1、“The most important priority we have is to attract, develop and inspire our people.”,“For any of this to happen, we must ask more from our managers today managers who not only manage but also lead.” Ten Jobs in Ten Years, March 2003 “吸引, 發(fā)展和鼓舞我們的員工這是我們作的重中之重。為了讓這一理想成實(shí), 我必須對今天的經(jīng)理提出更高的要求：經(jīng)理不僅是管理者，同時(shí)也領(lǐng)

2、導(dǎo)者.” 今后十年十大任務(wù)， 2000年3月,管理MANAGING vs. 領(lǐng)導(dǎo)LEADING,管理 復(fù)制 維持 關(guān)注體系與結(jié)構(gòu) 工作 依靠控制 如何做,何時(shí)做 下屬是一個(gè)好士兵 把事情做正確Do things right,革新 原創(chuàng) 發(fā)展 關(guān)注人 生活 依靠激勵(lì)與信任 做什么,為什么 下屬是自己人 做正確的事情Do right thing,管理與領(lǐng)導(dǎo)共同作用,給出方向,計(jì)劃如何工作,授權(quán)與資源統(tǒng)籌,組織資源，管理員工,激勵(lì),監(jiān)控，解決問題,慶祝與認(rèn)可,業(yè)績評估,Being a manager作為一名經(jīng)理,Trust 信任,Motivation 激勵(lì),Direction 方向,Being a

3、manager in a retail company 作為一名零售企業(yè)的經(jīng)理, Securing sales growth Securing customer satisfaction Securing profitability 確保銷售增長 確保顧客滿意 確保盈利,Being a manager at IKEA作為一名宜家的經(jīng)理,IKEA gives every co-worker a tremendous platform for success Managers must understand this platform and be able to interpret it Man

4、agers must contribute to the culture and spirit of IKEA China 宜家為每一位員工的成功，創(chuàng)造了無限廣闊的發(fā)展 對這些我們賴以成功的基礎(chǔ)有全面的認(rèn)識和理解 在宜家中國進(jìn)步發(fā)展的同時(shí)，我們對宜家的文化和精神有所貢獻(xiàn),Being a manager of people作為一名管理人的經(jīng)理,Challenging and satisfying work Close working relationship with each individual who reports to you Understanding and respecting

5、the position of each individual Securing that each individual is motivated Provide ongoing feedback Being there and being available 一項(xiàng)極具挑戰(zhàn)性和能夠獲得滿足感的工作 與每一位為你工作的人創(chuàng)建一種緊密的工作關(guān)系 理解和尊重每個(gè)人的存在，支持他們 盡全力保證激勵(lì)每一個(gè)人 持續(xù)地向團(tuán)隊(duì)成員提供反饋 隨時(shí)隨地提供幫助,Being a manager in IKEA China作為一名中國宜家的經(jīng)理,Being a shopkeeper at IKEA作為一名宜家的店內(nèi)

6、銷售負(fù)責(zé)人,Presenting the IKEA range in a functional way that supports a straightforward buying process. Presenting products with low prices in a way that reinforces our profile as a company offering affordable products. Combining products to provide affordable solutions to meet the aspirations and frust

7、rations of our customers. 充分展示產(chǎn)品的廣度和深度，以此來為顧客提供簡單直接的購物過程, 從而幫助顧客自主地在店內(nèi)購物。 通過對低價(jià)位產(chǎn)品的展示，強(qiáng)化宜家的大眾化形象，使“宜家提供老百姓買得起的家居用品”的觀念深入人心。 利用不同組合的產(chǎn)品，為顧客提供實(shí)用性強(qiáng)又消費(fèi)得起的解決方案，幫助顧客解決日常生活中面臨的不同問題。,Being a sales support manager at IKEA作為一名銷售支持經(jīng)理,The success of IKEAs retail business depends upon our ability to: Increase sal

8、es volumes Satisfy our customers Sustain profitability in the long term The task of the sales support manager is to actively support the shopkeepers and the IKEA Store to achieve these three things. 宜家零售的成功靠的是我們在以下三方面的能力: 提高銷售 讓顧客滿意 長期保持贏利. 銷售支持經(jīng)理的任務(wù)就是積極主動(dòng)地支持店內(nèi)銷售負(fù)責(zé)人和宜家商場在以上三方面獲得成功。,IKEA Living Situa

9、tion,Being a manager in a Life at Home company作為一名家居用品公司的經(jīng)理,Awareness and knowledge of the way that people, at different stages an income levels, lead their every day lives. 作為一名家居用品公司的經(jīng)理，我們應(yīng)該了解和關(guān)注人們的生活方式，不同生活階段的特點(diǎn)，收入水平。,Being a leader作為一名宜家領(lǐng)導(dǎo)者,Knowing and demonstrating your strengths in a way that

10、contributes to the development of similar skills within the company. Accepting others, knowing what theyre good at. Consciously decide how to lead the IKEA organization that you are responsible for. Being a leader is not easy. 你要了解自己的長項(xiàng), 向他人展示你的知識和技能，對他們進(jìn)行積極的影響逐漸培養(yǎng)他們在宜家擁有相似的技能。 你要樂于接受他人，了解他們的優(yōu)點(diǎn)，鼓勵(lì)他們實(shí)現(xiàn)自身的價(jià)值。 你需要很強(qiáng)的自覺意識，要自主決定如何領(lǐng)導(dǎo)你所負(fù)責(zé)的團(tuán)隊(duì)。 作為領(lǐng)導(dǎo)者不是一件輕松的工作。,Being a manager in a management group作為管理團(tuán)隊(duì)的一員,Supporting the specific purpose and ambitions of the group. Contributing in an active and c