（英語）高考英語專題匯編閱讀理解（時文廣告）（一）（1）

一、高中英語閱讀理解時文廣告類

1.閱讀理解

1.AdmissionandSchoolPolicies

Theenrollment（注冊）ofapupiltothe

SchoolissubjecttotheSchool'sAdmission4.Fees

andEntrypoliciesandotherpoliciesandSchoolFeesarelistedontheFeeScheduleand

proceduresrevisedbytheSchoolfromtimevaryfromtimetotime.Afullterm'stuitionmust

totime.bepaidforanytermduringwhichthepupilIsIn

2.WithdrawalbyParent/Guardianattendanceregardlessofthenumberofdays

Ifaparent/guardiandesirestowithdrawaattended.Iftuitionfeeshavenotbeenpaid,the

childforanyreasonfromtheschool,thatRefundableDepositshallbeusedtopaythe

parent/guardianshallgiveaminimumofsixtuitionfeesandtheparents/guardiansremain

weekswrittenwithdrawalnoticetotheresponsiblefortherest.TheSchoolreservesthe

School.Noticereceivedduringaschoolrighttoexclude（開除）apupiliftuitionorother

holidaywillbeconsideredtohavebeenfeesarenotpaidinfullbytheduedate.

receivedonthefirstdayofthefollowing

term.

3.RefundableDeposit（押金）

5.Terminationbytheschool

Whenapupilisofferedaplacetheparent/

Theschoolmayterminate（終止）thisagreement

guardianshallimmediatelypaytherequired

whenpermanentexclusionorremovalis

RefundableDeposit.Thisistosecure

required.TheSchoolshallnottakesuchaction

enrollmentattheSchooluntilthetermlyor

withoutgoodcauseandfullconsultationwith

annualfeeshavebeenpaid.TheRefundable

parents/guardiansandthepupil.Parents/

Depositisrefundable,andshallbewithout

guardianshavetherighttoappealonadecision

interestandwithouttakingintoaccount

topermanentlyexcludeapupil.

changesinexchangerates.

（1）Howlonginadvanceshouldawrittenwithdrawalnoticebegiven?

A.Awholeholiday.

B.Atleastsixweeks.

C.Awholeterm.

D.Atleastoneday.

（2）Whatdoweknowabouttuitionfees?

A.Theymustbefullypaid.

B.Theystaythesameeveryyear.

C.Theyvarywiththenumberofdaysattended.

D.Theycan'tbepaidwiththerefundabledeposit.

（3）Inwhichsectionofaschool'sbrochuremightthetextappear?

A.StudyTips.

B.ApplicationProcedures.

C.TermsandConditions.

□.FrequentlyAskedQuestions.

【答案】(1)B

(2)A

(3)C

【解析】【分析】本文是一篇應(yīng)用文，介紹了一所學(xué)校的入學(xué)及學(xué)校政策、退學(xué)、押金和

學(xué)費(fèi)等細(xì)則條款。

(1)考查細(xì)節(jié)理解。根據(jù)2.WithdrawalbyParent/Guardian部分中的“Ifaparent/guardian

desirestowithdrawachildforanyreasonfromtheschool,thatparent/guardianshallgivea

minimumofsixweekswrittenwithdrawalnoticetotheSchool."如家長/監(jiān)護(hù)人因任何原因欲

將子女退學(xué)，須最少提前六星期向?qū)W校發(fā)出書面退學(xué)通知，可知退學(xué)通知書應(yīng)至少提前六

周發(fā)出。故選

(2)考查細(xì)節(jié)理解。根據(jù)4.Fees部分中的“Afullterm'stuiticnmustbepaidforanyterm

duringwhichthepupilisinattendanceregardlessofthenumbercfdaysattended.”無論學(xué)生上

課的天數(shù)多少，在任何學(xué)期，都必須支付一個學(xué)期的學(xué)費(fèi)，可知學(xué)費(fèi)必須全額支付。故選

A“

(3)考查推理判斷。縱觀全文可知，本文介紹了一所學(xué)校的入學(xué)及學(xué)校政策、退學(xué)、押

金和學(xué)贄等細(xì)則條款?？芍恼伦钣锌赡艹霈F(xiàn)在學(xué)校宣傳加的條款及細(xì)則部分。故選C。

【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需

要準(zhǔn)確捕捉細(xì)節(jié).信息。并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。

