ConsumerTrendsTheNewConsumer他們的投入時間與資金→分CoefficientCapital2018年啟動領先的風險投資和成長期投資→管理約7.5億美元資產(chǎn)→coeffic-CoefficientCapitalPortfolioEXITPersonalizedpetnutritionNext-generationrestaurantbrandSTARSHIPAutonomous,roboticlast-miledeliveryEXITCookingsolutionsforthenewconsumerHawthorne'Personalizedmen’spersonalcareIPO/EXITGlobalplant-baseddairyleaderLow-carbbreakfastinnovatorEXITlenneInnovativewellnessbrandClinicalnutritionalformulasGORGlEFunctionalenergybeveragecompanyScience-backedpersonalizednutritionHealthyEuropeansnackingNEWPantryfreshcatnutritionNEWSkincarebrandforthenextgenerationDirect-to-patienthealthcarePastasauceforthemodernconsumerNEWFunctionalcalmingbeveragecompany科學支持的個性化營養(yǎng)面向新消費者的烹飪解決方案個性化科學支持的個性化營養(yǎng)面向新消費者的烹飪解決方案個性化寵物營養(yǎng)新一代餐飲品牌個性化男士個人護理創(chuàng)新健康品牌個性化男士個人護理創(chuàng)新健康品牌臨床營養(yǎng)配方Pantry新鮮貓糧營養(yǎng)健康歐洲零食全球植物性乳制品領導者健康歐洲零食全球植物性乳制品領導者功能性飲料公司下一代護膚品牌IPO/功能性飲料公司下一代護膚品牌直接面向患者的直接面向患者的面向現(xiàn)代消費者的面向現(xiàn)代消費者的功能性解渴飲料公司ConsumerTrendsReport我們再次聚焦2026年及未來展望，涵蓋創(chuàng)作者經(jīng)濟、GLP-1用戶以及長壽健康與福祉等領域的最新數(shù)據(jù)→我們致力于洞察消費格局的深刻變革，把握未來數(shù)年最核心的發(fā)展動向ConsumerTrendsSurveyConsumerTrendsSurvey→我們的研究工作主要基于自主研發(fā)的消費美國消費者，最近一次是在2025年11月→由Toluna提供動力，“以按需經(jīng)濟的速度提供實時11112026年伊始，‘新消費’格局趨于穩(wěn)定。盡管2025年市場動蕩，美國消費者卻持續(xù)消費，不少人表示正在升級Holidaye-commercespendingsetnewrecordsandexceededexpectationsCyberWeekBlackFridayCyberMondayNov.1-Dec.2AI’sAI’simpactonholidayshoppingisstillmodest,buttrafficfromAIassistantstoUSretailsitesgrew760%yearoveryearintheperiodfromNov.1toDec.1Data:AdobeAnalytics(USonly).TrafficfromAIassistantsmeasuredbyshoppersclickingonlinks.假日電商消費創(chuàng)歷史新高，遠超預期耶穌受難日人工智能對假日購物的影響尚不顯著，但人工智能對假日購物的影響尚不顯著，但11月1日至12月1日期間，美國零售網(wǎng)站通過AI助手的流量同比激增760%。數(shù)據(jù)來源：AdobeAnalytics（僅限美國地區(qū)）。購物者點擊鏈接所測得的AI助手流量。TheNewconsumerConsumerTrendsLifeSatisfactionScoreOnascaleof0to10,howsatisfiedareyouwithlifeasawholethesedays?Overall,November2025Data:ConsumerTrendsSurvey,poweredby(n=3056)在0到10的評分范圍內(nèi)，您對當前整體生活滿意度的評分是多(n=3056)數(shù)據(jù)來源：消費者趨勢調(diào)查，由月球米(n=3056)DataData:ConsumerTrendsSurvey,poweredby(n=3112,3273,3025,3585,3476,3452,3201,3056)Pre-2025wavesre-weightedto7/25generationalmixforamoreaccuratecomparison.‘LifeSat’isholdingsteady52.50Onascaleof0to10,howsatisfiedareyouwithlifeasawholethesedays?6.826.736.906.826.736.906.236.586.236/2211/226/2311/236/2412/247/2511/25在0到10的評分范圍內(nèi)，您對當前整體生活6.906.826.236.736.586.906.826.236.7352.506/2211/226/2311/236/2412/247/2511/25代際混合比例重新加權，以實現(xiàn)更精確的比較。