第1題1.Withtheincreasingdegreeofexternalenvironmentdynamics,thebestpointofcooperationbetweentheBoardofDirectorsandTopManagerisnotthemidpointbetweenthetwopolesbutisslightlybiasedtowardstheendoftheboardofdirectorsinenterprisestrategicmanagement.第2題2.AsChinaresumesWTO,theboundariesofdomesticandforeignmarketsaregraduallyblurred.China'sinwardandoutwardorientedenterprisesarefacingabroadermarket,whichbringsopportunitiesforenterprises.第3題3.Enterprisestrategyisaseriesofmajor,long-termandfundamentaldecisionsandactionstakenbyanenterprisetoestablishandleverageitsadvantagesintheprocessofadaptingtoandactivelyusingenvironmentalchanges.第4題4.Strategicimplementationreferstotheprocessofcomparingthepredeterminedstrategicgoalswithactualeffects,testingthedegreeofdeviation,evaluatingwhethertheymeettherequirementsoftheexpectedgoals,discoveringproblemsandtakingtimelymeasurestoachievethedynamicadjustmentprocessoftheenterprise'sstrategicgoals.第5題5.Theresource-basedviewbelievesthatifanenterprisechoosesanattractiveindustryandexecutesastrategysuccessfullywhichmatchesthecharacteristicsoftheindustry,itcanobtainexcessprofits.第6題6.Theindustrialorganizationmodelbelievesthatwhencompaniesusetheirvaluable,scarce,difficulttoimitate,andembedresourcesandcapabilitieswithintheorganizationtocompetewithcompetitorsinoneormoreindustries,theycanobtainexcessprofits.第7題7.Thecompetitiveadvantageofanenterpriseisnotinnate,itiscreatedbyaseriesofmajor,long-termandfundamentaldecisionsandactionsintheprocessofadaptingandusingtheenvironment.Theestablishment,maintenanceandimplementationofanenterprise'scompetitiveadvantagerequiresfirmcommitment,scientificDecision-makingandrapidandinnovativeactions.Theeffectivecorporatestrategicmanagementislinkedtothecompany’scommitment,decision-makingandactionmanagement.第8題8.Thenatureofstrategyisavaluechoice,whichmaybepersonalatfirst,butgraduallyevolvedintothevaluepursuitofthewholeorganization.第9題9.Companylevelstrategyisthestrategyofasingleindustryorasinglemarketoperationunit.Itsmainpurposeistomaximizemarketshareandprofits.Itscorecontentincludesthechoiceoftargetmarketandcustomers,thechoiceofoperationorientationandmode,aswellasthecombinationandmanagementmodeofvaluecreationactivitiesmatchingtheabovechoiceandconstruction.第10題10.Underdynamicenvironmentalconditions,thefinalimplementationofthestrategyisnotnecessarilythestrategyoriginallyplanned,notonlythat,theimportanceofresultcontrolalsograduallyexceedsprocesscontrol.第11題11.Accordingtotheresource-basedview,theprofitlevelofanenterpriseisnotonlyaffectedbytheaveragerateofreturnofitsindustry,butalsodependsonthesizeoftheresourceandcapabilityadvantagespossessedbytheenterprise,andalltheresourcesandcapabilitiesoftheenterprisecanbecomethebasisofthecompetitiveadvantage.第12題1.Whichistheenterprise'soverallandthehighestlevelofstrategy?ACorporatelevelstrategyBFunctionallevelstrategyCMarketstrategyDBusinesslevelstrategy第13題2.Whichismainlydealswithspecificoperationalorientationandoperabilityandthetimespanofdecision-makingisshort?ACompanylevelstrategyBFunctionallevelstrategyCMarketstrategyDBusinesslevelstrategy第14題3.InordertoeffectivelypromoteChina'seconomictransformationundertheconditionofeconomicglobalization,weneedtoconsidertheimpactofChina'seconomictransformationcharacteristics,themosttypicalofwhicharetheimpactofenvironmentaldynamics,theimpactofinstitutionalmultiplicityand()impact.AMarketclosenessBSinglemarketCMarketsegmentationDGovernmentintervention第15題4.Thecompetitiveadvantageofanenterprisereferstotheabilityofanenterprisetosurpassorsurpassothercompetitorsintheprocessofprovidingproductsorserviceswithcertainvaluetoconsumers,andtocreate()oracquire(

