Project1OverviewofCross-BorderE-Commerce

CONTENTSConceptandCharacteristicsofCross-BorderE-Commerce01TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02ModesofCross-BorderE-Commerce03TheCurrentSituationofCross-BorderE-Commerce04KnowledgeExtension&PraciticalCase05Knowledgeextension05NewWordsboast/b??st/v.自夸

awe/??/n.敬畏giant/?d?a??nt/n.巨人；大公司medium-sized/?mi?di?m?sa?zd/adj.中型的consult/k?n?s?lt/v.咨詢enterprise/?ent?pra?z/n.企業(yè)tailor-made/?te?l??me?d/adj.量身定做的expansion/?k?sp?n?n/n.擴(kuò)展stage/ste?d?/n.階段thrive/θra?v/v.繁榮leverage/?li?v?r?d?/v.利用China’sCross-BorderE-CommerceTakesoffNewWordscustomized/?k?st?ma?zd/adj.定制的cultivate/?k?lt?ve?t/v.培養(yǎng)revenue/?rev?nju?/n.收益third-party/?θ??rd?pɑ?rti/adj.第三方logistics/l??d??st?ks/n.物流smite/sma?t/v.（使）著迷digital/?d?d??tl/adj.數(shù)字的foreign-based/?f?r?n?be?st/adj.國(guó)外的salesvolume銷量operatingmodel運(yùn)營(yíng)模式accountfor占（比例）China’sCross-BorderE-CommerceTakesoffSilkRoad絲綢之路ChinaDaily《中國(guó)日?qǐng)?bào)》ReadingWelcometotheamazing,efficientworldofChinesecross-bordere-commerce.Inthisworld,localbrandsmaynotboast,buttheirinfluenceandsalesvolumecouldstokebothenvyandaweinmarketinggiants.China’sCross-BorderE-CommerceTakesoffReadingChina’sCross-BorderE-CommerceTakesoffThankstocross-bordere-commerce,smallandmedium-sizedChineseenterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyandoperatingmodels,aswellastailor-madesolutionsforbusinessexpansionatdifferentstages.ReadingChina’sCross-BorderE-CommerceTakesoff"China'scross-bordere-commerceisthriving,whichbringsabouthugeopportunitiesforChineseenterprises.Butitalsobringsaboutnewissuesandchallenges.ByleveragingAmazon'sglobalnetworkandresources,wecouldprovidecustomizedsolutionstomeettheneedsofChinesesellersandcultivatecross-bordere-commercetalentsinChina,"saysDaiJingfei,vice-presidentofAmazonChina.ReadingChina’sCross-BorderE-CommerceTakesoffIn2017,salesrevenuefromthird-partysellersonAmazon'sonlinemarketplaceaccountedfor50percentofglobalsales,amongwhichthesmallandmedium-sizedenterprisesaccountedforover25percentofAmazon'soverallthird-partybusinesses.Reading“Amazon'sgloballogisticsnetworkacross185countriesandregionshashelpedtoestablishaneffective‘OnlineSilkRoad'forChineseenterprisesgoingglobal,”ElaineChang,presidentofAmazonChina,saidinanearlierinterviewwithChinaDaily.China’sCross-BorderE-CommerceTakesoffReadingChina’sCross-BorderE-CommerceTakesoffItisnotjustthatoverseasconsumersaresmittenbyChinesegoods.InChina,e-commerceisalsoattractingconsumerstobuyforeigngoods.Morethan15percentofChineseconsumersmadepurchasesworth$85.76billionfromabroadin2016.By2020,aquarteroftheChinesepopulation,ormorethanhalfofalldigitalbuyers,willbeshoppingeitherdirectlyonforeign-basedwebsitesorthroughthirdparties.ExercisesChoosethebestanswerforeachofthefollowingquestions.(1)WhichofthefollowingisbecomingincreasinglyinfluentialinChinesecrossbordere-commerceworld?