Data:ConsumerTrendsSurvey,poweredby(n=3056)‘LifeSat’variesacrossconsumergroupsOnascaleof0to10,howsatisfiedareyouwithlifeasawholethesedays?7.5 52.507.467.5 52.507.466.997.967.786.826.596.437.5 52.50異6.437.967.787.327.467.967.787.327.466.637.026.996.826.776.59(n=3056)數(shù)據(jù)來源：消費者趨勢調(diào)查，由(n=3056)DataData:ConsumerTrendsSurvey,poweredby(n=3025,3585,3476,3452,3201,3056)RepublicansremainmoresatisfiedthanDemocratsintheTrump2.0eraMeanscorebyUSpoliticalpartyaffiliation:Onascaleof0to10,howsatisfiedareyouwithlifeasawholethesedays?8Republicans7Democrats65June2023November2023June2024December2024July2025November2025數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由(n=3025,3585,3476,3452,3201,3056)在特朗普2.0時代，共和黨人對現(xiàn)狀的滿意度仍高于民主黨人按美國政黨歸屬的平均評分：在0至10分的量表上，您對當前87652023年6月2023年11月2024年6月2024年12月2025年7月2025年AmericansstillsayrisingpricesarethemostimportantproblemintheUS(byfar)Percentageofresponses:WhatarethemostimportantproblemsintheUSrightnow?Choosethree.42%30%28%42%30%28%Housingaffordability/costofhousingGovernment/poorleadership24%IllegalimmigrationGun24%HomelessnessPoliticaldivide/culturewars Economicinequality/wealthgap0%10%20%30%40%50%Data:ConsumerTrendsSurvey,poweredby(n=3056)Notallresponsesshown.數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）并非所有應答數(shù)據(jù)均顯示。美國人依然認為物價上漲是美國當前最突出醫(yī)療保健系統(tǒng)住房可負擔性/住房成本無家可歸政治分歧/文化戰(zhàn)爭經(jīng)濟不平等/42%30%28%24%24%24%19%0%10%20%30%40%50%Affordabilityisthetopconcernforall,butespeciallyamongolderAmericansPercentageofresponses:WhatarethemostimportantproblemsintheUSrightnow?Choosethree.Gen.ZandMillennialsGen.XandOlderRisingprices/inflationHousingaffordability/costofhousingGunviolence/violentcrimeHomelessnessThehealthcaresystemUnemploymentGovernment/poorleadershipEconomicinequality/wealthgapIllegalimmigrationMentalhealth/substanceabusecrises26%24%24%23%22%21%mm20%20%29%24%24%36%14%33%18%28%17%0%25%50%0%25%50%75%Data:ConsumerTrendsSurvey,poweredby(n=3056)Notallresponsesshown.可負擔性是所有人的首要關切但尤其在年長的美國人中Z世代與千禧一代X世代與年長者物價上漲/通貨膨脹住房26%29%24%24%36%33%26%29%24%24%36%33%28%20%20%無家可歸的醫(yī)療保健系統(tǒng)失業(yè)政府/領導力非法移民精神健康/藥物濫用危機0%25%50%0%25%50%75%數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）并非所有應答數(shù)據(jù)均顯示。Evenwithinflationat~3%thisfall,~halfstillthinkpricesareincreasing‘a(chǎn)lot’Percentageofresponses:How,ifatall,havepricesforeverydaygoodschangedoverthepastsixmonths?46%Priceshaveincreasedalot46%37%Priceshaveincreasedalittle37%FlatfromthisFlatfromthistimelastyearPriceshavedecreaseda0%10%20%30%40%50%60%70%80%Data:ConsumerTrendsSurvey,poweredby(n=3056)約半數(shù)受訪者仍認為物價正大幅上漲46%46%熒光標記抗體噸熒光標記抗體噸價格保持不變，略有下降0%10%20%30%40%50%60%70%80%(n=3056)數(shù)據(jù)來源：消費者趨勢調(diào)查，由(n=3056)Whileconsumersstillfeelsqueezed,wageshavemostlykeptupwithinflationChangeinUSConsumerPriceIndexandaveragehourlyearnings,cumulativesinceJanuary202120%Cumulative20%~1ptdifferenceCumulativewages+22.6%Post-COVIDinflationspike0%1/215/219/211/225/229/221/235/239/231/245/249/241/255/259/25Data:USBureauofLaborStatistics,viaFRED.Hourlywagesforallprivateemployees.