Notsoldonsales?高立偉36號(hào)標(biāo)題含義Notsoldonsales頭韻對(duì)銷售工作不感興趣銷售崗位滯銷NEWWORDSFallinto從事….Gamble賭博Payoff還清，獲得成功Dynamic活力的，充滿生機(jī)的Inthebuzzof發(fā)出嗡嗡的聲音Target-driven目標(biāo)驅(qū)動(dòng)Commercialdirect銷售總監(jiān)Incrediblyrewarding回報(bào)率令人難以想象Pitch程度，水平Salespitch推銷口才Shakeoffitsunglamorousimage擺脫其乏味的形象Associationwith與…的聯(lián)系Dishonest不誠實(shí)Ajobinsalescannotquiteshakeoffitsunglamorousimageorassociationswithsomethingratherdishonest在銷售部門工作總是擺脫不了乏味的形象，并與無商不奸的概念僅僅相聯(lián)Retainanairofglamour顯得很風(fēng)光Jolly痛快，刺激Door-to-door挨家挨戶的Coldcalling不期而至的電話Outnumber…by..數(shù)量上超過另外一些有關(guān)銷售的表達(dá)法：（1）salesquota銷售定額（2）salesfigure銷售數(shù)字（3）salesrepresentative銷售代表（4）substantialfinancialrewards切實(shí)的經(jīng)濟(jì)問題（5）helpbuyerssatisfytheirwantsandneeds幫助顧客滿足他們的需要（6）communicateknowledgefacetoface面對(duì)面地傳播知識(shí)Readthetextagainandanswerthesequestions.

1)Inthefirstparagraph,thewritersaysit’seasiertostartconversationsatdinnerparties_________.A.ifyouareinsales.B.ifyouareinmarketing.C.ifyouareafighterpilot.D.ifyoulie.2)Accordingtothewriter,thetruthisthat_______.A.marketingisabetterprofession.B.salesisactuallymoreglamorousthanmarketing.C.morepeopleareinsalesthanmarketing.D.therearemoregraduatesinmarketing.3)OnereasonRossSnowdonlikessalesmorethanmarketingisbecause___.A.it’sbetterpaid.B.youseerealresults.C.youmeetmorepeople.D.youcanworkonyourown.4)It’sdifficulttoattractgraduatesintosalesbecause_______.A.manyaren'tsuitedtoit.B.theyaren'tpassionate.C.theydon’thavetherightqualifications.D.ofafalseperception.Notsoldonsales?

對(duì)銷售工作不感興趣？Mythsofsales:

NotagoodconversationopenerUnglamorousAssociatedwithsomethingratherdishonestDoor-to-doorworkandcoldcallingNotaprofessionYettheyaremisleadingProctoradGamble:寶潔公司(P&G)isa

