2026年全國碩士研究生入學(xué)統(tǒng)一考試英語試題及答案考試時長：120分鐘滿分：100分班級：__________姓名：__________學(xué)號：__________得分：__________試卷名稱：2026年全國碩士研究生入學(xué)統(tǒng)一考試英語試題考核對象：報考全國碩士研究生入學(xué)統(tǒng)一考試的考生題型分值分布：-判斷題（總共10題，每題2分）總分20分-單選題（總共10題，每題2分）總分20分-多選題（總共10題，每題2分）總分20分-案例分析（總共3題，每題6分）總分18分-論述題（總共2題，每題11分）總分22分總分：100分---一、判斷題（每題2分，共20分）請判斷下列說法的正誤，正確的劃“√”，錯誤的劃“×”。1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.3.Smallbusinessescanachievethesamelevelofbrandexposureaslargecorporationswithlimitedbudgets.4.Theterm"algorithmictargeting"referstotheuseofcustomerdatatopersonalizeadcontent.5.Traditionalmarketingmethodsarenowentirelyobsoleteinthemodernbusinessenvironment.6.Thearticlesuggeststhatinfluencermarketingismoreeffectivethanconventionaladvertising.7.Companiesshouldprioritizecostoverengagementwhendesigningdigitalcampaigns.8.Theriseofsocialmediahasdiminishedtheimportanceofbrandstorytelling.9.Dataanalyticsplaysacrucialroleinoptimizingmarketingperformance.10.Printmediaremainsaviableadvertisingchannelforbusinessestargetingolderdemographics.二、單選題（每題2分，共20分）請從每題的四個選項中選擇最符合題意的答案。1.Whatisthemainpurposeofthepassage?A.Tocriticizetheinefficiencyofdigitalmarketing.B.Tocomparetraditionalanddigitaladvertisingmethods.C.Toadvocatefortheexclusiveuseofsocialmediainmarketing.D.Tohighlightthechallengesofinfluencercollaborations.2.Accordingtotheauthor,whichfactorismostcriticalforsuccessfuldigitalcampaigns?A.Highproductioncosts.B.Creativecontent.C.Widespreaduseofprintmedia.D.Minimalcustomerinteraction.3.Theword"ubiquitous"inthepassageisclosestinmeaningto:A.Rare.B.Widespread.C.Expensive.D.Complex.4.Whatdoesthepassagesuggestaboutsmallbusinesses?A.Theylacktheresourcesforeffectivemarketing.B.Theycanleveragesocialmediatocompetewithlargerfirms.C.Theyshouldavoiddigitalmarketingaltogether.D.Theyareinherentlylessinnovativethanbigcompanies.5.Theterm"engagement"inthecontextofmarketingrefersto:A.Thenumberofadsdisplayed.B.Customerinteractionwithcontent.C.Thefrequencyofsocialmediaposts.D.Thecostperclick.6.Accordingtothepassage,whatisakeyadvantageofinfluencermarketing?A.Itguaranteesimmediatesales.B.Itallowsforpreciseaudiencetargeting.C.Itisexclusivelyforluxurybrands.D.Iteliminatestheneedforbrandstorytelling.7.Thepassageimpliesthat:A.Printmediawillneverberelevantagain.B.Digitaladvertisingissuperiortoallothermethods.C.Businessesshoulddiversifytheirmarketingstrategies.D.Socialmediaisonlyusefulforlargecorporations.8.Whatistheauthor'sattitudetowardalgorithmictargeting?A.Skeptical.B.Supportive.C.Neutral.D.Indifferent.9.Theword"substantial"inthepassageisclosestinmeaningto:A.Minor.B.Significant.C.Temporary.D.Expensive.10.WhichofthefollowingisNOTmentionedasabenefitofdigitaladvertising?A.Cost-effectiveness.B.Globalreach.C.Immediatefeedback.D.Limitedtargetingoptions.三、多選題（每題2分，共20分）請從每題的五個選項中選擇所有符合題意的答案。1.Accordingtothepassage,whataretheadvantagesofdigitalmarketing?A.Itallowsforpreciseaudiencetargeting.B.Itprovidesimmediatefeedback.C.Itismorecost-effectivethantraditionalmethods.D.Itenablesreal-timecampaignadjustments.E.Itisexclusivelyforlargebusinesses.2.Thepassagesuggeststhatwhichofthefollowingarechallengesofinfluencermarketing?A.DifficultyinmeasuringROI.B.Highcostsfortopinfluencers.C.Lackofbrandcontrol.D.Limitedreachamongolderdemographics.E.Itisonlyeffectivefortechproducts.3.Whatdoesthepassageimplyaboutthefutureofmarketing?A.Digitalchannelswilldominatetheindustry.B.Traditionalmethodswillbecomeobsolete