工資基本與通貨膨脹同步美國消費者價格指數(shù)與平均小時工資的變化累計價格+23.5%20%累計工資+22.6%后COVID通脹飆升0%1/215/219/211/225/229/221/235/239/231/245/249/241/255/259/25數(shù)據(jù)來源：美國勞工統(tǒng)計局（通過FRED系統(tǒng)）。所有私營部門雇員的時薪。TheNewconsumerDataData:ConsumerTrendsSurvey,poweredby(n=2977)Overthepastsixmonths,amongthosewhoshopineachcategory.“Tradingup”describedasbuyingmorepremiumorexpensiveproductsorbrands.Consumerssaythey’re‘tradingup’inwellness,health,andlifestylecategoriesTradingupSpendingaboutthesameTradingdownNetFitness/wellnessproductsEnergydrinksFreshfruitsandvegetablesSupplements/vitaminsPetfood BeautyproductsFreshmeatorseafoodClothingPersonalcareproducts AlcoholicbeveragesRestaurantmeals/diningoutSoda/carbonateddrinksSnackfoodsPantrystaples220%20%28%%25%26%36%54%55%48%58%62%56%%64%65%67%20%29%0%10%20%30%40%50%60%70%80%90%100%+22%+5%+4%-3%-3%-4%-8%數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=2977）在過去六個月內(nèi)，各品類購物者中。消費者表示正在健康、養(yǎng)生和生活方式領I’美容產(chǎn)品新鮮肉類或海廳餐食/外出就餐飲料/碳酸飲20%29%64%65%64%65%67%23%54%54%48%62%48%62%58%58%46%62%26%62%56%20%56%“Tradingup”指購買更高檔或更昂貴的產(chǎn)品或品牌。0%10%20%30%40%“Tradingup”指購買更高檔或更昂貴的產(chǎn)品或品牌。+22%+5%+4%-3%-3%-4%-8%Youngerandwealthierconsumers,andGLP-1userssaythey’re‘tradingup’TradingupSpendingaboutthesameTradingdownNet+8%-3%-8%-9%-4%-2%58%20%20%20%60%57%29%50%57%60%33%33%59%57%45%+8%-3%-8%-9%-4%-2%58%20%20%20%60%57%29%50%57%60%33%33%59%57%45%49%26%CurrentGLP-1UsersLapsedGLP-10%10%20%30%40%50%60%70%80%90%100%Data:ConsumerTrendsSurvey,poweredby(n=2977)Overthepastsixmonths,weightedaverageacross19categories.“Tradingup”describedasbuyingmorepremiumorexpensiveproductsorbrands.年輕富裕的消費者和GLP-1用戶表示他I’58%20%20%20%60%57%29%52%50%57%60%59%57%45%49%26%女性|Z世代|X世代|毫米世58%20%20%20%60%57%29%52%50%57%60%59%57%45%49%26%當前GLP-1用戶與已取消GLP-1+8%-3%-8%-9%-4%-2%0%20%30%40%50%60%70%80%90%100%數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=2977）過去六個月期間，19個類別的加權平均值?！癟radingup”指購買更高檔或更昂貴的產(chǎn)品或品牌。Screenshots2“兩個美國”2026屏幕截圖Therearenearly24millionmillionairesintheUS,themostofanycountryUBSMillionaireIndex:DistributionofUSDmillionairesbycountryaroundtheworld,measuredbypersonalwealthUnitedStatesMainlandChinaFranceJapan GermanyUnitedKingdomCanadaAustraliaItalySouthKorea6.3mill2.9million2.7million2.7million2.6million2.1million1.9million1.3million1.3millionion23.8million<~9%ofUSadults,upfrom‘nearly22million’inthepreviousyear’scalculation0million10million20million30million40millionData:UBSGlobalWealthReport2025.UBSanalysisbasedonOECD,InternationalMonetaryFund,UnitedNations,WorldBankGroup,andnationalstatisticsofficesdata.