1、桐城市第八高級中學(xué),任課教師：楊小芳,Unit 11 The mediaLesson 4 The Advertising Game,Pre-reading,Before you start, enjoy the following pictures.,1.What are these?,While-reading,Task 1. Skimming,Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5,the classic ads,the ads in the market,modern ads,the top ads of t

2、oday,the public ads,Match the paragraphs with the topics.,Task 2. Careful reading,1.Read the paragraphs one by one and answer the following questions.,1. What is a classic advertisement?,2. What do the advertisers do to make their advertisements more competitive?,3. How do advertisers do to make the

3、ir ads stand out?,4. What are the top advertisers belief?,5.Whats a public advertisement?,Paragraph 1,1. What is a classic advertisement?,The one that gives information about finding certain products.,Paragraph 2,What do the advertisers do to make their advertisements more competitive?,1. Consisting

4、 of pictures or the words of experts to show people how good the products are.,2. Creating advertisements that people simply enjoy looking at.,3. Applying modern techniques of design to make the advertisements as visually attractive as possible.,Paragraph 3,How do advertisers do to make their ads st

5、and out?,By combining the highest standards of design with ideas linked to the products,Paragraph 4,What are the top advertisers belief?,They believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements.,Paragraph 5,Whats a public advertisement?,

6、It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.,2.True or False,1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and cr

7、eative. 3. The purpose of all advertisement is to make customer spend money.,4. Producing public advertisement mentioned in the text is free. 5. The purpose of advertisement is creating something that has never been seen before. 6. Standing out your advertisements is not easy because people are used

8、 to high standards of visual design.,2.True or False,1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money.,F,T,F,4. Producing public advertisement mentioned in

9、the text is free. 5. The purpose of advertisement is creating something that has never been seen before. 6. Standing out your advertisements is not easy because people are used to high standards of visual design.,F,F,T,There are many different kinds of advertisements. Some may give _ information abo

10、ut the product; some are made _ attractive to hold peoples attention; others use _ like freedom success and wealth. Nowadays top advertisers prefer to use _ as well as new and _ ideas to surprise people. Public advertisements, however, focus on increasing public _.,direct,visually,concepts,humour,unusual,knowledge,Post-reading,Task1. summary,Task2. Group Work,Do you think advertising