OMStrategy生產(chǎn)與運(yùn)作戰(zhàn)略O(shè)perationsManagement生產(chǎn)運(yùn)作戰(zhàn)略：（美國蔡斯等）利用企業(yè)資源所制定的各項企業(yè)政策和計劃，最大限度的支持企業(yè)的長期競爭戰(zhàn)略。生產(chǎn)運(yùn)營戰(zhàn)略：

為支持和完成企業(yè)的總體戰(zhàn)略，對生產(chǎn)運(yùn)營過程和生產(chǎn)運(yùn)營系統(tǒng)的基本問題所作的全局性重大謀劃。

OperationsStrategyistosettingabroadpolicesandplansthroughoperationstobestsupportcompany’scompetitivestrategy.競爭重點的變化價格交貨期品種多樣性先進(jìn)制造技術(shù)的發(fā)展全球化經(jīng)營的趨勢企業(yè)生存環(huán)境的變化TheValueChainNewProductDevelopment

MarketingandSales

Operations

Distribution

ServiceFinance,Accounting,Information

Technology,

Human

ResourcesBusiness

StrategyNewProductStrategyMarketingStrategySupplyChainStrategyOperationsStrategy

ExampleStrategyProcessCustomerNeedsCorporateStrategyOperationsStrategyDecisionsonProcessesandInfrastructureMoreProductIncreaseOrg.SizeIncreaseProductionCapacityBuildNewFactoryACHIEVINGSTRATEGICFITWhatisstrategicfit?CompetitivestrategySupplychainstrategyThesamegoalAchievingStrategicFitUnderstandingtheCustomerLotsizeResponsetimeServicelevelProductvarietyPriceInnovationImpliedDemandUncertaintyAttributesandImpliedUncertaintyLow

Implied

UncertaintyLowProductmarginAverageforecasterrorAveragestockoutrateAverageforcedseason-endmarkdownHigh10%40%~100%1%~2%10%~40%0%10%~25%HighImpliedUncertaintyLevelsofImpliedDemandUncertaintyLowHighPriceResponsivenessCustomerNeedImpliedDemandUncertaintyDetergentLongleadtimesteelHighFashionEmergencysteelImpliedDemandUncertaintySpectrumPurelyFunctionalProductsLowuncertaintygasolineEstablishedGoodsNewmodelsOfexistinggoodsEntirelyNewproductsSomewhatcertaintySomewhatuncertaintyHighuncertaintyImpliedDemandUncertaintySpectrumCresttoothpasteNewFordTaurusPalmpilotUnderstandingtheSupplyChainSupplychainresponsivenessSupplychainefficiencyIncludingtheabilitytodothefollowing:RespondtowiderangesofquantitiesMeetshortleadtimesHandlealargevarietyBuildhighlyinnovativeproductsMeetaveryhighservicelevelCostCost-ResponsivenessEfficientFrontierHighLowLowHighResponsivenessCostABTrade-off?IfBwanttobemoreresponsive,Howtodo?TheResponsivenessSpectrumLittlevarietyLT:weeks,monthsHighlyefficientIntegratedSteelmillsMaketostockLT:severalweeksLargevarietyLT:14daysCustomizedLT:FewdaysSomewhatefficientSomewhatresponsiveHighlyresponsiveHanesapparelAutomotiveproductionDellTheResponsiveness

SpectrumAchievingStrategicFitImplieduncertaintyspectrumResponsivesupplychainEfficientsupplychainCertaindemandUncertaindemandResponsivenessspectrumAchievingStrategicFitImplieduncertaintyspectrumResponsivesupplychainEfficientsupplychainCertaindemandUncertaindemandResponsivenessspectrumZoneofStrategicFit生產(chǎn)運(yùn)營戰(zhàn)略的內(nèi)容體系子戰(zhàn)略產(chǎn)品戰(zhàn)略質(zhì)量戰(zhàn)略人力資源戰(zhàn)略庫存戰(zhàn)略選址戰(zhàn)略布局戰(zhàn)略采購戰(zhàn)略流程戰(zhàn)略排程策略維護(hù)策略戰(zhàn)略基本要素