.A.marketinggiantsB.localbrandsC.localcompaniesD.smallandmedium-sizedenterprises(2)Smallandmedium-sizedChineseenterprisescannowreceivealotofsupportfrome-commerce,including

.A.consultingservicesforenterprisedevelopmentstrategyB.consultingservicesforenterpriseoperatingmodelsC.solutionsforbusinessexpansionatdifferentstagesD.alloftheaboveBDExercisesChoosethebestanswerforeachofthefollowingquestions.CA(3)TomeettheopportunitiesandchallengesofChinesecross-bordere-commerce,Amazoncandoalotexcept

.A.usingAmazon’sglobalnetworkandresourcesB.providingcustomizedsolutionstomeettheneedsofChinesesellersC.usingforeign-baseddigitalbuyersD.cultivatingcross-bordere-commercetalentsinChina(4)AccordingtoElaineChang,presidentofAmazonChina,howtounderstandthe“OnlineSilkRoad”?

.A.Itisaneffectivecross-bordere-commerceconceptforChineseenterprisestogoglobalthroughtheInternetB.Itisthesameasthe“SilkRoad”inancientChinaC.ItisawrongideausedinanearlierinterviewwithChinaDailyD.ItisaconceptnewlyinventedbyElaineChangherselfExercisesChoosethebestanswerforeachofthefollowingquestions.C(5)Thequotationofallthenumbersatthelastparagraphshows

.A.There’sabigpopulationinChinaB.ChinahasalotofdigitalbuyersC.BoththeexportandimportaredevelopingwellinChinaD.Chinesepeopleoftenuseforeign-basedwebsitesTranslationWelcometotheamazing,efficientworldofChinesecross-bordere-commerce.Inthisworld,localbrandsmaynotboast,buttheirinfluenceandsalesvolumecouldstokebothenvyandaweinmarketinggiants.China’sCross-BorderE-CommerceTakesoff歡迎來到中國(guó)跨境電商的神奇、高效世界。在這個(gè)世界中，本土品牌可能并不張揚(yáng)，但它們的影響力和銷售量卻足以讓營(yíng)銷巨頭們既羨慕又驚嘆。TranslationChina’sCross-BorderE-CommerceTakesoffThankstocross-bordere-commerce,smallandmedium-sizedChineseenterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyandoperatingmodels,aswellastailor-madesolutionsforbusinessexpansionatdifferentstages.借助跨境電子商務(wù)，中國(guó)的中小型企業(yè)現(xiàn)在可以獲得有關(guān)企業(yè)發(fā)展戰(zhàn)略和運(yùn)營(yíng)模式的咨詢服務(wù)，以及針對(duì)不同階段業(yè)務(wù)擴(kuò)展方面量身定制的解決方案。TranslationChina’sCross-BorderE-CommerceTakesoff"China'scross-bordere-commerceisthriving,whichbringsabouthugeopportunitiesforChineseenterprises.Butitalsobringsaboutnewissuesandchallenges.ByleveragingAmazon'sglobalnetworkandresources,wecouldprovidecustomizedsolutionstomeettheneedsofChinesesellersandcultivatecross-bordere-commercetalentsinChina,"saysDaiJingfei,vice-presidentofAmazonChina.中國(guó)的跨境電子商務(wù)蓬勃發(fā)展，為中國(guó)企業(yè)帶來了巨大的機(jī)遇。但也帶來了新的問題和挑戰(zhàn)。通過利用亞馬遜的全球網(wǎng)絡(luò)和資源，我們可以提供定制的解決方案，以滿足中國(guó)賣家的需求，并在中國(guó)培養(yǎng)跨境電商人才。TranslationChina’sCross-BorderE-CommerceTakesoffIn2017,salesrevenuefromthird-partysellersonAmazon'sonlinemarketplaceaccountedfor50percentofglobalsales,amongwhichthesmallandmedium-sizedenterprisesaccountedforover25percentofAmazon'soverallthird-partybusinesses.2017年，亞馬遜在線市場(chǎng)第三方賣家的銷售收入占全球銷售額的50%，其中中小企業(yè)占亞馬遜總體第三方業(yè)務(wù)的25%以上。Translation“Amazon'sgloballogisticsnetworkacross185countriesandregionshashelpedtoestablishaneffective‘OnlineSilkRoad'forChineseenterprisesgoingglobal,”ElaineChang,presidentofAmazonChina,saidinanearl