Project5ProductManagementofCross-BorderE-CommerceCONTENTSProductSelection01ProductManagement:ProductPricing02ProductManagement:ForbiddenandRestrictedProducts03Knowledgeextension04ProductSelection01Newwordsuphill/??p?h?l/adj.費力的

literally/?l?t(?)r?l?/adv.真正地，確實地prime/pra?m/adj.主要的，首要的massive/?m?s?v/adj.大而重的restriction/r??str?k?(?)n/n.限制規(guī)定shape/?e?p/v.塑造frilly/?fr?l?/adj.多飾邊的，多褶邊的reinforce/r???n?f??s/v.加強；加固match/m?t?/v.般配，相配outlet/?a?tlet/n.經(jīng)銷店channel/?t??n(?)l/n.途徑；渠道sanity/?s?n?t?/n.明智，理智target/?tɑ?g?t/v.面向；把……對準(zhǔn)TranslationYouronlinebusinesswillhavemanyseparatepartsthatallneedtoworktogether,suchasmarketing,inventory,andfinances.Eachpartisdirectlyinfluencedbythetypeofproductsyou'reselling.Thismeansthatwithoutasolidproductline,yourbusinessfacesanuphillbattlebeforeitevenstarts—ifyoudon'tknowwhatyou'reselling,youcan'tplantheotheraspectsofyouronlinestore.您的在線業(yè)務(wù)將含有許多需要協(xié)同工作的部分，例如營銷、庫存和財務(wù)。每個部分都直接受到您銷售的產(chǎn)品類型的影響。這就意味著，如果沒有穩(wěn)固的產(chǎn)品線，您的企業(yè)甚至在還未開始之前就會面臨一場艱苦的戰(zhàn)斗——如果您不知道自己賣什么，就無法規(guī)劃在線商店的其他方面。TranslationIt'struethatdecidingwhatproductstosellcanberatherdifficult,asthereareliterallymillionsofoptionstochoosefrom.Notonlythat,youneedtoensurethere'samarketforyourproductsandthatyoucanactuallymakemoneyfromsellingthem.Evenmore,theproductsyousellareaprimefactorinshapingotherdetailsthatimpactyouronlinebusiness.Forexample,ifyoudecidetosellrefrigerators,howwillyoushipthismassiveitemacrossthecountry?Or,ifyou'resellingwine,whatlegalrestrictionsdoyoufacewhensellingtodifferentstatesandgeographies?Arethereanyadditionaltaxesthatneedtobepaid?確實，決定銷售哪些產(chǎn)品可能相當(dāng)困難，因為實際上有數(shù)百萬種產(chǎn)品可供選擇。不僅如此，您還需要確保您的產(chǎn)品有市場，并且您可以通過銷售它們來賺錢。更重要的是，您銷售的產(chǎn)品還是其他細(xì)節(jié)的主要影響因素。例如，如果您決定銷售冰箱，您將如何在全國范圍內(nèi)運送這個龐大的物品？或者，如果您正在銷售葡萄酒，那么在向不同的州和地區(qū)銷售葡萄酒時您會面臨哪些法律限制？是否有任何額外的稅款需要支付？TranslationAsamatteroffact,theproductsyousellonlinedirectlyimpactthefollowing:●Branding&design:Ifyou'resellingautoparts,youprobablywouldn'twanttogiveyourwebsiteapinkbackgroundandfrillylogo,right?Yourbrandshouldreinforceyourproductline,somakesuretheymatchwell.Checkoutyourcompetitorstoseewhatsortofdesignsthey'reusing.事實上，您在網(wǎng)上銷售的產(chǎn)品直接影響以下方面：品牌和設(shè)計：如果您銷售汽車零部件，您可能不想給您的網(wǎng)站一個粉紅色的背景和褶邊標(biāo)志，對吧？您的品牌應(yīng)該加強您的產(chǎn)品線，所以要確保它們完美匹配?？纯茨母偁帉κ郑纯此麄冋谑褂檬裁礃拥脑O(shè)計。Translation●Marketing:Themarketingoutletsyouchoose,alongwithyourmarketingbudgets,aredependentonyourtargetaudience,whichisfullydeterminedbyyourproductoffering.Forbestresults,makeaplantomarketacrossmorethanonechannel,suchasadvertisingonFacebookandwithinsearchresultspages.營銷：您選擇的營銷渠道以及營銷預(yù)算取決于您的目標(biāo)受眾，而您的目標(biāo)受眾又完全取決于您的產(chǎn)品。為獲得最佳效果，請制定跨多個渠道的營銷計劃，例如在Facebook和搜索結(jié)果頁面內(nèi)投放廣告。Translation●Yoursanity:Keepinmindthatyou'llbespendinglotsoftimewiththeseproducts,soonlysellsomethingifyoufinditinterestingandwon'tgetboredwithitsoon.Allinallfiguringoutwhattosellonl