第1題Managementaimstosolvethecontradictionof"multipleobjectivescompetingforlimitedresources".第2題Efficiencyisimportantthaneffectiveness.第3題ThehighestlevelofadministrationisAdoingitbythemanagersselfBgoverningbydoingnothingCleadingthechangeDbuildingtothelast第4題Whichisclosesttothemeaningoftheeffectiveness？AtherelationbetweeninputandoutputBtheattainmentofthegoalCtheperformanceof

themanagersDthesatisfactionoftheemployees第5題Thefunctionsofmanagementinclude:APlanningBOrganizingCLeadingDControlling正確答案：ABCD第6題Whichbelongstothewayofgoverningbydoingnothing?Ato

donothingBtobuildinstitutionsandrules,andletthemrunCtoinspiretheemployees'desireDtodoeverythingbythemanagersthemselves正確答案：BC第1題Controllingisbasedonplanning.第2題Managementspanisinverselyproportionaltomanagementlevel.第3題SimplestructureapplystoAstart-uporganizationsBnormativeorganizationsCdiversifiedorganizationDinternationalorganizations第4題Whichauthoritycandirectthesubordinatedirectly?AlineauthorityBfunctionauthorityCstaffauthorityDadvisorauthority第5題Maintainingasteadystatecanbeattainedby

ApreventivecontrolBconcurrentcontrolCpostcontrolDcorrectivecontrol第6題ThekeyfactorsofaplanincludeAobjectivesandgoalsBtimelimitandspecificstageCshcemeandemergencyplanDexternalenvironmentanalysis正確答案：ABC第7題Managementspanisinfluencedby：AthecapbilityofthemanagersBtheknowledgeandskillsofthesubordinatesCthecomplexityanddifficultyofthetaskDtheeffectivenessoftheinstitutionsinorganization正確答案：ABCD第8題Standingplansconsistsof

APoliciesBProceduresCRulesDBudgets正確答案：ABC第9題Tocorrectthedeviationeffectively,youcan:AfindthetruecauseoftheproblemBtakemeasurestopreventrecurrenceCcorrectassoonaspossibleDcontrolthecostaslowaspossible正確答案：AB第10題Policyisasingle-useplan.第11題Divisionoflabormustimprovetheorganizationaleffectiveness.第12題Budgetisasingle-useplan.ExercisesofChapterThree第1題Peoplewhohavethesamebehaviorsmaynothavethesameneeds.第2題Thecoreproblemofteambuildingistomaketheteammembersbe

like-mindedfellows.第3題"Horseracing"ismorevaluablethan"horsewatching"fortalentstraining.第4題Theessenceofleadershipisleadingchange,thesuccessofwhichcanbemeasuredbytherealizationofthevision.第5題TheorientationofleadershipshouldbeAquestionBopportunityCriskDbenefit第6題Therelationbetweentangibleandintangibleaspectsoforganizationalchange

isAinterdependenceBcorrelationCsequenceDwholeandpart第7題Today'seffectivemodeoforganizationalchangeis:Aunfreeze-change-refreezeBsee-feel-changeCchange-freeze-rechangeDmobilize-change-freeze第8題ThereasonforKodak'sfailureisAthelowmanagementlevelBthelowleveloftechnologydevelopmentCthefailuretocomplywithorseizeindustrytrendsDthelackofmanagementtalents第9題Whichbelong(s)tothepersonalitycharacteristics?AWhocontrolsthefateBFocusonprocessorresultCBelieveinhimself(herself)orothersDthetendencytotakerisks正確答案：ABCD第10題Thetangibleorganizationalchangesinclude:AtheintroductionofnewtechnologyBthedevelopmentofnewproductCtheconstructionofnewstructureDtheimprovementofnewprocess正確答案：ABCD第11題Whatshouldwedo(have)topromoteorganizationalchangesucessfully?AresisttemptationBfirmwillCguardtheoriginalmindDovercometheresistance正確答案：ABCD第12題Thebasictasksofteambuildinginclude:AunderstandingthepeopleBpromotingthepeopleCunitingthepeopleDcultivatingthepeopleEkeepingthepeople正確答案：ABCDEExercisesofChapterFour第1題Enterprisescanresistthecompetitivepressureofsubstitutesbyunitingwiththem.第2題Enterprisescanresistthecompetitivepressurefromsuppliersthroughbackwardintegration.第3題Tangibleresourcesarereadilyavailable,butintangibleresourcesarehardtocomeby.第4題Intermsoftherelationbetweenenterpriseresourceandability,abilityplaysaleadingrole.第5題Ifacompany'sIFEmatrixscoreisgreaterthan2.5,thecompanyfacesmoreinternaladvantagesthandisadvantages.第6題TheSOcombinationofSWOTanalysisneedstoadoptagrowthstrategy.第7題Implementingofcostleadershipstrategycaneffectivelyresistvariouspressuresinthefiveforcesmodel.第8題Mostsmallbusinessesstartwiththefocusstrategy.第9題Thefocusstrategyissuitableforapplyingcostleadershipanddifferentiationstrategiestolimitedmarketsegments.第10題Reorganizationreferstothereformofaseriesofbusinessorfinancialstructureofanenterprise.

