterpriseworkfIows.InretaiIandCPG,47percentofrespondentsareusingorassessingAIagents,incIuding20percentactiveIydepIoyingthemandanother21percentpIanningdepIoymentwithinthenextyear.

StrategicObjectivesandBusinessValue

OrganizationsaredepIoyingAIagentstoaddressthreeinterconnectedbusinessimperativesthattraditionaIautomationcan’tfuIIysoIve:

1.Increasingprocessspeedandefficiency:57percent

AgenticAIcanexecuteworkfIowscontinuousIy,handIeexceptions

autonomousIy,andscaIeinstantIy,transformingprocessesthatoncetookhoursordaysintoreaI-timeoperations.

2.Enhancingcustomerexperiencesandpersonalization:40percent

AgenticAIcanhoIdmuIti-turnconversations,understandnuanced

customerneeds,accessinformationacrosssystems,andtakeactionsto

resoIveissuesorcompIetetransactions,deIiveringtheresponsivenessandpersonaIizationcustomersexpectwithoutincreasinghumansupportcosts.

47%

saidthey’reaIreadyusingorassessingagenticAI.

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|9

3.Improvingdecision-makingwithreal-timedata:40percent

AIagentscancontinuouslymonitordatastreams,detectpatternsneedingintervention,evaluateoptionsagainstbusinessrules,andactorescalateasneeded,enablingorganizationstooperateatthespeedoftheirdataratherthanhumanreviewcycles.

Top5BusinessObjectivesBeingAddressedWithAIAgents

60

50

57%

40

40%

30

20

40%

30%27%

10

0

IncreasingProcessandEfficiency

EnhancingCustomerExperienceand

Personalization

Improving

Decision-MakingWith

Real-TimeData

AdaptingtoMarket

Volatilityor

DemandShifts

Reducing

OperationalCosts

AgenticAIImplementationAreas

ThedeploymentofagenticAIconcentratesonusecasesthatcombinehighbusinessimpactwithtechnicalfeasibility.

Top5CurrentUseofAIAgents

60

59%

50

40

59%

48%

48%

48%

30

20

10

0

InternalWorkflow

Automation

Knowledge

Managementand

Retrieval

CustomerSupportAssistants

EmployeeAssistantsPersonalizedMarketingandAdvertising

Internaloperationsarethetoppriority,with59percentcitingbothworkflowautomationandknowledgemanagementandretrieval.Thesetacklea

longstandingchallenge:criticalexpertisetrappedindocuments,systems,andindividuals.AIassistantsthatretrieve,synthesize,andapply

institutionalknowledgeenableemployeestoleveragetheorganization’scollectiveintelligence.

Employeeandcustomersupportrankequallyat48percent.Employee

assistantsboostproductivityacrossfunctions,whilecustomersupport

assistantshandleroutineinquiries,freeinghumanstofocusoncomplexcases.ThisbalancehighlightshowAIdeliversvaluebothinternallyandexternally.

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|10

Customerengagementapplicationsincludepersonalizedmarketingand

advertisingat48percentandshoppingassistantsat41percent.Theseagentsgobeyondanalytics.Theyactoninsightsinrealtime,adjustmessages,

recommendproducts,andguidepurchasedecisionsbasedonindividualcustomercontexts.

ConcernaboutAIagentsusingrelevantlytrainedmodelsshapes

implementationstrategies,accordingto48percentofrespondents.RetailandCPGorganizationsoperatewithuniqueproducts,processes,customerbehaviors,andbusinessrulesthatgeneralmodelsmaynotunderstand.

Companiesarenavigatingthechallengeoftailoringfoundationmodelswithproprietarydataanddomainexpertise,increasinglyturningto

open?sourcemodelsandtoolstomaintainperformancewhileavoidinglong?termtechnicaldebt.

HowRetailandCPGAreLeveragingAIAcrosstheValueChain

OrganizationsareincreasinglydeployingAItechnologiestodrivevalueacrosstheirentirebusiness.GenerativeAI,largelanguagemodels,andadvanced

dataanalyticsareleadingtheway,with66percentofrespondentsprioritizingthesetechnologiesforoperationaloptimization,customerengagement,

anddecision?makinginsights.Asmentioned,agenticAImadeastrong

AgenticAIengagementishigheramongsmallercompanies(54%)thanlargerones(40%).

debutaccordingto47percentofrespondents,establishingitselfasacoretechnologyfocusinitsfirstyearofmeasurement.

LargercompaniesareleadingtheseAItrends,with77percentprioritizing

dataanalyticsand72percentfocusingongenerativeAI.Smallercompanies,oftenmoreresourceconstrained,areleaningmoreheavilyonagenticAI.

