我國中小企業(yè)培育核心競爭力的研究學院管理學院專業(yè)/班級工商管理學號學生姓名指導教師2010年11月目錄摘要ABSTRACT第一章緒論111選題背景及意義112相關理論綜述2第二章我國中小企業(yè)發(fā)展現(xiàn)狀及其存在問題621我國中小企業(yè)發(fā)展的基本情況622我國中小企業(yè)發(fā)展中存在的問題623我國中小企業(yè)發(fā)展中問題出現(xiàn)的成因分析8第三章我國中小企業(yè)核心競爭力培育的條件與問題1031我國中小企業(yè)培育核心競爭力所需條件1032我國中小企業(yè)培育核心競爭力中存在的問題12第四章我國中小企業(yè)培育核心競爭力的對策1441培育先進的價值理念1442重視戰(zhàn)略定位1543市場營銷競爭能力培育1544建立科學合理的現(xiàn)代企業(yè)制度1645加強技術創(chuàng)新和企業(yè)信息化建設1646人力資源是企業(yè)最重要的核心競爭力與提高人力資源管理水平16結束語18參考文獻19致G1688620I摘要對中小企業(yè)的發(fā)展G712國G1881G3818學G13785對其G1328G1114G3835G18339的G11752G12362G712G5430成G1114G8616G17751G13007G13491的理論和G7053G8873G712G1306G3822G1584G11053在G4451G16278G4630G19766G990G16311G18334中小企業(yè)存在與發(fā)展的G7438理G712G13792對中小企業(yè)的G1881G18108G13044G17148和能力G13582G4581G9157G1849分析與G11752G16764G712G3926進G15904G1319制G6925G19773G451立G8873G451G17142G6931G18341G15713G451G7393G2165G1319G13007G12573G7053G19766的G11752G12362G17751G3822G712G2376G17751G4581G3332關G8892中小企業(yè)G1881G18108競爭力的培育和G7512建G452G1038G8504G712本論文選G6333我國中小企業(yè)核心競爭力的培育G1038G11752G12362對G16949G712G1209企業(yè)核心競爭力理論G451戰(zhàn)略管理和G2499G6357G13505發(fā)展G12573G1038理論基G11796G30G1209G1002G11040G13475G8994一G1319化和G13475G8994G12050G1262G6357G13505G451G5567G17907發(fā)展G1038背景G712結合我國中小企業(yè)G10317G9869的G4466G19481情況G30G17828G11004文獻分析G451G8616G17751分析G451G16855G7609G16787G16860G12573G7053G8873G712對我國中小企業(yè)核心競爭力的培育進G15904G1114G11752G12362G452第1章G712對中小企業(yè)和核心競爭力理論的G5647G1319G8022述G452第2章G712對我國中小企業(yè)的發(fā)展現(xiàn)狀進G15904G16792價分析G712G6378G6508出問題存在的G7693本G2419因是G13582G1059對G14270G17535核心競爭力的培育第3章G712G3926G1321培育G712G3272G13481中小企業(yè)核心競爭力培育需要的基本條件進G15904分析G712提出我國中小企業(yè)核心競爭力在培育中存在的一G1135問題G452第4章G712G16311G1927培育中存在的問題G712是本文G1901G1328的出發(fā)G9869和G14865G14062G9869G452G7693G6466在培育中存在的問題G712本文提出G1114其相G5224的培育對策G712G1038中小企業(yè)提G1391策略參考G452關鍵詞中小企業(yè)；核心競爭力；培育IIABSTRACTFORSMALLANDMEDIUMSIZEDENTERPRISEDEVELOPMENT,SCHOLARSBOTHATHOMEANDABROADFORITSDIDALOTOFRESEARCH,FORMEDSYSTEMATICTHEORYANDMETHODBUTSTAYINTHEMACROLEVELEXPLAINTHEEXISTENCEANDDEVELOPMENTOFSMALLANDMEDIUMSIZEDENTERPRISESTOSMALLANDMEDIUMENTERPRISES,ANDTHEMECHANISMOFINTERNALQUALITYANDABILITYLACKOFDEEPANALYSISANDDISCUSSION,SUCHASSYSTEMREFORM,LEGISLATION,FINANCEANDSERVICESYSTEMOFRESEARCHONMORE,BUTLESSATTENTIONTOCULTIVATINGTHECOMPETITIVEPOWEROFTHESMALLANDMEDIUMSIZEDENTERPRISESANDBUILDINGINTERNALTHEREFORE,THISPAPERCHOOSECHINESESMALLANDMEDIUMSIZEDENTERPRISESCULTIVATIONOFTHECORECOMPETENCEASRESEARCHOBJECT,BYTHEENTERPRISECORECOMPETITIVENESSTHEORY,STRATEGICMANAGEMENTANDSUSTAINABLEDEVELOPMENT,ANDASTHETHEORETICALBASIS,WITHTHEINTEGRATIONOFTHEWORLDECONOMYANDECONOMICANDSOCIALSUSTAINEDANDRAPIDDEVELOPMENTASTHEBACKGROUND,INCOMBINATIONWITHTHEACTUALSITUATIONOFSMALLANDMEDIUMSIZEDENTERPRISECHARACTERISTIC,BYUSINGLITERATUREANALYSIS,COMPARATIVEANALYSIS,THEINVESTIGATIONINTERVIEWMETHODSFORTHESMALLANDMEDIUMSIZEDENTERPRISESINCHINATOCULTIVATIONOFTHECORECOMPETENCEISSTUDIEDCHAPTER1,THESMALLANDMEDIUMSIZEDENTERPRISESANDCORECOMPETITIVENESSTHEORYOFGENERALOVERVIEWCHAPTER2OFSMALLANDMEDIUMSIZEDENTERPRISES,THECURRENTSITUATIONOFTHEDEVELOPMENTOFEVALUATIONANALYSIS,DIGOUTTHEPROBLEMSISTHEROOTCAUSEOFLACKOFTHEIRCULTIVATIONOFTHECORECOMPETENCECHAPTER3,HOWTOCULTIVATE,CENTERINGONTHESMALLANDMEDIUMSIZEDENTERPRISESCULTIVATINGCORECOMPETENCENEEDSARETHEBASICCONDITIONSOFANALYSIS,SOMESMALLANDMEDIUMSIZEDENTERPRISECORECOMPETITIVEABILITYINDEVELOPINGSOMEEXISTINGPROBLEMSCHAPTER4,SOLVETHEPROBLEMSEXISTINGINTHECULTIVATIONOFPAPERWRITING,ISTHESTARTINGPOINTANDTHEFOOTHOLDACCORDINGTOATWHICHTHEPROBLEMSEXISTINGINTHEYUKON,THISPAPERPUTSFORWARDTHECORRESPONDINGCULTIVATION,COUNTERMEASURESFORSMALLANDMEDIUMSIZEDENTERPRISESPROVIDESTRATEGYREFERENCECLOSINGTOCULTIVATEENTERPRISECORECOMPETITIVEABILITY,THEIDEAWASSUMMARIZEDKEYWORDSSMALLANDMEDIUMSIZEDENTERPRISE；CORE；COMPETITIVENESSCULTIVATEA1A0A2A4A31第一章緒論11選題背景及意義最G17829G1972G5192G712G19555G11540市場的進一G8505G5332G6930G712結束G1114G1209G2346G7053市場G1038G10317G5461的G11713G13582G13475G8994G7114代G712出現(xiàn)G1114相對G17819G2109的G13475G8994G452G2528G7114G712人G1216的G9052G17165G16278念G1075發(fā)G10995G1114G5468G3835變化G712G9052G17165G13785對產(chǎn)品的差別化有G1114更高要求G712企業(yè)間的競爭越來越激烈G712中小企業(yè)只有通G17819進一G8505提高其G1881G18108G13044G17148G712培育其競爭優(yōu)勢G712才能在激烈的市場競爭中穩(wěn)G8505發(fā)展G452G19555G11540G13475G8994全球化趨勢的日益加強G712國G1881國G19481市場一G1319化程度不斷提高G712企業(yè)之間的競爭越來越激烈G452我國中小企業(yè)G19766臨的競爭環(huán)境逐漸G3332由G3332區(qū)性的G451全國性的G17819渡到全球性的G452另一G7053G19766G712中小企業(yè)由于其G14270G17535的G10317G9869G1927定G1114它在市場競爭中處于弱勢G712與G3835企業(yè)相G8616G712它還有不G4581的困難G452主要表現(xiàn)在企業(yè)G10995產(chǎn)技術和裝備水平相對G14865后；產(chǎn)品結G7512和工藝簡單G30G13475營管理水平不高G30人員G13044G17148偏低G30市場競爭力不強G30壽命G11713G12573G10317G9869G452中小企業(yè)由于其G14270G17535G1881G18108的不足給G6357G13505發(fā)展提出G1114嚴峻挑戰(zhàn)G452我國中小企業(yè)在發(fā)展G17819程中所遭遇的G3818G18108和G1881G18108問題G712使其G13582G1059G2499G6357G13505發(fā)展的能力G712G8616G17751突出的問題就是G13582G1059核心競爭力G452未來的市場競爭將是核心競爭力的競爭G452在這樣的G3835背景下G712對我國中小企業(yè)核心競爭力的培育進G15904詳細G11752G12362具有重要的戰(zhàn)