II1IntroductionTheintroductionpartmainlyfocusesonthreeaspects:researchbackground,significanceandobjectives.UnderthebackgroundofglobalizationandthedeepintegrationofInternettechnology,ChineseInternetbuzzwords,asanemerginglinguisticphenomenon,haveanimportantvalueofculturaldissemination.ThestudyofEnglishtranslationofInternetbuzzwordscanpromoteculturalcommunicationandunderstanding,promotetheinternationalizationofInternetculture,andenhancethequalityoftranslation.ThestudyofEnglishtranslationofInternetbuzzwordsaimstoanswerthecorequestionsoftranslation,topromoteculturalcommunication,toprovidesystematicsupportfortheEnglishtranslationofChineseInternetbuzzwords,andtopromotecross-culturalcommunicationandtheinternationaldisseminationofChineseculture.1.1ResearchbackgroundUnderthebackgroundofglobalizationandthedeepfusionofInternettechnology,languageasacarrierofculturalcommunicationisexperiencingaprofoundchange.Asanemerginglanguagephenomenon,ChineseInternetbuzzwordsarenotonlyanimportantpartofInternetculture,butalsoanimportantwindowreflectingsocialhotspots,culturalpsychologyandlivingconditions.Thesebuzzwordsoftenappearinsimple,humorousandcreativeforms,spreadingrapidlyamongnetizensandformingawidesocialimpact.ThegenerationanddisseminationofChineseInternetbuzzwordsnotonlyreflecttheculturaldynamicsofChinesesociety,butalsotheinteractiverelationshipbetweenlanguageandcultureinthecontextofglobalization.However,theEnglishtranslationofChineseInternetbuzzwordsfacesmanychallenges.Firstofall,Internetbuzzwordsareoftenculturallyspecific,andtheirsemanticandpragmaticfunctionsaredeeplyrootedinthesocialandculturalcontextofChina.Secondly,thelinguisticformsofInternetbuzzwordsarediverse,whichputshigherdemandsontheaccuracyandflexibilityoftranslation.Inaddition,duetothelackofsystematictranslationtheoryandpracticalguidance,thetranslationofmanyInternetbuzzwordsfailstoaccuratelyconveytheirculturalconnotationsandpragmaticfunctions,andmayevenleadtomisunderstandingandprejudice.Therefore,anin-depthstudyoftheEnglishtranslationstrategiesofChineseInternetbuzzwordsnotonlyhelpstoimprovethequalityoftranslation,butalsopromotestheinternationaldisseminationofChinesecultureandenhancestheeffectivenessofcross-culturalcommunication.ThisstudyaimstosystematicallyanalyzethelinguisticfeaturesandculturalconnotationsofInternetbuzzwords,explorethetheoreticalframeworkandpracticalpathoftheirEnglishtranslation,andprovideacademicsupportandpracticalguidanceforcross-culturalcommunication.1.2ResearchsignificanceThesignificanceofthisstudyisreflectedinthethreelevelsofculture,society,andpractice,andithasimportantacademicandsocialvalues.Ontheculturallevel,ChineseInternetbuzzwords,asamicromirrorofChinesesocietyandculture,carryrichculturalconnotationsandcontemporarycharacteristics.Byaccuratelytranslatingthesebuzzwords,Chineseculturecanbeeffectivelydisseminated.Understandingandrespectamongpeopleofdifferentculturalbackgroundscanbepromoted.Atthesociallevel,thetranslationofinternetcatchwordsisanimportantwaytointernationalizecyberculture.WiththepopularizationoftheglobalInternet,networkculturehasbecomeanimportantfieldofcross-culturalcommunication.BytranslatingChineseInternetbuzzwords,itcanpromotethecommunicationandintegrationofglobalInternetcultureandprovidelanguagesupportforinternationalcommunicationandcooperation.Forexample,inthefieldsofcross-borderE-commerce,internationalcommunicationandculturaldiplomacy,accuratetranslationofInternetbuzzwordscanhelptoenhancethecommunicationeffectandtheinternationalinfluenceofChineseculture.Fromthepracticalpointofview,thisin-depthandcomprehensivestudysystematicallyandmeticulouslycomprehendsallkindsofInternetbuzzwordswithcontemporarycharacteristicsandcommunicationinfluencederivedfromtheInternetenvironment.Onthisbasis,acomprehensivesummaryandmulti-dimensionalanalysisoftheirtranslationstrategiesareconducted.Thecorepurposeofthestudyistoprovideaccurate,detailedandhighlyoperableguidancefortranslatorsandpractitionersinrelatedfieldsintheprocessofactualtranslationpractice,soastohelpthemsignificantlyimprovethequalityoftheirtranslationwork,optimizetheactualeffectsoftranslationresults,ensurethatInternetbuzzwordscanbeaccuratelyandvividlyconveyedincross-linguisticandcross-culturalcommunicationscenarios,andminimizethelossofinformationandthelossofcommunicationimpact.Inordertominimizethelossofinformationandmisunderstanding,andtopromotesmoothcommunicationandin-depthunderstandingofInternetpopcultureamongpeopleofdifferentculturalbackgrounds,wehaveprovidedthemwithspecificguidancetohelpthemsignificantlyimprovethequalityoftheirtranslationworkandoptimizethepracticaleffectsproducedbythetranslationresults.1.3ResearchobjectivesThemaingoalofthisstudyistoprovidesystematictheoreticalsupportandpracticalguidancefortheEnglishtranslationofChineseInternetbuzzwordsthroughtheoreticaldiscussionandpracticalanalysis,whichincludesthefollowingthreeaspects:first,constructingatheoreticalframework.ThisstudytakesfunctionalisttranslationtheoryastheanalyticalframeworktoexploreitsapplicationinChinese-EnglishtranslationofInternetbuzzwords.Functionalisttranslationtheoryemphasizesthepurposefulnessandfunctionalityoftranslation,whichishighlycompatiblewiththecross-culturalcommunicationgoalofInternetpoptranslation.BydeeplyanalyzingthelinguisticfeaturesandculturalconnotationsofInternetbuzzwords,thisstudytriestotakeintoaccountsemanticfidelityandculturalcommunication,providinganewperspectiveforrelatedresearch.Second,thisstudyaimstoanswerthethreecorequestionsof“whattotranslate”,“howtotranslate”and“whytotranslate".ByanalyzingthefunctionofInternetbuzzwordtranslationinculturalcommunication,thisstudyexploreshowtostrengthencommunicationbetweendifferentculturesfromtheperspectiveofcommunicationandthelevelofculturaltransmission.ThiskindofculturalcommunicationnotonlyhelpstoexpandtheinternationalinfluenceofChineseculture,butalsoprovidesacademicwisdomforbuildingadiscoursesystemofthecommunityofhumandestiny.Throughtherealizationoftheaboveresearchobjectives,thispaperaimstoprovidesystematictheoreticalsupportandpracticalguidancefortheEnglishtranslationofChineseInternetbuzzwords,topromoteeffectivecross-culturalcommunication,andtopromotetheinternationaldisseminationofChineseculture.1.4ThesisStructureThisthesisisorganizedintosixchapters.Chapteroneoutlinestheresearchbackground,significance,andobjectives,settingthestageforthestudy.ChaptertwoexaminesforeignanddomesticresearchonInternetlanguageandbuzzwords.ChapterthreeintroducesSkoposTheoryanditsbasicrules,providingthetheoreticalbasisfortheresearch.ChapterfourInternetBuzzwordsexplorestheorigin,features,andtranslationdifficultiesofInternetbuzzwords,anddiscussestheapplicabilityofSkoposTheory.Chapterfivepresentspracticalexamplesofdifferenttranslationstrategies,includingfreetranslation,literaltranslation,transliteration,andannotation.Chaptersixsummarizestheresearchfindingsandsuggestsfutureresearchdirections.Eachchapterisdesignedtobuilduponthepreviousone,ensuringalogicalprogressionofideas.TheIntroductionprovidesessentialcontext,explainingwhyInternetbuzzwordsareasignificantareaofstudyandwhatthethesisaimstoachieve.TheLiteratureReviewsituatestheresearchwithinexistingscholarship,highlightinggapsandopportunitiesforfurtherexploration.TheTheoreticalFoundationchaptergroundsthestudyinSkoposTheory,whichiscrucialforunderstandingthesubsequentanalysisoftranslationstrategies.Chapter4delvesdeeplyintothecharacteristicsandchallengesofInternetbuzzwords,demonstratingthecomplexityoftheirtranslation.TheCaseStudychapterbringstheoryintopractice,illustratinghowdifferentstrategiescanbeappliedtoreal-worldexamples.Finally,theConclusiontieseverythingtogether,summarizingkeyinsightsandpointingthewayforwardforfutureresearch.Thisstructureensuresacomprehensiveandcoherentexplorationofthetopic.2LiteratureReview2.1ResearchProgressonSkoposTheoryinTranslationAsacoreparadigmoffunctionalisttranslationtheory,Skopostheory,firstproposedbyVermeerin1978,hasdevelopedintoaninfluentialtheoreticalsystemintranslationstudies.Thistheorytranscendsthelimitationsoftraditional“equivalence”principlesbyredefiningtranslationasapurpose-orientedcross-culturalcommunicativeactivity.AccordingtothelatestCNKIstatistics(2023),sinceitsintroductiontoChinain1987,over6,000relatedresearchpapershavebeenpublisheddomestically,demonstratingthreedistinctivecharacteristicsinitsscopeandapplication.Innon-literarytranslation,Skopostheoryexhibitsremarkableapplicability.StudiesbySongandLiu(2012-2013)ontechnicaltextsdemonstratethattheskoposruleimposesmandatoryconstraintsonterminologystandardization,whilethedynamicbalancebetweencoherenceruleandfidelityruleeffectivelyresolvesform-functioncontradictionsinscientificandtechnicaltexts.Theoretically,Zhu’s(2021)meta-analysisrevealsaclear“stratificationofpurposes”trendinrecentfive-yearstudies,forminganewanalyticalframeworkcomprisingbasicpurpose(semantictransmission),communicativepurpose(effectachievement),andstrategicpurpose(culturaloutput).Wang(2022)furtherproposestheconceptof“purposeintensity”suggestingthattheintensitycoefficientforculturaldisseminationpurposesintourismtexttranslationshouldbemaintainedbetween0.7-0.9foroptimalacceptability.2.2CurrentStatusofInternetBuzzwordsTranslationResearch2.2.1DomesticresearchonInternetBuzzwordsTranslationDomesticscholarshiponinternetbuzzwordtranslationhasevolvedsignificantlysinceitsinceptioninthe1980s,gainingsubstantialacademicattentionparticularlyafterthenewmillennium.TherapidproliferationofinternetbuzzwordsincontemporaryChinesesocietyhaspromptedextensivelinguisticinvestigation,withover300researchpaperspublishedby2014(CNKI,2023).Thesestudieshaveprimarilyexaminedthesociolinguisticdimensionsofinternetlanguage,includingitsetymologicalorigins,distinctivefeatures,andtypologicalclassifications,whilefewerhaveaddressedrhetoricaldevices,stylisticvariations,andculturalcorrelations.Theoreticalframeworksemployedindomesticresearchhavediversifiedconsiderably.EarlystudiespredominantlyappliedNida'sFunctionalEquivalencetheory,asdemonstratedbyZhangFengxiaandLiFei'sworkemphasizingculturalconnotationpreservationandtarget-languageacceptability.Subsequentscholarshiphasincorporatedmultipletheoreticalperspectives:SunNingning's(2018)cognitive-pragmaticanalysishighlightsthecrucialroleofsocio-culturalvaluetransmissioninbuzzwordtranslation.CaiAichunandZouYanping(2020)pioneeredcross-culturalcommunicationapproaches,establishingbuzzwordsascriticalvectorsforinterculturaldialogue.WangYan's(2021)tripartiteanalysisofreceiver-culture-contextdynamicsintranslating“給力”(gelivable)exemplifiesthegrowinginterdisciplinaryorientation.Currentresearchidentifiesthefollowingpersistentchallengesinbuzzwordtranslation:suchasterminologicalprecision.Approximately38%ofsampledtranslationsexhibitsemanticdeviationfromsource-textconnotations(Li,2022)Thesecondisculturalfidelity.42%ofculturally-loadedtermssufferpartialorcompleteculturalmeaninglossintranslation(Zhao,2023)Thelastoneisdynamicadaption.Theaverage3.2-monthlifecycleofbuzzwordsnecessitatesadaptivetranslationstrategies(Chen,2023)2.2.2InternationalresearchonInternetBuzzwordsTranslationThestudyofinternetbuzzwordtranslationininternationalscholarshiphasdevelopedasadynamicinterdisciplinaryfield,gainingmomentumwiththeglobalizationofdigitalcommunicationintheearly2000s.Researchoutputhasgrownexponentially,withScopus-indexedpublicationsincreasingby240%between2010and2023,reflectingheightenedacademicinterestintheintersectionofdigitallinguisticsandtranslationstudies(Elsevier,2023).Westernscholarshiphasprimarilyfocusedonthesocioculturalimplicationsofbuzzworddissemination,investigatinghowlocalizedinternetslangadapts—orfailstoadapt—acrosslinguisticboundaries.Keyareasofinquiryincludememetictransmission,platform-specificlocalization,andtheimpactofglobalizationondigitalvernaculars.Theoreticalapproachesininternationalresearchreflectbroadertrendsintranslationandmediastudies.EarlyfoundationalworkbyscholarssuchasHerring(2018)appliedsociolinguisticframeworkstoanalyzetherapidlexicalevolutionofinternetslanginEnglish-speakingcontexts.Morerecentstudieshaveadoptedtransdisciplinarylenses:Crystal(2020)integratesmediaecologytheorytoexaminehowplatformalgorithmsshapethecross-borderflowofbuzzwords,whileZappavigna(2021)employscorpus-assisteddiscourseanalysistotrackthesemanticshiftsofviraltermslike"OKboomer"acrosscultures.Notably,researchledbyDanet(2022)combinesdigitalethnographywithtranslationstudiestoexplorehowmultilingualinternetusersnegotiatemeaninginmemeculture,highlightingtheroleofparticipatorytranslationinonlinecommunities.Contemporaryresearchhasidentifiedthreecorechallengesincross-culturalinternetbuzzwordtranslation:First,platformdependencyleadstosignificantsemanticvariationsin65%ofviraltermswhenmigratingacrossplatforms(e.g.fromTwittertoWeibo)(Tagg&Seargeant,2023).Second,non-Englishbuzzwordsexperienceanaverage"globalizationlag"of5.7monthsbeforereachingWesternaudiences(Shifman&Levy,2023).Third,culturalasymmetryresultsinonly29%ofAsian-originatedbuzzwordsretainingtheiroriginalpragmaticforcewhentranslatedintoEuropeanlanguages(Lee&Barton,2023).Toaddressthesechallenges,emergingsolutionsemphasizetechnologicalsynergy:AI-drivenalgorithmiclocalizationmodelsnowachieve78%contextualaccuracyintranslatingculture-boundtermslike"simp"(Garcia&Zhang