模塊四Unit1 Advertising一.詞形轉換advertise-advertising-advertisement 2.shine-shiny 3.persuade-persuasion-persuasivemean-meant-meant 5.innocent-innocence 6.breath-breathe(注意音標)fool-foolish 8.pleased-pleasure-pleasant 9.mental-mentally-physicallytrick-tricky機警的，狡猾的 11.benefit-beneficial 12.promote-promotionintelligence-intelligent 14.comprehension-comprehend amazed-amaze-amazing-amazement16.senior-junior 17.multiply-multiplied 18.youth-youthful-young 19.determine-determined-determination 20.shock-shocking-shocked21.analysis-analyze/analyse 22.appeal-appealing 23.react-reaction24.personally-personal-person 25.poison-poisonous 26.urge(v./n.)-urgent(a.)-urgency(n.)27.sell-sale(n.) 28.increase-decrease 29.maximum-minimum(n.)-famous 31.fantasy-fantastic 32.believe-unbelievable33.reason-unreasonable 34.hero-heroic二.重點短語、句式1.tellthecompletetruth說出全部的真相2.dosome/alittleresearchonadvertisements;dosome/alittleanalysis3.persuadesb.todosth.=convincesb.todosth.說服區(qū)分：odoingsth.persuadesb.ofsth.使...相信=convincesb.ofsth.berunforfree(freeofcharge)被免費投放meantodo打算...meandoing意味著hadmeanttodo/meantohavedone本打算做某事Ididn’tmeanit./Ididn’tmeantohurtyou.并不是有意的。Whatdoyoumeanbydoingsth?Sth.bemeant/intendedtodo目的是，旨在（bedesignedtodo）Sth.bemeant/intendedfor專為...而設計的（bedesignedfor...）beskillful(skilful)/skilledatsth./doingsth.擅長...;在...熟練beinnocentofthecrime沒有犯罪beinnocentofEnglishculture不了解英國文化fool/trick/odoing...欺騙fool/trick/cheatsb.outofsth.騙走某人某物makeafoolofsb.愚弄playtricksonsb.欺騙，捉弄curesb.ofsth.治愈；糾正.cureyouofyourbeinglazyacureforcancerPreventionisbetterthancure.預防勝于治療。bepleased/satisfiedwiththenicecomment對..滿意makeacommentonsth.=commentonsth.評論makeamentalconnectionwithsth.展開心理聯(lián)想fallforsb./sth.上....的當；愛上....fallforthetrick/fallforthegirlatfirstsightaimtodo/aimatdoing目的是beaimedatsb./doing目的是，旨在,針對...aprogramaimedatteenagerstheadsdealingwith/about/concerningwidespreadsocialconcerns涉及到人們普遍關注的社會 問題的廣告benefitthepublic 使公眾收益 benefitmuch/alotfrom...從。。。中受益beofbenefitto....=bebeneficialto...（to是介詞）有益于whenitcomesto....當談到，當提及（介詞）beaslavetosb./sth.成為...的奴隸promotesb.fromaworkertoamanager提拔promoteproducts推廣產品promotethedevelopmentof...推動、促進...的發(fā)展consultsb.aboutsth.就某事咨詢某人consultwithsb.about/onsth.與某人商量某事查詞典：referto/consultthedictionary;lookinthedictionaryhavenocomprehensionthat...（不了解，不理解）.Mostpoliticianshavenorealcomprehensionofwhatitisliketobepoor.對貧窮并未真正了解beyond(sb’s)comprehension不能理解，無法理解dressesofvariousstylesareonsalenow.presenttheresulttotheheadofthecompany把...呈交給Thecompanycanthenchoosetherightproducttoproduce,theonethatisexpectedtobemost popularwithconsumers.Alsoimportantarethesalestargets.倒裝checktheprogressoftheirproduct/checkone’se-mail/checkone’shomeworkpaybycheck/cheque用支票支付checkin(在旅館、機場、大會等處)辦理登記手續(xù)check-in(n.)簽到，登記手續(xù)checkout結帳離開；計價收款check-out(n.)結帳，付款處beamazedby/athisuniquewayofthinkingandskillfulwritingrecommendabooktotheheadlibrarian推薦Itisrecommendedthatsb.(should)do...建議beseniortosb.bytwoyears----betwoyearsseniortosb.Wemustnotgiveupinthefaceofpressure.表示數據、描述：a：表增加anincreaseof40%;rise/grow/increase/goupto/by40%增加到/了...b:表減少adecreaseof...;fall/drop/decreaseto/by40%降了/到...droptothelowestlevel/pointawiderangeof...大范圍的，許多不同的rangebetweenAandB;rangefromAtoB在A和B之間變動multiplyyourefforts/multiplytheriskofheartattack使加倍；AmultipliedbyBequalsC乘affecteveryaspectofourlives影響生活的各個方面beoptimisticaboutouradcampaign對我們的廣告宣傳樂觀Thinktwicebeforedoingsth.Thinkbeforeyouleap.三思而后行Haveyouregrettednothavingrecordedthoseimportantmoments?Whatabargain!真便宜！It’sabargain.就這么說定了。(It’sadeal!)bargainwithsb.About/over/forsth.與某人討價還價takeone’s/afancytosth.喜歡上，看上...sth.takeone’sfancy引起某人的興趣betiredof/beboredwithwearingthesamejeanseverydayreachacertainaudience(maketheaudienceseesth,hearsth.,knowsth,etc.)Thenewsreachedmelastnight.我昨晚得知了這個消息。have...inmind想到，考慮Whodoyouhaveinmindfortheposition?你認為誰適合這個工作？determinetodo----decidetodobedeterminedtodo下定決心做某事Heleftthehometown,determinednevertocomeback.setatarget確定一個目標achieveone’starget實現(xiàn)目標hit/missthetarget射中/脫靶betargetedat目的是，旨在abooktargetedatteenagersappealtoawiderangeofaudience吸引(迎合)許多觀眾appealtothepublicnottopanic/appealtothegovernmenttotakemeasures呼吁，懇求afilmappealingtobothmenandwomenasoftappealingexpressiononone’sface溫柔懇求的表情Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?關注、感興趣getone’smeaning/idea/thoughtacross(tosb).把意思/想法傳達給某人sthgetacross無被動Everypacketofcigarettescontainspoisonouschemicalsthatcanresultinlungcancerandheart disease.causegreatdamagetothewelfareofthepeople損害人民福利depe