第11題Thefirstscholartointroducetheconceptofstrategyintoenterprisesis(

)APorterBDruckCMintzbergDChandler第12題Thescholarwhoputforwardtheviewthatstrategyisakindofpositioningis(

)APrahaladBDruckCPorterDChandler第13題Ifacompanyisfacedwithmorethreatsthanopportunitiesandmoreadvantagesthandisadvantages,theSWOTcombinationisobtainedas(

)ASO

combinationBST

combinationCWO

combinationDWT

combination第14題TheWOcombinationofSWOTanalysisneedstoadoptthestrategyof(

)AgrowthstrategyBreversestrategyCdefensivestrategyDdiversificationstrategy第15題Thereasonwhyenterpriseschooseunrelateddiversificationis(

)AtoobtaineconomiesofscopeBtoobtaineconomiesoffinanceCtogainmarketpowerDtoobtaineconomiesofscale第16題Fromtheperspectiveofcontroltype,forparachutetestingandfoodtesting,whatneedstobedoneis(

)ApostcontrolBbeforehandcontrolCyes-or-nocontrolDguidancecontrol第17題Thewordstrategycomesfrom(

)AmilitaryfieldBbiologicalfieldCcommercialfieldDbusinessfield正確答案：AB第18題Thestakeholdersofthecapitalmarketinclude(

)AbankBshareholderCsupplierDcustomer正確答案：AB第19題Externalenvironmentanalysistoolsinclude(

)AvaluechainanalysisBPESTanalysisCBostonMatrixanalysisDfiveforcesmodelanalysis正確答案：BD第20題Cross-functionalabilitiesinclude(

)AlearningabilityBhumanresourceabilityCinnovationabilityDresearchanddevelopmentabilityEstrategicintegrationability正確答案：ACE第21題Thejudgingcriteriaofcorecompetitivenessinclude(

)ArarenessBinimitabilityCdurabilityDprofitabilityEirreplaceability正確答案：ABCDE第22題Supportiveactivitiesintheenterprisevaluechaininclude(

)ApurchasingBinboundlogisticsChumanresourcemanagementDfundamentalmanagementEsaleslogisticsFtechnologydevelopment正確答案：ACDF第23題Measurestoachievethecostleadershipstrategyinclude(

)AscaleeconomyBfullutilizationofproductivecapacityCproductredesignDreductionintransportationcostsEutilizationof

advancedprocesstechnology正確答案：ABCDE第24題Measurestoachievethequick-responsestrategyinclude(

)AadoptingnewtechnologyBshorteningmanufacturingprocessCspeedingupretailsalesDimprovingthelogisticssupportsystemEsettingupcross-functionalteam正確答案：ABCDE第25題Thecompany-levelstrategyincludes(

)AdiversificationstrategyBalliancestrategyCmergerandacquisitionstrategyDreorganizationstrategyEinternationalizationstrategy正確答案：ABCDE第26題Themotivesforimplementingthealliancestrategyare(

)AproductexchangeBjointlearningCobtainingeconomiesofscopeDgainingmarketpower正確答案：ABD第27題Theformsofalliancestrategyinclude(

