Shopping經(jīng)典的購物廣告集錦無敵創(chuàng)意奧迪汽車廣告熊貓奶酪廣告。你敢不吃？試試看！Whatisadvertising?“Advertising”comesfromtheLatinword“adverto”meaning“turnattentionto”so“advertising”mightbedefined(定義)asanymeansofbringinginformationtothepublicforthepurposeofdrawingattentiontogoods,services,shops,orentertainments.ThefunctionsoftheadvertisementFunctions

attractattentioncreateinterestarousedesirestimulateattentionTheCharacteristicsoftheAdvertisingLanguage

Generallyspeaking,thelanguageofadvertising,mainlyofso-calledloadedlanguages,mustbealanguageofimmediateimpactandrapidpersuasion.Itmustbringtheadvertisedproductsintoattention,stresstheirqualitiesinthemostattractiveway,clearlyoutlinethereasonsforbuyingthem,andpreferablyleaveamemorableecho(反響,共鳴)ofwhathasbeensaidabouttheproductsringinginthereader’smind

Toachievethis,thelanguageofadvertisingmustbeshort,concise(簡明的),vivid(鮮明的),attractive(有吸引力的),andpersuasive(有說服力的),whicharefullydisplayedinadvertisingEnglish..EffectsPERSUASIVEPOWER誘惑力ATTENTIONVALUE注意價值MEMORYVALUE記憶價值A(chǔ)dvertisement英語廣告語欣賞1.Timeiswhatyoumakeofit.(Swatch)

天長地久。（斯沃奇手表）3.Engineeredtomovethehumanspirit.(Mercedes-Benz)

人類精神的動力。（梅塞德斯-奔馳）3.StartAhead.(Rejoice)

成功之路，從頭開始。（飄柔）4.Adiamondlastsforever.(DeBierres)

鉆石恒久遠，一顆永流傳。（第比爾斯）5.IntelInside.(IntelPentium)

給電腦一顆奔騰的“芯”。（英特爾奔騰）6.ConnectingPeople.(Nokia)

科技以人為本。（諾基亞）7.FortheRoadAhead.(Honda)

康莊大道。（本田）8.Letusmakethingsbetter.(Philips)

讓我們做的更好。（飛利浦）9.EnjoyCoca-Cola.(Coca-Cola)

請喝可口可樂。（可口可樂）10.GenerationNext.(Pepsi)

新的一代。（百事）11.Communicationunlimited.(Motorola)

溝通無極限。（摩托羅拉）12.Behindthathealthysmile,there’saCrestkid.(Cresttoothpaste)

健康笑容來自佳潔士。（佳潔士牙膏）13.Goodtothelastdrop．滴滴香濃，意猶未盡。斯威爾咖啡）14.Obeyyourthirst．服從你的渴望。（雪碧）14.Obeyyourthirst．服從你的渴望。（雪碧）15.Taketimetoindulge．盡情享受吧?。ㄈ赋脖ち瑁?6.Poetryinmotion,dancingclosetome．動態(tài)的詩，向我舞近。（豐田汽車）17.Cometowheretheflavouris．Marlborocountry．光臨風韻之境——萬寶路世界。（萬寶路香煙）18.Justdoit.只管去做。（耐克運動鞋）19.Askformore.渴望無限。（百事流行鞋）20.Thetasteisgreat.味道好極了。（雀巢咖啡）21.Feelthenewspace.感受新境界。（三星電子）22.Intelligenceeverywhere.智慧演繹，無處不在。（摩托羅拉手機）23.Thechoiceofanewgeneration.新一代的選擇。（百事可樂）24.Nobusinesstoosmall,noproblemtoobig.....沒有不做的小生意，沒有解決不了的大問題。（IBM公司）thecreativeadertisementoftheFord

《GlobeTrotters》雜志廣告欣賞thebodyisdonedoyoukownwhereisit?justforfun濃縮精華，助你一臂——玉米粥廣告

helpyoutobecomestrong!輕松享“瘦”，貓鉆鼠洞——dietPEPSI減肥廣告loseweightquickly,comeon!嫦娥奔月，志在月餅——月餅的廣告justforyou,mooncake!Tome,thepastisblackandwhite,butthefutureisalwayscolor.Someadvertisementforgardensnowtheadvertisementismoreimportantthanbefore,alotofcompanyspendmuchmoneytomakeadvertisementtoattractpople'sattention,andalotofpoplewereaffectedbyadvertisementtogoshopping.Areyoulikethis?Howdoyouthinktheadvertisement?Alsodoyouthinktheadvertismentistheimportantfactorstoinfluncetheshopping?ShoppingUnit21DifferenttypesofretailersUnit21ShoppingDoingshoppingSmartshopping

PlacesWhereYouGoShoppingPlacesWhereYouGoShopping

Directions:Enjoythefollowingpicturesandtellthenamesoftheseplaceswherepeopleusuallybuywhattheyneed.Sharewithyourpartnersyouropinionsonthefavoriteplaceswhereyougoshopping.PlacesWhereYouGoShoppingdepartmentstore百貨公司bazaar/grocerystore雜貨店supermarket超市exclusive

agencies

Iprefertogoshoppinginexclusiveagencies.I’malwayskeenongoodsofonecertainbrandifIfindthegoodsofthatbrandarealwayssuitableforme.Besides,I’mnotgoodatbargaining.IfeelitverycomfortableformetobuythingsatafixedpricebecauseIneedn’tbothertobargain.PlacesWhereYouGoShoppingSleDifferenttypesofretailersUnit6ShoppingDoingshoppingSmartshopping

Going

shoppingDirections:

Usuallypeoplegotosomeshopstopurchasewhattheyneed.However,nowadays,ascomputersarebecomingmoreandmorepopular,nearlyeverythingischanging,includingthewaypeoplegoshopping.Besidesthetraditionalwayofdoingshopping,canyoufindotherways?Whichwaydoyouprefer?Andwhy?Shareyouropinionswithyourpartners.WaysYouGoShoppingWaysYouGoShoppingGoingtostores★OnlineShoppingOnlineshoppingisbecomingmoreandmorepopularforanumberofreasons;pricesareoftenloweronline,youdon’thavetoqueueupinbusyshopsandyoucanbuyalmostanyproductimaginablewithjustafewclicksofyourmouse.WaysYouGoShopping★TVshopping

WaysYouGoShoppingIpreferthetraditionalwayofshoppingsinceitisrathersafe.OnlineshoppingandTVshoppingalwaysmakemefrightenedbecauseI’malwaysafraidoffallingintotroubleandtrapsifIdoonlineshoppingandTVshopping.WaysYouGoShoppingSleDifferenttypesofretailersUnit6ShoppingDoingshoppingSmartshopping

TipsNevergointoasupermarkethungry!Makeashoppinglist.Findouttheitemsthatareonsaleanddecideifyoureallyneedthosethings.Readtheinformationonthepackagecarefully.Compareprices.Buygenericitemsinsteadoffamousbrands.Usefulvocabularywindowshopping 逛街(只逛不買)onlineshopping 網(wǎng)上購物departmentstore 百貨商店shoppingmall 大型購物中心shopassistant 店員clerk 職員payincash 現(xiàn)金付款paybycreditcard 信用卡付款discount 打折specialoffer 特殊優(yōu)惠bargainoverprices 討價還價dailynecessity 日常生活用品franchisedstore 專賣店tightbudget 預(yù)算有限eye-dazzlingproduct 令人眼花繚亂的商品funkyclothes 另類的衣服standout 突出，顯眼In 流行的 out 過時的thefashionsixthsense 時尚第六感sophisticated 老練的，沉穩(wěn)的enthusastic 熱情的Youshouldweartheclothes,notliketheclotheswearyou.Don'tjudgeabookbyitscover.不可以貌取人Whatwouldyousayifyouwantto...?syntacticparallelism 一子養(yǎng)老，兒子分擔，三子無子.（計劃生育廣告） Nobusinesstoosmall,noproblemtoobig. 沒有不做的小生意，沒有解決不了的大問題。(IBM公司)ExchanginggoodsorgettingrefundI'dliketoexchangethissweater.WherecanIexchangethistoaster?Ijustboughtityes