略意義和現(xiàn)G4466意義G452從戰(zhàn)略意義G990看G712我國中小企業(yè)的健康發(fā)展G712是貫徹G14865G4466黨和國家路線G451G7053針和G6931策的需要G712是知識G13475G8994G7114代G12050G1262G13475G8994發(fā)展的客G16278要求G452進G1849二十一G1002紀G1209來G712我國中小企業(yè)的發(fā)展問題已引起黨和國家的高度重視G712黨的十六G3835明確指出“必須毫不動搖G3332鼓勵G451支G6357和引導非公有制G13475G8994發(fā)展”G452我國每G5192在安置普通高校畢業(yè)G10995的G17819程中G712中小企業(yè)G13475G8994發(fā)揮G1114重要G1328G11004G452G2528G7114G712中小企業(yè)貼G17829市場G451貼G17829G11004戶G712長期G8975G17303在市場競爭最激烈的G20058G3507G712與市場有G3837G9994的G13864G13007G712是G13333G14647市場G451G6642G8975G8981通的主要力G18339G452中小企業(yè)對市場G2465G5224G6947G6475G712G13475營G7053G5347G7438動G9801G8975G712能G9397足G3822樣化G451G1022性化的市場需求G712G1817分G1319現(xiàn)G1114市場對資源G18209置的基G11796性G1328G11004G452從現(xiàn)G4466意義G990看G712我國中小企業(yè)由于其G14270G17535的G10317G9869G1927定G1114它在市場競爭中處于弱勢G712G5445G2721G1114其G2499G6357G13505發(fā)展的能力G712通G17819對我國中小企業(yè)核心競爭力的培育進G15904有針對性和G13007G13491性G11752G12362G712分析中小企業(yè)核心競爭力在培育中需要的基本條件和存在的一G1135問題G712提出G1114相G5224的對策G6526G7057G452一是G2499G1209G5122G2173中小企業(yè)從G16278A5A6A7A8A92念G990加強對培育核心競爭力的重視G30二是G1038我國中小企業(yè)培育和G7512建G14270G5061的核心競爭力提G1391理論參考與G4466G17353指導G712G1209G3698強其G2499G6357G13505發(fā)展能力G712提G2331其市場競爭力G452所G1209G712在現(xiàn)G19466G8585對我國中小企業(yè)核心競爭力的培育進G15904詳細G11752G12362具有重要的意義G45212相關理論綜述121中小企業(yè)G1881G9097中小企業(yè)是指相對于G3835企業(yè)來G16840G13475營G16280G8181G17751小的G13475G8994單位G4522003G51922G738819日G712國家G13475G17164G4008G451國家G16757G4008G451G17142G6931G18108G451國家G13491G16757G4628G11752G12362制G16758下發(fā)G1114G457中小企業(yè)G7643G1946G7254G15904G16280定G458G712G16825G16280定G16774G726中小企業(yè)G7643G1946G990G19492G2375G1038G3835企業(yè)G7643G1946的下G19492G712G17878G11004于工業(yè)G712建G12581業(yè)G712G1144通G17828G17767和G18050G6931業(yè)G712G6221發(fā)和G19658G2818業(yè)G712G1315G4499和G20196G20290業(yè)G452其中G712工業(yè)G2265G6336G18331G11731業(yè)G451制G17908業(yè)G451G11017力G451G10135G8680及水的G10995產(chǎn)和G1391G5224業(yè)G452這一G16280定G6365G10043企業(yè)G13856工人G6980G451銷G2818G20081G451資產(chǎn)G5647G20081G12573指G7643從定G18339的G16294度G6563述G1114中小企業(yè)G452表1G161簡要G3332G6563述G1114G457中小企業(yè)G7643G1946G7254G15904G16280定G458關于G3835中小G3423企業(yè)的G2022分G7643G1946G452表1G161G3835中小G3423企業(yè)G2022分G7643G1946G15904業(yè)G2529G12228指G7643G2529G12228G16757G12651單位G3835G3423中G3423小G3423工業(yè)企業(yè)從業(yè)人員G6980銷G2818G18339資產(chǎn)G5647G20081人G987G1815G987G1815A10A11A11A11A12A13A14A15A11A11A11A11A12A13A14A16A11A11A11A11A12A13A14A15A11A11A17A10A11A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