)resourcesandcapabilitieshigherthantheprofitlevelofitsindustrywithinacertainperiodoftime.ASurplusprofit,averageBExcessprofit,generalCSurplusprofit,generalDExcessprofit,average第16題5.Thestrategicmanageractsas(

)fortheenterprise.AStrategymakerBLeadersandorganizersofstrategicimplementationCControllerofimplementationprocessandjudgeofresultsDAlloftheabove第17題6.Thebasiclinksofstrategicmanagementare()AEnvironmentalscanningandstrategymakingBstrategyimplementationCStrategicevaluationandcontrolDAlloftheabove第18題7.Thepurposeofstrategiccontrolismainlytocontrol

(

)AstrategyimplementationBstrategicfailureCstrategictargetDStrategicplan第19題1.Ingeneral,thethreelevelsofenterprisestrategyareACompanylevelstrategyBBusinesslevelstrategyCFunctionallevelstrategyDProductstrategy正確答案：ABC第20題Thethreekeystepsofthecontrolprocessare()AEstablishstandardsBbehaviorcontrolCSelectkeypointsforcontrolDMeasuringeffectivenessEEvaluateandcorrectdeviations正確答案：ACE第21題3.China'seconomictransformationisstillinprogress,whichconstitutesthemostimportantenvironmentalcharacteristicsthatenterprisesneedtofaceinthepracticeofstrategicmanagementADynamicenvironmentBMarketopennessCMultiplicityofsystemDMarketunityEMarketsegmentation正確答案：ACE第22題4.Accordingtothestrategicviewofinstitution,thechoiceofeconomicbehaviorisnotonlyinfluencedbytechnology,informationandincomerestrictionemphasizedbyneoclassicaleconomicmodel,butalsobyinstitutionalfactorssuchas().AcriterionBhabitCcustomsDethicEmoralityFlaw正確答案：ABC第23題5.Withthechangeofbusinessenvironmentfromrelativestaticstatetorelativedynamicstate,thenatureofenterprisestrategyisdialecticalunity,andthestrategicdecisionofenterpriseis()AproactivedecisionmakinginadvanceBreactivedecisionmakingCrationalDirrationalElongterm,holisticandmajordecisionsFdecisionmakingbasedonconfrontationandgame正確答案：ABCDEF第24題6.Ingeneral,theenterprisestrategicmanagersinclude(

),thesegroupsandtheirmembershavetheirowndifferentinterestdemands,andtheyplaytheirrespectiverolesintheenterprisestrategicmanagementindifferentways.ABoardofdirectorsBTopmanagerCmiddlemanagersDjuniormanagersEProfessionalsorteams正確答案：ABCE第25題7.InthefollowingstatementsaboutthedefinitionofMintzberg’s5pstrategy,thecorrectonesare().AstrategyisaconsciousandpurposefuldevelopmentandplanBthe5pareplanning,scheming,positioning,politicsandmodeCstrategyisakindofconcept,whichissharedthroughpersonalexpectationandbehavior,andbecomesthecommonexpectationandbehaviorofenterprisesDstrategyisascheme,whichispreparedandintended正確答案：AD第26題8.Theestablishment,maintenanceandexertionofcompetitiveadvantagearecloselyrelatedtothefollowingfactors(

