1、1,Teaching Courseware: New Business EnglishIntensive ReadingBook One A,2,New Business EnglishIntensive ReadingBook OneA,新編商務(wù)英語(yǔ)精讀 第一冊(cè) 全國(guó)商務(wù)英語(yǔ)研究會(huì)推薦教材,Hubei Three Gorges Vocational and Technical College,3,1 Essentials of Business,2 Marketing,3 Career,4 Jobs and Occupations,5 Eating Habits,4,New Business

2、 English Intensive Reading Book One A,Picture-Word Associating Game Unit One Unit Two Unit Three Unit Four Unit Five,Unit One Essentials of Business Unit Two Marketing Unit Three Career Unit Four Jobs and Occupations Unit Five Eating Habits,5,Warm-up Text Translation Notes New Words Examples Exercis

3、es Extended Activities,6,1. Business is the human activity related涉及 to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing構(gòu)成 paper boxes are exam

4、ples of production. It can also provide the financing 理財(cái)融資 for these activities. Lending money, trading stocks股份and bonds有息債券, and selling insurance保險(xiǎn)policies relate to the securing獲得 of capital資本for business activities. Other forms of business include merchandising買(mǎi)賣(mài) , which is the selling of produ

5、cts, and providing various services, such as accounting會(huì)計(jì), distributing分發(fā) , and repairs. Business, then, is the activity of producing and distributing goods and services.,7,2. In our study of business, it is necessary to understand the four basic factors因素 of production. These four factors are land,

6、 labor, capital, and entrepreneurship企業(yè)家素質(zhì). What is meant by these four terms? 3. In order to produce things, it is necessary to use land. Here, the term land is used in the most general way. It refers提及 not only to a piece of real estate房地產(chǎn) where we might build a factory, but it also means all the

7、raw materials used for production. Some of these raw materials are found on the earths surface, such as trees, which yield出產(chǎn) wood for lumber成材. Other raw materials are found under the earths surface in mines and oil wells, and still other raw materials may be extracted取出 from the air. All the raw ma

8、terials for production come from the land, the air, and the oceans.,8,4. Labor refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers. In industrialized countries, labor is generally more mental than

9、 physical. For example, in both manufacturing大量制造 and agriculture, machines accomplish完成 the very tiring physical work that unskilled laborers used to do. 5. In other countries, computers programmed robots and other forms of data processing處理 equipment perform many of the jobs which used to require

10、a lot of mental labor. Therefore, to a certain extent the next factor, capital, can be used to replace labor or reduce the amount of physical and mental labor that humans have to use in order to conduct經(jīng)營(yíng) business.,9,6. In everyday language, capital means several things. The most general meaning is

11、wealth or money. But it also refers to the equipment that money purchases 購(gòu)買(mǎi)某物 . As one of the basic factors of production, capital is all of the things that workers use in production and distribution. It includes their tools, machines, and buildings such as factories and warehouses貨艙where goods are

12、 produced and stored. Capital, therefore, refers to anything that helps to produce and distribute goods. 7. Putting together land, labor, and capital to make something of value, is called entrepreneurship. The entrepreneur is the person responsible for controlling and directing the other three facto

13、rs. The entrepreneur does not make things with his own hands unless he is also a worker. In a business the workers take orders from the entrepreneur. He is the leader, and the employees follow his direction.,10,8. Entrepreneurship includes some other important activities. The entrepreneur is respons

14、ible for initiating開(kāi)始 business activity. He must begin his business by bringing together the land, labor, and capital. Next, he must manage the business by deciding the general polices for business operation. In order to be successful, an entrepreneur must also be innovative 革新的. He must look for ne

15、w products or new ways of making things, and new methods of distribution, or he must offer new services. He must be able to decide on the value of things that other people invent, whether it is a new toy, a new method of filing, or a new way of advertising. Finally, he bears all the risks of the bus

16、iness. 9. Everyone connected with a business shares in the risks of the business. When a company goes bankrupt破產(chǎn)的 , that is, becomes unable to pay its debts, it causes problems for many,11,people. It is hard for the employees who may have to seek work elsewhere; the customers must look for another p

17、lace to buy the products; creditors 債權(quán)人 usually lose some of the money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit 限度 of his ability to pay. If he is skillfuland luckythe money he receives from his business venture （