A16A11A11A11A17A16A11A11A11A11A13A18A15A11A11A13A18A15A11A11A11A13A18A16A11A11A11A13A18建G12581業(yè)企業(yè)從業(yè)人員G6980銷G2818G20081資產(chǎn)G5647G20081人G987G1815G987G1815A15A11A11A11A12A13A14A15A11A11A11A11A12A13A14A16A11A11A11A11A12A13A14A19A11A11A17A15A11A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A16A11A11A11A17A16A11A11A11A11A13A18A19A11A11A13A18A15A11A11A11A13A18A16A11A11A11A13A18G6221發(fā)業(yè)企業(yè)從業(yè)人員G6980銷G2818G20081人G987G1815A10A11A11A12A13A14A15A11A11A11A11A12A13A14A20A11A11A17A10A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A20A11A11A13A18A15A11A11A11A13A18G19658G2818業(yè)企業(yè)從業(yè)人員G6980銷G2818G20081人G987G1815A21A11A11A12A13A14A20A21A11A11A11A12A13A14A20A11A11A17A21A11A11A13A18A20A11A11A11A17A20A21A11A11A11A13A18A20A11A11A13A18A20A11A11A11A13A18G1144通G17828G17767企業(yè)從業(yè)人員G6980銷G2818G20081人G987G1815A15A11A11A11A12A13A14A15A11A11A11A11A12A13A14A21A11A11A17A15A11A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A21A11A11A13A18A15A11A11A11A13A18G18050G6931業(yè)企業(yè)從業(yè)人員G6980人A20A11A11A11A12A13A14A16A11A11A17A20A11A11A11A13A18A16A11A11A13A18資G7021來源G726國家G13491G16757G4628G75G87G87G83G18G18G90G90G90G86G87G68G87G86G74G82G89G70G81A5A6A7A8A93我國學G13785G5364G1438G2928主G13546的G457中國中小企業(yè)發(fā)展G6265G2590G458G13007G2027G1082中G712G1209及G7531G8733G5041主G13546的G457中小企業(yè)管理G6957程G458G1082中G712分別就中小企業(yè)的G10317G5461G1328出G1114相關的G6563述G712本文G5414G13447G3926下G726G7081G709普G17953G6249G1849產(chǎn)出G16280G8181小G452中小企業(yè)的G10995產(chǎn)G13475營G14551G3272主要是G1038G10995G8975G9052G17165G7393G2165的G17743工業(yè)G1209及G1038G10995產(chǎn)G9052G17165G7393G2165的制G17908業(yè)G452就G10995G8975G9052G17165G13792G16340G712由于需求的G3822樣性與G7114G1208性G712要求這G12879產(chǎn)品的G10995產(chǎn)G6221G18339不能G17819G3835G712因G8504G1075就要求企業(yè)的G16280G8181是有G19492的G712G10317別是一G1135由有G19492G3332G3507G1927定的G712G10433小的市場G4493G18339G712只能由中小企業(yè)才能G17878G5224G712就G10995產(chǎn)性G9052G17165G13792G16340G712G19555G11540G999業(yè)G2339G1328的廣泛發(fā)展G712G3835企業(yè)愈來愈依賴于中小企業(yè)G452G7082G709企業(yè)G13044G17148普G17953偏低G452企業(yè)G13044G17148G2265G6336G20058導基本G13044G17148G451員工G13044G17148G451企業(yè)管理G13044G17148G451技術裝備G13044G17148G452中小企業(yè)G13044G17148普G17953偏低主要G2465映在G1209下三G1022G7053G19766G726一是中小企業(yè)G10995產(chǎn)技術和裝備水平G14865后G712產(chǎn)品結G7512和工藝簡單；二是G13475營管理水平低G712相當一G18108分企業(yè)習慣傳G13491的G13475驗G5347G13475營管理；三是員工G13044G17148偏低G712技術人員和管理人員G13582G1059G452G7083G709市場G2465G5224G5567G452由于中小企業(yè)G16280G8181小