社交媒體的使用對(duì)可持續(xù)服裝購(gòu)買意愿的影響:基于計(jì)劃行為模型理論Backgroundinformation:Youareinvitedtoparticipateinthecompletionofthisquestionnaire,whichisspeciallyusedbyresearcherstostudyforamaster'sdegreeininternationalmanagementandmarketingattheUniversityofSheffield.

ThisstudywillexploretheeffectofsocialmediauseonChineseGenerationZconsumers'sustainableclothingpurchaseintention.

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背景介紹:本問(wèn)卷是研究人員在謝菲爾德大學(xué)攻讀國(guó)際管理與市場(chǎng)營(yíng)銷碩士學(xué)位時(shí)專門使用的問(wèn)卷。

本研究將探討社交媒體使用對(duì)中國(guó)Z世代消費(fèi)者可持續(xù)服裝購(gòu)買意愿的影響。

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謝謝您的寶貴時(shí)間。1.1:Haveyoureadtheabovestatementcarefullyandagreetoparticipateinthisresearchproject?（您是否已經(jīng)閱讀聲明中的內(nèi)容并愿意參與此次研究？）[單選題]*○Yes（我同意）○No（我不同意）2.AreyouamemberofGenerationZ（age:18-26）（您屬于Z世代嗎？年齡：18-26歲）[單選題]*○Yes（是的）○No（不是）Socialmediauseandperception（社交媒體的使用和認(rèn)知）3.Iusesocialmediatogainknowledge（我使用社交媒體來(lái)獲取知識(shí)）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）4.Socialmediaisusefulforlearningaboutnews（社交媒體對(duì)了解新聞很有用）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）5.Socialmediaisusefulforlearningaboutshopping（社交媒體對(duì)了解購(gòu)物很有用）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）6.Iwouldbeinterestedinsocialmediaforinformationaboutapparel（我對(duì)社交媒體上有關(guān)服裝的信息很感興趣）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）7.Iwouldlikeappareladvertisedtomebysocialmedia（我愿意在社交媒體上看到服裝廣告）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）8.Retailersshouldusesocialmediatoenhanceshopping（商家應(yīng)該利用社交媒體來(lái)促進(jìn)購(gòu)物）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）9.Socialmediaisaprofessionalwaytoassessretailers（社交媒體是評(píng)估商家的專業(yè)方式）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）10.Socialmediaisanappropriateresourceforapparelshopping（社交媒體是購(gòu)買服裝的合理渠道）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）Sustainableclothing:Clothesthathavebeenproducedinawaythat'skindtotheenvironment(sustainableoreco-friendly).Therearemanydifferenteco-friendlyfabricstochoosefrom,themostpopularbeingbamboo,industrialhemp,recycledpolyester,wool,TENCEL,soycashmere/silk,andsustainablecotton.Forexample,recycledcottonisamoresustainablealternativetobothconventionalandorganiccotton.Ithasthepotentialtohelpreducewaterandenergyconsumption,aswellashelpkeepcottonclothesoutoflandfills?.(可持續(xù)服裝:以對(duì)環(huán)境友好的方式生產(chǎn)的服裝(可持續(xù)的或生態(tài)友好的)。有許多不同的環(huán)保面料可供選擇，最受歡迎的是竹子、工業(yè)大麻、回收聚酯、羊毛、天絲、大豆羊絨/絲綢和可持續(xù)棉花。例如，再生棉花是一種比傳統(tǒng)棉花和有機(jī)棉花更可持續(xù)的替代品。它有可能幫助減少水和能源消耗，以及幫助棉衣服不被扔進(jìn)垃圾填埋場(chǎng)?。)11.Sustainableclothingisapoorvalueproduct（可持續(xù)服裝是一種低價(jià)值的產(chǎn)品）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）12.Itisagreatideatobuysustainableclothing（購(gòu)買可持續(xù)服裝是個(gè)好主意）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）13.Iprefertheideaofsustainableclothingpurchase（我很欣賞可持續(xù)的服裝購(gòu)買理念）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）14.Ihaveapositiveattitudeconcerningsustainableclothingpurchase（我對(duì)可持續(xù)服裝購(gòu)買持積極態(tài)度）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）15.IhaveoftentriedonsustainableclothingalthoughImaynotmakepurchases（我經(jīng)常試穿可持續(xù)的衣服，即使我不一定會(huì)購(gòu)買）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）Subjectivenorms（主觀規(guī)范）16.PeoplewhoareimportanttomethinkIshouldtrysustainableclothing（那些對(duì)我很重要的人認(rèn)為我應(yīng)該嘗試可持續(xù)的服裝）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）17.Peoplewhoareimportanttomewouldapprovemehavingasustainableclothing（那些對(duì)我很重要的人贊成我擁有一件可持續(xù)的衣服）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）18.Peoplewhoareimportanttomewouldhaveasustainableclothing（那些對(duì)我很重要的人會(huì)有一件可持續(xù)的衣服）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）Sustainableclothingpurchaseintention（可持續(xù)服裝購(gòu)買意向）19.Iwillconsiderbuyingsustainableclothinginthefuture（未來(lái)我會(huì)考慮購(gòu)買可持續(xù)的服裝）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）20.Iplantopurchasesustainableclothinginthefuture（我計(jì)劃在未來(lái)購(gòu)買可持續(xù)的服裝）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）21.Iwouldliketohaveasustainableclothinginthefuture（我想在未來(lái)?yè)碛幸患沙掷m(xù)的衣服）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）22.Iwouldrecommendsustainableclothingtomyfriendsandfamily（我會(huì)向我的朋友和家人推薦可持續(xù)服裝）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2○3○4○5Stronglyagree（強(qiáng)烈同意）Intensityofsocialmediause（使用社交媒體的強(qiáng)度）

Note:Socialmediaplatformsincludewechat,Weibo,TikTok,instagram,twitterandsoon.（注意：社交媒體平臺(tái)包括微信，微博，抖音，ins，推特等）23.Mysocialnetworkingsites’account(s)is(are)apartofmyeverydayactivity（我的社交網(wǎng)站賬號(hào)是我日?；顒?dòng)的一部分）[單選題]*Stronglydisagree（強(qiáng)烈不同意）○1○2