18、有風(fēng)險(xiǎn)的）工作項(xiàng)目will pay for the land, labor, and capital, and there will still be some extra money remaining for him. This extra money is the profit利潤(rùn). If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.,12,譯 文: 商 務(wù) 的 性 質(zhì) 1 商務(wù)是與物質(zhì)相關(guān)的人類(lèi)活動(dòng)。商務(wù)

19、對(duì)人類(lèi)文明是必要的。它存在于所有社會(huì)形態(tài)中，即使是最簡(jiǎn)單的社會(huì)。商務(wù)會(huì)包括商品生產(chǎn)，例如制造飛機(jī)、修建房屋和生產(chǎn)紙盒。它也包括為生產(chǎn)活動(dòng)提供金融財(cái)政服務(wù)。如貸款、股票和債券交易、銷(xiāo)售有關(guān)獲取商務(wù)資本的保險(xiǎn)單。其他形式的商務(wù)包括買(mǎi)賣(mài)交易，這是銷(xiāo)售產(chǎn)品和提供各種服務(wù)，例如會(huì)計(jì)、分銷(xiāo)和維修。所以，商務(wù)是生產(chǎn)和銷(xiāo)售商品以及服務(wù)的活動(dòng)。 2 我們研究商務(wù)時(shí)，有必要了解生產(chǎn)的四個(gè)基本要素。這四個(gè)因素是土地、勞動(dòng)力、資本和企業(yè)家素質(zhì)。這四個(gè)術(shù)語(yǔ)是什么意思呢？ 3 要想生產(chǎn)東西，使用土地是必須的。這里，土地這個(gè)術(shù)語(yǔ)被廣義使用。它不僅指我們可能建工廠的一塊房地產(chǎn)，而且還指所有,13,用于生產(chǎn)的所有原材料。我們發(fā)

20、現(xiàn)一些原材料在地球表面，如用來(lái)生產(chǎn)木材的樹(shù)木。發(fā)現(xiàn)其他原材料在地表下面，在礦山和油井里，還有其他原料，可以從空氣中提取。所有用于生產(chǎn)的原材料都來(lái)自于土地、空氣和海洋。 4 勞動(dòng)力是指使用腦力和體力來(lái)生產(chǎn)商品。大部分勞動(dòng)力用在把原材料變?yōu)槌善泛头咒N(xiāo)這些產(chǎn)品到買(mǎi)家的過(guò)程。在工業(yè)化國(guó)家中，一般是腦力勞動(dòng)多于體力勞動(dòng)。例如，在制造業(yè)和農(nóng)業(yè)上，機(jī)器完成那些非常累人的體力工作，而過(guò)去常由沒(méi)什么技能的人去做。 5 在另外一些國(guó)家，電腦給機(jī)器人編程序，還有其他形式的數(shù)據(jù)處理設(shè)備做許多過(guò)去耗費(fèi)大量腦力勞動(dòng)的工作。因此，在一定程度上，下一個(gè)因素，資本，可以用來(lái)取代勞動(dòng)力或減少人們用于商務(wù)活動(dòng)的體力和腦力勞動(dòng)的數(shù)量

21、。,14,6 在日常用語(yǔ)中，資本有幾種意思。最普通的意思是財(cái)富或金錢(qián)。但它也指錢(qián)購(gòu)買(mǎi)的設(shè)備。作為生產(chǎn)的基本要素之一，資本指工人用于生產(chǎn)和分銷(xiāo)商品的一切東西。它包括工具、機(jī)器、建筑物，例如工廠和生產(chǎn)、儲(chǔ)存商品的倉(cāng)庫(kù)。因此，資本指幫助生產(chǎn)和銷(xiāo)售商品的一切東西。 7 把土地、勞力、資本整合成有價(jià)值的東西，就是所謂的企業(yè)家素質(zhì)。企業(yè)家是指負(fù)責(zé)控制和指導(dǎo)其他三個(gè)因素的人。企業(yè)家不用自己干活，除非他也是一名工人。在商業(yè)中，工人執(zhí)行企業(yè)家的命令。他是領(lǐng)導(dǎo)人，員工聽(tīng)他指揮。 8 企業(yè)家素質(zhì)包括其他一些重要活動(dòng)。企業(yè)家負(fù)責(zé)啟動(dòng)商業(yè)活動(dòng)。他必須通過(guò)整合土地、勞力和資本來(lái)開(kāi)始他的業(yè)務(wù)。下一步，他必須通過(guò)為商業(yè)運(yùn)作做

