HowTOYOTAgotintoAmericanmarketinthe1950s Startup1935KiichiroToyodaestablishedthedepartmentofautomobilesinhisfather sToyodaAutomaticLoomWorksAfterWW2introducedadvancedtechnologyandcreatedthefamousTOYOTAmodelofmanagementandproductionPouredintoAmericanmarketandtookoccupation Reachitsflourishat1970s1980sbeatFortinsalesvolumeby5millioncarsThusbeganitsglobalproductionandpromotion ThroughmassiveinvestigationtheyfoundAmericansnolongertreatcarsasasymbolofidentityorpersonalstate butatransportationtoolAfteroilcrisis Americansrealizedenergy savedcarsarewhattheyexpect Whatconsumersneedandthemarketneglects TheyabandonedthepreviousstyleprevailinginAmericanmarket largeandluxurycarsTargetedoncompact small sized andfuel efficientcars whichsolvessuchproblemsastrafficjamandlimitedparkingspaceorientedinaffordablepricestocaterformiddle lowconsumers FromwhattheygotfromVolkswagen 大眾 clients theyfoundthethenGermanypopularsmall sizedcarswereblamedintheinnerequipmentanddecorationHowever theywonconsumersbyexcellentandefficientafter saleservice Learnfromcompetitor sdefectsandtactics Itdesignedgracefulvehicleswithdelicateinnerdecoration comfortablechairsandsoft colorglasses TheyevenconsideredthefeaturesofAmericanfigures sotheircarshavemorespaceforlongarmsandlegstomove ThedevelopedtypeToyotahastwicethepowerandfunctionofenginecomparedwithVW Facingtheothernativevehiclemanufactures ignoranceofchallengesfromcompetitors increaseofreservesandgovernmentwarns Toyotadecidedtooffergoodservice choosekeyaim marketsforpromotionandfindfirst rateagencieswithattractiveprofitforthem Establishuniqueservices Worldwidepresence Toyotahasgrowntoalargemultinationalcorporationfromwhereitstartedandexpandedtodifferentworldwidemarketsandcountries ItdisplacedGMandbecametheworld slargestautomobilemakerfortheyear2008 Itheldthetitleofthemostprofitableautomobilemaker US 11billionin2006 alongwithincreasingsalesin amongothercountries theUnitedStates 1955年第一代1955年在日本國內國產(chǎn)汽車還離不開海外的技術支持 TOYOTA運用獨立的純國產(chǎn)技術推出了第1代CROWN皇冠 該款車以乘坐的舒適型與耐久性等作為真正意義上的整體性能平衡的乘用車而受到廣泛關注 1962年第二代1955年推出的第一代皇冠馬上開始向美國市場出口 但在美國市場的銷量并不理想 后來 轉而向亞洲地區(qū)銷售 從此之后 皇冠就成了豐田公司針對日本本土及亞洲國家生產(chǎn)的一款高檔轎車 第二代皇冠采用4燈式前大燈等配置 以當時寬而低的時尚設計為基礎 初次采用2檔全自動AT變速箱 日本最早安裝2 6LV8發(fā)動機的車型 CROWN8開始上市 1964年 1967年第三代1967年 一臺以白色為主色調的車型吸引了人們的眼球 這款被稱作 白色CROWN皇冠 的車型是豐田的第3代主打車 與第1 2代強調面向企