2.閱讀理解

Uncoversecretsoftheworld'soldestcivilizationsandseenaturalwondersthatwilltakeyour

breathaway.Throughourtoursyou'llencounterwildanimals,seeunbelievablelandmarksand

experiencethelocaltraditionscfnativetribes(部落).

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UnitingNorthAfricancultureandFrenchflavorinharmony,Moroccoattractstouristswithits

old-worldtraditionsandsplendidlandscapes.OurMoroccotourfromtheU.S.containsmust-see

destinations.And,ifyoulike,anoblecamelwilltakeyouonanunforgettablerideduringafull-

daySaharaDeserttrip.You'llalsohavetimetoexperiencethecountry'sdelightfulcustoms.

DeluxeDubai&AbuDhabi

From$22999days

Ifyouappreciatebigandstriking,considerthisDubaiandAbuDhabitourpackagefromtheU.

S.Thankstoenormouswealthduetoitsoilreserves,theUAE'slargestemirate(酋長國)has

transformedintoanimpressivedestinationyouhavetoseetobelieve.DramaticDubaiis

developingrapidlytoo.It'sbecomeatrulyglobal,opensocietyv/herevisitorsareabsorbedin

excitingpossibilities.Experienceallofthemust-sees,asyourguideprovidescontext,diningideas

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IfSouthAfricaisoneofthemanydestinationsonyourwish1st,ourCapeTownandSafari

packagefromNewYorkCityisaverysmartchoice.Thetourincludesthreefulldaysinthisport

city,whereyoucanbookextraordinaryoptionaltoursthatshowsouthAfrica'sincrediblediversity.

Discoverthelong-lastinglegacy(遺產(chǎn))ofNelsonMandela,explorethescenicWinelandsoreven

gosharkcagedivingifyoudare!

(1)WhatwillyoudoonGrandMoroccotour?

A.HavedeliciousFrenchfood.

B.Experiencemixedcultures.

C.WalkacrossSaharaDesert.

D.Enjoythemoderncivilization.

(2)WhyisAbuDhabisowealthy?

A.Fortheamountofoil.

B.Foritsspeciallocation.

C.Forthetouristdestinations.

D.Foritspersonalizedservices.

(3)Onwhichtourcanyouexperiencealladventurousactivity?

A.SaharaDesert.

B.GrandMorocco.

C.DeluxeDubai&AbuDhabi.

D.CapeTown&SafariExpress.

【答案】(1)B

(2)A

(3)D

【解析】【分析】本文是一篇應(yīng)用文，介紹了可以揭開世界上最古老文明的秘密，觀賞自

然奇觀的大摩洛哥、迪拜和開普敦和野生動物園快車三處旅行的具體活動內(nèi)容和收費(fèi)。

(1)考查細(xì)節(jié)理解。根據(jù)GrandMorocco部分中的“UnitingNcrthAfricancultureandFrench

flavorinharmony,Moroccoattractstouristswithitsold-worldtraditionsandsplendid

landscapes.〃大摩洛哥融合了北非文化和法國風(fēng)味，得知你可以在大摩洛哥體驗到混合的文

化。故選B。

(2)考查細(xì)節(jié)理解。根據(jù)DeluxeDubai&AbuDhabi部分中的“Thankstoenormouswealth

duetoitsoilreserves,theUAE'slargestemirate(酋長國)hastransformedintoanimpressive

destinationyouhavet。seet。believe."可知迪拜以豐富的石油而富裕。故選A。

(3)考查細(xì)節(jié)理解。根據(jù)CapeTown&SafariExpress部分中的“Discoverthelong-lasting

legacy(遺產(chǎn))ofNelsonMandela,explorethescenicWinelandsorevengosharkcagediving.,if

youdare!wnJ知CapeTown&SafariExpress你nJ以體驗到冒險的經(jīng)歷，和裝在籠子里的鯊魚

一起潛水。故選Do

【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)

信息，并結(jié)合題目要求，從而選出正確答案。

3.閱讀埋解

Morethangreatdrinks,greatrewards

EnjoyallthebenefitsandmorewithyourmembershiptoourLoyaltyProgram!