22、大的決策來(lái)管理企業(yè)。為了成功，企業(yè)家還必須創(chuàng)新。他必須尋求新產(chǎn)品或新的生產(chǎn)方法，新的,15,分銷(xiāo)方式或提供新的服務(wù)。他必須能夠判斷人們發(fā)明創(chuàng)造的價(jià)值，不論它是一個(gè)新玩具，一個(gè)新的歸檔方法，或一種新的廣告方式。最后，他承擔(dān)業(yè)務(wù)的所有風(fēng)險(xiǎn)。 9 每個(gè)與業(yè)務(wù)相關(guān)的人都分擔(dān)業(yè)務(wù)的風(fēng)險(xiǎn)。當(dāng)公司破產(chǎn)時(shí)，也就是說(shuō)，公司沒(méi)有能力償付其債務(wù)時(shí)，許多人會(huì)有麻煩。員工會(huì)很困難地到別處找工作；顧客必須尋找其他地方購(gòu)買(mǎi)產(chǎn)品；債權(quán)人通常會(huì)失去投資該公司的一些錢(qián)。但是，無(wú)論成功或失敗，企業(yè)家承擔(dān)的風(fēng)險(xiǎn)最大。他必須竭盡所能支付。如果他精明能干、運(yùn)氣好，那么，他從公司經(jīng)營(yíng)中獲得的錢(qián)在支付土地、勞力和資本之后，還有一些多余的錢(qián)。

23、這筆額外款項(xiàng)就是利潤(rùn)。如果他從公司經(jīng)營(yíng)中獲得的錢(qián)，不足夠以支付所有的成本費(fèi)用，那么，這個(gè)差額就是虧損。 譯者：周荊洪,16,I. Work with your group and think out as many words, phrases or expressions as possible about business. People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective fac

24、tory, private company, conglomerate 集團(tuán)企業(yè)，manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank; Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invo

25、ice, check, bill, consumer, customer.,17,II. Pairwork: 1) Are you interested in business? Why or not? 2) What activities do you think can be labeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in todays busin

26、ess world? Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.,18,Provide the financing for: conduct the business of providing money for. 2. Insurance polic

27、ies: documents which show the condition of an insurance contract (保險(xiǎn)單). 3. The securing of capital: Here it means “getting money for some business”. 4. To a certain extent: to a certain degree. 5. Up to: as far as; to and including. e.g. Please count from 1 up to 10. Everyone works, from the boy who

28、 sweeps the floor up to the President.,19,1relate v. 聯(lián)系；涉及 2construct v. 構(gòu)成 3finance v. 理財(cái)；融資 4stock n. 股份 5bond n. 有息債券 6insurance n. 保險(xiǎn) 7secure v. 獲得 8capital n. 資本 9merchandise v. 買(mǎi)賣(mài) 10accounting n. 會(huì)計(jì)學(xué),20,11distribute v. 分發(fā) 12factor n. 因素 13entrepreneur n. 企業(yè)家 14refer v. 提及 15estate n. 作某種用途的地區(qū)

29、real estate 房地產(chǎn) 16yield v. 出產(chǎn) 17extract v. 取出 18manufacture v. 大量制造 19accomplish v. 完成 20data n. 數(shù)據(jù),21,21process v. （用計(jì)算機(jī)）處理 22conduct v. 經(jīng)營(yíng) 23purchase v. 購(gòu)買(mǎi)某物 24warehouse n. 貨艙 25initiate v. 開(kāi)始；實(shí)施 26innovative a. 革新的 27share n. 股份 28bankrupt a. 破產(chǎn)的 29creditor n. 債權(quán)人 30limit n. 限度 31venture n. （尤指有風(fēng)

30、險(xiǎn)的）工作項(xiàng)目 32profit n. 利潤(rùn),22,1relateto / with 聯(lián)系起來(lái) 2refer to 提到；涉及 3be extracted from 從中提取 4be responsible for 對(duì)負(fù)責(zé)；負(fù)責(zé)（某事） 5makeof value 使某物更有價(jià)值 6look for 尋找 7decide on 決定 8distributeto / among 在中分發(fā)；分配 9pay for 為而付錢(qián),23,relate v. construct v. accomplish v.,bond n. stock n. distribute v.,Unit One What wor