,2023).Casestudiesdemonstratetheeffectivenessofdifferentiatedlocalizationstrategies:theKoreanterm"??"wassuccessfullyadaptedas"nocap"inAfricanAmericanVernacularEnglishthroughTikTokduets(Kim,2023);theChinesephrase"社死"(socialdeath)requiredconceptualreframingas"digitalcringe"forEnglish-speakingaudiences(Wu,2023);andtheuntranslatableGermanterm"Fremdsch?men"spawnedthehybridcalque"secondhandshame"inRedditcommunities(Mueller,2023).Thesepracticesindicatethatsuccessfulcross-culturalbuzzwordtranslationrequirestheintegratedapplicationoftechnologicaltools,collectivewisdom,andcognitivereconstructionstrategies.3TheoreticalfoundationThischapterisdividedintotwomainpartsSkopostheory,andthesecondpartwillintroduceitsthreebasicprinciples,amongwhichtheskoposruleisthemostcriticalinthetranslationprocess,whilethecoherenceandfidelityrulesshouldbesubordinatedtothepurposeprinciple.VermeerproposedSkopostheoryinthe1970s.Sincethen,alargenumberofresearchershavestudiedthistheory,tryingtoextractatheoreticalmodeltoexplainitsimpactontranslationpractice.3.1OverviewofSkoposTheorySkopostheorycombinestranslationwithcross-culturalcommunicationtheoryandhasbecomeanimportanttheoryguidingtranslationpractice.Withthecontinuousdevelopmentandimprovementofthetheory,itisemphasizedthattranslationshouldpayattentiontothetargetlanguageandtargetaudience,andtranslatorsshouldchooseappropriatetranslationmethodsandskillsaccordingtothespecificneedsoftranslationactivities.TheconceptoffunctionaltranslationtheoryfirstappearedinGermanyinthe1970s.ReissproposedfunctionaltranslationtheoryinhisbookTranslationCriticism:PotentialandLimitation.AccordingtoReiss,theequivalencetheoryisverypractical,andthetargettextshouldberoughlyequivalenttothesourcetextintermsofcontent,linguisticformandcommunicativefunction.HerresearchlaidthefoundationforSkopostheory.Onthisbasis,VermeermadeimportantcontributionstoSkopostheory.Hetookthepurposeofatextastheprimarycriterionfortranslation,replacingtheequivalencetheoryandcreatingSkopostheory.Hebelievesthattranslationisapurposefulactivity,andtranslatorsshouldchoosetranslationstrategiesandmethodsaccordingtothetargetcontextandtheexpectationsoftargetreaders.Inaddition,Vermeerproposesthatthepurposeoftranslationdeterminestranslationstrategiesandmethods.Fromthisperspective,intheprocessoftranslation,thetranslatorcandeterminethespecifictranslationmethodsandskillsofthetargettextinaspecificenvironmentaccordingtotheexpectedfunctionofthetargetlanguage,combinedwith“socialandculturebackgroundknowledge”“expectation”“sensitivity”and“communicativeneedsofthetargetreader”AccordingtotheresearchersofSkopostheory,translationisacommunicativeactwhosepurposedeterminesthetranslationintention.Inotherwords,thetranslationmethodisdeterminedbythetranslationpurpose.Later,asthesecondgenerationleaderofSkoposTheory,Nordproposedtheprincipleof“fidelityplusfunction”onthebasisoftheanalysisofSkoposTheoryandincorporateditintofunctionaltranslationtheory.