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\af0\hich\af0\dbch\f13）}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid277489__\par}\pard\ltrpar\qj\fi600\li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\cufi250\pararsid15406427{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13從以上資料可以看出，如果商場運作成功，}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid277489\loch\af0\hich\af0\dbch\f13這不僅標志著杭州新家居消費體驗時代的到來，也使得由家居消費而引發(fā)的新消費概念也}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13將}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid277489\loch\af0\hich\af0\dbch\f13悄然侵入杭州人的生活，而且還將促進杭州家裝行業(yè)的重新洗牌，使消費者在家裝過程中實現(xiàn)集中采購，減少采購時間，降低采購成本以及實現(xiàn)現(xiàn)場樣板間裝\loch\af0\hich\af0\dbch\f13修體驗，享受專業(yè)家居顧問、全程跟蹤服務和放心的售后服務。真正感受一種一站式的家居體驗式消費服務，使消費者在獲得高品位的家居商品與服務的同時能體驗到一種不同的樂趣或心境。}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13依托紅星美凱龍的品牌優(yōu)勢和家居產業(yè)集群優(yōu)勢，將}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13是杭州規(guī)模最大、品類最全、品牌最多、購物環(huán)境最好的家居購物中心}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13，也必將如深圳藝展中心周邊家居商圈}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid277489\loch\af0\dbch\af13\hich\f0\'94}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13一樣，能輻射到整個長三角，乃至全國。這是目前我們大環(huán)境的優(yōu)勢以及行業(yè)最佳介入時期。}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13但是，杭州下沙屬于新城，休閑娛樂的影響力還非常有限，加上原周邊都屬于專業(yè)市場集群，并沒有過多的娛樂休閑及大型購物商超\loch\af0\hich\af0\dbch\f13，在短期內只能定位于專業(yè)的家居一站式購物商場及家居體驗購物中心，與其說現(xiàn)在的金茂}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\hich\af0\dbch\af13\loch\f0MALL}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13是新商圈的配套設施，還不如說是帶動周邊附屬產業(yè)發(fā)展的主要支柱體，所以整個下沙新城的公共配套設施是否在短時間內完善，娛樂、餐飲、休閑是否能足夠吸引休閑人流量等問題都值得深思。按照常規(guī)新城發(fā)展速度或者新市場發(fā)展軌跡，此商場必定有}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\hich\af0\dbch\af13\loch\f02-3}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13年時間是處于發(fā)展狀態(tài)。}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13如同深圳的的藝展中心一樣，整體的規(guī)劃也是一個集休閑娛樂，購物餐飲為一體的集成商圈，}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13歷經}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\hich\af0\dbch\af13\loch\f05}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13年的發(fā)展，}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13每天的營業(yè)時間也是參照商超的營業(yè)時間，每天}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\hich\af0\dbch\af13\loch\f09}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13點}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\hich\af0\dbch\af13\loch\f030-}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13晚上}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\hich\af0\dbch\af13\loch\f07}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13點}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\hich\af0\dbch\af13\loch\f030}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13，}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13都沒有\(zhòng)loch\af0\hich\af0\dbch\f13形成休閑購物的中心。}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13專業(yè)市場集群有一個特性，主體商品不屬于人們每天生活必須的賣場，不管周邊配套設施多么完善，也不能形成休閑娛樂的中心點，基本在正常晚}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\hich\af0\dbch\af13\loch\f06}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13點過后，都會比較冷清，}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13短期內}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\charrsid7227618\loch\af0\hich\af0\dbch\f13形成不了真正意義上的休閑購物中心，這樣在商品的選擇和市場定位方面，不管是商場內主導的家具建材也好，還是配套的家飾燈飾也好，都不能脫離專業(yè)商場的產品定位。}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\loch\af0\hich\af0\dbch\f13以上這些決定了我們在近段時間只能采取專業(yè)的軟裝配飾產品銷售及配套軟裝工程主動開發(fā)承接的定位模式發(fā)展，后期根據周邊商圈發(fā)展情況再做相應的調整。}{\rtlch\fcs1\af0\ltrch\fcs0\fs24\insrsid15406427\hich\af0\dbch\af13\loch\f0__\par\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\line}{\rtlch\fcs1\af0\afs28\ltrch\fcs0\b\fs28\insrsid15406427\charrsid5443634\loch\af0\hich\af0\dbch\f13二，市場定位}{\rtlch\fcs1\af0\afs28\ltrch\fcs0\b\fs28\insrsid15406427\charrsid5443634__\par}\pard\ltrpar\qj\fi525\li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\cufi250\pararsid15406427{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13以軟裝知名\loch\af0\hich\af0\dbch\f13品牌連鎖旗艦店及整體軟配中小工程產品提供商形式定位，整體軟裝產品組合加上專業(yè)人員協(xié)助，協(xié)同杭州乃至周邊城市各知名設計公司建立合作關系，輔以電子商務推廣，網上商城外銷，以零售養(yǎng)店，協(xié)作工程盈利為主要發(fā)展方向。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13產品風格定位在店內通過裝修分割出敞開式的}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f03}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13個風格體系和一個工程配套產品區(qū)，主導為目前流行的現(xiàn)代簡約、簡歐時尚、地中海風情系列輔以歐式工程配套產品。