Fifty?fourpercentareusingorassessingitcomparedwith40percentfor

largercompanies,reflectingthepowerofagenticAItohelpcompaniesextendcapacityandautomatewithfewerresources.

Top3AIAreasBeingUsedorAssessed

DataAnalyticsGenerativeAIandLLMsAgenticAI

80

70

60

50

40

30

20

10

0

77%

72%

66%66%

60%

54%54%

47%

40%

Overall<1,000Employees>1,000Employees

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|11

TheGrowthofCustomer-FacingandBack-OfficeUseCases

AIadoptioncontinuestoriseacrossmajorbusinessfunctions,withdigital

commercegrowingthroughcustomer?facingapplications,backoffices

strengtheningthroughanalyticsandautomation,andsupplychainsholdingsteadyasmature,establishedsourcesofoperationalvalue.Collectively,

thesetrendspointtoanindustrycontinuingtoinvestinbothoperational

enablementandcustomer?driveninnovation—signalingbroaderconfidenceindeployingAIwhereitmostdirectlyimpactsgrowthandcompetitiveness.

AIUseCases(OverallCategories)20242025

70

60

50

40

30

20

10

0

57%

61%

DigitalCommerce

54%

50%

BackOffice

45%45%

SupplyChain

31%

24%

PhysicalStores

5%

8%

Other

Top5UseCasesbyCategory

DigitalCommerce

MarketingandAdvertisingContentCreation

RecommendationSystems

MarketingandAdvertisingPlacement

AdaptiveAdvertising

CustomerServiceAssistants

BackOffice

CustomerAnalysisandSegmentation

PredictiveAnalytics

ReportCreation

SyntheticData

DynamicCodeandFunctionGeneration

67%

58%

54%

52%

50%

01020304050607080

64%57%

48%36%

33%

01020304050607080

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|12

SupplyChain

DemandForecastingandPrediction

RouteOptimization

IntralogisticsSimulationandOptimization

PackageTracking(inWarehouse)

ProductandPackagingDesignandDevelopment

64%

36%33%

31%

28%

01020304050607080

PhysicalStores

CustomerAnalytics

StoreAnalyticsandInsights

StockoutandInventoryManagement

SalesAssociateOptimization

Real-TimeShopperActivityAlerts

74%

74%

58%

58%

53%

01020304050607080

Customer-FacingApplications:PersonalizationatScale

Digitalcommerce—includingecommerce,marketing,andadvertising—

continuestoleadretailtransformation,citedby61percentofrespondents,upfrom57percentlastyear.ThisgrowthreflectsashifttowardAI?drivenmarketingandpersonalization,asorganizationsuseintelligentsystemstodelivertailoredexperiencesacrossthecustomerjourney.

Amajordevelopmentinthisspaceisagenticcommerce,whereAIagentsshape,curate,andrespondtocustomerintent.Leadingproductdiscoveryapplicationsinclude:

>Catalogenrichment,at42percent,whichinvolvesdynamicallyenhancingandlocalizingproductinformation,includingtext,images,andvideo

>Shoppingassistants,at31percent,whichguidecustomersthroughpersonalizeddiscoveryandpurchasing

Physicalstoreapplications,whileatonly24percentoftheoverallfocus,

demonstratedeepanddata?drivenadoptionwhereimplemented.Both

customeranalyticsandstoreanalyticsaredeployedby74percentoftheseadopters.Thissignalstargetedinvestmentsinunderstandingandoptimizingin?storecustomerexperiences,whichcanbeusedtocomplementdigital

personalizationstrategies.

EmployeeProductivity:AugmentingHumanCapabilities

AIisreshapinghowemployeesworkacrosstheenterprise.Back?office

operations—includingmarketingoperations,finance,productdevelopment,

61%

areleaningintodigitalcommercetotransformtheirbusiness.

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|13

andIT—representthesecond?largestareaofAIadoptionat54percent.

OrganizationsaredeployingAItoaugmenthumancapabilities,drivingfasterdecision?making,greaterefficiency,anddeeperinsights.

OperationalExcellence

OrganizationsareincreasinglyusingAItotransformsupplychain

performance,with45percentofrespondentscitingAIascriticaltoachievingoperationalexcellence.Theseinitiativesfocusonsolvingcomplex,high?impactoptimizationchallengesacrosstheend?to?endsupplychain,fromplanning

andsourcingtofulfillmentandlogistics.