美國擁有近2400萬百萬富翁，位居全球瑞銀百萬富翁指數(shù)：全球各國百萬富翁按個人財富計算的分美國中國大陸6.3毫米290萬270萬270萬260萬210萬190萬130萬130萬<<美國約9%的成年人，較前一年計算的‘近2200萬’有2025數(shù)據(jù)來源：瑞銀集團《2025年全球財富報告》。該報告基于經(jīng)合組織、國際貨幣基金組織、聯(lián)合國、世界銀行集團及3000萬4000萬DataData:UBSGlobalWealthReport2025.UBSanalysisbasedonOECD,InternationalMonetaryFund,UnitedNations,WorldBankGroup,andnationalstatisticsofficesdata.WealthintheUSisnotevenlydistributed:Theaveragewealthperadultis5XhigherthanthemedianAveragewealthperadult(USD)$687,166$687,166SwitzerlandSwitzerlandUnitedStates HongKongLuxembourg Australia Denmark SingaporeNewZealandNetherlandsNorway$620,654$620,654$601,195$601,195$566,735$516,640$481,558$441,596$393,773$393,773$370,697$368,410$0$250,000$500,000$750,000MedianwealthperadultLuxembourgAustraliaBelgiumHongKong Denmark NewZealand SwitzerlandUnitedKingdomCanada$395,340$268,424$253,539$222,015$216,098$207,707$182,248$176,370UnitedUnitedStatesmn$124,041$0$250,000$500,000美國財富分配不均：成年人均財富是中位數(shù)人均平均財富（美元）$687,166$687,166港盧森堡澳挪威$620,654$620,654$601,195$601,195$566,735$516,640$481,558$441,596$393,773$370,697$368,410$0$250,000$500,000$750,000人均財富中位數(shù)大$395,340$268,424$253,539$222,015$216,098$207,707$182,248$176,370合眾國mn合眾國mn$124,041$0$250,000$500,0002025數(shù)據(jù)來源：瑞銀集團《年全球財富報告》。該報告基于經(jīng)合組織、國際貨幣基金組織、聯(lián)合國、世界銀行集團及2025High-incomeAmericansrepresentnearlyhalfofUSconsumerspendingMoody’sestimatedshareofquarterlypersonaloutlaysbythetop10%ofconsumersinincomedistribution50%45%40%35%30%Q4’89Q3’92Q2’95Q1’98Q4’00Q3’03Q2’06Q1’09Q4’11Q3’14Q2’17Q1’20Q4’22Q2’25Data:Moody’sAnalyticsanalysisofFederalReservedata高收入美國人占美國消費者支出的近半數(shù)穆迪公司估算數(shù)據(jù)顯示，收入分布前10%的消費者在季度個50%45%40%35%30%Q4’89Q3’92Q2’95Q1’98Q4’00Q3’03Q2’06Q1’09Q4’11Q3’14Q2’17Q1’20Q4’22Q2’25數(shù)據(jù)來源：穆迪分析公司對美聯(lián)儲數(shù)據(jù)的分析AboutonethirdofAmericansconsiderthemselves‘Middleclass’WhenyouthinkaboutyourplaceinAmericansociety,whichofthefollowingbestdescribeshowyouidentify?UpperClassUpper-MiddleClassUpperClassUpper-MiddleClassMiddleClassLower-MiddleClassWorkingClassIdon’tthinkofmyselfintermsofclass34%20%0%10%20%30%40%50%Data:ConsumerTrendsSurvey,poweredby(n=3056)Other(1%)and“Prefernottosay”(1%)notshown.約三分之一美國人自認屬于I級’當你思考自己在美國社會中的定位時，以下哪項最能體現(xiàn)上層階級上層階級中上層階下中產(chǎn)階級20%0%10%20%30%40%50%數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）其他（1%）及“不愿回答”（1%）未顯示。