Wheneveryoupaywithyourmembershipaccount,you'llearnaStar.

CollectmoreStars,earnmorerewards.

Threewavstojoinus

BuyaStarbucksCardhandytocreateanaccount

TrackyourStarsonlineorthroughthemobileapp,andwe'llseneanemailwhenyou'veearned

areward.

Youcanalsojoinfromyourphone.

DownloadtheStarbucksApp.

Oneofthemostexcitingbenefitsofbeingamemberisusingourmobileappto:payfor

purchases;viewyourStarsandrewards;accessiTunesPickoftheWeek;seecurrentoffers.

Oryoucanjoinwithspeciallymarkedcoffeepurchasedatthegrocerystore.

EnteryourStarcode(limit:2perday)

LookfortheStarcodesymbolonspeciallymarkedStarbucksproductswhereyoubuygroceries.

ThreelevelswithincreasinRlygreaterrewards

ToreacheachlevelinourLoyaltyProgram,youneedtocollectmoreStars.(Remember:toearn

aStar;youmustpaywitharegisteredStarbucksCard.)

Welcomelevel

Toearnyourfirstrewards,justregisteraStarbucksCard.

Birthdaydrinkortreatonus,birthdaycoupon(優(yōu)惠券)for15%offapurchaseat

StarbucksS.

Greenlevel

Collect5Starswithin12monthsandyou'llbeintheGreenlevel.

WhatisincludedintheWelcomelevelplus

Freein-storerefills(續(xù)杼;)onhotoricedbrewedcoffeeortea

Goldlevel

Collect30Starswithin12monthsandyou'llbeattheGoldlevel.

WhatisincludedintheGreenlevelplus

Afreefoodordrinkitemafteranother12Starsearned

PersonalizedGoldCard

(1)Whichofthefollowingisawayyoucanapplyformembership?

A.ToupdatetheStarbucksApp.

B.Tocollect5starswithin12month.

C.TosendanemailtoStarbucksS.

D.ToenteraStarcodefromspeciallymarkedStarbucksproducts.

(2)WithaStarbucksCardofGreenlevel,youwillget.

A.afreedrinkitemB.freein-storerefills

C.personalizedGoldCardD.allpurchases15%off

(3)WhichofthefollowingstatementsisTRUE?

A.ToearnaStar,youmustpaybycreditcard.

B.YoucanenteryourStarcodethreetimesaday.

C.WiththeStarbucksApp,youcanviewcurrentoffers.

D.ForWelcomelevel,youcanrefillicedbrewedcoffeeortea.

【答案】(1)D

(2)B

(3)C

【解析】【分析】本文是一篇應(yīng)用文，是星巴克做的一個廣告宣傳。主要介紹了銀星級會

員、綠色會員和金星級會員等供人們選擇，并鼓勵人們成為會員。

(1)考查細(xì)節(jié)理解。文章第二個黑色小標(biāo)題"Threewaystojon三種方式加入我們，下

列出了可以申請星巴克會員的三種方式，分別是：買張會員卡開個賬戶：通過手機(jī)上的

APP申請加入；在便利店買帶有星巴克標(biāo)志的產(chǎn)品，找到星巴克密碼標(biāo)志。所以通過輸入

在便利店買的帶有星巴克標(biāo)志的產(chǎn)品上的星巴克密碼是一種成為星巴克會員的方式。故選

Do

(2)考查細(xì)節(jié)理解。根據(jù)Greenlevel部分中的“Freein-storerefills(續(xù)柏onhotoriced

brewedcoffeeortea”可以在店內(nèi)免費(fèi)續(xù)杯熱的、冰的點(diǎn)好的咖啡或茶，可知，成為星巴克

綠色會員，就可以免費(fèi)續(xù)杯。故選丸

(3)考杳細(xì)節(jié)理解。根據(jù)"Oneofthemostexcitingbenefitsofbeingamemberisusingour

mobileappto:payforpurchases;viewyourStarsandrewards;accessiTunesPickoftheWeek;