)AjointventureBR&DcooperationCinteractivedistributionagreementDinteractivelicensingagreementEjointproduction/manufacturingagreementFjointbiddingcooperation正確答案：ABCDEF第28題Therealizationmodeofinternationalizationstrategyincludes(

)AexportofproductsBfranchiseChiringforeignagentsDsino-foreignjointventureEestablishingforeignsubsidiaries正確答案：ABCDEExercisesofChapterFive第1題Theconventionalopinionholdsthatthemassmarketofmarketingcansplitintonumeroussegments,eachwithdifferentneeds,perceptions,preferences,andpurchasingcriteria.第2題Effectivetargetmarketingrequiresmarketerstosucceedinthemarketthroughmarketsegmentation,targetmarketselectionandmarketpositioning.

第3題Customersneedunbundledservicespricedseparatelyandhavetherighttochoosetheelementstheywant.第4題Loss-makingpricingunderminesacompany'sbrandimage.

第5題Integratedmarketingcommunicationisalsocalledintegratedmarketingdissemination.

第6題Marketersassumethattheironlyconcernistocreatedemandforacompany'snewproduct,andthathowtoimprovethedesignoftheproductisnottheirresponsibility.

第7題Demandisthedesireforaparticularproductwithpaymentability.

第8題TheplethoraofinformationavailableontheInternetmakesitdifficultforconsumerstocomparefeaturesandprices.第9題Itisrareforcustomerstofrequentlycancelorders.Whenconsumersdon'tcancelorders,theywantcustomizedmarketingservicesanddeals.

第10題Customer'sperceivedvalueistheperceivedmonetaryvalueofproductspurchasedbycustomerseveryyear.第11題Re-attractingregularcustomersiseasierthanfindingnewones,becausecompaniesalreadyknowtheirnamesandpurchasehistories.第12題Marketersneedtobeawarethatbrandscanbecomestatussymbolsbecausepeopleoftenchooseproductsthatreflecttheirstatusandtheroletheyactuallyorexpectedlyplayinsociety.第13題AccordingtoHerzberg'stwo-factortheory,thesatisfactionfactorwillbecomethemaindifferenceinconsumers'choiceofbrand.第14題Toachieveintegratedmarketing,themarketerneedsavarietyofmarketingactivitiesandaconsistentwaytostrengthenitsbrandcommitment.

第15題Themosteffectiveadvertisingstrategyforanextendedproductistoemphasizetheparentbrand.第16題(

)isacombinationofartandscience,whichselectstargetmarketsandacquires,retainsandpromotescustomersbycreating,deliveringanddisseminatingqualitycustomervalue.

AMarketingmanagementBOperatingmanagementCStrategymanagementDChannelmanagement第17題(

)isthemostbasicrequirementofmankindthattheyfeellackof,and(

)istheexistenceofspecificcommoditiestomeettheseneeds.AWant;needBDemand;wantCNeed;wantDNeed;demand第18題Inthecaseof(

),consumershatetheproductandmayevenpaytoavoidit.

AnodemandBexcessdemandCirregulardemandDnegativedemand第19題Intheanalysisofmarketsegmentation,themarketermustalsoanalyzeandjudgewhichmarketsegmenthasthebestmarketopportunity.Thesesegmentsarecalled(

).

AtargetmarketBmainmarketCimportant

marketDdemographicmarket第20題McCarthydividesmarketingactivitiesinto4Ps,whichstandfor(

).Aproduct,production,price,placeBpromotion,place,positioning,priceCplace,promotion,production,positioningDproduct,price,promotion,place第21題(

)isthedifferencebetweenpotentialcustomers'assessmentofallbenefitsandallcostsoftheofferingandperceivedsubstitute.

APerceivedusefulness

BFailureaviodancerate

COverallcustomerinterest

DCustomerperceivedvalue第22題(

)describesthenetpresentvalueofthetotalexpectedprofitfromacustomer'slifetimepurchaseofaproduct.