DataData:ConsumerTrendsSurvey,poweredby(n=3056)Other(1%)and“Prefernottosay”(1%)notshown.Whoidentifiesas‘MiddleClass’inAmerica?WhenyouthinkaboutyourplaceinAmericansociety,whichofthefollowingbestdescribeshowyouidentify?60%50%40%30%20%0%MiddleClassUpper-MiddleClassLower-MiddleClassWorkingClassUpperClass<$25KHHI$25-50K$50-75K$75-100K$100-150K$150-200K$200-400K$400K+當你思考自己在美國社會中的定位時，以下哪項最能體現(xiàn)60%50%40%30%20%0%課<$25KHHI$25-50K$50-75K$75-100K$100-150K$150-200K$200-400K$400K+數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）其他（1%）及“不愿回答”（1%）未顯示。DataData:ConsumerTrendsSurvey,poweredby(n=3056)Respondents’socialclassisself-identified.Mostthinkit’spossibleforMiddle-ClassAmericanstohaveagoodlifePercentageof‘Yes’responses:Doyouthinkit’spossibleforMiddle-ClassAmericanstohaveagoodlife?75%50%25%0%90%49%52%WorkingClassLower-MiddleClassMiddleClassUpper-MiddleClassUpperClass數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）受試者的社會階層為自我認同。多數(shù)人認為，美國中產(chǎn)階級完全能夠過上‘是’選項占比：您認為美國中產(chǎn)階級能否過上體面生75%50%25%0%90%74%77%49%52%ConsumerslargelybelieveproductsaredesignedforpeoplewithmoremoneyDoyoufeelthatmostfood,clothing,andhouseholdproductsaredesignedforpeopleinyoursocioeconomicgroup,orforpeopleinotherincomegroups?WithlowerincomesMostlyforpeople→WithhigherincomesInmyWithlowerincomes46%UpperClass46%UpperClassUpper-MiddleClass MiddleClassLower-MiddleClassWorkingClass40%35%40%35%0%30%60%0%30%60%0%30%60%Data:ConsumerTrendsSurvey,poweredby(n=3056)“Designedforeveryoneequally”and“Idon’tknow”notshown.數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）“設計為人人平等”及“我不知道”選項未顯示。消費者普遍認為，產(chǎn)品是為錢多的人設計的你是否認為大多數(shù)食品、服裝和家用產(chǎn)品是為你的社會經(jīng)主要針對收入較高的人群上層階級中上層階級中產(chǎn)階級0%45%30%60%在我們小組中46%40%35%40%35%0%30%30%60%60%0%0%30%30%60%MoneyisthetopUSmeasureofsuccessGen.ZandMillennialsGen.XandOlderFinancialindependenceHavingmoneytodothingsyouwantHavingafulfillingjob/careerHavingemotionalstability59%FinancialindependenceHavingmoneytodothingsyouwantHavingafulfillingjob/careerHavingemotionalstability59%54%49%45%30%40%30%48%49%48%49%47%39%38%37%OwningyourownhomeHavingtimeto39%38%37%53%Havingnodebt53%34%30%30%29%30%30%Havingcloserelationshipswithfriendsorfamily UsingyourtalentsandresourcestohelpothersLeavingsomethingmeaningfulforthenextgeneration34%30%30%29%30%30%Maintainingahealthyweight26%Havingchildren26%13%Owningyourownbusiness/workingforyourself13%38%Beinggroundedspiritually38%Beingmarried20%2%9%Beingattractive/physicalappearance20%2%9%0%25%50%0%25%50%75%Data:ConsumerTrendsSurvey,poweredby(n=3056)“Whichofthefollowingisimportanttoyourdefinitionofsuccess?”Notallresponsesshown.QuestionbasedonaNBCNewspoll.