英語教學(xué)課件高一（下）Unit1AdvertisingWordpowerUsingsuffixesBlank-filling

_____________(advertise)areanimportantpartoflife.Theyuselotsof____________(persuade)and_______(excite)imagestosellproductsorservices.________(general)speaking,therearetwomaintypes:__________(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe_______(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivesfromnounsandverbs?A:Doalladsplaytricksonpeople?B:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguage,mercialattractv.attractiveexcitev.

excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnatitionnationaldangerdangeroushelphelpfulVerb+ed+ing+able+ivemixmixedinterestinterestingenjoyenjoyableattractattractiveCanyouthinkofmoreexamples?BestClothingShopDoyouwant_______(love)and_________(attract)clothingatlowprices?Areyoutiredofwearingthesameplain(素色的),_______(bore)outfits(服裝)everyday?Doyousometimesfeellikeyourfriendsaretrendier(更時(shí)髦的)thanyouare,andwearmore_______(create)outfits?lovelyattractiveboringcreativeWecantellyouwhereyourfriendsfoundtheir________(fantasy幻想)clothes.BestClothingShophasopenedtwonewstoresinthecitycentre.An_______(excite)filmstarlookisnowavailabletoeveryteenager!Ourshoppingenvironmentis_________(friend)andenjoyable.Ourhighly___________(compete)pricesmeanyoudon’thavetoberichand_________(fame)tolookgreat.fantasticexcitingfriendlycompetitivefamousJeans,shirtsanddressesareonsalenow.Ifyouareoneofthefirstten______(luck)shoppersthisweekend,youwillreceiveadiscount(折扣)card.SocomethisSaturdaytooneofournewstorestocollectyourfreegiftandstartshoppingattheplacewhereyoucanfindtheclothesyouhavealwayswanted!

luckyExercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)wealthy(8)lucky(9)fantasticLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingtheabilityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful

cloudless,hopelesscommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678Hiddenword________andfoodarequiteimportanttoourhumanbeings.Usethecorrectformofthewordstofillintheblank.healthyheroicattractivehelpfulexcitingoriginaldangerousClothing

ActiveshowSupposeyouwanttoopenanicecreamshopinYangzhou.However,thereisalreadyanicecreamshophere.Whatcouldyoudotomakesurethatyournewshopwouldbesuccessful?Youareexpectedtomakeabriefsalesplan.

Usefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetMarketleaderHighqualitySalesfigures產(chǎn)品市場調(diào)研/調(diào)查銷售和市場銷售/市場部顧客市場份額銷售指標(biāo)市場份額的最大占有者高質(zhì)量銷售額

MarketingandSales(市場與銷售部分）

Vice-PresidentofSales銷售副總裁

SeniorCustomerManager高級(jí)客戶經(jīng)理

SalesManager銷售經(jīng)理

SalesManager地區(qū)銷售經(jīng)理

SalesAssistant銷售助理

WholesaleBuyer批發(fā)采購員

MarketingConsultant市場顧問

MarketingandSalesDirector市場與銷售總監(jiān)

MarketResearchAnalyst市場調(diào)查分析員

Manufacturer'sRepresentative廠家代表

SalesRepresentative銷售代表

MarketingandSalesMarketingDirectorCustomerManagerVice-PresidentofMarketingCustomerManagerSalesAdministratorAdvertisingManagerSalespersonSalesExecutiveMarketingAssistantProductDeveloper

MarketingManager(市場與銷售部分）

市場總監(jiān)

客戶經(jīng)理

市場副總裁

地區(qū)客戶經(jīng)理

銷售主管

廣告經(jīng)理

銷售員銷售執(zhí)行者市場助理

產(chǎn)品開發(fā)

市場經(jīng)理

Beforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom_____________.Thebossofthecompanyneedsalotofinformationaboutthes_________________oftheproduct.So,thes________________________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.roductarketresearchalesandmarketingales/marketingdepartmentSalesandmarketingAThecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________thepercentageofamarketthatthecompanyhas.Alsoimportantarethes__________theamountwhichtheythinktheywillsellinafutureperiod.

onsumersarketsharealestargetsIftheywanttobecomethem____________,thecompanymustensurethattheirproductisofh___________.Oncetheproductgoesonthemarket,itss____________theamountwhichhasbeensoldshouldbereportedeveryday,duct2.marketshare3.salesfigures4.consumers5.highquality6.marketresearch7.sales/marketingdepartment8.salestarget9.marketleader10.salesandmarketingSalesandmarketingBWhenthenewproductisproducedafterthemarketresearch,westillneeddesignsomehelpful,excitingandattractiveadvertisementssothattheadvertisementscanhelpusexciteandattractmorecustomerstobuytheproduct.Question:What’sthedifferencebetweenthesetwodifferentcoloredgroups?1.Thisbookisofgreathelp,thatistosay,itisvery_______.2.Idon’tthinkithasanyuse,thatistosay,Idon’tthinkitis______.3.Themessageisofgreatvalue.Thatistosay,itis_______.4.Theoldmanisingoodhealth.Heis_______.5.Drunkdriversareagreatdangertopeopleontheroad.thatmeanstheyare__________drivers.helpfulusefulvaluablehealthydangerous

Iwanttobuysomemilk________fromtheshop.________ofmilkusuallygoupduringthistime.Ilike‘Fresh’milkverymuchbecausethisbrandusuallyhasagood________.Recentsales________showthatitispopularamong__________.Theshopalsogivesmuch_______of10percentforcash.Whydon’tyouhaveatry?productsSalesqualityfiguresconsumersdiscount

Exerciseforconsolidationproductsalesquality

figureconsumerdiscountLanguagePoints:1.過去分詞作定語：單個(gè)過去分詞作定語一般置于被修飾詞之前；過去分詞、詞組作定語置于被修飾詞之后。可以