新年感恩季幸福新年里HAPPY·NEW·YEAR新氣象58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic前言HAPPY·NEW·YEAR元旦，即公歷的1月1日，是世界多數(shù)國家通稱的“新年”。元，謂“始”，凡數(shù)之始稱為“元”；旦，謂“日”；“元旦”意即“初始之日”。“元旦”一詞在中國文學(xué)作品中最早出現(xiàn)于《晉書》。中國歷史上的“元旦”指的是“正月一日”，“正月”的計算方法，在漢武帝時期以前是很不統(tǒng)一的，歷代的元旦日期并不一致。活動導(dǎo)入TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere距離農(nóng)歷新年越來越近大街小巷洋溢著過年的氛圍添新衣、辦年貨、選好禮美好的新春時節(jié)，離不開色彩粉飾精彩的歡聚時光，少不了創(chuàng)意點(diǎn)綴活動概述58pic58pic58pic58pic58pic58pic58pic壹活動鋪排58pic58pic58pic58pic58pic58pic58pic貳氛圍布置58pic58pic58pic58pic58pic58pic58pic叁活動內(nèi)容58pic58pic58pic58pic58pic58pic58pic肆目錄HAPPY·NEW·YEAR活動概述58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic壹HAPPY·NEW·YEAR活動概述TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere1234活動主題新年感恩季·幸福新年里活動時間1月/2月份月度暖場（五周）活動主題項目營銷中心參與對象新老業(yè)主、意向客戶潛在客戶、到訪客戶前期推廣TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere01020304活動前一，進(jìn)行活動前宣推某省市場聲音官方微信項目發(fā)布活動鏈接，活動形式全程報導(dǎo)H5頁面推廣：微信朋友圈轉(zhuǎn)活動H5頁面，前期造勢宣傳、推廣、邀約。微信朋友圈活動推廣視頻：制作活動前宣倒計時視頻；合作媒體：合作戶外、廣播媒體進(jìn)行活動畫面、廣播投放。活動推廣TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere通過微信與轉(zhuǎn)發(fā)文章，可以到現(xiàn)場領(lǐng)取參與券一張?；顒愉伵?8pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic貳HAPPY·NEW·YEAR活動鋪排TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere還有**天便是傳統(tǒng)農(nóng)歷新春佳節(jié)，大街小巷已滿滿都是某省市民也忙于開始辦置各式年貨，****更是彩迎新年，通過這一個月的一系列新春活動爭相上演，可以吸引返鄉(xiāng)人群來營銷中心，增加現(xiàn)場人氣也激發(fā)年底購買欲！活動概述TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere01020304第一活動歡樂賀元旦**嘉年華|1月01日-1月03日|第二活動甜蜜食光味你而來|1月09日-1月10日|第四活動詳情見后面|1月23日-1月24日|第三活動詳情見后面|1月16日-1月17日|第五活動詳情見后面|1月30日-1月31日|05氛圍布置58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic叁HAPPY·NEW·YEAR造型拱門營銷中心入口大門處搭建主題門頭，提升活動調(diào)性，釋放活動信息?；顒又黝}背板TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在營銷中心內(nèi)設(shè)計五主題背板，釋放活動信息，彰顯活動主題DIY區(qū)域TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在營銷中心內(nèi)設(shè)計DIY區(qū)域。氛圍細(xì)節(jié)包裝TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere對營銷中心進(jìn)行新春氛圍包裝，如：福字、春聯(lián)、窗花、紅燈籠、中國結(jié)，從細(xì)節(jié)處彰顯濃濃的年味。簽到區(qū)域TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere到處設(shè)置簽到背景板、簽到桌及花藝擺件，整體以年貨題暖場元素為主；前臺布置TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere營銷中心的的前臺放置新春主題擺件，凸顯項目品質(zhì)，營造活動氛圍，美化活動現(xiàn)場。氛圍布置TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在營銷中心內(nèi)場可在相應(yīng)的位置擺放新年美陳（鞭炮、發(fā)財樹、元寶、禮盒等）裝飾，營造新年氛圍感。活動內(nèi)容58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic肆HAPPY·NEW·YEAR58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic歡樂賀元旦**嘉年華第一活動|1月01日-1月03日|元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere慶賀新年新氣象顧客至特色簽到臺簽到在愛心上簽上自己的名字和電話，在放入指定位置，活動現(xiàn)場每位簽到后都可領(lǐng)取參與券一張。日歷DIY圈層活動TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere熱愛手工的你怎么能錯過日歷DIY圈層活動？和愛人或者孩子一起參加了解日歷的起源及發(fā)展為新年增添一色彩繪臉譜，重拾國粹TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在各式臉譜之上，一場創(chuàng)意手工大PK正式拉開帷幕，各位來賓與小朋友們，用心以色彩勾勒，以筆尖自由填充，當(dāng)一件件成品呈獻(xiàn)，現(xiàn)場的欣喜與圍再度升溫，這是一次湖心盛會，更是尋跡年味之旅。慶賀新年新氣象巨型游戲機(jī)TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere來賓憑活動參與券，即可以免費(fèi)體驗(yàn)巨型游戲機(jī)，來賓現(xiàn)場可進(jìn)行單人模式，也可以參與雙人PK模式。京味春節(jié)美食TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere地道京味，霸占味蕾記憶，****舉辦京味春節(jié)美食品鑒活動，糕點(diǎn)師傅精心準(zhǔn)備了美味可口的美食，驢打滾和茯苓夾餅，讓到場嘉賓都現(xiàn)場品嘗美味京味。58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic58pic甜蜜食光味你而來第二活動|1月09日-1月10日|元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顧客至特色簽到臺簽到在愛心上簽上自己的名字和電話，在放入指定位置，活動現(xiàn)場每位簽到后都可領(lǐng)取參與券一張。草莓巧克力DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere草莓的酸酸甜甜是很多朋友都喜歡的,而巧克力的味道也是很大一部分朋友都喜歡的。如果有一天,當(dāng)草莓遇上巧克力的時候,會不會撞出不一樣的火花呢...趣味餅干DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere做餅干是一件特別簡單的事情,不像蛋糕那樣要打發(fā)雞蛋,也不像面包那樣需要揉面出手套膜。做餅干也是一件特別快樂的事情,因?yàn)榭梢院蛯氊悅円黄痼w驗(yàn)DIY的樂趣五彩繽紛甜蜜生活TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在這特別的時期給業(yè)主們帶了滿滿的祝福精心策劃只為特別的你們同時為各位業(yè)主們準(zhǔn)備了生日蛋糕五彩繽紛甜蜜生活TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere精美甜點(diǎn)以及各種新年小吃年味十足希望能帶給大家更多甜蜜58pic58pic58pic58pic58pic58pic58pic58pic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縱情享受TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere烤全羊啥也不用做！來了就開撕！免費(fèi)!經(jīng)過高后的烤全羊吮飽醬汁后的羊肉香味一定濃郁得隔幾條街都能聞到！饕餮美食

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