).AquickactionBfirmcommitmentCscientificdecisionmakingDinnovativeaction正確答案：ABCD第27題9.Whatarethemaininfluencingfactorsofstrategicchoice().AexternalenvironmentBproductioncostofexistingproductsCmanagers'attitudetowardsriskDpaststrategies正確答案：ACD第1題第2題第3題第4題第5題第6題第7題Chapter2Test第1題1.Theexternalenvironmentofanenterprisereferstothesumofallthefactorsoutsidetheenterprisethatcanaffecttheexistenceanddevelopmentoftheenterpriseinaspecificperiod.第2題2.Theexternalenvironmentwillaffectthestrategicbehavioroftheenterpriseindirectly.Thechangesinthemacroenvironmentwillfirstguideandaffectthechangesinthemarketandindustryenvironment,andtogetherwiththechangesinthemarketandindustryenvironmentwillleadtoanddeterminethechangesinthecompetitiveenvironment.Finally,itwillaffectthestrategicbehavioroftheenterprisethroughthecompetitiveenvironment.第3題3.EmbeddedinthespecificenvironmentofChina'seconomictransformation,theoperatingenvironmentofChineseenterprisesismainlydrivenbytwomainforces,oneiseconomicglobalization,theotheriseconomictransformation.ToanalyzethechangetrendoftheexternalenvironmentofChineseenterprises,wemustunderstandthedevelopmenttrendofeconomicglobalizationandeconomictransformation.第4題4.Macroenvironmentreferstovariousinternalfactorsthatcanwidelyaffectallthemarkets,industriesandenterprisesstrategicbehaviorwithinaspecificspace.第5題5.Thepoliticalandlegalenvironmentalfactorsinthemacroenvironmentofenterprisesmainlyrefertothepoliticalsystem,governmentpolicies,lawsandregulationsthataffectthestrategicbehaviorofenterprisesinspecificregions.第6題6.Economicfactorsintheenterprisemacroenvironmentaremainlyrelatedtosystem,structure,plans,policiesandtrendsofeconomy.第7題7.Socialandculturalfactorsintheenterprisemacroenvironmentgenerallyrefertothegeneralsituationofsocialdevelopmentinaspecifichistoricalperiod,includingpeople'sreligiousbeliefs,socialvalues,culturaltraditionsandcustoms,etc.第8題8.Themacroenvironmentcanbedividedintofiveaspects:politics/law,economy,socialcultureandtechnology.第9題9.Thepopulationenvironmentintheenterprisemacroenvironmentmainlyreferstothepopulationquantityandsociologicalcharacteristicsofacountryorregion,includingthegenderstructure,agestructure,culturallevel,regionaldistribution,ethniccomposition,incomestatusofresidents,andthechoicesofresidentsinwork,consumptionandleisuremodes.第10題10.Naturalenvironmentalfactorsrefertovariousnaturalecologicalenvironmentalfactorsthataffectthestrategicbehaviorofenterprises.第11題11.Thecompetitivestructureoftheindustrydependsonfivevariables(orfiveforces)andtheirinteractions.Thesefivevariablesorforcesare:(1)thethreatofpotentialentrants;(2)thesupplier'sbargainingpower;(3)customers'bargainingpower;(4)thethreatofsubstituteproducts;(5)theintensityofcompetitionwithintheindustry.第12題12.Duetodifferencesintargetmarkets,businessmodels,marketpositioningandinteractions,enterpriseswithinthesameindustryareactuallydividedintoseveralstrategicgroups.Astrategicgroupisagroupcomposedofcompetitorswithsimilartargetmarketsandsimilarmarketpositioningintheindustry.第13題13.Thekeyfactorsofindustrysuccessarethemainfactorsthatpromotestheenterprisesintheindustrytowininthemarketcompetition,andtheyarealsothekeylinkofvaluecreationandthefieldinwhichenterprisesshouldestablishcorecompetence.第14題14.Theexternalenvironmentconsistsofmicroenvironment,industryenvironment,marketenvironmentandcompetitiveenvironment.第15題15.Inordertoaccuratelypredictthecompetitor'sresponsetothestrategicbehavioroftheenterpriseinthecompetitioninteraction,theenterprisestrategymanagershouldfurtherunderstand:(1)thecompetitor'stopmanagement(2)thecompetitor'sdevelopmenthistory,enterprisetraditionandenterpriseculture;(3)thecompetitor’smarketdiversity,productdiversityandotherconditionsrelatedtopredictingthereactionsofcompetitors.