seecurrentoffers.”可知，通過手機(jī)APP申請會員有以下幾大好處：手機(jī)支付、查看你的星

級與獎勵、可以聽iTunes本底最佳選擇、查看訂單進(jìn)度。故選C。

【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇廣告類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)

信息，并結(jié)合題目要求，從而選出正確答案。

4.閱讀理解

YellowstoneNationalParkistheflagshipoftheNationalParkServiceandafavoritetomillions

ofvisitorseachyear.Theparkisamajordestinationforallmembersofthefamily.Bydrivingthe

grandlooproad,visitorscanviewtheparkfromthecomfortoftheirvehicleandalsotakearest

atoneofthemanyroadsidepicnicareas.

Howmuchistheentrancefee?

$25-Private,noncommercialvehicle;

$20-Motorcycleorsnowmobile(winter);

$12-Visitors16andolderenteringbyfoot,bike,ski,etc.

Thisfeeprovidesthevisitorwitha7-dayentrancepermitforbothYellowstoneandGrand

TetonNationalParks.

A$50parkannualpassprovidesentranceforasinglepriva:enon-commercialvehicleat

YellowstoneandGrandTetonNationalParks.The$10InteragencySeniorPass(62andolder)isa

lifetimepassavailabletoU.S.citizensorpermanentresidents.

Wherecanyoustay?

InsideYellowstone,youcanchoosetostayinmodernorhistorichotelsandcabinsinsidethe

parkliketheOldFaithfulInn,theworld'slargestlogstructure.Forthosewhowanttobealittle

closertonature,thereare12campgroundswitharangeofservicesfromprimitivepittoiletsto

showerandlaundryfacilities.There'salsoRVcampingwithandwithoutdumpingstations.

StayingoutsidetheparkgivesyouuniqueOldWestexperiencesbutstillkeepsyoucloseto

parkattractions.

Ifyou'retakingaroadtriptcYellowstone,you'llwanttocheckoutourHotelsandCabinsOn

TheRoadsection.

(1)Theentrancefeeslistedonthewebpagedon'tapplyto.

A.temporaryresidentsintheUSAB.vehiclesinvolvingbusinessactivities

C.visitorsoutofacertainagerangeD.privatemotorcyclesandsnowmobiles

(2)WhatareyoulikelytoacquireintheOldFaithfulInn?

A.Uniqueoldwestexperiences.B.Primitivepittoiletsandshower.

C.Knowledgeoforiginofthepark.D.RVcampingwithdumpingsites.

(3)Wheredoesthepassageprobablycomefrom?

A.Amagazine.B.Atextbook.C.Anotice.D.Atravelguide.

【答案】⑴B

(2)C

(3)D

【解析】【分析】本文是一篇應(yīng)用文，介紹了黃石公園的門票以及可以選擇的住宿及游玩

的地方。

(1)考瓷細(xì)節(jié)理解。根據(jù)小標(biāo)題"Howmuchistheentrancefee?"下分別列出了私家非商務(wù)

