LAZADALazada

CONTENTSLazadaIntroduciton01WordsandExpressions02MiniProject03LazadaIntroduciton01LEAD-INOperationmode：①B2B2CAboutPlaftormOperationmode：①B2B2CLEAD-INProductcategory：CosmeticsAboutPlaftormMaternity&BabyFood&healthCareProductcategory：CosmeticsElectronicsLEAD-IN①LGS:ItismainlyaimedatthelogisticsmodelaunchedbyChinesesellerstoprovideone-stoplogisticsservicesforsellers.LogisticLEAD-IN②LGF:ThefullnameofFBLis"FulfillmentbyLazada",whichisalogisticswarehousingserviceprovidedbyLazadatotheseller,includingproductprocessing,packagingandordertransportation.LogisticLEAD-IN①LazadaWallet：LazadaWalletoffersexclusivediscountswhenrecharging,suchasa10yuanvoucherforMalaysianuserswhorecharge100ringgit.PaymentLEAD-IN②COD(cashondelivery)Over70%ofordersareused,withIndonesia/Philippinesaccountingforasmuchas85%.PaymentWordsandExpressions02

ReadingLazadacanbeviewedasSoutheastAsianversionofAmazonorJD.com.IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia,andprimarilysells3C

products.Attributedtothefavorablemarketenvironmentwithfewercompetitors,asatisfactoryprofitleveliskeptinLazada.FollowingtheexampleofAmazon,Lazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersmeanwhileperfectingtheorderplacementanddistributionflows.ItsbusinesshasextendedalloverIndonesia,Malaysia,thePhilippines,ThailandandVietNam,andcoveredabout600millionconsumers.Inparticular,Lazadaprovidesafter-salesserviceslike1-yearwarranty,freightfreeand14-dayunconditionalreturnorexchange.LazadaNewWords1.target/?tɑ?rɡ?t/vt.totrytohaveaneffectonaparticulargroupofpeople面向，把…對(duì)準(zhǔn)（某群體）IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia.它面向的是東南亞地區(qū)正在養(yǎng)成線上購(gòu)物習(xí)慣的用戶群體。ThelogisticsmodeistargetedforChineseusers.該物流模式面向中國(guó)用戶。NewWords2.favorable/?fe?v?r?b?l/adj.givingsomeoneorsomethinganadvantageorabenefit支持的；有利的Attributedtothefavorablemarketenvironmentwithfewercompetitors.歸因于競(jìng)爭(zhēng)對(duì)手較少的有利市場(chǎng)環(huán)境。Wemusttakethefullestadvantageofthepresentfavorableconditions.我們必須充分利用目前這有利的條件。NewWords

3.merchant/?m??rt??nt/n.apersonwhobuysandsellsgoodsinlargequantities,especiallyonewhoimportsandexportsgoods商人LazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersLazada致力于為小商戶和零售商搭建銷售平臺(tái)。ManyforeignmerchantsgatheredinGuangzhou.外商云集廣州。ProperNames3CProduct計(jì)算機(jī)(Computer)、通信(Communication)和消費(fèi)類電子產(chǎn)品(ConsumerElectronics)三者結(jié)合,亦稱“信息家電”。Phrases&Expressions1.attributeto將……歸因于Iattributeoursuccesstohim.我將我們的成功歸功于他。Manypersonsalwaysattributetheirfailurestothebetrayalfromotherpeople.很多人總將自己的失敗歸咎于他人的背叛。Mini-Project03Mini-ProjectKrissetthewrongproductpriceonLazadawhenhelaunchedtheproductonth