第16題16.Theresourceconditionofcompetitors.Throughtheanalysisofcompetitors'management,organization,finance,marketingandothercompetitivecapabilities,andthencomparetheadvantagesanddisadvantagesbetweenyourselfandyourrivals,soastoprovidereliablereferenceforthefinalstrategicpositioningoftheenterprise.第17題17.Throughanalyzingcompetitors'resources,capabilities,futuregoalsandstrategies,theenterprisecanunderstandcompetitors'actions,knowtheiradvantagesanddisadvantages,andavoidblindcompetitiveactions.第18題18.Marketandindustryenvironmentanalysisconsistsofmarketanalysisandindustrycompetitionstructureanalysis.第19題19.Marketanalysisrevolvesaroundthreemaincontents:customerdemand,consumptionpatternandtargetmarket.第20題20.Itisaveryimportantstepintheanalysisofthecompetitiveenvironmenttomakearealisticassessmentofthecompetitor'sstrength.Competitor'sstrengthisgenerallycomposedoftwofactors:competitor'sresourcestatusanditsabilitylevel.第21題1.Whichofthefollowingfactorsaren'tthecontentsofexternalenvironmentanalysis?ATheanalysisofcompetitorBTheanalysisofenterprisestrategygroupCTheanalysisofcompetitiveenvironmentDTheanalysisofmicroenvironment第22題2.Whichofthefollowingcontentsbelongstocompetitiveenvironmentanalysis?AStrategicbehavioroftheenterpriseBMarketrelatedfactorsCIndustryanalysisDCompetitionandcooperationanalysis第23題3.Whichofthefollowingoptionsbelongstomacroenvironmentanalysis?ACompetitorBIndustryCEnterprisestrategicDEnterprisestrategicgroup第24題4.ThemacroenvironmentanalysisincludesAPoliticsandlawBCompetitiveenvironmentCSocialvaluesDIndustry第25題5.Thepoliticalandlegalenvironmentalfactorsinthemacroenvironmentofanenterprisemainlyrefertothestrategicbehaviorsthataffecttheenterpriseinaspecificarea,excludingAPoliticalsystemBIndustrystandardCLawsandregulationsDGovernmentpolicy第26題6.WhichofthefollowingisthemaineconomicfactorinthemacroenvironmentofanenterpriseASocialsystemBSocialstructureCEconomicplanDPoliciesandregulations第27題7.Socialandculturalfactorsinthemacroenvironmentofenterprisesgenerallyrefertothegeneralsituationofsocialdevelopmentinaspecifichistoricalperiod,includingpeople'sAReligiousbeliefBGeneralmoodofsocietyCEducationallevelDRegionaldistribution第28題8.ThetechnologicalenvironmentinthemacroenvironmentofanenterprisemainlyincludesATheoveralllevelandchangingtrendofgovernment'stechnologicalprogressBGovernment'stechnologicalprogressorinnovationstrategyCThesystemandchangesofgovernmenttechnologicalinnovationDThestate'spolicyofencouragingandprotectingtechnologicalprogress第29題9.Thepopulationenvironmentinthemacroenvironmentofanenterprisemainlyreferstothepopulationquantityandsociologicalcharacteristicsofacountryorregion,includingACustomerdemandBAgestructureCSocialvaluesDTenure第30題10.MarketstructuralfactorsthatdeservespecialattentionfromenterprisemanagersincludeAIndustrysupply-demandrelationshipBMarketconcentrationratioCMarketsegmentationDCompetitiverelationship第31題11.Thecompetitivestructureoftheindustrydependsonfiveforcesandtheirinteractions,whichdonotincludeAThreatsfrompotentialentrantsBSupplier'sbargainingpowerCCustomer'sbargainingpowerDDegreeofmarketizationofregionsandindustries第32題12.Themainfactorsthatconstitutebarrierstoindustryentry,whichdonotincludeAScaleeconomyBMarketdifferentiationCCapitalinputDCostofsuppliersswitchingcustomers第33題13.UnderwhichofthefollowingcircumstanceswillthebargainingpowerofthesupplierbehigherATheconcentrationoftheindustrythesupplierisinislowBTheproductssuppliedhavesubstituteproducts