31、ds can you associate with the pictures?,24,finance v. extract v. accounting n.,insurance n. capital n. factor n.,25,venture n. limit n. estate n.,process v. share n. bankrupt a.,26,data n. initiate v. purchase v.,creditor n. secure v. conduct v.,27,refer v. warehouse n. venture n. innovative a.,entr

32、epreneur n. yield v. manufacture v. profit n.,28,1relate v. 聯(lián)系；涉及 2construct v. 構(gòu)成 3finance v. 理財(cái)；融資 4stock n. 股份 5bond n. 有息債券 6insurance n. 保險(xiǎn) 7secure v. 獲得 8capital n. 資本 9merchandise v. 買(mǎi)賣(mài) 10accounting n. 會(huì)計(jì)學(xué),29,11distribute v. 分發(fā) 12factor n. 因素 13entrepreneur n. 企業(yè)家 14refer v. 提及 15estate n. 作某

33、種用途的地區(qū) real estate 房地產(chǎn) 16yield v. 出產(chǎn) 17extract v. 取出 18manufacture v. 大量制造 19accomplish v. 完成 20data n. 數(shù)據(jù),30,21process v. （用計(jì)算機(jī)）處理 22conduct v. 經(jīng)營(yíng) 23purchase v. 購(gòu)買(mǎi)某物 24warehouse n. 貨艙 25initiate v. 開(kāi)始；實(shí)施 26innovative a. 革新的 27share n. 股份 28bankrupt a. 破產(chǎn)的 29creditor n. 債權(quán)人 30limit n. 限度 31venture n

34、. （尤指有風(fēng)險(xiǎn)的）工作項(xiàng)目 32profit n. 利潤(rùn),31,1relateto/with 聯(lián)系起來(lái) 2refer to 提到；涉及 3be extracted from 從中提取 4be responsible for 對(duì)負(fù)責(zé)；負(fù)責(zé)（某事） 5makeof value 使某物更有價(jià)值 6look for 尋找 7decide on 決定 8distributeto / among 在中分發(fā)；分配 9pay for 為而付錢(qián),32,1.relate v. 與有關(guān) e.g. The report seeks to relate the rise in crime to an increase

35、 in unemployment. 2. v + ing as subject: The ing form of the verb can be used as the subject of sentence. e.g. Seeing is believing. Taking good photos requires patience as well as keen eyes. Watching television at spare time is a good entertainment. 3. 辨析 capital the customers must look for another

36、place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.,47,10. When will the entrepreneur make a profit and when will he suffer a loss? The key

37、comes from Paragraph 9: If he is skillful-and lucky-the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay

38、 all of the costs, the difference is the loss.,48,1. What may business include ? a. Selling products. b. Delivering products. c. Manufacturing products. d. All of the above. 2. Which of the following is NOT categorized as “Land”? a. Oil. b. Trees. c. Factories and warehouses. d. A piece of real esta

39、te.,49,3. Which statement is NOT true according to the passage? a. Capital not only means money or wealth but also refers to the equipment that money purchases. b. The entrepreneur only needs to give orders and never makes things with his own hands. c. In a highly industrialized country, labor is ge

40、nerally more mental than physical d. Customers also share in the risks of business.,50,4. Which of the following business activities occur first? a. Deciding the general polices for business operations. b. Bearing all risks of the business c. Looking for new products of new ways of making things. d.

41、 Bringing together the land, labor, and capital. 5.Who takes the biggest risk when a business goes bankrupt? a. The creditor b. The customer c. The employee d. The entrepreneur,Key: d. c. b. d. d,51,1._is the activity of making and distributing goods and _. 2._refers to the sources of raw materials

42、needed for production. 3._is the use of mental or physical work to produce _. 4._means not only wealth, but all the things that workers use in production and distribution which are purchased with money. 5._is the activity of controlling and directing the other factors.,Business,services,Land,Labor,g

43、oods,Capital,Entrepreneurship,52,6.If the money a company receives is not enough to pay for all of the costs, the difference is the _. 7.When a company goes _ it is unable to pay its _. 8.An _company is one which continues to provide new goods and services. 9.The entrepreneur _ business activities b