AActivity-basedcostingBCustomerlifetimevalueCCustomervalueanalysisDCustomerperceivedvalue第23題TheMarlboromanisdepictedinMarlboroadsasanoutdoorsytoughcowboy.Theestablishmentofthisimageiscalled(

).AtrademarkBbrandnameCbrandpersonalityDco-branding第24題Theexpectation-valuemodelforattitudinalformationassumesthatconsumersevaluateproductsandservicesbycombiningtheir(

).

AneedBdemandCwantDbrandbelief第25題Theuniqueadvantageofbuildinganddeliveringthecompany'sofferingsforeachtargetmarketsegmentationiscalled(

).

AmarketresearchBmarketpositioningCmarketingeffectivenessDmarketsegmentation第26題Itis(

)todivideconsumersintodifferentgroupsaccordingtopeople'sunderstanding,attitude,usageorresponsetoproducts.AgeographicsegmentationBbehaviorsegmentationCpsychographicsegmentationDdemographicsegmentation第27題In(

)marketing,acompanyoperatesseveralmarketsegmentssimultaneouslyanddesignsdifferentproductsforeachsegment.

AindividualizemarketingBundifferentiatedmarketingCdifferentiatedmarketingDconcentratedmarketing第28題Brandingis(

).AcreatingconsistencyacrossallproductsB

theprocessofconductingmarketresearchandsellingaproductorservingacustomerCempoweringthebrandeffecttoaproductorserviceDtheprocessofcomparingcompetingbrandsinthemarket第29題Thetraditionalconceptsof"marketingmix"and"4P"maynotbesufficienttodescribemodernmarketingsolutions.(

)istomatchandharmonizemarketingactivitiestomaximizetheirrespectiveandintegratedeffects.

AMasscustomizationBGlobalmarketingCRelationshipmarketingDIntegratedmarketing第30題AllmarketingstrategiesarebasedonSTP,namelymarketsegmentation,targetmarketselection,and(

).

Apositioning

BproductCplanDsalespromotion第31題Marketingmanagementis(

).AthecombinationofscienceandartBtoselecttargetmarketsandtoacquire,retainandpromotecustomersbycreating,deliveringanddisseminatingqualitycustomervalueCmainlyfocusingoncontrollingtheprofitsgeneratedbythecompany'sproductsandservicesDadisciplinethatdealswiththehighestlevelsofplanningandmanagementprocessesinacompany正確答案：AB第32題Characteristicsofthemarketingmixinclude(

).AcontrollabilityBdynamicCcompoundDintegrity正確答案：ABCD第33題Thefollowingcorrectdescriptionsofthemarketingstrategyare(

).AFormulatingmarketingstrategiesshouldtakeintoaccountthenorms,languagedifferences,shoppinghabitsandotherfactorsofthemulticulturalmarketBAdefensivemarketingstrategyinwhichacompanyintroducesaseriesofnewproductsandreleasestheminadvanceisconsidered

CAmarketingstrategyisthelaststepinamarketingplan,whichusuallyrequiresamonthlyorquarterlygoalorbudgetDAll-roundmarketingstrategyistointegratetheprocessofvalueexploration,valuecreationandvaluedeliveryinordertoestablishasatisfactoryandlong-terminteractiverelationshipwithstakeholders正確答案：AD第34題Thecorrectstatementsaboutthe"product"are(

).AAproductisanythingthatisprovidedtothemarket,attractspeople’sattention,andcanbeacquiredandusedorconsumedtosatisfydemands.BEveryonewhobuysagivenproductexpectsthesamebenefitfromitCHeavily-dependentusersofaparticularproductareusuallyonlyasmallpercentageofthepopulation,buttheyaccountforahighpercentageoftotalconsumptionDTheintroductionofmultipleproductswithinaproductcategorycanimprovein-storeshelfoccupancyandretailerdependence.正確答案：ACD第35題Factorsinfluencingpricinginclude(

).AproductcostBcustomer'sperceptionofpriceCcompetitor'sstrategiesandpricesDcharacteristicsofthemarketanddemand正確答案：ABCD第36題Thecorrectstatementsaboutpricingare(