車入園的價格，摩托車或雪地車(冬季)入園的價格以及16歲以上的人步行、騎自行車或

帶滑雪板入園的價格，沒有涉及到商務(wù)車入園的價格。故選B。

(2)考查推理判斷。根據(jù)Wherecanyoustay?部分中的"InsideYellowstone,youcanchoose

tostayinmodernorhistorichotelsandcabinsinsidetheparkliketheOldFaithfulInn,the

world'slargestlogstructure.”在黃石公園里邊，你可以呆在像theOldFaithfulInn這樣的旅館

里，有現(xiàn)代的、歷史的旅館和小捌屋。，山其中的historic及mordcn可知，我們有可能從

這些建筑中了解公園的起源。故選C。

(3)考查推理判斷。縱觀全文可知，本文介紹了黃石公園的門票及游玩住宿的地方，并

且主要是提供給大家一些信息，所以應(yīng)出自于與旅游指南。故選D。

【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需

要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。

5.閱讀理解

JaneAustenislovedmainlyasacharmingguidetofashionablelireintheRegencyperiod(英國

攝政時期).Sheisadmiredfcrdescribingaworldofeleganthouses,dances,servantsand

fashionableyoungmendrivingbarouches(四輪四座大馬車).Butherownvisionofhertaskwas

completelydifferent.Shewasanambitiousandstrictmoralist.Shewashighlyconsciousof

humanfailingsandshehadadeepdesiretomakepeoplenicer:lessselfish,morereasonableand

moresensitivetotheneedsofethers.

InPrideandPrejudice,Mr.DarcyandElizabethBonnetstartoftheartilydislikingeachotherand

then,graduallyrealizetheyareinlove.Theymakeoneofthegreatromanticcouples.Heis

handsome,richandwellconnected;sheispretty,smartandlively.Butwhyactuallyaretheyright

foroneanother?

JaneAustenisveryclear.It'sforareasonwetendnottothinkofverymuchtoday:Itisbecause

eachcaneducateandimprovetheother.WhenMr.Darcyarrivesintheneighborhood,hefeels

"superior"toeveryoneelse,becausehehasmoremoneyandhigherstatus.Atakeymoment,

Elizabethcondemnshisarrogance(自大)andpridetohisface.Itsoundsoffensiveintheextreme,

butlaterheadmitsthatthiswasjustwhatheneeded.

Mostly,wetendtothinkofloveaslikingsomeoneforwhotheyalreadyare,andoftotal

acceptance.Butthepersonwhoisrightforus,Austenissaying,isnotsimplysomeonewho

makesusfeelrelaxedorcomfortable;theygottobeabletohelpusovercomeourfailingsand

becomemoremature,morehonestandkinder—andweneedtodosomethingsimilarforthem.

(1)Whatdoweknowabout.aneAustenfromparagraph1?

A.Shelivedafashionablelife.B.Shewroteaboutthelifeoftherich.

C.Sheknewexactlyhumanvirtues.D.Shewasnicertolessselfishpeople.

(2)WhatcanwelearnaboutMr.Darcyfromthetext?

A.HedislikesElizabethfromthebeginningtotheend.

B.Heishandsome,richandrathermodest.

C.Heiskindtoeveryoneintheneighborhood.

D.HeneedsElizabethtopointouthisshortcomings.

(3)WhichpersonisrightforyouaccordingtoJaneAusten?

A.Apersonthatyoulikeforwhoheorsheis.

B.Apersonwithwhomyoufeelreallyrelaxed.

C.Apersonmakingyoubecomeabettermanorwoman.

D.Apersonwhodoessomethingsimilartoyou.

(4)WhatmessagedoesthebookPrideandPrejudiceconvey?

A.Improveyourselfwithyourlever'shelp.

B.Acceptthepeopleyoulovetotally.

C.Earnmuchmoneytomakepeopleloveyou.

D.Findyourtruelovewithprideandprejudice.

【答案】(1)B

(2)D

(3)C

(4)A

【解析】【分析】本文是一篇應(yīng)用文，介紹了簡?奧斯丁的著作《傲慢與偏見》中傳達(dá)了在

愛人的幫助下提高自己的思想。簡?奧斯丁認(rèn)為一個讓你成為更好的男人或女人的人最適合

你。

(1)考查細(xì)節(jié)理解。根據(jù)第一段中的"Sheisadmiredfordescribingaworldofeleganthouses,

dances,servantsandfashionabeyoungmendrivingbarouches."她因描述了一個充滿優(yōu)雅的房

了、舞蹈、仆人和時髦的年輕人駕著四輪馬車的世界而受到贊賞。可知她寫了關(guān)于富人的

生活。故選Bo

(2)考查細(xì)節(jié)理解.根據(jù)倒數(shù)第二段中的"Atakeymoment,Elizabethcondemnshis

arroganceandpridetohisface.Itsoundsoffensiveintheextreme,butlaterheadmitsthatthis