G712產(chǎn)品G8616G17751單一G712技術裝備G17751簡單G712在市場變化G7114G712轉(zhuǎn)向G5567G712具有G17751強的G17878G5224性G452122中小企業(yè)核心競爭力G1881G9097核心競爭力主要表現(xiàn)G1038企業(yè)兩種能力的有G7438組合G712G2375企業(yè)組織能力與企業(yè)資源要G13044的使G11004與G2339G16855能力G452核心競爭力是一種存在于組織G1881G18108的集G1319學習能力G712一切與人無關的能力都不是核心競爭力G712一切與G1022人有關G13792與組織無關的能力G1075不是核心競爭力G452通常情況下G712G1972家公司都G2499能掌握G1114G2528一種技術G712水平G1075都G2499能差不G3822G712G1306有G1135公司G2376擁有在技術G990的核心競爭力G13792另一G1135G2376沒有G712差別就在于G5224G11004或G2339G16855G990G712有技術核心能力的公司是將G14270G5061的重G9869G6930在G5224G11004這種技術G1038G9052G17165G13785創(chuàng)G17908價值G990G712強G16855的是技術與其它能力的G2339G16855G712G13792另一G1135公司G2376G6930在產(chǎn)品G990G712強G16855這種技術本G17535G452核心競爭力不是指擁有G3822G4581資G18341G451人才G451設備和G2419材G7021G12573資源；核心競爭力不僅僅表現(xiàn)G1038關鍵技術G451關鍵設備或G13785企業(yè)的G17828G15904G7438制G712G13792更G1038重要的是它G1216之間的有G7438G15713合G712是G15713合帶來的各種能力的提G2331；核心競爭力不僅來G14270有G5430資A5A6A7A8A94源G712G13792且來G14270無G5430資源；核心競爭力不是指一種產(chǎn)品或G13785技術G712它來G14270G3822種知識與技能的綜合G712具有G5468高的G2499保G6357性G452綜合G990述G1881G4493G712我認G1038G712中小企業(yè)核心競爭力是指中小企業(yè)通G17819對資源的G1817分利G11004和有效整合G13792G5430成的企業(yè)獨有的G451支撐企業(yè)保G6357G6357G13505競爭優(yōu)勢的能力G712它由核心技術能力G451核心營銷能力G451洞察預見及G2465G5224能力G451創(chuàng)新能力和組織G2339G16855能力G7512成G452企業(yè)就G16949一棵樹G712核心競爭力相當于樹G7693G712核心產(chǎn)品相當于樹干G712樹G990的樹葉G451花G451果相當于最終產(chǎn)品G3926圖1G162G452A22A20A17A10A23A24A25A26A27A28A29A30A25A26A31A32A12A33A34A31A32A35A36A37企業(yè)之樹能否茁壯成長G451枝葉茂盛G712關鍵就在于核心競爭力之樹G7693能否有效吸收足夠的營養(yǎng)G452因G8504G712中小企業(yè)核心競爭力是中小企業(yè)發(fā)展的動力G712是中小企業(yè)成長力的G7693源G452它通G17819中小企業(yè)的戰(zhàn)略管理能力G451產(chǎn)品G451品牌G451技術文化G451員工G13044G17148G12573G1319現(xiàn)出來G452123中小企業(yè)核心競爭力的G10317G5461國G1881G3818G999家學G13785對企業(yè)核心競爭力G10317G5461的認識G712G16278G9869G8616G17751一致G712認G1038企業(yè)核心競爭力具有延展性G451耐久性G451獨G10317性G451價值性G451普G17953G8181糊性G451整G1319性G451態(tài)發(fā)展性G12573G10317G5461G452本文將中小企業(yè)核心競爭力G10317G5461G5414G13447G3926下G726G7081G709價值性A5A6A7A8A95核心競爭力的價值性G2265G6336企業(yè)價值和顧客價值G452一G7053G19766G712核心競爭力有利于企業(yè)效率的提高G712能G1038企業(yè)帶來G17751G1038長期的超G20081利潤G712使企業(yè)能夠G6357G13505競爭保G6357頑強的G10995命力；另一G7053G19766G712核心競爭力具有優(yōu)越的顧客價值G712能提G1391顧客看重的價值G712給顧客帶來最G3835G19492度的效G11004G712讓G9052G17165G13785獲得好于競爭對手的不G2499替代的價值G451產(chǎn)品G451G7393G2165和文化G712這是核心競爭力的核心價值所在G452G7082G709整G1319性本文提出中小企業(yè)核心競爭力由核心技術能力G451核心營銷能力G451洞察預見及G2465G5224能力G451創(chuàng)新能力和組織G2339G16855能力G7512成G712G1306中小企業(yè)的核心競爭力G1927不是這G1972項力的簡單疊加G712G13792是這G1135能力的優(yōu)化組合G712是中小企業(yè)在長期競爭中G5430成的競爭合力G452在科技飛G17907發(fā)展的今G3837G712單一的某項能力G5468難G5430成競爭優(yōu)勢G712因G8504G712核心競爭力是一G1022各種能力整合的能力G13007G13491G712從整G1319G990G2465映G1114企業(yè)的綜合G4466力G712具有明顯的整G1319性G10317G5461G452G7083G709獨G10317性核心競爭力是企業(yè)在長期的G10995產(chǎn)G13475營G8975動中積累G5430成的G712它G9157G9157G3332打G990G1114企業(yè)的G10317殊組成G451G10317殊G13475歷G451企業(yè)傳G13491G12573烙印G712具有鮮明的企業(yè)G1881G17148G712并植G7693和依附于整G1022企業(yè)G13007G13491G712G2375便競爭對手能夠獲得本企業(yè)的某項技術或某G1022人才G712G1306核心競爭力是G5468難G8181仿的G712它G7512G12581起競爭對手不G2499逾越的進G1849障礙G452核心競爭力不僅G2265含G1114企業(yè)獨G10317的技術G451技能G451操G1328技巧和訣竅G12573G712還G2265G6336G1114企業(yè)管理文化G10317G5461G712其G1881G4493G3835G18108分難G1209G11004語G16340G451文字G451符號表示G452因G8504G712核心競爭力是企業(yè)所獨有的G712G5468難被當前和潛在的競爭對手完全G1114G16311G712G17743易復制和超越G712是企業(yè)建立競爭優(yōu)勢的戰(zhàn)略性資源G452A38A39A40A41A42A43A44A45A46A47A48A49A50A51A52A53A54A55A566第二章我國中小企業(yè)發(fā)展現(xiàn)狀及其存在問題21我國中小企業(yè)發(fā)展的基本情況在我國G712中小企業(yè)是國民G13475G8994結G7512中重要的組成G18108分G712中小企業(yè)的發(fā)展在一定程度G990G1927定G11540我國G13475G8994發(fā)展的G5647G1319水平G452目前我國中小企業(yè)G6980已超G178192930G987家G712占全G18108G8892冊企業(yè)G6980的999G712其工業(yè)G5647產(chǎn)值及G4466現(xiàn)的利稅分別占G5647值的60和40G712提G1391G111475的城G19227就業(yè)G7438G1262及G17141獻G1114出G2487G5647G20081的60G452中小企業(yè)在G13543G16311就業(yè)G2399力G451加G17907G13475G8994G3698長G451產(chǎn)品出G2487G451G12050G1262穩(wěn)定G451保G6357G13475G8994發(fā)展G8975力G12573G7053G19766G1328G1114不小的G17141獻G712中小企業(yè)的健康發(fā)展是我國G13475G8994G6357G13505G5567G17907G3698長的重要保G16789G452G1306G2528G7114G712我G1216G5224看到G712由于中小企業(yè)普G17953存在G11540的G16280G8181G17751小G451資G18341G12621G6526困難G451信G11004度不高G451市場G13475銷G9204G17959G10433G12376G451G13475營成本G17751高G12573問題G712中小企業(yè)在與G3835企業(yè)G12467爭中通常處于G17751G1038不利的G3332位G712G4600其是在當前G712G19555G11540G13475G8994全球化進程的加G5567G712產(chǎn)品壽命G2620期日漸G13565G11713G452還有G712我國G5061G4466現(xiàn)G1114由G2346G7053市場向G1092G7053市場的轉(zhuǎn)變G712G19555G11540G11713G13582G13475G8994成G1038G17819G2447G712人G1216的G9052G17165G16278念G1075發(fā)G10995G1114G5468G3835變化G712G9052G17165G13785在選G17153G2842品G7114更加挑G2088G712對產(chǎn)品的差別化有G1114更高要求G452G2528G7114G712我國加G1849G58G55G50后對G3818G5332G6930的不斷G9157G1849G712國G1881國G19481市場一G1319化程度不斷提高G712企業(yè)之間的競爭越來越激烈G452我國中小企業(yè)G19766臨的競爭環(huán)境逐漸G3332由G3332區(qū)性的G451全國性的G17819渡到全球性的G452我國中小企業(yè)不僅要與國G1881的主導企業(yè)競爭G712G13792且還要G19766對G4466力更加強G3835的國G19481G17340國公司G712這使得中小企業(yè)的G10995存G2399力G1075就越來越G3835G452在這樣的市場環(huán)境下G712G1038G1114G16311G1927