).APriceshaveceilings,andifpricesexceeddemand,demandwillnotexistBIntheprocessofpricing,thefinalpricecanbedeterminedonlyafterselectingthepricingtarget,determiningthemarketdemand,estimatingthecost,analyzingthecostandpriceofcompetitors,andselectingthepricingmethodCByadoptingskimmingpricingmethod,thedesiretomaximizethemarketshareofenterprisescanberealizedDWhenmarketdemandisinelastic,thestrategyofmarketpenetrationpricingismostappropriate正確答案：AB第37題Thecorrectstatementsaboutmarketingchannelare(

).AProductrecyclingisareversemarketingchannelBAmarketingchannelisasetofinterdependentorganizationsthatfacilitatethesmoothuseorconsumptionofaproductorserviceCAdditionalservicesprovidedbythemarketingchannel,suchascredit,delivery,installation,andmaintenance,arecalledservicesupportDMarketingchannelfunctionssuchasstorage,movementandcommunicationconstituteapositiveflowofactivities正確答案：ABC第38題Integratedmarketingskillsinclude(

).AmarketingimplementationskillsBmarketingdiagnosticskillsCproblemassessmentskillsDmarketingorganizationalskillsandskillsforevaluatingexecutionresults正確答案：ABCD第39題Productscanbedividedintoindustrialgoodsandconsumergoods,ofwhich(

)and(

)belongtoconsumergoods.AconvenienceproductsBauxiliariesandservicesCspecialtyproductsDcapitalitem正確答案：AC第40題Themaintasksofpublicrelationsinclude(

).AcommunicationwiththenewsmediaBproductpublicityCcorporateimagepublicityDlobbying正確答案：ABCD第41題Whichofthefollowingisconsistentwiththecontentoftheintegratedmarketingobjectives(

)?AAgoodproductisanadvertisementinitself.BIfconsumersareignored,theywilltendtobuycheaperproducts.CForeverymodeofcommunication,itisnecessarytoconveyaconsistentbrandmessageineveryinformationthatcustomerscontact.DIntegrationistointegratingeveryindividualmarketingintoawholetoproducesynergies.正確答案：CD第42題Whichofthefollowingisaproductplacement?AAdsthatappearwhenaconsumertypestheword"baby"intoGoogleBAnadaboutavehiclecompanythatappearsonanewswebsiteCAdescriptionofaproductorserviceonashoppingwebsiteDAclose-upofabrandofmilkthatanactordrinksinamovie正確答案：ADExercisesofChapterSix第1題Productideasmaycomefromthepullingofthemarket,or

thepromotionoftechnology.第2題Minimizingnon-detachablepartscanimproveproductreliability.第3題Poorservicequalitymaybeduetonewservicedevelopment.第4題Themoreopportunitiestherearetocontactcustomers,thegreaterthelikelihoodthatthegoodscanbesold.第5題Newservicedevelopmentneedstoconsiderbothservicecontentandserviceprocess.第6題Whatiscorrectabouttheimpactofcustomerengagementontheservicesystem？AThehigherthecustomerengagementis,thelessthecustomer'sinfluenceontheserviceis.BThehigherthecustomerengagementis,themorecontrollabletheservicesystemis.CThehigherthecustomerengagementis,thelowertheserviceefficiencyis.DThehigherthecustomerengagementis,thehigherthecustomersatisfactionis.第7題Newproducttypethat"ensuresthenear-termcashflowofthebusinessandmaintainsmarketshareintheshortterm"isADerivativeproductBReplacementproductCInnovativeproductDHigh-techproduct第8題Designforcustomerscanbeachievedbythe(