金錢是衡量美國成功的標準Z世代與千禧一代X世代及更年長者59%49%45%54%經(jīng)濟獨立能夠自由支配資金從事理想59%49%45%54%30%無債務與親友保持親密關系利用自身才能和資源幫助他48%49%47%53%40%40%39%38%30%無債務與親友保持親密關系利用自身才能和資源幫助他48%49%47%53%34%30%30%30%30%34%30%30%30%30%29%13%養(yǎng)育子女；自主創(chuàng)業(yè)/獨立工作；精神層面的安定13%38%26%38%20%2%具有吸引力/外貌特征20%2%9%大量粉絲9%0%25%50%0%25%50%75%數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）“以下哪項對您定義的成功至關重要？”并非所有回答均顯示。該問題基于NBC新聞的民意調(diào)查。DataData:GoogleTrends,USonly.<1valuesroundedto0.Interestinpredictionmarketsisgrowingagainaftertheir2024electionspikeIndexedGooglesearchvolumeforpredictionmarketbrands100755025Kalshi25Polymarket05/5/247/7/249/8/2411/10/241/12/253/16/255/18/257/20/259/21/2511/23/25預測市場日益受到關注在2024年大選后再次出現(xiàn)的1007550鈣石25鈣石05/5/247/7/249/8/2411/10/241/12/253/16/255/18/257/20/259/21/2511/23/25數(shù)據(jù)來源：GoogleTrends，僅限美國。<1個數(shù)值四舍五入為0。DataData:ConsumerTrendsSurvey,poweredby(n=3045)Ages18+only.AwarenessofpredictionmarketsskewsyoungerwhilesportsbettingskewsolderPercentageofresponses:Which,ifany,ofthefollowingappsorserviceshaveyouheardof?Gen.ZandMillennialsGen.XandOlderDraftKings FanDuelBetMGMSportsbookSFanaticsSportsbookCaesarsSportsbookPolymarketPick’emappsKalshi46%43%34%26%25%20%0%25%50%59%55%24%33%41%of41%ofthoseawareofatleastonesportsgamblingapp/sitesaythey’rearegularuserofatleastone25%26%4%5%5%5%0%25%50%75%對預測市場的認識有偏差年輕人更喜歡，而體育博彩更偏愛老年人回Z世代與千禧一代X世代及更年長者59%DraftKingsFa-nDuel59%DraftKingsFa-nDuel與ESPN賭博平臺BetMGMSportsbookS狂熱者體育博彩凱撒體育博彩平臺、應用程序、Kalshi33%34%33%26%20%26%20%26%5%5%0%25%50%0%25%50%75%（n=3045）僅限18歲以上人群。（n=3045）僅限18歲以上人群。30%+believeonlinebettingwillbecomeabiggerandmoreimportantpartofcultureDoyouthinkgamblingon[…]willbecomeabiggerandmoreimportantpartofculture,orasmallerandlessimportantpart?SportsEverydaylifeviapredictionmarketsBiggerandmoreimportantAboutthesameasnowSmallerandlessimportantIdon’tknow34%39%8%0%25%50%38%0%25%50%Data:ConsumerTrendsSurvey,poweredby(n=3045)Ages18+only.超過30%的受訪者認為在線博彩將更大且更重要的文化部分你認為在[...]上賭博會成為更大且更重要的文化部分，還是更小且不那么重要的部分？運動預測市場中的34%38%39%38%8%0%25%50%0%25%50%數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3045）僅限18歲以上人群。MostAmericansthinkthegapisgrowingbetweentheultra-richandeveryoneelsePercentageofresponses:DoesitfeellikethegapbetweenthewealthiestAmericansandeverydaypeopleisgrowing?ThewealthgapisgrowingalotThewealthgapisgrowingalittleThewealthgapisaboutthesameThewealthgapisshrinkingalittleThewealthgapisshrinkingalotIdon'tknow50%HigheramongolderconsumersandDemocrats0%25%50%75%Data:ConsumerTrendsSurvey,poweredby(n=3056)大多數(shù)美國人認為差距正在擴大在超級富豪與普通民眾之間應答百分比：是否感覺兩者之間的差距貧富差距在不斷拉大財富差距正在小幅擴大，目前基本持平，但已出現(xiàn)小幅縮小趨勢。