CBuyersarenotimportantcustomerstothesupplierDTheproductssuppliedarenotimportanttocustomers第34題14.UnderwhichofthefollowingcircumstanceswillthebargainingpowerofthecustomerbehigherATheconcentrationoftheindustrythecustomerisinislowBThereisnodifferentiationintheproductspurchasedbythecustomerCThecustomerhasthecostofswitchingproductsDTheprofitmarginofthecustomer'sindustryishigh第35題15.Undernormalcircumstances,industrieswithwhichofthefollowingcharacteristicsaremoreproneto"cut-throat"pricewars,andcompetitionwithintheseindustriesismoreintenseALowinventorycostBTheindustryisgrowingfastCLowfixedcostDTherearealargenumberofcompetitorswithequalstrengthintheindustry第36題16.Inordertoaccuratelypredictthecompetitor'sresponsetothestrategicbehavioroftheenterpriseinthecompetitiveinteraction,theenterprisestrategymanagershouldfurtherunderstand:ATheinformationofcompetitors’topmanagers,includingtheirexperience,knowledgeandagecomposition,behaviorpatterns,riskpreferences,andthedecision-makingmethodsBExternalenvironmentofcompetitorsCMarketdiversityandproductdiversityofcompetitorsandothersituationsunrelatedtopredictingthereactionsofcompetitorsDOveralllevelandchangetrendofnationaltechnologicalprogress第37題17.Competitor'sstrengthisgenerallycomposedofthreefactors,excludingAResourcestatusofthecompetitorBDevelopmenthistoryofthecompetitorCAbilitylevelofthecompetitorDCorecompetenceofthecompetitor第38題18.WhichofthefollowingquestionscanhelpstrategymanagerstodefinethekeysuccessfactorsoftheindustryAOnwhatbasisdomerchantschoosetheirproductbrands?Whichproductfeaturesareimportant?BAssumingthatthecharacteristicsandstrategiesofcompetitorsareknown,whatresourcesandcompetitivecapabilitiesdoenterprisesneedtohaveinordertosucceedinthecompetition?CWhatdocompetitorsthinkoftheindustry?Whatisthehypotheticalbasisforformulatingtheirstrategy?DWhatarethecompetitors'resourcesandcapabilities,andwhataretheiradvantagesanddisadvantages?第39題1.Whichofthefollowingarethecontentsofexternalenvironmentanalysis?ATargetmarketBEnterprisemarketandindustryenvironmentCCompetitiveenvironmentDMicroenvironmentEMacroenvironment正確答案：BCE第40題2.ThemaincontentsofthecompetitiveenvironmentincludeATargetmarketBStrategicgroupCAnalysisofcompetitorsDMarketrelatedfactorsEAnalysisofkeysuccessfactorsinindustry正確答案：BCE第41題3.WhatcanbeaffectedwidelybytheexternalfactorsofmacroenvironmentinaspecificspaceAIndustriesBEnterprisestrategygroupsCKeysuccessfactorsoftheindustryDEnterprisestrategicbehaviorEMarkets正確答案：ADE第42題4.Thepoliticalandlegalenvironmentalfactorsinthemacroenvironmentofanenterprisemainlyrefertothefactorsthataffectthestrategicbehavioroftheenterpriseinaspecificregion,includingAMarketfactorBPoliticalsystemCGovernmentpolicyDEconomyELawandregulation正確答案：BCE第43題5.Whichofthefollowingarethemaineconomicfactorsinanenterprise'smacroenvironmentAEconomicsystemBEconomicstructureCEconomicplanDEconomicpolicyEEconomictrend正確答案：ABCDE第44題6.Socialandculturalfactorsinthemacroenvironmentofanenterprisegenerallyrefertothegeneralsituationofsocialdevelopmentinaspecifichistoricalperiod,includingpeople'sAPersonalbeliefsBSocialvaluesCCulturetraditionandcustomsDSocietyethosEEducationalbackgrounds正確答案：BCD第45題7.ThetechnologicalenvironmentinthemacroenvironmentofanenterprisemainlyreferstoATheoveralllevelandchangingtrendofthenationaltechnologicalprogressBThegovernment'stechnologicalprogressorinnovationstrategyCThegovernment'spolicyofencouragingandprotectingtechnologicalprogressDThesystemandchangeofnationaltechnologicalinnovationEThestate’spolicyofencouragingandprotectingtechnologicalprogress正確答案：ABDE第46題8.Thepopulationenvironmentinthemacroenvironmentofanenterprisemainlyreferstothepopulationquantityandsociologicalcharacteristicsofacountryorregion,includingAResidents'sexstructureBAgestructureCEducationallevelDPopulationregionaldistributionEEthniccomposition正確答案：ABCDE第47題9.MarketstructuralfactorsthatdeservespecialattentionfromenterprisemanagersincludeAIndustryconcentrationratioBCompetitorsCMarketsegmentationDDegreeofmarketizationofregionsandindustriesERelationshipbetweenmarketsupplyanddemand正確答案：ACDE第48題10.Industrycompetitionstructuredependsonfivevariables(orfiveforces)andtheirinteractions,whichincludeAThreatsfrompotentialentrantsBSupplier'sbargainingpowerCDegreeofmarketizationofregionsandindustriesDThreatsofsubstituteproductsECustomer'sbargainingpower正確答案：ABDE第49題11.WhichofthefollowingarethemainfactorsthatconstitutebarrierstoindustryentryAScaleeconomyBProductdifferentiationCInitialcapitalinvestmentDCostofcustomersswitchingsuppliersEThedifficultyofenteringthedistributionchannel正確答案：ABCDE第50題12.UnderwhichfollowingcircumstanceswillthebargainingpowerofthesupplierbehigherATheconcentrationoftheindustrythesupplierisinislow