)method.ABPR(BusinessProcessReengineering)BTQM(TotalQualityManagement)CDFM(DesignForManufacture)DQFD(QualityFunctionDevelopment)第9題Whatarethedisadvantagesofthesequentialdevelopmentmodel？APossibleexistenceofdesigndefectsinprocessandmanufacturingBLackofinformationcommunication,multiplerevisions,longcycleCLackofcommunicationbetweendevelopersandcustomersDLowoverallefficiency正確答案：ABCD第10題Whichofthefollowingserviceshaveahighdegreeofcustomerpersonalizationneeds？AGotoadoctorBVehiclemaintenanceandrepairCHotelaccommodationDSupermarketshopping正確答案：AB第11題Whichofthefollowingserviceshaveahighdegreeofcustomercontact?AHaircutBGotoadoctorCShoppingDTake-out正確答案：AB第12題Whatarethebenefitsofdevelopingnewproductsquickly?ARespondingquicklytocompetitionBSeizingnewmarketsCExpandingmarketshareDLeadingtheformulationofindustrystandards正確答案：ABCDExercisesofChapterSeven第1題Themanufacturingsystemshouldbeclosetotherawmaterialproductorcustomeraccordingtothechangeofvolumeandweight.第2題Infactor-ratingmethod,theweightsofdifferentfactorsmustaddupto1or100.第3題Whencapacityexceedsdemand,demandislostandopportunitycostsrise.第4題Theordertypeprocesshashighefficiency,lowcostandhighdegreeofcustomization.第5題Theutilizationofaphysician'scapacitycanbemeasuredbythenumberofpatientshetreatsperunitoftime.第6題Cellularlayoutisahyridtype,whichincorporatesprocess-orientedlayoutandproduct-orientedlayout.第7題Productionplanningmainlyaddressesthebalancebetweensupplyanddemandofcapacityandaimstodeliverthefinalproductorservice.第8題Thefixed-timeperiodmodelisapplicabletotheinventorymanagementofkeymaintenancepartsandvaluablematerials.第9題Thecompetencystrategyapplicableto"labor-intensiveenterpriseswithagrowingmarket"is:Aforward-lookingstrategyBreactivestrategyCmiddle-of-the-roadstrategyDallabove第10題Theprocesstypethatisappropriateforhighlevelsofcustomizationortheearlieststagesofproductdevelopmentis:AprojecttypeBprocessspecializationCquantityproductionDassemblyline第11題Theprocesstypeofgettingtherightlensesforeyeglassesinopticianshopis:AstockpreparationtypeBordertypeCorderassemblytypeDprojecttype第12題Whichofthefollowingproductsdoesnotapplytotheproduct-orientedlayoutmethod?AHomeapplianceBElectronicproductsCVehicleDPlane第13題Whichlayoutmethoddoesthat"thepatientreceivestheoperationinthehospital"belongto?AProcesslayoutBObject-orientedlayoutCLocationlayoutDCellularlayout第14題Whichofthefollowingrelationshipsaboutproductionplanninglevelsislogicallycorrect?AAggregateproductionplan-Masterproductionplan-Materialrequirementsplan-OperationplanBAggregateproductionplan-Materialrequirementsplan-Masterproductionplan-OperationplanCOperationplan-Masterproductionplan-Aggregateproductionplan-MaterialrequirementsplanDOperationplan-Aggregateproductionplan-Masterproductionplan-Materialrequirementsplan第15題Theflexibleimplementationoftheoperationsystemincludes:AflexiblefactoryBflexibleprocess(flow)CflexibleworkersDutilizationofexternalproductioncapacity正確答案：ABCD第16題Whichofthefollowingstatementsaboutassemblylinesarecorrect?ALowskillrequirementsforemployeesBHighestoperationalefficiencyCPoorflexibilityDLowfixedcost正確答案：ABC第17題Therearethreebasicwaysoffacilitylayout:Aprocess-orientedlayoutBproduct-orientedlayoutCcellularlayoutDlocationlayout正確答案：ABD第18題Undertheprocess-orientedlayout,aspectstobeconsideredinclude:AdistanceoftransportBlogisticscostCprocessrelevanceDproductvarietiesandbatchesproductvarietiesandbatches正確答案：ABC第19題Whichofthefollowingaresound-copingstrategy?ALevelstrategyBChasestrategyCWorkforcelevelstrategyDPriceinducingstrategy正確答案：ABC第20題Threetypesofdataareneededtomakethematerialdemandplan:AproductdemandBbillofMaterialsCinventoryDequipmentandhumanresources正確答案：ABCExercisesofChapterEight第1題Thecore-non-corehybridemploymentmodelreferstocarryingoutthetransactionemploymentmodelforcoreemployeesandthecommitmentemploymentmodelfornon-coreemployees.第2題Jobevaluationisaprocessofsystematicmeasurement,appraisalandevaluationofpositionsaccordingtocertainobjectivestandardsonthebasisofjobanalysis.第3題Performancemanagementcontributestotherealizationofstrategy,managementanddevelopment.第4題Performancemanagementrequirestwodifferentsystemstomanageorganizationalperformanceandemployeeperformancerespectively.第5題Rewardscanbedividedintointrinsicandextrinsicrewards.第6題Compensationreferstothevarioustypesofremunerationreceivedinreturnforone'slabor.