Fortune500American

multinationalcorporationheadquarteredindowntownCincinnati,

Ohio

andmanufacturesawiderangeofconsumergoods.Thetruthaboutsales:SalesprofessionalsoutnumberpeopleinmarketingSalesistangible,hasdirectimpactonacompany’sresultsSalesisallaboutmeetingpeopleandcommunicatingwithdifferentpersonalitiesSalescreatesabuzzofatarget-drivenenvironmentSalescanbemanagingmillionsofpoundsofbusinessandmakingsurethecustomerishappy.Salesisincrediblyrewarding.課文翻譯‘Hi.Iworkinsales.’Notagreatconversationopener,isit?NotlikebeingafighterpilotoradirectorofMedecinssansFrontieres,forexample.Unfortunately,ajobinsalescan`tquiteshakeoffitsunglamorousimageorassociationswithsomethingratherdishonest.Thisallmeansrecruitmentproblemsforgraduateemployees.Ontheotherhand,marketing-alessdirectwayofsellingaproduct-israthermorepopularasacareerchoice,andsoundsbetteratdinnerparties.“你好！我在銷售部工作。”這話來自一個(gè)不善于開場白的人。不是嗎？至少聽起來不像戰(zhàn)斗機(jī)飛行員或是無國界醫(yī)師組織的理事那么神氣。不幸的是，在銷售部門工作總是擺脫不了乏味的形象，并與無商不奸的概念緊緊相聯(lián)。這些也是畢業(yè)生求職問題之所在。另一方面，營銷——一種不那么直接的銷售方式，作為職業(yè)選擇更受青睞，而且在晚餐會(huì)上聽起來也更體面。Why?SusanStevens,headofHRatToshiba,believesthatmarketing‘retainsanairofglamour’andthatgraduates‘expecttoworkoncreativecampaignswithPRsandlotsofjollies’.But,ontheotherhand,salesmeans‘doortodoorworkandcoldcalling’.Yetthisimageismisleading.SalesprofessionalsintheUKoutnumberpeopleinmarketingbyabout200,000.Thisispartlybecausethosewhodofallintosalesworkrealizeitisn’tanythinglikeasawfulasthemythssuggest.原因何在？東芝電器公司的人力資源部經(jīng)理蘇珊·史蒂文斯認(rèn)為：營銷工作“顯得很風(fēng)光”，并且畢業(yè)生們“期待從事創(chuàng)造性的活動(dòng)，參加公關(guān)活動(dòng)，經(jīng)常旅行，享受免費(fèi)的娛樂”。然而相比之下，銷售則意味著挨家挨戶推銷，進(jìn)行不期而至的拜訪或撥打不期而至的電話。不過這完全是誤導(dǎo)人的印象。在英國，從事銷售職業(yè)的人數(shù)比營銷人員多出大約20萬人。其中部分原因是那些投身銷售工作的人們意識(shí)到銷售工作根本不像傳言中說的那么可怕。StevenssaysthatToshibarecentlyhadtomarketitsgraduateschemeasasalesandmarketingprogrammebecause‘weknewsalesalonewouldn’tattractpeople’.Thegamblepaidoff.Lastyearthemajorityofrecruitschosesales,includingRossSnowdon,amarketinggraduate.‘Unlikemarketing,salesistangible.Ithasdirectimpactonacompany’sresult.It’sallaboutmeetingpeopleandcommunicatingwithdifferentpersonalities.’史蒂文斯經(jīng)理說東芝公司最近不得不在畢業(yè)生招聘計(jì)劃中，把銷售和營銷項(xiàng)目捆綁推向市場，因?yàn)椤拔覀冎拦庥袖N售項(xiàng)目吸引不了畢業(yè)生?！边@種投機(jī)做法奏效了。去年，多數(shù)招進(jìn)來的員工選擇了銷售，包括營銷專業(yè)的畢業(yè)生羅斯·斯諾登?！芭c營銷不同的是，銷售更具體實(shí)在。銷售對(duì)公司的業(yè)績有直接影響，所從事的工作是與人接觸，與性格不同的人打交道?！盤artofthereasonwhygraduatesareoftennotinterestedinsalesisbecauseitisn’tseenasaprofession.ClarissaGent,achemistrygraduateandsalesmanageratRackspaceManagedHosting,anITsupportfirm,says:‘Careersdepartmentsdon’ttalkaboutsalesandthereisalackofeducationaboutthedifferentlevelsyoucangotowithit.Ialwaysthoughtmarketingseemedmoreattractive,butitwasn’tthedynamicworldI’dimagined.ThenItalkedtopeopleinsalesandrealizedthatitispossibletobepassionateaboutit.ItsoonbecameapparentthatIwasmuchmoresuitedtosales.NowIspeaktocustomerseverydayinthebuzzofatarget-drivenenvironment.It’sfantastic.’畢業(yè)生們對(duì)銷售工作不感興趣，其部分原因是人們不把從事銷售看成體面的職業(yè)。克拉莉薩·珍特曾是一名化學(xué)專業(yè)的畢業(yè)生，如今是一家虛擬主機(jī)IT公司RackspaceManagedHosting的銷售經(jīng)理。她說：“就業(yè)部門未對(duì)銷售工作進(jìn)行宣傳，對(duì)銷售所能選擇的各個(gè)工作層次缺乏宣傳教育。我向來認(rèn)為，營銷工作看起來更誘人，事實(shí)上他不是我原先想象的那么富有生機(jī)。后來我通過和銷售部的人交談，才明白銷售工作同樣可以充滿激情。很快我清楚了，銷售工作比其他工作更適合我?，F(xiàn)在我每天和顧客交談，目標(biāo)明確，充滿激情，真是妙不可言！”TomMoody,acommercialdirecto