BTheproductssuppliedareveryimportanttocustomersCTheproductssuppliedhavenosubstituteproductsDBuyersarenotimportantcustomerstothesupplierETheproductssuppliedarestandardized正確答案：BCD第51題13.UnderwhichfollowingcircumstanceswillthebargainingpowerofthecustomerbehigherATheconcentrationoftheindustrythecustomerisinishighBThereisdifferentiationintheproductspurchasedbythecustomerCThecostofcustomerswitchingproductsishighDTheprofitmarginofthecustomer'sindustryishighEItiseasierforcustomertocarryoutbackwardintegration正確答案：AE第52題14.Undernormalcircumstances,industrieswithwhichfollowingcharacteristicsaremoreproneto"cut-throat"pricewars,andcompetitionwithintheseindustriesismoreintenseALowinventorycostBHighproductsdifferentiationCLeapfrogginggrowthofproductioncapacityDSingleoperationalpurposeofcompetitorsEHighexitcost正確答案：CE第53題15.Inordertoaccuratelypredictthecompetitor'sresponsetothestrategicbehavioroftheenterpriseinthecompetitiveinteraction,theenterprisestrategymanagershouldfurtherunderstand:ATheinformationofcompetitors’topmanagers,includingtheirexperience,knowledgeandagecomposition,behaviorpatterns,riskpreferences,andthedecision-makingmethodsBMarketdiversityandproductdiversityofcompetitorsandothersituationsunrelatedtopredictingthereactionsofcompetitorsCOveralllevelandchangetrendofnationaltechnologicalprogressDDevelopmenthistory,corporatetraditionandcorporatecultureofcompetitorsEObtainthecompetitor'sstrategythroughbusinessspies正確答案：ABDChapter2ReflectionQuestions第1題第2題第3題第4題第5題第6題Chapter3Test第1題1.Internalenvironmentanalysiscanmaketheenterprisedecidewhatshouldbedoneandwhatshouldbeaccomplished.第2題2.Theinternalenvironmentanalysishelpsenterprisestrategicmanagerstoidentifythevariousimportantopportunitiesandthreatsfacingtheenterprise,sothattheymaybeabletostimulatevariouspossiblestrategicchoicesinaccordancewiththeprincipleof"increasingprofitsandavoidingweaknesses",andsolvetheproblemofwhattheenterpriseislikelytodostrategically.第3題3.Accordingtotheresource-basedstrategicthinkingmode,thebasicprocessofenterpriseinternalenvironmentanalysisistodeterminewhethertheenterprisehasgraspedtheseopportunitiesandavoidedthesethreatsonthepremisethattheenterprisehasidentifiedthemainopportunitiesthatneedtobeseizedandalsothemainthreatsthatneedtobeavoided,andtodeterminewhethertheenterprisehastheresources,capabilities,andcoreexpertisetograsptheseopportunitiesandavoidthesethreats.第4題4.Theanalysisoftheinternalenvironmentoftheenterpriseisfacingmanychallenges,andsomespecialarrangementsneedtobemadeinthechoiceofworkingmethods,thecompositionoftheworkteamandtheinterpersonalrelationshipsatwork.