班級(jí)班級(jí)學(xué)號(hào)姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說明：1、試卷滿分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線內(nèi)的項(xiàng)目填寫清楚。題號(hào)一二三四五總分合分人復(fù)核人滿分100得分一、單項(xiàng)選擇題（本大題總共15小題，每題2分，共30分）1.Whichofthefollowingisthemostappropriatewaytostartabusinessemail?A.Hithere!B.DearSir/MadamC.HelloD.Goodmorning2.Inabusinessnegotiation,whatdoes“win-winsituation”mean?A.Onepartywinsandtheotherloses.B.Bothpartieslose.C.Bothpartiesgainsomething.D.Neitherpartygainsorloses.3.Whatisthemainpurposeofabusinessproposal?A.Tomakearequestforpayment.B.Tointroduceanewproduct.C.Topersuadetherecipienttotakeaparticularaction.D.Toprovidefeedbackonapreviousproject.4.Whichofthefollowingisanexampleofnon-verbalcommunication?A.Usingpropergrammarinasentence.B.Makingeyecontactduringaconversation.C.Usingappropriatevocabulary.D.Speakingclearlyandloudly.5.Whenwritingabusinessreport,whichsectionusuallycomesfirst?A.ConclusionB.IntroductionC.RecommendationsD.Findings6.Whatdoes“CC”standforinanemail?A.CarboncopyB.ConfidentialcopyC.CourtesycopyD.Clientcopy7.Inabusinessmeeting,whatshouldyoudoifyoudon'tunderstandsomething?A.Pretendtounderstand.B.Askforclarification.C.Ignoreit.D.Writeitdownandasklater.8.Whichofthefollowingisacommongreetinginabusinessphonecall?A.What'sup?B.Longtimenosee.C.Goodmorning/afternoon/evening.Thisis[yourname].D.Hey!9.Whatisthesignificanceofculturalawarenessincross-borderbusinesscommunication?A.Ithelpsinavoidinglegalissues.B.Itallowsforbetterunderstandingandcooperationwithinternationalpartners.C.Itisonlyimportantforlanguagetranslation.D.Ithasnoimpactonbusinesscommunication.10.Whenpresentingabusinessidea,whatshouldbeincluded?A.Onlyyourpersonalopinions.B.Data,facts,andbenefits.C.Justageneraloverviewwithoutdetails.D.Storiesfromyourpersonallife.11.Whichofthefollowingisapolitewaytoendabusinessletter?A.Bye!B.Seeyoulater.C.Yoursfaithfully(ifaddressinganunknownrecipient)orYourssincerely(ifaddressingaknownrecipient)D.Takecare.12.Inabusinesscontract,whatisthefunctionofthe“termsandconditions”section?A.Tolistthenamesofthepartiesinvolved.B.Todescribethepaymentmethods.C.Todefinetherightsandobligationsofbothparties.D.Toprovidecontactinformation.13.Whatisthebestwaytohandleadifficultcustomerinabusinesssetting?A.Arguewiththem.B.Listentotheirconcernsandtrytoresolvetheissue.C.Ignorethem.D.Referthemtosomeoneelseimmediately.14.Whichofthefollowingisakeyelementineffectivebusinesscommunication?A.Usingcomplexjargon.B.Beingclearandconcise.C.Speakingveryfast.D.Usinglongandconvolutedsentences.15.Whatdoes“ROI”standforinabusinesscontext?A.ReturnonInvestmentB.RateofInterestC.RevenueOptimizationIndexD.RiskofInvestment二、多項(xiàng)選擇題（本大題總共5題，每題4分，共20分）1.Whichofthefollowingareimportantaspectsofbusinessetiquette?()A.Usingpropertitleswhenaddressingothers.B.Punctualityformeetings.C.Wearingcasualclothestoallbusinessevents.D.Avoidinginterruptingothersduringconversations.2.Incross-borderbusinesscommunication,languagebarrierscanbeovercomeby().A.Usingsimpleandclearlanguage.B.Providingvisualaids.C.Speakingveryloudly.D.Usingtranslationtoolswhennecessary.3.Whatarethemaincomponentsofabusinesspresentation?()A.Introductiontograbtheaudience'sattention.B.Bodywithkeypointsandsupportingdetails.C.Conclusiontosummarizeandleaveanimpression.D.Alonglistofreferencesattheend.4.Whichofthefollowingcanbeusedtobuildagoodbusinessrelationship?()A.Keepingpromises.B.Beinghonestandtransparent.C.Onlyfocusingonyourowninterests.D.Offeringvaluetoyourbusinesspartners.5.Whenwritingabusinessemail,whichofthefollowingshouldbeconsidered?()A.Aclearsubjectline.B.Apropergreetingandclosing.C.Usingalotofabbreviations.D.Organizingthecontentinalogicalmanner.三、填空題（本大題總共6題，每題4分，共24分）1.Theprocessofreachinganagreementinabusinessnegotiationiscalled________.2.Adocumentthatsummarizesabusiness'sfinancialperformanceoveraperiodoftimeisa(n)________.3.Theabilitytounderstandandsharethefeelingsofothersisknownas________.4.Whencommunicatingwithinternationalclients,itisimportanttobeawareofdifferent________.5.Thepersonwhoisresponsibleforleadingabusinessmeetingisthe________.6.Awrittenoffertobuyorsellgoodsorservicesisa(n)________.四、簡答題（本大題總共2題，每題6分，共12分）1.Brieflyexplaintheimportanceofeffectivecommunicationincross-borderbusiness.2.Whatarethestepsinvolvedinpreparingabusinessproposal?五、案例分析題（14分）Readthefollowingbusinesscommunicationcaseandanswerthequestionsthatfollow.CompanyAisasoftwaredevelopmentfirmbasedintheUnitedStates.TheyareinterestedinpartneringwithCompanyB,amarketingagencybasedinFrance,todevelopanewmobileapplicationforamutualclient.CompanyAsendsani