1、Module 5,A Life in Sport,Background 1. Li Nings Sports Career Li Ning, a famous gymnast, one of the most outstanding athletes in the 20th century, the founder of Beijing Li-Ning Sports Goods Co, was born on October 3, 1963, in Liuzhou. He began the training in gymnastics at the age of seven and ente

2、red the Statess Gymnastic Team at 17. In the Sixth World Cup Gymnastic Competition in 1982, he won,six of the seven gold medals for men and created a legend in the worlds gymnastic history and was awarded as the “Prince of Gymnastics”. In 1989, when he was 26, he left his beloved competition arena.

3、In his 19-year sports career, Li Ning won 106 gold medals in gymnastic competitions at home and abroad. Li was expected to win more Olympic medals at the 1988 Games. 2. Li Nings Business Career When Li Ning, Chinas “Prince of,Gymnastics” retired from competitive sports in 1988 and joined the busines

4、s world, he set off his journey to build a household name for sports products that outdo foreign brands in China. Li is a successful businessman in China. In 1989 he initiated the “Li-Ning” sports product brand. Sticking to the spirit of “from sports and to sports”, Li Ning has been supporting the s

5、ports causes a t home and abroad. He often tells his employees, “Becoming a world champion is everybodys,dream. I have realized it. While becoming a successful entrepreneur is my dream. It all depends on every one of you.” The Li Ning group has now developed a large number of lines, supplying casual

6、 wear, shoes, leather goods, neckties and gifts as well. It is now the top sports brand on Chinas mainland, which sells 50 percent more revenue terms than Nike, which is the number two, with Adidas, a close third and other brands far behind.,Read the passage and check the true statements.,1Li Ning w

7、on six medals at the Los Angeles Olympics. 2He was not happy with his results at the Seoul Olympics. 3He got a new job working for Nike sportswear. 4He chose the name of his sportswear company carefully.,True,True,True,False,5Six Li Ning products are sold every minute. 6Li Ning clothes are worn by t

8、he national teams of France and Italy. 7In 1991 he opened a school with Pele and Muhammad Ali. 8He wants to help children become good at sport.,True,True,False,False,Read the passage again and answer the questions: 1 Why did people call Li Ning the prince of gymnasts? He had won 106 gold medals in m

9、ajor competitions across the world. They included six out of seven gold medals 2 Why did Li Ning retire with the feeling that he had failed? He was disappointed because he had not performed well in the 1988 Seoul Olympics.,3 What did he decide to launch? He decided to launch a new brand of sportswea

10、r, competing with global giants like Nike and Adidas. 4 Why did Li Nings success come quickly? (1)The number of young people with money to spend was on the increase. (2)His designs were attractive. (3)They had a major advantage over their betterknown rivals-they were cheaper.,5 How successful are Li

11、 Ning products? A Li Ning Product is purchased every ten seconds. If you go into a school or university anywhere, the chances are you will see students in Li Ning tracksuits with the familiar logo. The company has also grown internationally. Chinese athletes wore Li Ning tracksuits during the 2008 O

12、lympics. 6 What has Li Ning continued to do since he opened a school for gymnasts? He has continued to help young people to achieve their sporting ambitions,Analyze the following sentences:,But even though he had won everything(that) it was possible to win in his sport, Li Ning retired with the feel

13、ing that he had failed.,= Li Ning had nearly won every prize in gymnastics. But he still thought he had failed, and because of this, he retired.,2. But it was this sense of failure that made him determined to succeed in his new life.,=This sense of failure made him determined to succeed in his new l

14、ife.,3. If you go into a school or university anywhere, the chances are (that) you will see students in Li Ning tracksuits with the familiar logo.,=In any school or university, you will be likely to see students wearing Li Ning tracksuits. And on the suits, there is the familiar logo.,4 A pair of Ni

15、ke trainers, for example, could cost up to five times as much as a similar Li Ning product.,=.could cost up to five times more than a similar. =.could cost up to five times the amount of a similar.,New phrases: 1 major competitions/major in 2 six out of seven/ six in seven 3 make a list of 4 launch

16、a new brand/a magazine/a satellite 5 have an advantage over 6 five times as much as/more than/the amount of 7 achieve ones ambition/ goal 8 on the increase,Choose the best answer: 1 Lucy has _ all of the goals she set for herself in high school and is ready for the new challenges at university. A ac

17、quired B finished C concluded D achieved 2 Needless to say, a man who can think carefully and work hard will always have an advantage _others. A above B over C than D of,D,B,3 _ number of Internet users is on _ increase at the moment. A A, the B A, an C The, the D The, an 4 If you take everything li

18、ghtly, the chances are _ you will never be able to accomplish anything. A whether B how C why D that,C,D,5 I did all the things _ was possible to do to finish the work on time but in vain. A it B that C this D which 6 At a rough estimate, Nigeria is _ Great Britain. A three times the size as B the size