第5題5.Enterprisestrategicmanagersneedtounderstandthecapabilitiesthatenterprisesneedtoachievetheirstrategicintentions,purposes,andgoals,aswellaswhatcapabilitiestheycurrentlyhave,anddeterminewhatcompetitivestrengthstheyhaveintermsofresourcesandcapabilities.Thisisacompetitivestrengthanalysisofinternalenvironmentanalysis.第6題6.Intheeventofmajorchangesintheexternalenvironmentoftheenterprise,theenterprisestrategicmanagershouldmakeastrategicchoicethatisconsistentwiththeenterpriseculture,managementtraditionsandcorevalues.第7題7.Asaseriesofstrategicbehaviorsofanenterprise,thehistoryoftheenterpriseisthebasisfortheenterprisetoformulatethecurrentstrategy,butitwillnotaffectthefuturestrategicchoiceoftheenterprise.第8題8.Enterprisescanincreasetheircorecompetitivenessbyimplementingproductdifferentiation,purchasingproductionpatentrights,innovatingproductiontechnology,andhiringproductionoutsourcers.第9題9.Inthe21stcentury,humanresourcesareanimportantpartofenhancingthecorecompetitivenessofenterprises.第10題10.Thebusinesspremises,equipment,andtrademarksofanenterpriseareallmanifestationsofitstangibleresources.第11題11.Theenterprise'sownresourcesarevariousresourcesthattheenterprisehaspropertyrights,andtheenterprise'savailableresourcesarethosethatexistoutsidetheenterprise.第12題12.Thecapabilityofanenterprisecandeterminenotonlythelevelofutilizationofexistingresources,butalsothelevelofintegrationofexternalresources.第13題13.Theresourcesandcapabilitiespossessedbyanenterprisealwaysmatch.Themoreresources,thestrongerthecapabilities.第14題14.Accordingtotheresource-basedview,constructing,maintainingandexploitingthecorecompetitivenessofanenterpriseisnotonlythebasisfortheenterprise'sstrategicchoice,butalsothepurposeoftheenterprise'sstrategicmanagement.第15題15.Pathdependence,asamainfunctionofcorecompetitiveness,willdefinitelybringpositiveandeffectiveeffectstoenterprises.第16題1.Oneofthefollowingprocessesthatisnotpartoftheinternalenvironmentanalysisis:AHistoricalandcurrentstrategicanalysisBIndustryanalysis

CCapabilityanalysisDAnalysisofcoreexpertise第17題2.

(

)canhelpenterprisesjudgethestrengthsandweaknessesofresourcesAHistoricalandcurrentstrategicanalysis

BCapabilityanalysisCResourceanalysisDAnalysisofcoreexpertise第18題3.Sincetheenterprisestrategicmanagerswillbepressured,disturbedorhinderedbyvariousinternalinterestgroups,theinternalenvironmentalanalysishas(

)AComplexity

BConflictofinterestCAmbiguityDUncertainty第19題4.Theimprovementoftheenterprise'ssalesperformancemaybeattributedtotheenterprise'scompetitivestrengthinsales,butitmayalsobenefitfromtheenterprise'scompetitivestrengthsinmarketing,researchanddevelopment,marketresearch,andmayalsobenefitfromthestrengthsofmanufacturingquality.Itcanbeseenthattheinternalenvironmentanalysishas(

).AComplexity

BUncert