.C.Businesseswilladopthybridstrategies.D.Printmediawillregainitsformerprominence.E.Brandstorytellingwillbecomelessimportant.4.Accordingtotheauthor,whichofthefollowingarekeycomponentsofasuccessfulmarketingcampaign?A.Creativecontent.B.Highproductionvalue.C.Widespreaduseofsocialmedia.D.Strongbrandstorytelling.E.Minimalcustomerengagement.5.Thepassagementionswhichofthefollowingastoolsfordataanalyticsinmarketing?A.Socialmediametrics.B.Customersurveys.C.Websiteanalytics.D.Printadimpressions.E.Influencerengagementrates.6.Whatarethepotentialrisksofrelyingsolelyondigitalmarketing?A.Algorithmictargetingfailures.B.Privacyconcerns.C.Increasedcompetition.D.Reducedbrandawareness.E.Dependenceonsocialmediaplatforms.7.Thepassagesuggeststhatwhichofthefollowingareeffectivestrategiesforsmallbusinesses?A.Leveraginglocalinfluencers.B.Focusingoncost-effectivedigitalads.C.Ignoringsocialmediaentirely.D.Collaboratingwithmicro-influencers.E.Prioritizingprintmediaoverdigital.8.Accordingtotheauthor,whatarethebenefitsofprintmedia?A.Itreachesolderdemographicseffectively.B.Ithasalongershelflife.C.Itismoreengagingthandigitalads.D.Itisexclusivelyforluxurybrands.E.Itofferspreciseaudiencetargeting.9.Thepassageimpliesthatwhichofthefollowingareimportantforbrandstorytelling?A.Authenticity.B.Emotionalconnection.C.Highproductioncosts.D.Limitedreach.E.Consistentmessaging.10.Whatarethekeyconsiderationsforbusinesseswhenchoosingamarketingchannel?A.Targetaudiencedemographics.B.Budgetconstraints.C.Brandimage.D.Immediatesalesgoals.E.Ignoringlong-termbrandbuilding.四、案例分析（每題6分，共18分）1.CaseStudy:Asmallcoffeeshopwantstoincreaseitsbrandvisibilitybuthasalimitedbudget.Itisconsideringthreeoptions:-Runningasocialmediaadcampaigntargetinglocalresidents.-Distributingflyersinnearbybusinesses.-Partneringwithalocalinfluencertopromotetheshop.Question:Basedonthepassage,whichstrategyislikelytobethemosteffectiveandwhy?Provideatleasttwosupportingreasons.2.CaseStudy:Atechcompanyislaunchinganewsmartphoneandwantstomaximizeitsreach.Thecompanyhasasubstantialbudgetandisconsideringthefollowingchannels:-High-budgetTVcommercials.-Influencermarketingwithtoptechreviewers.-Digitaladsonsocialmediaandsearchengines.Question:Whichcombinationofchannelswouldbemosteffective,andwhy?Explainhoweachchannelcontributestothecampaign'ssuccess.3.CaseStudy:Afashionbrandisstrugglingtomaintainitsrelevanceinacompetitivemarket.Thebrandhastraditionallyreliedonprintmediabutisseeingdecliningengagement.Thecompanyisnowexploringdigitalmarketingoptions.Question:Whatspecificdigitalstrategiescouldthebrandadopttorevitalizeitsmarketingefforts?Provideatleastthreedetailedsuggestionsandexplainhowtheyalignwiththepassage'sprinciples.五、論述題（每題11分，共22分）1.Topic:Digitalmarketinghastransformedthewaybusinessesconnectwithcustomers.Discussthekeyadvantagesandchallengesofdigitalmarketinginthemodernbusinessenvironment.Provideexamplestosupportyourarguments.2.Topic:Theriseofsocialmediahasrevolutionizedinfluencermarketing.Analyzetheimpactofinfluencercollaborationsonbrandvisibilityandcustomerengagement.Discussthepotentialrisksandhowbusinessescanmitigatethem.---標(biāo)準(zhǔn)答案及解析一、判斷題1.√2.×（文章提到數(shù)字廣告與印刷媒體共存，而非完全取代）3.√（文章強調(diào)小企業(yè)可通過精準(zhǔn)定位和創(chuàng)意內(nèi)容競爭）4.√5.×（文章指出印刷媒體仍有市場，尤其針對特定群體）6.√（文章認(rèn)為影響者營銷能有效提升品牌認(rèn)知）7.×（文章強調(diào)平衡多種營銷策略）8.×（文章指出品牌故事在數(shù)字營銷中仍重要）9.√10.√解析：-第2題錯誤，文章未完全否定印刷媒體。-第5題錯誤，文章承認(rèn)印刷媒體仍有價值。-第8題錯誤，品牌故事在數(shù)字營銷中仍被提及。二、單選題1.B2.B