wasjustwhatheneeded."在關(guān)鍵時刻，伊麗莎白當(dāng)面避賁了他的傲慢和驕傲。這聽起來很

無禮，但后來他承認(rèn)這正是他所需要的。可知達(dá)西先生需要伊麗莎白指出他的缺點(diǎn)。故選

Do

(3)考查細(xì)節(jié)理解。根據(jù)最后一段中的"Butthepersonwhoisrightforus,Austenissaying,

isnotsimplysomeonewhomakesusfeelrelaxedorcomfortable;theygottobeabletohelpus

overcomeourfailingsandbecomemoremature,morehonestandkinder—andweneedtodo

somethingsimilarforthem."但奧斯汀說，適合我們的人，不僅僅是讓我們感到放松或舒適

的人;他們必須能夠幫助我們克服失敗，變得更成熟、更誠實、更善良一一我們需要為他們

做一些類似的事情?？芍?奧斯丁認(rèn)為一個讓你成為更好的男人或女人的人最適合你。故

選C。

(4)考查推理判斷。根據(jù)第三段中的"It'sforareasonweterdnottothinkofverymuch

today:Itisbecauseeachcaneducateandimprovetheother."這是一個我們今天很少想到的原

因:因為每個人都可以教育且?guī)椭鷮Ψ教岣摺？芍栋谅c偏見》這本書傳達(dá)了在愛人的幫

助下提高自己的信息。故選A。

【點(diǎn)評】本題考點(diǎn)涉及細(xì)W理解和推理判斷兩個題型的考查，是篇介紹類閱讀，考生需

要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。

6.閱讀理解

Africa'sMostAmazingPlacestoVisit

PyramidsofGiza,Egypt

ThemostfamousofthestructuresatGiza,nearCairo,thePyramidofKingKhufuwasbuilt

around2650BCfrom2.5millionblocksofstone.Itssidesfacenorth,south,eastandwest.

SaharaDunes,Morocco

Themostuser-friendlypartoftheSaharaisaccessiblefromtherorthernedgeofMorocco.You

cancampoutinTazzarine,whererunnersfromallovertheworldcompletetheweeklong

Marathoneveryspring.ThefootoftheMerzougaDunesisthebestlocationforgazingatstars,

totallyfreeoflightpollution.

LakeRetba(LacRose),Senegal

Therearefewpinklakesintheworldandoneofthem,LakeRetba,alsocalledLacRoseby

localsisintheCap-VertpeninsulainSenegal.Thebesttimestoseethelakeatitspinkestisduring

Senegal'sdryseason,betweenNovemberandJune.

NyikaPlateauNationalPark,Malawi

WithaplateaucutbynumerousriversthatreachLakeMalawibywayofwaterfallsoffthe

easternedgeofthemountains,Nyika,thelargestnationalparkinMalawi,isoneofthemost

beautifulinAfrica.TheeasternborderoftheplateauformsthewalloftheGreatRiftValley.The

greatdomesofhillshavegentleslopes,makingNyikaperfectforbothhikingandmountainbiking

aswellasJeepexploration.

(1)Whichcountrywillyougoifyouwanttowatchstars?

A.Malawi.B.Morocco.C.Egypt.D.Senegal.

(2)Whenisthebesttimetoseethepinkestlake?

A.July.B.September.C.October.D.January.

(3)WhatmakesNyikaoneofthemostbeautifulparksinAfrica?

A.Plants.B.Animals.C.Waters.D.Sports.