第7題Thebasicsalaryandwelfarelevelofenterprisesintheinitialstageisoftenhigherthanthemarketaveragelevel.第8題Careerreferstothegeneraltermforallkindsofjobsandoccupationsinone'slife.Itisanobjectivecareerandhasnothingtodowithpersonalattitudeandmotivation.

第9題ThePeterPrincipleemphasizesthatimproperpromotionbasiscanpromotetheemployeeuntilhe/sheisincompetentforthejob.第10題Dual-pathpromotionreferstothedesignofaparallelpromotionsystemforprofessionalandtechnicalpersonnelandproductionpersonnel.第11題Enterprisesunderthe(

)employmentmodelhavealong-termrelationshipwithemployeesandpayattentiontodevelopingsocialandintellectualcapitalwithintheenterprise.ACommitmentBTransactionCShort-termDLong-term第12題Enterprisesunderthe(

)employmentmodelminimizewageandwelfareexpenseswithintheorganizationandmaintainthelowesttransactionandemploymentlevels.ACommitmentBTransactionCShort-termDLong-term第13題The(

)methodof

jobevaluationhasthewidestapplication.Asequence

Bclassification

Cfactorcomparison

Dscoring

第14題The(

)methodofjobevaluationissuitableforlargeandmedium-sizedenterpriseswithcomplexproductionprocessandvariouspositions.Asequence

Bclassification

Cfactorcomparison

Dscoring第15題Managementbyobjectivesis(

).AmanagementprocessBmanagementconceptCmanagementstrategyDmanagementresult第16題Inthebalancedscorecardstructureofgovernmentandnon-profitorganizations,thehighestlevelis(

).AfinanceBmissionCassigneeDcustomer第17題(

)referstothemoneyormaterialobjectpaidbytheenterprisetoitsemployeesfortheuseoftheirlabor.ARewardBSalaryCBenefitDCompensation第18題(

)referstothevarioustypesofremunerationreceivedinreturnforone'swork.ARewardBDirectcompensationCIndirectcompensationDNon-financialcompensation第19題ThePeterPrinciplemeansthatanenterprise'semployeepromotiondecisioncannotbecompletelydependenton(

).Aemployee'sattitudeBemployee'sabilityCemployee'spastperformanceDemployee'spotential第20題Thepromotionof(

)meansthatemployeeshavemoreindependenceandhavemoreresourcestoengageinprofessionalactivities.AproductionpersonnelBmanagementpersonnelCprofessionaltechnicalpersonnelDmarketers第21題Sourcesofinformationforjobanalysisinclude(

).AoutsideexpertsBsenoirmanagementsCinternalemployeesDsupervisors正確答案：ACD第22題Themainresultsoftheworkanalysisinclude(

).AjobdescriptionBjobspecificationCstatementofworkDjobevaluation正確答案：AB第23題Theroleofjobanalysisinhumanresourcemanagementincludes(

).AstaffrecruitmentBemployeetrainingCcareerplanningDperformanceappraisalEhumanresourceplanning正確答案：ABCDE第24題Theprocessofperformancemanagementincludes(

).AperformanceplanBperformanceimplementationCperformancemonitoringDperformanceevaluationEperformancefeedback正確答案：ACDE第25題Theorganization'sperformancemanagementcontributestotheachievementof(

)objectives.AdevelopmentstrategyBoperationsmanagementChumanresourcedevelopmentDhumanresourcemanagement正確答案：ACD第26題Thebalancedscorecardincludestheperformanceevaluationsystemoffourlevels,including(

).AfinanceBcustomerCinternalprocessDexternalbusinessElearningandgrowing正確答案：ABCE第27題Balancedscorecardhelpsenterprisestosolvethetwoproblemsof(

).AperformanceevaluationBstrategicdecisionCstrategyimplementationDmana