這G1135問題G712G19512G1114需要G6931G5232G6931策的G6218G6357G712更重要的還是要G19764中小企業(yè)G14270G17535的G2174力G712只有加強企業(yè)的G1881G18108管理G712G7512建和培育G14270G17535獨G10317的核心競爭優(yōu)勢G712G6247G1315市場G7438遇G712G5332發(fā)核心產(chǎn)品G712使企業(yè)具備G7118盛的G10995命力G712這樣我國中小企業(yè)才能在激烈的市場競爭中G14085G20074G13792出G45222我國中小企業(yè)發(fā)展中存在的問題G4625管中小企業(yè)發(fā)展G2474得G1114不小的成果G712G1306G1075存在不G4581的問題G452G6466有關G11752G12362表明G712在全G18108中小企業(yè)中G712G13434有68的企業(yè)在G1128G5192G1881G1510G19393G71219的企業(yè)G2499G10995存6一10G5192G712只有13的企業(yè)壽命G2499超G1781910G5192G452中小企業(yè)在其成長G17819程中G712成長G3423的僅占企業(yè)G5647G6980的304G712G1075就是G16840G712有三成G5050G2503的中小企業(yè)具有一定的成長潛能G712G13792G983成G5050G2503的企業(yè)發(fā)展能力是G5468弱的G452我國中小企業(yè)在其發(fā)展G17819程中的問題是G3822G7053G19766的G712主要表現(xiàn)在G1209下G1972G1022G7053G19766A57A58A59A60A61A62A63A64A65A66A67A68A69A70A71A72A73A74A757221管理不健全G712制度不G16280G14551G16780G3822依G19764G17351G17303G5347G17817G17907壯G3835起來的中小企業(yè)G712G13582G1059G5567G17907成長企業(yè)的G13475營管理G13475驗G712對G1881G18108管理和激勵G7438制發(fā)揮的G1328G11004認識G13944G8985G712管理手G8585簡單G451G2419G3999G712管理G13785的管理認知水平與企業(yè)的G16280G8181存在G17751G3835的G2465差G712對員工的G13434束G7438制G451激勵G7438制和企業(yè)G17165G11004G6523制G7438制都不健全G712從G13792制G13434G1114我國中小企業(yè)的進一G8505發(fā)展G452222G8892重G11713期利益G1328G1038一家企業(yè)G712G17206利是當G9994的目G7643G712這無G2499G2414非G452G1306是G1328G1038中小企業(yè)G712對企業(yè)發(fā)展現(xiàn)狀及其G16792價來G16774企業(yè)的發(fā)展是第一位的G712G5332G3999的G17206利只是有G1114一G1022G8616G17751好的G5332G12483G452G1306是現(xiàn)在普G17953存在的現(xiàn)G16949是G1172G1052G17198G19077干G1172G1052G452有G16780G3822企業(yè)G9053及G14270G5061一竅不通的G9921G19388G15904業(yè)G712主要是因G1038這G1022G15904業(yè)G4493易G17198G19077G452G1306當所有的企業(yè)都爭先G5668后G9053足這一G20058G3507之后G712結果是G9022G17165G1114G7114間和資源G452G1306G16780G3822企業(yè)G1185G11208心不G6925G712G5088G7407通G17819G17873逐G9921線來獲得成G2163G452G3926在一G3824之間突G9994G16780G3822G990市公司都G1183G1849G13605G13488G15904業(yè)或G11017G4388G2842G2165G712還有G12621資G1183G1849G6163G3332產(chǎn)G15904業(yè)G712G6930G7506G1114在本企業(yè)最G6809長的G20058G3507G12946心G13475營G452223銷G2818手G8585G2419G3999銷G2818手G8585建立在G17832利G451G19489價G1431銷G12573手G8585之G990G712對G19489價的目的G451G2419因及G2499能產(chǎn)G10995的后果G5460G5460G13582G1059科學G6523制和G1817分的G5617G5831G1946備G452G17832利是企業(yè)對G13475銷G2842提G1391的G2819一支G6600G712G5468G4581加強對G13475銷G2842的管理G451銷G2818技能的培G16769G451樣品G17204G17877G451G2842品G19484G2027G451示G14551表G9448G451廣G2590G4471傳G12573結合利G11004G452G1431銷本是G2808起G13475銷G2842G6524銷產(chǎn)品的工G1328G9921情和G9052G17165G13785G17153G1092G8454G7407的G712G1306由于有G1135G7053G8873不當G712G1191G1431G6203G15904G712G13582G1059G5224變能力G712不僅G17810不到預期效果G712還G6451G3363G1114企業(yè)G5430G16949G712G3698強G1114G9052G17165G13785對產(chǎn)品的“G6251G14659性”G452我國中小企業(yè)銷G2818G9204G17959主要是依賴G13475銷G2842及業(yè)G2165人員的G6524廣G452由于G13582G1059二G13785的管理與G8819通G712使其G6524廣銷G2818產(chǎn)品的G9921情不高G712技能低下G712企業(yè)的銷G2818業(yè)G13501都是建立在G13475銷G2842與業(yè)G2165人員的G13475驗G990G712沒有建立起完整的G451G3822G9204G17959的銷G2818G13605G13488G452224G11462目G3822G1815化G13475營企業(yè)在G13475G17819一定G7114期的G17828營之后G712G5460G5460出現(xiàn)兩種情況一是G13475營G14403好G30一是G13475營出現(xiàn)問題G452無論G2750一種情況的出現(xiàn)G712都G1262G4493易導致企業(yè)G1927策G13785考G15397G3822G1815化G13475營G452G16780G3822企業(yè)之所G1209要進G15904G3822G1815化G13475營G712G2419因在于它G1216認G1038將十G1022G21493G15519G6930進一G1022G12738G4388G8616將十G1022G21493G15519G6930進十G1022G12738G4388的G20130G19517更G3835G712這G1022G17959理小G4413都G6038G452G1306是G712A57A58A59A60A61A62A63A64A65A66A67A68A69A70A71A72A73A74A758從戰(zhàn)略的G16294度來看G712一G1022人G2528G7114G10043顧十G1022G12738G4388G712G5668G5609一G1022G1075G10043顧不好G452這樣G6642G3822G1815化G4466G19481的G20130G19517G8616G5831G16949的要G3835得G3822G452因G8504G3822G1815化G6642得不好G712不僅G19489低不G1114G20130G19517G712G2465G13792G1262G3698加G20130G19517G45223我國中小企業(yè)發(fā)展中問題出現(xiàn)的成因分析綜G990所述G712我國中小企業(yè)在發(fā)展中所存在的問題G712從G14270G17535G2419因G990分析G712G8616G17751突出的問題就是中小企業(yè)G13582G1059核心競爭力G452具G1319表現(xiàn)在G1209下G1972G1022G7053G19766231企業(yè)戰(zhàn)略意識G9141G15192G712戰(zhàn)略意圖不明確G6357G13505競爭優(yōu)勢的發(fā)揮需要與發(fā)展戰(zhàn)略相G2317G18209G452企業(yè)戰(zhàn)略意圖表明G1114企業(yè)未來的前進G7053向G451意G8454占G20058的業(yè)G2165位置G451G16757G2022發(fā)展的能力G452在G11713G13582G13475G8994條件下成長起來的中小企業(yè)長期G1209來養(yǎng)成G1114重戰(zhàn)術G451G17743戰(zhàn)略G712依賴G13475驗G1927策的G5617G13512定G5347G452由于G7094沒有企業(yè)的核心G13475營理念G712G1075無明確的戰(zhàn)略定位G712導致G16780G3822中小企業(yè)G13475營G7053向G17867G3845G712G13475營G20058G3507G8181糊G712G13475營的G11462目性G451G6249G7438性G451G19555意性G10317G9869突出G452232資源G13475營分G6967G712G4493易G17312G1849G3822G1815化G19531G19461G3822G1815化G13475營被G5468G3822中小企業(yè)認G1038是企業(yè)G4559求G16280G8181G6205G5364G451利潤G3698長G451分G6967G20130G19517的策略G452因G8504G5468G3822中小企業(yè)在主營業(yè)G2165G4590不具備G17751強的競爭力的情況下G712就G11462目G4466G7057G3822G1815化G13475營G712由于資源分G6967在G3822G1022業(yè)G2165G20058G3507G712分G6967G1114企業(yè)在具G1319業(yè)G2165G20058G3507的資源G4466力G712G4600其是G5445G2721G1114需要資源保G16789的核心業(yè)G2165G20058G3507或主營業(yè)G21