1、 復(fù)旦大學(xué)考博英語模擬試題及其解析In1939two brothers,Mac and Dick McDonald,started a drive-inrestaurant in San Bernadino,California.They carefully chose a busycorner for their location.They had run their own businesses for years,first a theater,then a barbecue(烤肉restaurant,and then anotherdrive-in.But in their new o

2、peration,they offered a new,shortenedmenu:French fries,hamburgers,and sodas.To this small selectionthey added one new concept:quick service,no waiters or waitresses,and no tips.Their hamburgers sold for fifteen cents.Cheese was another fourcents.Their French fries and hamburgers had a remarkable uni

3、formity,for the brothers had developed a strict routine for the preparationof their food,and they insisted on their cookssticking to theirroutine.Their new drive-in became incredibly popular,particularlyfor lunch.People drove up by the hundreds during the busy noontime.The self-service restaurant wa

4、s so popular that the brothers hadallowed ten copies of their restaurant to be opened.They were contentwith this modest success untilthey met Ray Kroc.Geng duo yuan xiaowan zheng kao bo ying yu zhen ti ji qi jie xi qing lian xi quan guomian fei zi xun dian hua:si ling ling liu liu ba liu jiu qi ba,h

5、uojia zi xun qq:qi qi er liu qi ba wu san qi.Kroc was a salesman who met the McDonald brothers in1954,whenhe was selling milk shake-mixing machines.He quickly saw the uniqueappeal of the brothersfast-food restaurants and bought the right to franchise(特許經(jīng)營other copies of their restaurants.The agreeme

6、nt struck included the right to duplicate the menu.The equipment,even their red and white buildings with the golden arches(拱門.Today McDonalds is really a household name.Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fift

7、een-cent hamburgers.In 1976,McDonalds had over$1billion in total sales.Its first twenty-two years is one of the most incredible success stories in modern American business history.1.This passage mainly talks about.Athe development of fast food servicesBhow McDonalds became a billion-dollar businessC

8、the business careers of Mac and Dick McDonaldDRay Krocs business talent2.Mac and Dick managed all of the following businesses except.Aa drive-inBa cinemaCa theaterDa barbecue restaurant3.We may infer from this passage that.AMac and Dick McDonald never became wealthy for they sold their idea to Kroc

9、BThe location the McDonalds chose was the only source of the great popularity of their drive-inCForty years ago there were numerous fast-food restaurantsDRay Kroc was a good businessman4.The passage suggests that.Acreativity is an important element of business successBRay Kroc was the close partner of the McDonald brothersCMac and Dick McDonald became broken after they sold their ideas to Ray KrocDCalifornia is the best place to go into business5