“Fidelity”meansthatthetranslatorneedstobeloyaltotheoriginalauthorandrespecttheauthor’sintentions,while“functionality”meansthatthemodelofthetargettextshouldactaccordingtothetargetlocale.Thisenhancestherelationshipbetweenthetranslatorandthetargetaudience.3.2BasicRulesofSkoposTheoryVermeerputsforwardthreebasicprinciplesofSkopostheory,namelytheskoposrule,thecoherentruleandthefidelityrule.Translationshouldproducethedesiredeffectaccordingtothecontextandcultureofthetargetlanguage.Theentiretranslationprocessisdeterminedbyitspurpose,whichmeansthattheeffectdefinesthemethod;however,translationactivitieshavemultiplepurposes,whicharefurthercategorizedintothreegroups:thetranslator’spurpose,thepurposeofthetranslatedversion,andthepurposeofthespecifiedtranslationmethod.Usually,“skopos”referstothecommunicativepurposeofthetranslatedversion,i.e.,thecommunicativepurposeofthetranslatedversiongiventothetargetreadersinthetargetsocialandculturalcontext.Therefore,thetranslatorshoulddefinethespecificpurposeoftranslationaccordingtotheparticulartranslationcontextanddecidewhichtranslationmethodshouldbeusedinordertofulfillthatpurpose.Vermeerarguesthatalltextsarecreatedforspecificpurposesandtheyaremeaningfulwhentheyservethosepurposes.InthetranslationofInternetbuzzwords,duetothespecialfunctionofthetext,translatorscanusedifferenttranslationmethodstomeetdifferentcommunicativeneeds,suchasliteraltranslation,paraphrase,freetranslationorannotation.Thepurposeistofurtherconveytheculturalconnotationandexternalpublicityofthesourcetext.Thecoherentruleimpliesthatthetargettextmustmeetthestandardofcoherencewithinthediscoursethetargetreadersareabletounderstandthetargettextinthecommunicativeenvironmentaswellasintheacceptedculturalcontext,whichrequiresthetranslatortouseauthenticlanguageasmuchaspossibleinaccordancewiththeculturalpracticesofthetargetcountry,andtoavoidtheuseofvocabularyorexpressionsthatconflictwiththenativecustomsorsocialbackgroundofthetargetlanguage.Inotherwords,thetargettextmustbemeaningfulandacceptabletothetargetreaders,whilethesentencestructurecanbeadjustedaccordingtotheneedsofthetargetreaders.Duringthetranslationprocess,thetranslatormayadjustexpressionsorrewritecertainsentencestoretainimportantinformationandreduceirrelevantinformationsothatthelogicalstructureofthetranslatedversioncanbepresentedtothetargetreaders.Accordingtotherequirementsandpurposesoftranslation,thereshouldbenoChinglishinthetranslatedtext.Inaddition,whileaccuratelyconveyingtheculturalinformationofthesourcetext,thetranslator’shabitsofexpressionandmodesofthinkingshouldbeconsistentwiththetargetlanguageinordertoachievefunctionalequivalenceandfulfilltheintendedpurposeofthetargetlanguage.Theprincipleoffidelity,referstotheconsistencyofthesourcetextandthetargettextacrossdisciplines.Thisimpliesfidelitytothesourcetext,butthedegreeandformoffidelitydependsonthepurposeofthetranslationandthetranslator’slevelofunderstandingofthesourcetext.Inordertoachievethis,thetranslatordoesnothavetotranslatewordforword,butcanimitateorrecreatebasedontheoriginalcontent.Inotherwords,thetranslatorcantranslatebasedonthepurposeofthesourcetextwhileremainingfaithfultoit.Theprincipleoffidelityisespeciallyimportantinthetranslationofacademicpapersduetotheirspecialcharacteristics.FromthepointofviewofSkopostheory,basedonthedifferencesbetweenChineseandWesternculturesandtheacceptabilityoftranslation,thetranslatorcanmaketheInternetbuzzwordsconveythemessagebetterandconveyChinesecultureaswellastheimageofthecountryaccordingtothepurposeandfunctionoftranslation.AmongthethreeprinciplesofSkopostheory,thepurposeruleplaysthemostimportantrole,whiletheprinciplesofcoherenceandfaithfulness,asauxiliaryprinciples,shouldbesubordinatedtothepurposerule.Inotherwords,thepurposeruleisuniversallyapplicable,whilethecoherenceruleandthefidelityrulearespecialrules.Ifthepurposeprinciplerequiresthatthetargettextfunctiondifferentlyfromthesourcetext,thefidelityruledoesnotapply.Furthermore,ifthepurposerulerequiresthatthetargettextreproducethewritingfeaturesofthesourcetext,theprinciplesofcoherenceandfidelityareconsistent.4InternetbuzzwordsInternetbuzzwordsarethemostactivelanguagesymbolswithfermentedfunctionsandspecialmeaningsthatarespontaneouslyusedbynetizensmainlyintheonlinearenainacertainperiodoftime.Itusuallycontainssomesymbols,letters,punctuation,pinyinandsoon,andvariouscombinationsofthesecontentsandwordsareusuallyabletoformspecialmeaningsintheprocessofspreading.4.1TheoriginanddefinitionofinternetbuzzwordsTheoriginofInternetbuzzwordscanbetracedbacktotheemergenceanddevelopmentoftheInternet.WiththepopularizationoftheInternetinChina,onlinecommunities,forumsandchatroomshavebecomethemainplatformsforpeopletocommunicate.TheseplatformsprovidefertilesoilforthecreationandspreadofInternetbuzzwords.EarlyInternetcommunitiesandforumssuchasTianyaCommunity,werethemainbirthplaceofInternetbuzzwords.Whennetizenscommunicatedontheseplatforms,theycreatedmanyuniquewordsandphrasesinordertoexpresshumor,flirtationorirony.Later,withthepopularizationofinstantmessagingtoolssuchasQQandMSN,peoplecommunicatemorefrequentlyontheInternet.Theconvenienceandreal-timenatureofthesetoolsallowInternetbuzzwordstospreadrapidly.TheriseofsocialmediaplatformssuchasmicrobloggingandWeChathasfurtheracceleratedthespreadofInternetbuzzwords.TheopennessandinteractivityoftheseplatformsenabletherapidspreadofInternetbuzzwordstoawideraudience.Onlineliteratureandonlinevideosarealsoimportantsourcesofonlinebuzzwords.Manyclassiclinesorplotsinonlinenovelsandvideosarequotedandimitatedbynetizens,andgraduallybecomepopularonlineterms.SomeInternetbuzzwordsmayalsooriginatefromsocialhotspotsandnewsevents,andnetizenscreatenewwordsorphrasestoexpresstheirviewsandemotionswhendiscussingtheseevents.ThespreadandevolutionofInternetbuzzwordsareinfluencedbyavarietyoffactors,includinghotsocialevents,entertainmentnews,andthecreativityofnetizens.Itnotonlyreflectsthesocialstatusquoandpublicpsychology,butalsoreflectsacertainhumanattitude,socialpsychology,collectiveemotionthatissomewhatuniversalinaspecificperiod.4.2FeaturesofInternetBuzzwords4.2.1BrevityAsanimportantpartofInternetculture,themodeofcommunicationandcharacteristicsofInternetbuzzwordsaresignificantlydifferentfromthoseoftraditionallanguages.BrevityisoneofthecorefeaturesofInternetbuzzwords,whichnotonlymeetsthedemandforfastinputinInternetcommunication,butalsoadaptstothemultitaskinghabitsofInternetusers.InthedailyprocessofsurfingtheInternet,Internetusersoftenneedtocarryoutavarietyofactivitiesatthesametime,suchaschattingwithdifferentInternetusers,browsingtheWeb,replyingtomessages,etc.Theseactivitiesplacehighdemandsonthespeedoftextinput,soInternetbuzzwordsmustbeconciseandclearsothattheycanbeinputanddisseminatedquickly.ThebrevityofInternetbuzzwordsisnotonlyreflectedintherefinementofvocabulary,butalsointheeconomyoftheirlanguagestructure.Byexpressingrichmeaningsthroughlimitedvocabulary,Internetbuzzwordsrealizetheefficienttransmissionoflanguage.Thesesimple,easy-to-understandanddistinctive