【答案】⑴B

(2)D

(3)C

【解析】【分析】本文是一篇應(yīng)用文，介紹了四個非洲最神奇的地方。

(1)考查細(xì)節(jié)理解。根據(jù)第二段中的"ThefootoftheMerzougaDunesisthebestlocationfor

gazingatstars,totallyfreeoflightpollution.“默佐加沙丘的腳卜是觀星的最住地點(diǎn)，完全沒有

光污染。可知如果你想看星星，你可以去摩洛哥。故選B。

(2)考查細(xì)節(jié)理解。根據(jù)第三段中的"Thebesttimestoseethelakeatitspinkestisduring

Senegal'sdryseason,betweenNovemberandJune."在塞內(nèi)加爾的旱季，11月至6月是觀賞

湖面最粉的最佳時間。分析選項可知看粉紅色湖泊的最佳時間是一月份。故選D。

(3)考查細(xì)節(jié)理解。根據(jù)最后一段中的"Withaplateaucutb/numerousriversthatreach

LakeMalawibywayofwaterfallsofftheeasternedgeofthemountains,Nyika,thelargest

nationalparkinMalawi,isoneofthemostbeautifulinAfrica."這里的高原被眾多河流切斷，這

些河流通過山脈東部邊緣的瀑布到達(dá)馬拉維湖，造就了尼卡是馬拉維最大的國家公園，它

是非洲最美麗的國家公園之一。可知是水域使尼卡成為非洲最莢麗的公園之一。故選C。

【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)

信息，并結(jié)合題目要求，從而選出正確答案。

7.閱讀理解

Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.

Whiletraditional,"paid"media,suchastelevisioncommercialsandprintadvertisements,still

playamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumers

passionateaboutaproductmaycreate"earned"mediabywillinglypromotingittofriends,anda

companymayleverage"owned"mediabysendinge-mailalertsaboutproductsandsalesto

customersregisteredwithitsWebsite.Thewayconsumersapproachtheprocessofmaking

purchasedecisionsmeansthatmarketing'simpactstemsfromabroadrangeoffactorsbeyond

conventionalpaidmedia.

Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearned

media,suchmarketersactastheinitiatorforusers'responses.Butinsomecases,onemarketer's

ownedmediabecomeanothermarketer'spaidmedia-forinstance,whenane-commerce

retailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficis

sostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthat

environment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailers

andreaveIproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,

torexample,hascreatedBabyCenter,astand-alongmediapropertythatpromotes

complementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceof

othermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluable

informationabouttheappealofothercompaniesmarketing,andmayhelpexpandusertrafficfor

allcompaniesconcerned.

Thesamedramatictechnologicalchangesthathaveprovidedrrarketerswithmoreandmore

diversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoice

theiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaare

theoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,other

stakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersof

socialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthe

businessthatoriginallycreatedthem.

Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,

puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemay

notbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,for

example,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelatively

quickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengage

withconsumersdirectlyonsitessuchasTwitterandFacebook.

(1)Consumersmaycreate"earned0mediawhentheyare.

A.obsessedwithonlineshoppingatcertainWebsites

B.inspiredbyproduct-promotinge-mailsenttothem

C.eagertohelptheirfriendspromotequalityproducts

D.enthusiasticaboutrecommendingtheirfavoriteproducts.

(2)TheauthorindicatesinPara.3thatearnedmedia.

A.inviteconstantconflictswithpassionateconsumers

B.canbeusedtoproducenegativeeffectsinmarketing

C.mayberesponsibleforfiercercompetition

D.deserveallthenegativecommentsaboutthem

(3)ToyotaMotor'sexperienceiscitedasanexampleof.

A.respondingeffectivelytohijackedmedia

B.persuadingcustomersintoboycottingproduct

C.cooperatingwithsupportiveconsumers

D.takingadvantageofhijackednedia

【答案】(1)D

(2)B

(3)A

【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earnedmedia(口碑媒體)、Hijacked

Media(劫持媒體)、paidmedia(自有媒體)的概念和特點(diǎn)。

(1)考查細(xì)節(jié)理解。根據(jù)第一段中的"Consumerspassionateaboutaproductmaycreate

“earned"mediabywillinglypromotingittofriends”可知,對產(chǎn)布充滿熱情的消費(fèi)者可能會通

過主動向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。故選D。

（2）考食推埋判斷。根據(jù)第三段可知，劇烈的技術(shù)變革為營銷人員提供了越來越多的交

流選擇，但同時也增加了這樣一種風(fēng)險，即熱情的消費(fèi)者會以更快、更明顯、更具破壞性

的方式表達(dá)自己的觀點(diǎn)。這種被劫持的媒體是口碑媒體的對立面：一項資產(chǎn)或活動成為消

費(fèi)者、其他利益相關(guān)者或?qū)δ硞€品牌或產(chǎn)品提出負(fù)面指控的活動人士的人質(zhì)。例如，社交

網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。由此可知，當(dāng)