44、y bringing together lad ,labor, and capital to begin a new _venture.,business,loss,bankrupt,debts,innovative,initiates,53,1. distribute 分發(fā) to separate into parts and give a share to each person 2. accomplish 完成 to succeed in doing 3. manufacture 大量制造 to make goods on a large scale 4. conduct 經(jīng)營(yíng) to d

45、o; to carry on (business) 5. bankrupt 破產(chǎn)的 not having enough money to pay debts 6. secure 獲得 to make sure of getting (sth.) 7. merchandise 買(mǎi)賣(mài) to buy and sell (goods) 8. capital 資本 money used in business,54,9. finance 財(cái)政,金融 to work in the business of providing money 10. profit 獲利 financial gain 11. in

46、itiate 開(kāi)始,實(shí)施 to put into operation 12. share股份 the part belong to or owed to a particular person 13. data 數(shù)據(jù) information collected for examination and consideration 14. extract 取出 to take or get (sth.) out 15. process ( 用計(jì)算機(jī)) 處理 to perform operation on (sth.) in computer,55,decide on refer to look f

47、or extracted from responsible for pay for up to to a certain extent related to / with go bankrupt With the help of the Internet, you can _ specific research information in every country from Australia to the United States of America. 2. A company employee is subject to imprisonment for _ 5 years and

48、 a $10,000 fine if he is involved in a bribe. 3. A survey of medical cost reveals that 16 percent of US families go into debt each year to _ their medical treatment. 4.The oil which is _ seeds is used for cooking.,extracted from,look for,up to,pay for,56,5. The real sin against life is to destroy be

49、auty ,even ones own, for that has been put in our care and we are_ its well being. 6. The terrorists blast in the market has led to many small business _. 7. In this report the rise of crime is _ the increase in unemployment.,related to,responsible for,going bankrupt,57,8. Straightening the road has

50、 reduced the risk of accidents and _has made it safer. 9. The speaker _ the young man sitting at the back as an up-and-coming business tycoon .(正在崛起的商業(yè)巨頭) 10. while still not able to overcome these problems ,he has failed _ some much-needed measures on his own.,to decide on,to a certain extent,refer

51、red to,58,1. Some raw materials may be taken from the air. be extracted 2. To do business successfully involves a lot of factors. conduct 3. The entrepreneur could stand all the possible losses of the business. bear all the risks 4. This letter is about the sale of the house. relates to 5. If the co

52、mpany cannot pay its debts, many people will lose their jobs. goes bankrupt 6. He failed to obtain the top job with the bank. secure,.,59,1.a.They will go ahead with their plans, even at the risk of offending the local people. n. b. Anyone traveling without a passport runs the risk of being arrested

53、 . n. c. The businessman is crazy to risk his money on an investment like that. v. 2.a.The mayor will perform the opening ceremony for the International Movie Festival. v. b. Every decent person should know that one should always perform what one promises. v. c. The news said that the companys perfo

54、rmance was disappointing last year. n.,60,3. a. The shopkeeper said he would replace the radio set if we were not satisfied. v. b. George has replaced Edward as captain of the team. v. c. We must find a replacement for Sue while she is away on holiday. n. 4. a. The climbers had reached the limit of

55、their endurance. n. b. The parents asked their kids to keep spending within limits. n. c. The government place to limit land development in order to preserve the environment. v.,61,5. a. You must accept your share of responsibility for the failure of the firm. n. b. Their supreme desire is to be tog

56、ether to share each others emotions, fancies, and dreams. v. c. We still have the largest market share, but the competition is growing fast. n.,62,B. Function and Structure: Meeting People Key to : Greeting People 1. Hi, Tim! Not bad. 2. Hi, Jane! Whats happening? 3. Hi, Mark! How are you doing? Yea

57、h, a lot of people have colds. Its this crazy weather - cold one minute and hot the next. 4. Good morning, Mr. Edwards. How are you?,63,Key to : Say Good-bye 1.You, too. See you later. 2. Me too. See you tonight. So long. 3.Youre welcome, David. Have a good time. Good-bye. 4. I hope so, too. Have a good day. Bye.,64,C. Practical Reading: Timetable Key to I:,Stone Mount Trent Keel Dep. Dep. Dep. Arr. 06:15 07:15 09:30 10:55 06:50 - - 11:10 07:15 08:15 10:30 11:55 07:50 - - 12:10 08:15 09:15 11:30 12:55 08:25 09:25 11:40 13:05 08:50 - - 13:10 09:15 10:15 12:30 13