本科畢業(yè)論文商務(wù)英語學習中跨文化交際能力的培養(yǎng)策略探析學院外語學院專業(yè)英語方向經(jīng)貿(mào)班級學號姓名指導(dǎo)教師二一四年六月APROBEINTOCULTIVATIONSTRATEGIESOFINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNINGSUPERVISORAUTHORATHESISSUBMITTEDINPARTIALFULFILLMENTOFTHEREQUIREMENTSFORTHEDEGREEOFBAINENGLISHSCHOOLOFFOREIGNLANGUAGESSICHUANUNIVERSITYOFSCIENCEINTERCULTURALCOMMUNICATIONCOMPETENCEBUSINESSENGLISH內(nèi)容摘要如今，經(jīng)濟全球化使跨文化交流日趨重要，日益頻繁。作為世界貿(mào)易組織成員國之一的中國，更多地參與到了與他國的商務(wù)交流之中。為適應(yīng)國際競爭的需要，中國需要既掌握了大量英語專業(yè)知識，又具備跨文化交際能力的復(fù)合型人才。因此，商務(wù)英語專業(yè)學生面臨著前所未有的機遇與挑戰(zhàn)。換言之，對商務(wù)英語專業(yè)學生的培養(yǎng)不僅應(yīng)該讓其了解什么是文化，什么是跨文化交流；更應(yīng)該使之明白如何在學習中培養(yǎng)跨文化交際能力的策略。擁有這些必備的能力，在將來的國際商務(wù)活動中就能有效地克服文化障礙，減少文化沖突。加強跨文化交際能力的培養(yǎng)有助于國際商務(wù)交際的成功開展。本文通過分析全球化視閾下商務(wù)交際的重要性和必要性，從而使學習者樹立跨文化商務(wù)交際意識，旨在培養(yǎng)跨文化商務(wù)交際策略，提高其交際能力。關(guān)鍵詞文化；語言；跨文化交際能力；商務(wù)英語CONTENTSACKNOWLEGEMENTSIABSTRACTII內(nèi)容摘要III1INTRODUCTION12THEBACKGROUNDOFINTERCULTURALCOMMUNICATION221THEDEFINITIONOFCULTURE222THEDEFINITIONOFINTERCULTURALCOMMUNICATION23INTERCULTURALCOMMUNICATIONINBUSINESSENGLISHLEARNING331THEBACKGROUNDOFBUSINESSENGLISH332THENECESSITYOFCULTIVATINGINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNING4321ANINEVITABLEREQUIREMENTOFECONOMICGLOBALIZATION4322ANEEDFORABRIDGEOVERCULTUREBARRIERS54THECULTIVATIONSTRATEGIESOFINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNING641TOCULTIVATESTUDENTSINTERCULTURALAWARENESS6411TOCOMPARECULTURALDIFFERENCES7412TODEVELOPDIFFERENTTHINKINGPATTERNS842TODEVELOPCULTUREORIENTEDCOURSEINBUSINESSENGLISHLEARNING843TOTAKEADVANTAGESOFONLINEMATERIALS95CONCLUSION10REFERENCES11關(guān)于畢業(yè)論文原創(chuàng)性的聲明I1INTRODUCTIONINTHE21STCENTURY,WITHTHEDEVELOPMENTOFGLOBALECONOMY,PEOPLEAREBECOMINGINCREASINGLYINTERCONNECTEDWITHTHEWHOLEWORLD,ANDNEEDTOUNDERSTANDTHEPEOPLEWHOSEBACKGROUNDISQUITEDIFFERENTFROMTHEIROWNTOCOMMUNICATEEFFECTIVELYWITHPEOPLEFROMDIFFERENTCULTURESNEEDSTOCULTIVATEPEOPLESINTERCULTURALCOMMUNICATIONCOMPETENCEINCHINA,HOWEVER,TRADITIONALTEACHINGMODEINBUSINESSENGLISHFOCUSESONSTUDENTSLISTENING,SPEAKING,READINGANDWRITINGSKILLSRATHERTHANINTERCULTURALCOMMUNICATIONCOMPETENCEALOTOFSTUDENTSMAYWONDERWHYTHEYSHOULDCULTIVATECOMMUNICATIONCOMPETENCEFORSTUDENTSMAJORINGINBUSINESSENGLISH,THEYARESUPPOSEDTOREALIZETHATLIVINGINAGLOBALVILLAGEANDFACINGTHEMULTICULTURALSOCIETIES,TOINTERACTWITHPEOPLEFROMDIFFERENTCULTURESISNOTONLYANISSUEFACEDBYTHEDIPLOMATS,EXPATRIATESANDINTERNATIONALTRAVELERS,BUTANYONEELSESOTHEYCANNOTIGNORETHENECESSITYOFCULTIVATINGINTERCULTURALCOMMUNICATIONCOMPETENCE,ANDTHERESEEMSAMUSTTOGRASPSOMEBASICINTERCULTURALCOMMUNICATIONCOMPETENCETOCATCHUPWITHTHETRENDOFGLOBALIZATIONTHELACKOFINTERCULTURALAWARENESSISACOMMONPROBLEMINTHECULTIVATIONOFINTERCULTURALCOMMUNICATIONCOMPETENCE,WHICHWOULDLEADTOMISUNDERSTANDINGOFANOTHERCULTURETHATISTOSAY,WITHOUTTHECULTIVATIONOFINTERCULTURALAWARENESS,TOCULTIVATEINTERCULTURALCOMMUNICATIONCOMPETENCEBECOMESAMISSIONUNAVAILABLETHUS,THEURGENTNEEDFORSTUDENTSMAJORINGINBUSINESSENGLISHISTOIMPROVETHEIRINTERCULTURALAWARENESSANDCULTIVATETHEIRINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNINGTHEREFORE,THEWRITERCHOOSESAPROBEINTOCULTIVATIONSTRATEGIESOFINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNINGASTHETOPICOFHERBATHESIS,INORDERTOAROUSESTUDENTSINTERCULTURALAWARENESSANDHELPTHEMTOSEEKSOMEPRACTICALAPPROACHESTOIMPROVETHEIRINTERCULTURALCOMMUNICATIONCOMPETENCEINBUSINESSENGLISHLEARNING2THEBACKGROUNDOFINTERCULTURALCOMMUNICATION21THEDEFINITIONOFCULTURECULTUREISALEARNEDSETOFSHAREDINTERPRETATIONSABOUTBELIEFS,VALUES,ANDNORMS,WHICHAFFECTTHEBEHAVIORSOFARELATIVELYLARGEGROUPOFPEOPLEITISANENSEMBLEOFSOCIALEXPERIENCES,THOUGHTPATTERNS,EXPECTATIONS,ANDBEHAVIORALPRACTICESIDENTIFIABLETHROUGHNORMSANDBELIEFSTHATAREHISTORICALLYTRANSMITTEDANDSHAREDBYACOMMUNITYCHENG,2003LANGUAGE,ASONEOFTHEMOSTIMPORTANTTOOLSININTERCULTURALCOMMUNICATION,ISANEVOLVEDCULTURALPATTERNANDCULTURALCARRIERASWELLDIFFERENTLANGUAGESALWAYSREFLECTDIFFERENTCULTUREBACKGROUNDSTOPUTITINOTHERWORDS,CHINESESHARECOMPARATIVELYTHESAMECULTUREWITHTHEPEOPLEWHOARENATIVESPEAKERSOFCHINESELANGUAGE,WHILEENGLISHSPEAKINGPEOPLEDONTWHENENCOUNTERINGWITHWESTERNERS,THEFIRSTPROBLEMISHOWTOCOMMUNICATEWITHTHEMWITHMODERNSOCIETYHIGHLYDEVELOPED,NOONECANDENYTHATPEOPLEAREMOREANDMOREFREQUENTLYPARTICIPATINGININTERCULTURALCOMMUNICATIONTOBEGINWITH,THEDEFINITIONOFINTERCULTURALCOMMUNICATIONNEEDSTOBECLARIFIED22THEDEFINITIONOFINTERCULTURALCOMMUNICATIONWIKIPEDIADEFINESINTERCULTURALCOMMUNICATIONALSOFREQUENTLYREFERREDTOASCROSSCULTURALCOMMUNICATION,WHICHISALSOUSEDINADIFFERENTSENSE,THOUGHAS“AFIELDOFSTUDYTHATLOOKSATHOWPEOPLEFROMDIFFERENTCULTURALBACKGROUNDSCOMMUNICATE,INSIMILARANDDIFFERENTWAYSAMONGTHEMSELVES,ANDHOWTHEYENDEAVORTOCOMMUNICATEACROSSCULTURES”THECOMMUNICATIVEBEHAVIOROFANINDIVIDUALISGREATLYINFLUENCEDBYCULTURETHROUGHTHEPROCESSOFSOCIALIZATION,INDIVIDUALSACQUIREDISTINCTBELIEFS,VALUESANDNORMSANDALLOFTHESECULTURALPATTERNSCANBECONVEYEDTHROUGHTHEPROCESSOFCOMMUNICATIONSOWHENSTUDENTSARELEARNINGTHECOURSEOFBUSINESSENGLISHORPARTICIPATINGININTERCULTURALCOMMUNICATION,THEYCANEASILYFINDTHAT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