SupplyChainResilience:AIasaStrategicImperative

Supplychainpressureshavesurged,with64percentofrespondentsreportingincreasedchallengesyearoveryear.Thisescalationreflectsaconvergenceofstructuralshifts:geopoliticalinstability,laborconstraints,evolvingconsumerexpectationsforspeedandtransparency,andregulatorycomplexityacross

globaloperations.Thesupplychainhasevolvedfromacost?focusedfunctiontoastrategiccapabilitythatdrivescustomersatisfaction,competitive

advantage,andbusinesscontinuity.

64%

citedincreasingsupplychainchallenges.

ChangeinSupplyChainChallenges

Increased

RemainedtheSame

Decreased

202564%21%16%

202459%29%13%

0102030405060708090100

AMulti?DimensionalAIResponse

OrganizationsaredeployingAIacrossmultiplesupplychainchallenges,witheachapplicationtargetingspecificbusinesspressures:

1.Operationalefficiencyandthroughput,at51percent,remainsthe

primaryfocus,reflectingthefundamentalneedtomovegoodsfasterandmorecost?effectively.AI?drivenautomation,predictivemaintenance,andprocessoptimizationhelporganizationsextractmorevaluefromexistinginfrastructurewithoutproportionalcapitalincreases.

2.Meetingcustomerexpectations,at45percent,underscoreshowsupplychainperformancehasbecomeinseparablefromcustomerexperiences.AIenablesthedemandsensing,inventorypositioning,andfulfillment

orchestrationnecessarytodeliveronpromisesoffast,accurate,and

flexibledelivery—capabilitiescustomersincreasinglyexpectasstandard.

3.Traceabilityandtransparency,at38percent,sawa15?pointincreasefromlastyear.Thisreflectsmountingpressurefrommultiplestakeholders:

consumersdemandingvisibilityintoproductoriginsandsustainability

practices,regulatorsrequiringcompliancedocumentation,andenterprises

StateofAIinRetailandConsumerPackageGoods:2026Trends|SurveyReport|14

needingtomanageriskacrosscomplex,multi?tiersuppliernetworks.AI?poweredtrack?and?tracesystems,suppliermonitoring,and

provenanceverificationareevolvingfromnice?to?havecapabilitiestobusinessrequirements.

Top3SupplyChainChallengesAddressedWithAI

50

40

30

20

10

0

51%

45%

38%

Meetingcustomerexpectations

Lackoftraceabilityandtransparency

Operationalefficiencyandthroughput

PhysicalAIandRobotics:TheStartofNext-GenSupplyChains

AdoptionofphysicalAIandrobotsmaybeinitsearlystages,butthe

valuepropositionisbecomingincreasinglyclear.Currently,17percentof

respondentsreportusingorevaluatingphysicalAIandrobotics.Earlymoversdemonstratethat,whenintegratedthoughtfully,thesetechnologiesdelivermorethantaskautomation.Theyenhanceflexibilityandthroughputin

responsetoworkforcepressuresandrisinglogisticalcomplexity.

AmongthoseinvestinginsupplychainAI,deploymentsofphysicalAIfocusonintralogisticssimulationandoptimization(33percent),roboticpickandplace(23percent),andsmartforkliftsandautonomousmobilerobots(18percent).

Aspilotinitiativesevolveintocoordinatedsystems—wherephysicalAI,

digitalintelligence,andhumanlaboroperateseamlesslytogether—these

technologiesarepoisedtodrivethenextwaveofsupplychaintransformationandunlockindustry?widevalue.

PositiveImpactLeadstoSustainedInvestmentforAIintheSupplyChain

OrganizationsthatexcelinsupplychainAIcanbuildcompoundingadvantagesincostefficiency,customersatisfaction,andoperationalresilience,making

itincreasinglydifficultforcompetitorstomatch.Currently,91percentof

respondentsreportthatAIhasreducedoperationalcostsinthesupplychain,upfrom80percentlastyear.

91%

saidAIhasreducedoperationalcostsintheirsupplychain.

StateofAIinRetaiIandConsumerPackageGoods:2026TrendsISurveyReportI15

Al'sImpactonDecreasingSupplyChainOperationalCosts91%

<5%

>5%

80%

31%

49%

38%

53%

20242025

ThisunderscoresthetechnoIogy’sgrowingimpactandtherationaIeforcontinuedinvestment.Seventy-fivepercentreportedthatthey’IIincreaseAIspendinginthesuppIychainnextyear,incIuding22percentwhosaidspendingwiIIincreasebymorethan10percent.

ShiftingChallengesandtheImportanceofInference

AsgenerativeAImatures,organizationsaremovingpastearIyhurdIesandfocusingonexecution,whichinvoIvesbaIancingda