口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時候，就會影響企業(yè)，從而對企業(yè)營銷產(chǎn)生

不利的影響。故選B。

（3）考查推理判斷。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的"Ifthat

happenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthe

reputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbe

sufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.”可知,如果發(fā)生（劫持

媒體）這種情況，熱情的消費(fèi)者會試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)

險。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會變得很困難。而下文

以ToyotaMotor（該公司在今年早些時候的召回危機(jī)中采取了相對迅速和精心策劃的社交

媒體應(yīng)對行動，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動，從而減輕了部分

損失）為例，則展示了當(dāng)發(fā)生“劫持媒體〃這種情況時，如果應(yīng)對迅速得當(dāng)，那么就可以減

輕損失。因此，ToyotaMotor是一個有效應(yīng)對被綁架媒體的例子。故選A。

【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需

要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。

8.閱讀理解

"Youknow,thesoftsubjects,"saystheboyinmaths,"Theeasyones:thestupidgirlsatthe

bottomtakethem.Likedance.Itshouldn'tevenbeasubject."We'rechoosingsubjectsforourA-

leveltasterdayatschool.Iseetheraisedeyebrows（眉毛）whenIexplaintwoofmyGCSE

（GeneralCertificateofSecondaryEducation）choicesaredanceanddrama（戲居lj）.

Iwastoldbyadvisersthatcanceanddramawouldn'thelpmetogetasuitablecareer.My

friendstoldmeI'dgetboredofdanceandswitchtosciencewithinthefirstmonth.

ButtakingGCSEdancewasthebestdecisionIevermade.Dancegivesmesomethingtopour

myheadandheartinto.Itgivesmeafeelingofbelonging,creativity,securityandfreedom.

TheeducationsecretaryNickyMorganhasputemphasison（5雖調(diào)）science,technology,

engineeringandmaths（STEM）,sayingthatstudentswhofocusontheartsrisktheircareers.

Stoppingyoungpeoplefromexpressingthemselvesatsuchayoungageisnotdoingthemany

favours.PerhapsNickyMorganhasforgottentoopenthedoorofhavingadrivetostudythat

subjectdayin,dayout.Itshouldn'tmatterwhatthatsubjectis.

Idon'tdoubttheinfluencethatSTEMsubjectscanhaveonthepeoplethatlovethem.Butto

forcechildrenintoonefieldiscruel.AsmuchasItry,I'mnotgoodatanddon'tlovephysics,

biologyormaths.Idon'twantacareerintheseareas.

Therehasbeenadecreaseinthenumberofstateschoolsofferingartssubjectstaughtby

specialistteachers.Ican'tevenimaginehowitfeelstobetoldthatyoudon'tteacha"real

subject"byan8-year-oldboy.

Totheteachers,theparents,thegovernmentIsay：Letchildrenmaketheirowndecisions.Let

themliveinthepresent.Letthemhaveareal,unlimitededucation.

(1)Howdoestheboyinmathsfeelaboutdance?

A.Useless.B.Difficult.C.Beautiful.D.Important.

(2)AftertheauthortookGCSEdance,she

A.lostinterestinitB.kepthermindonit

C.turnedtoothersubjectsD.struggledwithHerlessons

(3)WhatdoweknowaboutNickyMorgan?

A.Sheencouragesstudentstolearnsoftsubjects.

B.Shesuggestsstudentstakeariskintheircareers.

C.SheunderlinestheimportanceofSTEMsubjects.

D.Sheallowsstude