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13產品類別組成為按照風格、色系經過專業(yè)搭配出的組合式套系，這樣做的好處是大多客戶在選擇產品的時候都會根據需要形成附帶式購買，在隨機性購買欲望上成套產品比單品更\loch\af0\hich\af0\dbch\f13具有視覺沖擊力，}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13以實用}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\hich\af0\dbch\af13\loch\f060%}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13，}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13裝飾}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\hich\af0\dbch\af13\loch\f040%}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13作為產品配比}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13的首要條件，家裝產品}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\hich\af0\dbch\af13\loch\f070%}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13，工裝產品}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\hich\af0\dbch\af13\loch\f030%}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13作為產品結構配比，（一個風格系列里面針對家居}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13環(huán)境的產品稱為家裝，符合工程裝飾的為工裝），中端產品零售}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13價控制在}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f050}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid38934850}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid3893485\loch\af0\hich\af0\dbch\f13元以下，高端產品根據實際情況而定。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13套系里涵蓋產品以臺燈、配花的花瓶、花器，果盤，儲物罐}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13燭臺、鐘表}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13畫}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13純裝飾擺件為主要類別，配以配套的小家具、餐具、日用器皿、布藝為輔，按照店內裝修風格采取家居體驗式的陳列。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}\pard\ltrpar\qj\fi-420\li728\ri0\nowidctlpar\jclisttab\tx728\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin728\itap0\pararsid15406427{\rtlch\fcs1\af0\afs28\ltrch\fcs0\b\fs28\insrsid15406427\charrsid1209042\loch\af0\hich\af0\dbch\f13人員配備及日常店面管理}{\rtlch\fcs1\af0\afs28\ltrch\fcs0\b\fs28\insrsid15406427\charrsid1209042__\par}\pard\ltrpar\qj\li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid15406427{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\charrsid2509397\hich\af0\dbch\af13\loch\f0}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\charrsid2509397__\par}\pard\ltrpar\qj\fi527\li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\cufi250\pararsid15406427{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\charrsid11877204\hich\af0\dbch\af13\loch\f01}{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\charrsid11877204\loch\af0\hich\af0\dbch\f13，店面初期}{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\loch\af0\hich\af0\dbch\f13人員}{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\charrsid11877204\loch\af0\hich\af0\dbch\f13配備}{\rtlch\fcs1\af0\ltrch\fcs0\b\insrsid15406427\loch\af0\hich\af0\dbch\f13及薪酬方式}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}\pard\ltrpar\qj\fi525\li0\ri0\nowidctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\cufi250\pararsid15406427{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13店面經理一名，負責整體運\loch\af0\hich\af0\dbch\f13營，對整個店內的效益和管理負責，負責制定營銷計劃，采購計劃、市場推廣方案、人員培訓及管理并負責大客戶的開發(fā)與協(xié)調，并協(xié)助公司負責人完善執(zhí)行產品定價制度，收發(fā)貨等管理，每日營業(yè)額的及時匯入公司賬戶等事宜。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13店面導購兼陳列插花師一名，負責店面的導購、商品調整陳列及配套花藝的插花工作。需具備家居產品基本陳列經驗及插花經驗，具備協(xié)同經理出具軟裝陳列設計方案的能力和基礎。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13店面導購兼平面設計師一名，負責店面的導購、平面照片的處理及網上信息的發(fā)布，網上商城的管理等事宜。需具備攝影及平面設計經驗，}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13電子商務操作人員一名，\loch\af0\hich\af0\dbch\f13具備電子商務推廣操作經驗，能協(xié)助店面經理做好網上商城的操作。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13后勤保障一名，負責產品的上門安裝及貨物的包裝、搬運等，并具備一定的倉庫或物流方面的實際操作經驗。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13員工薪酬采取全員提成制度，由基本工資}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0+}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13績效}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0+}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13提成}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f0+}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13獎金組成，每月實行任務績效考核，設定基本任務量，超出部分計入提成，超額完成部分采取獎金方式發(fā)放。}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427__\par}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13員工薪酬定位：第一年保底銷售額前三個月}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f010}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13萬，后期為}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f015}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13萬。提成方式初步定為導購每人每月}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f05}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13萬，超出部分按照銷售額提成}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f01%}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\loch\af0\hich\af0\dbch\f13，電子商務推廣人員提總銷售額超出部分的}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid15406427\hich\af0\dbch\af13\loch\f00.5%}{\rtlch\fcs1\af0\ltrch\fcs0\insrsid1540642