貧富差距正在大幅縮小，這一點我50%在老年消費者和民主黨人中比例較高0%25%50%75%數(shù)據(jù)來源：消費者趨勢調(diào)查，由(n=3056)數(shù)據(jù)來源：消費者趨勢調(diào)查，由DataData:ConsumerTrendsSurvey,poweredby(n=3056)“Notsure”and“Aboutthesame”responsesnotshown.“Much”and“Somewhat”betterandworseresponsescombined.Gen.Zisn’tasconfidentasMillennialsthatAIwillimproveAmericans’livesPercentageofresponses:DoyoubelieveAIwillmakelifebetterorworseforthenextgenerationofAmericans?75%50%25%0%69%47%42%42%35%26%BetterWorseBetterWorseBetterWorseBetterWorseGen.ZMillennialsGen.XBoomers+數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由Z世代不如千禧一代自信人工智能將改善美國人的生活應答百分比：您是否認為人工智能將改善生活75%50%25%0%69%47%42%35%35%（n=3056）“不確定”和“大致相同”（n=3056）“不確定”和“大致相同”的回答未顯示?！帮@著”與“較”好及較差反應的綜合評估3333數(shù)字內(nèi)容創(chuàng)作者和網(wǎng)紅已成為一股經(jīng)濟力量，不僅涵蓋娛樂領域，還許多年輕美國人對這條職業(yè)道路感Gen.ZandMillennials,ages13to44,represent~40%oftheUSpopulationEstimatedUSpopulationbygeneration100million75million50million25million0millionGen.AlphaGen.ZMillennialsGen.XBoomersSilentData:USCensusBureau2024estimates,TheNewConsumeranalysis,GPT5.1,usingPewgenerationdefinitionsZ世代和千禧一代（年齡13至44歲）約占阿爾法將軍Z世代千禧一代X型嬰兒潮一代沉默數(shù)據(jù)來源：美國人口普查局2024年估計數(shù)據(jù)、TheNewConsumer分析、GPT5.1，采用皮尤世代定義TheNewconsumer…they’reenteringtheirprimespendingdecades…Averageannualexpendituresperconsumerunit,byagegroup$100,000$75,000$50,000$25,000$0Under2525-3435-4445-5455-6465andolderData:USBureauofLaborStatistics,2023figures(latest)...他們正步入消費黃金期...$100,000$75,000$50,000$25,000$025歲以下25-34歲35-4445-5455-64歲及65歲以上數(shù)據(jù)來源：美國勞工統(tǒng)計局，2023年數(shù)據(jù)（最新）DataData:ConsumerTrendsSurvey,poweredby(n=3056)…andasdigitalnatives,theylivelifedifferently,frequentlycreatingonlinePercentageofresponses:Whichofthefollowingactivitieshaveyoupersonallydoneinthepastmonth?PublishedaphotoorvideotoInstagramRecordedavideoandpublisheditpubliclyonsocialmediaPostedonThreads,X,Reddit,etc.CreatedamemeimagetosharePublishedavideotoYouTubePublishedanoriginalwrittenpost,essay,orblogHostedorco-hostedalivestreamPublishedorsharedcontentonapaid-subscriptionplatformAppearedasaguestorhostonapodcastGen.ZandMillennials38%33%25%20%20%0%25%50%Gen.XandOlder9%13%8%6%8%4%4%3%0%25%...作為數(shù)字原住民，他們過著數(shù)字生活不同地，經(jīng)常創(chuàng)建在線回應百分比：下列哪些活動Z世代與千禧一代38%33%38%33%錄制視頻后在社交媒體公開發(fā)布，發(fā)布于Threads、X、Redd-20%20%20%發(fā)布原創(chuàng)文章、論文或博客；主持或聯(lián)合主持直播付費訂閱平臺上的已發(fā)布或共享內(nèi)容0%25%50%X世代及更年長者9%13%8%6%8%4%4%3%0%25%數(shù)據(jù)來源：消費者趨勢調(diào)查，由月球米(n=3056)數(shù)據(jù)來源：消費者趨勢調(diào)查，由月球米DataData:ConsumerTrendsSurvey,poweredby(n=3056)Excludes“Idon’tknow”responses.MoreGen.ZandMillennialsfeelmostlikethemselves‘online’vs.