班級班級學號姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說明：1、試卷滿分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線內(nèi)的項目填寫清楚。題號一二三四五總分合分人復核人滿分100得分一、商務(wù)英語詞匯與短語選擇,(本大題總共15小題，每題2分，共30分）1.Whichofthefollowingwordsmeans"apersonororganizationthatbuysgoodsorservicesfromaseller"?A.SupplierB.CustomerC.CompetitorD.Partner2.WhatistheEnglishtermfor"商業(yè)機會"?A.BusinessopportunityB.BusinesschanceC.CommercialopportunityD.Alloftheabove3.Theword"negotiation"means:A.協(xié)商B.合作C.競爭D.創(chuàng)新4.Whichphraseisclosestinmeaningto"市場份額"?A.MarketshareB.MarketportionC.MarketpercentageD.Marketratio5."SWOTanalysis"refersto:A.優(yōu)勢、劣勢、機會、威脅分析B.戰(zhàn)略、戰(zhàn)術(shù)、運營、技術(shù)分析C.銷售、營銷、運營、財務(wù)分析D.產(chǎn)品、價格、渠道、促銷分析6.WhatistheEnglishfor"供應(yīng)鏈"?A.SupplychainB.DistributionchainC.ProductionchainD.Logisticchain7.Theterm"brandloyalty"means:A.品牌知名度B.品牌忠誠度C.品牌形象D.品牌價值8.Whichwordcanbeusedtodescribeaproductthatisnewanddifferent?A.InnovativeB.TraditionalC.CommonD.Ordinary9."Returnoninvestment"isabbreviatedas:A.ROIB.ROEC.ROSD.ROC10.Whatdoes"export"mean?A.進口B.出口C.運輸D.儲存11.Thephrase"customerservice"refersto:A.客戶關(guān)系B.客戶反饋C.客戶服務(wù)D.客戶投訴12.Whichofthefollowingwordsisrelatedto"finance"?A.BankB.FactoryC.StoreD.Restaurant13."Marketingstrategy"means:A.營銷策略B.銷售策略C.運營策略D.財務(wù)策略14.WhatistheEnglishfor"人力資源"?A.HumanresourcesB.PersonnelresourcesC.WorkforceresourcesD.Alloftheabove15.Theword"entrepreneur"means:A.企業(yè)家B.經(jīng)理C.員工D.投資者二、商務(wù)英語句子翻譯,(本大題總共5題，每題4分，共20分)1.我們需要拓展海外市場。2.這家公司專注于提供高品質(zhì)的產(chǎn)品。3.有效的溝通是商務(wù)成功的關(guān)鍵。4.我們的目標是滿足客戶的需求。5.團隊合作對于實現(xiàn)目標至關(guān)重要。三、商務(wù)英語情景對話填空,(本大題總共6題，每題4分，共24分)A:Goodmorning.CanIhelpyou?B:Goodmorning.I'minterestedinyourcompany'sproducts.(1)______________________A:Sure.Wehaveawiderangeofproducts,includingelectronics,clothing,andhomeappliances.B:I'mparticularlyinterestedinyourelectronicsproducts.(2)______________________A:Ourelectronicsproductsareknownfortheirhighqualityandinnovativefeatures.Theyaredesignedtomeettheneedsofmodernconsumers.B:Thatsoundsgreat.(3)______________________A:Weoffercompetitivepricesandflexiblepaymentterms.Youcanchoosetopaybycreditcard,banktransfer,orothermethods.B:Howaboutthedeliverytime?(4)______________________A:Weusuallydeliverwithin3-5businessdays,dependingonthequantityanddestination.B:Okay.Ialsowanttoknowaboutyourafter-salesservice.(5)______________________A:Wehaveaprofessionalafter-salesteamthatcanprovidetechnicalsupportandrepairservices.Wealsoofferawarrantyforourproducts.B:Thankyou.(6)______________________A:You'rewelcome.Ifyouhaveanyfurtherquestions,pleasefeelfreetocontactme.四、商務(wù)英語閱讀理解,(本大題總共2題，每題6分，共12分)Passage1:Inthebusinessworld,brandingisofgreatimportance.Astrongbrandcandifferentiateacompany'sproductsorservicesfromthoseofitscompetitors.Ithelpsbuildcustomerloyaltyandcanincreasetheperceivedvalueoftheofferings.Awell-knownbrandoftencommandsahigherpriceinthemarket.Brandsarenotonlyaboutthelogoandnamebutalsoabouttheoverallexperienceassociatedwiththecompany.Thisincludesthequalityoftheproducts,thelevelofcustomerservice,andthebrand'sreputation.Forexample,Appleisabrandthatishighlyregardedforitsinnovativeproducts,sleekdesign,andexcellentcustomerexperience.1.Whatisthemainideaofthispassage?2.Whyisbrandingimportantinthebusines