‘offline’Percentageofresponsesbygeneration:Wheredoyoufeelmostlikeyourself?75%50%25%0%59%34%38%34%29%OnlineOfflineOnlineOfflineOnlineOfflineOnlineOfflineGen.ZMillennialsGen.XBoomers+數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）排除“我不知道”應答。更多Z世代和千禧一代感到最他們自己認為II’75%50%25%0%34%38%34%29%Z世代千禧一代X型DataData:ConsumerTrendsSurvey,poweredby(n=3056)Excludes“Idon’tknow”responses.MoreGen.ZandMillennialsfeelmostconnectedtoothers‘online’vs.‘offline’Percentageofresponsesbygeneration:Wheredoyoufeelmostconnectedtoothers?75%50%25%0%68%63%56%47%43%47%38%28%28%OnlineOfflineOnlineOfflineOnlineOfflineOnlineOfflineGen.ZMillennialsGen.XBoomers+數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由（n=3056）排除“我不知道”應答。更多Z世代和千禧一代感到最與他人在線或離線的關聯(lián)75%50%25%0%68%63%56%47%43%38%28%28%Z世代千禧一代X型DataData:ConsumerTrendsSurvey,poweredby(n=3056)Mostconsumersarenowfamiliarwiththeconceptofdigital‘contentcreators’Percentageofresponses:Howfamiliardoyouconsideryourselfwiththeconceptof‘contentcreators’orinfluencers?Extremelyfamiliar VeryfamiliarSomewhatfamiliar NotveryfamiliarNotatallfamiliarGen.ZandMillennials24%30%30%10%6%0%25%50%Gen.XandOlder30%0%25%50%數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由如今大多數(shù)消費者都已熟悉數(shù)字內(nèi)容創(chuàng)作者的概念應答百分比：您認為自己對“內(nèi)容創(chuàng)作者”或“意見領袖”這一非常熟悉非常熟悉(n=3056)(n=3056)Z世代與千禧一代X世代及更年長者24%30%30%0%25%50%30%0%25%50%45%ofGen.ZandMillennialsconsiderthemselves‘contentcreators’Percentageofresponses:Doyouconsideryourselfa‘contentcreator’?Yes,asacareerorprofessionYes,asahobbyorforYes,asacareerorprofessionYes,asahobbyorforfun85%Idon'tknow2%0%25%50%75%0%0%25%50%75%Data:ConsumerTrendsSurvey,poweredby(n=3056)45%的Z世代和千禧一代自認是I作者’是，作為職業(yè)或工作；是，作為愛好85%不Z世代與千禧一代X世代與年長者是，作為職業(yè)或工作；是，作為愛好85%不2%0%25%50%75%0%0%25%50%75%(n=3056)數(shù)據(jù)來源：消費者趨勢調(diào)查，由(n=3056)DataData:ConsumerTrendsSurvey,poweredby(n=3056)75%ofGen.ZandMillennialsconsider‘contentcreator’aviablecareerPercentageofresponses:Thinkingingeneral,howviableofacareerdoyouconsider‘contentcreator’?Gen.ZandMillennialsExtremelyviable Extremelyviable VeryviableSomewhatviableNotveryviableNotatallviableIdon’tknow5%0%25%50%Gen.XandOlder0%25%50%數(shù)據(jù)來源：消費者趨勢調(diào)查，由數(shù)據(jù)來源：消費者趨勢調(diào)查，由75%的Z世代和千禧一代認為內(nèi)容創(chuàng)作者一個可行的職業(yè)回答比例：總體而Z世代與千禧一代X世代及更年長者18%18%高度可存活高度可存活一活7%我不知道5%(n=3056)0%(n=3056)50%0%25%50%40%ofGen.ZandMillennialssaythey’re‘extremely’or‘very’interestedinacareerasaprofessionalcontentcreatorPercentageofresponses:Howinterestedareyouinpursuingacareerasaprofessionalcontentcreator?Gen.ZandMillennialsGen.XandOlderI’malreadyaprofessionalcontentcreator5%I’malreadyaprofessionalcontentcreatorExtremelyinterestedVeryinterestedExtremelyinterestedVeryinterested4%Somewhatinteres